Sif Jakobs Jewellery Reviews 2,369

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I had received a discount code for Sif Jakobs via email. When I tried to apply the checkout process said it was invalid. I contacted customer services via the web chat, the AI assistant said the code... See more

Company replied

Rated 3 out of 5 stars

Update: Sif clarified with GLS to deliver ones again. GLS delivered to GLS Shop. It’s extremely strange GLS don’t know own GLS-Shops very well and needs several attempts to find it. ☹️ ________ M... See more

Rated 5 out of 5 stars

Always very fast delivery, great website and amazing jewellery. Ordered many times. Once had an issue with one of the earrings, and they changed it for me without any problems.

Company replied

Rated 5 out of 5 stars

I recently bought my first pair of earrings from Sif Jakobs and couldn't be happier. Beauty and elegance in one.

Company replied

Company details

  1. Jewelry Store

Written by the company

Designer Sif Jakobs lancerede sit eponyme brand i 2009 med den simple overbevisning om, at enhver kvinde har ret til at stråle. Siden da har hun dedikeret sig til at skabe luksussmykker og ure, der er tilgængelige for alle. Født i Island, uddannet guldsmed, tilbringer Sif nu sin tid mellem København og rejser til større europæiske byer for at finde inspiration, uanset hvor hun rejser hen. Hendes unikke æstetik kombinerer nordisk coolness med italiensk elegance, hvilket resulterer i ubesværede stykker, der bringer glans og gnist til enhver dag og enhver lejlighed. Brandet er kendt for sine iøjnefaldende og elegante smykker, der ofte har et råt twist og en cool kant. Stilen er fornem, samtidig med at være "overkommelig luksus". Brandet har regelmæssigt været med i populære mode- og livsstilsmagasiner og har en voksende international fanbase. Smykkerne er blevet set på berømtheder som Miley Cyrus, Katy Perry, Dua Lipa, Alesha Dixon og mange flere. Derudover elsker en bred vifte af modepåvirkere Sif Jakobs Jewellery, og brandet optræder ofte i deres sociale mediekanaler. I dag er Sif Jakobs Jewellery repræsenteret internationalt og er et meget eftertragtet brand hos kræsne og modebevidste forhandlere som det førende brand inden for kategorien af sølv- og zirkonia-smykker og ure. Brandet er stolt vinder af forskellige prestigefyldte europæiske smykkepriser

Sif Jakobs Jewellery

Written by the company

Let Yourself Shine
Our jewellery is exclusive, classically elegant, and enhances the beauty of every woman. Handmade in the highest quality, available in different colors and sizes for a glamorous look.

Hurtig og gratis levering

Fri fragt og fri returnering

Bare rolig med leveringsomkostninger. Vi tilbyder fri levering og fri returnering på alle ordre

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very poor quality & terrible customer service

Very poor quality and terrible customer service.

As part of my wife’s Christmas present I bought some Sif Jakobs jewellery, a delicate tennis bracket and some earnings to match. The first bracket had a kink in it, that was exchanged at Fenwicks no problem, the second bracket had a very lose clasp and didn’t feel secure on my wife’s wrist at all so I had to take that back as well. Fenwicks didn’t have another in stock so I opted for a refund and decided to buy directly from the Sif Jakobs website.
First of all their website was about as responsive as a dead snail, unable to add items into my shopping cart and also, once I had managed to do that, unable to delete items from the cart or alter quantities.
So I gave up and decided to email customer services, explain my frustrations and try purchase a replacement.
The response I got was incredibly curt, lacked any empathy or sincerity. They didn’t even apologise for either the poor quality clasp or my experience on their web site. They were incredibly dismissive. I would have just bought the replacement and moved on but the bracelet I wanted was twice the price on their site, and even after explaining all the above they made no attempt to resolve the situation. Basically they said “the price is the price. And yes, of course we’re sorry”. To me, that reads in a very sarcastic manner.
The jewellery is pretty but it’s not good quality and they a clearly a company that doesn’t value its customers.

Edit - in reply to their reply. They seem fixated on the price issue, not the customer experience, 2 faulty bracelets and unable to make a transaction on their website. I would have thought, given those experiences, that something would have been offered (there certainly wasn’t any apology until I asked for one, no empathy & very dismissive), as a compromise, but literally nothing.
If any of my team at work handled customer issues like this, then they would be retrained.

January 6, 2026
Unprompted review
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Rob, as we have written before, the price on the website for the piece of jewelry is correct. We apologize for your experience with your order. We always do our best to help our customers. You are always welcome to contact us by email. We wish you a nice day.
Kind regards,
Emilie from Sif Jakobs.

Rated 5 out of 5 stars

Stunning jewellery

The jewellery is stunning ...so pretty ..It arrives beautifully boxed and packaged. Their customer service is excellent ⭐️⭐️⭐️⭐️⭐️They have been super helpful with great communication.

December 11, 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service.

I had received a discount code for Sif Jakobs via email. When I tried to apply the checkout process said it was invalid. I contacted customer services via the web chat, the AI assistant said the code should be valied for the item I wanted. I was then connected to Emilie, she gave me a couple more codes to try, both rejected. Then came the outstanding customer service. Emilie created a custom discount code for the item and size I wanted. It worked perfectly, ring bought, customer very happy. This is the kind of customer service all businesses should aspire to. Well done and thanks to Emilie.

November 17, 2025
Unprompted review
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Guy, thank you so much for your review and your kind words. We always do our very best to help our customers, and it is wonderful to read about your satisfaction. It makes us very happy to hear, and we look forward to assisting you again. Wishing you a lovely day.
Kind regards,
The Sif Jakobs team

Rated 5 out of 5 stars

Love it

Always very fast delivery, great website and amazing jewellery. Ordered many times. Once had an issue with one of the earrings, and they changed it for me without any problems.

September 2, 2025
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Ana,
Thank you for your review. We’re happy to hear about your satisfaction and your joy with the jewellery. We look forward to assisting you again.
Wishing you a great day.
Kind regards,
Emilie from Sif Jakobs.

Rated 5 out of 5 stars

Super service and support

SIF Jakobs Jewellery were super helpful with great service and fast shipping

August 27, 2025
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Christian,
We are happy to hear about your satisfaction with the delivery and your experience. We look forward to assisting you again.
Wishing you a great day.
Kind regards,
Emilie from Sif Jakobs.

Rated 1 out of 5 stars

I am now resorting to this forum as I…

I am now resorting to this forum as I am met with zero communication regarding a recent capri uno necklace which was ordered for my birthday. On arrival, it had diamanté missing. No returns label included. Eventually, after many e mails I received one. I know that it was returned within days to UK depot. Weeks later, I am still awaiting information. I requested an exchange, but honestly, my patience is near exhausted. I have purchased numerous pieces from you and have always been delighted. I receive compliments and in the past have praised the company. Seems all is well until a problem. My necklace actually arrived in a substandard state, with zero quality control prior to sending. My confidence is now at rock bottom with their products and will be telling all my friends the same. Extremely frustrating !
Jayne Jeffery UK …. Capri uno necklace

August 18, 2025
Unprompted review
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Jayne,
We reached out to you earlier today via email. We're truly sorry to hear about your experience with us.
At Sif Jakobs, we always aim to provide the best possible support to our customers, and it's upsetting to know that we’ve let you down.
We’ll make sure to look into the matter and help you with your necklace as soon as possible.
Wishing you a lovely day.
Kind regards,
Emilie from Sif Jakobs.

Rated 5 out of 5 stars

The Happiness of the receiver of the…

The Happiness of the receiver of the gift

June 12, 2025
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Brian,
Thank you for your review. We're so pleased to hear that both you and the recipient are happy with the jewelry.
Wishing you a great day.
Kind regards,
Emilie from Sif Jakobs.

Rated 1 out of 5 stars

If I could give 0 stars I would

If I could give 0 stars I would . Purchased a silver tennis bracelet and in less that a year a stone fell out and the clasp broke . Bracelet got sent away to the “repair” team and they want me to pay over 80£ to repair it when the bracelet only cost 109£ less than a year earlier . I told them to put it in the bin where it belongs. Shocking customer service and even worse cheap quality. SCAMMERS !! AVOID!!

April 17, 2025
Unprompted review
Sif Jakobs Jewellery logo

Reply from Sif Jakobs Jewellery

Dear Shan, we're sorry to hear about your experience. However, we are unfortunately unable to identify this case. Are you sure you have contacted the right company? You are always welcome to write to us at online@sifjakobs.com.
Kind regards,
Emilie from Sif Jakobs.

Rated 2 out of 5 stars

Lovely jewellery no response to my emails

I bought 2 rings and the quality is very good but one was too big so I needed to return. I first emailed 2 weeks ago for a returns label as it was missing from the box and the message said you will get back to me asap. I then emailed again after another week and still no response. When I did some research I found this has been a common problem for a few years now. This is a shame as the rings and previously bought earrings are lovely and were delivered fast. However it’s a shame that I now have low confidence that I will get sent a returns label soon and worried that I won’t get one before my 30 days are up. This is disappointing especially given the customer pays for the returns. If the returns label was placed in the delivery box each time this would help improve your star rating and reduce emails. Please can you look into this order UK12561 and send me a returns label asap so I can up date my review and feel confident to order from you in the future.

January 22, 2025
Unprompted review
Rated 1 out of 5 stars

Nice ring but very poor communication

Ordered a ring on 27th Dec 2024 which was nice but too big. I emailed them for a returns label as advised on the leaflet in the packaging but received no response other than the automated acknowledgement.
Over a week later and because I was concerned I would exceed the returns deadline I returned the item requesting an exchange, paying for postage myself. The tracking shows the item was delivered and signed for, however I've received no confirmation from them nor an update as to whether my exchange has been processed.
As mentioned their products are nice, but I wouldn't order any of their products online in future due to these issues.

January 17, 2025
Unprompted review
Rated 3 out of 5 stars

I bought 3 rings quality very nice but…

I bought 3 rings quality very nice but one is too small. I emailed in and says will answer shortly with a label?

10 days I am still waiting despite emailing twice.

What's happening is this so too late to return?

Be glad of help
Order 1177783

January 10, 2025
Unprompted review
Rated 5 out of 5 stars

I'm flattered🥰

It was so nice to get a discount for the next order. It was so sweet of you 🥰
I was very pleased with the impeccable condition in which my jewelry was delivered.

July 4, 2024

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look