Products all seem good. However the order and delivery experience was disruptive to us. The items were listed as "pre order", but it was then dispatched immediately and arrived within a couple of days... See more
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Silver Cross pushchairs, car seats, prams & nursery furniture will give your baby the best start in life. Buy from a trusted British brand.
Contact info
Micklethorn, BD23 3JA, Broughton, United Kingdom
- 0345 872 6900
- customerservice@silvercrossbaby.com
- silvercrossbaby.com
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Replied to 93% of negative reviews
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We originally ordered a high chair and…
We originally ordered a high chair and identified a significant safety risk - which overall has been ignored (significant risk of a baby/ child getting their foot trapped in the foot rest. Was advised that a new chair would be sent - it was - same chair so same safety issues exist!! Was advised that chair would be collected and a refund issued - chair was collected still waiting for the refund or at least an update regarding this … I’m not sure thaf I like having to continuously chase silvercross for answers (maybe silvercross Ireland are less responsive and customer focused) - still concerned about the safety risks of the product

Reply from Silver Cross
Incredible customer service
Incredible customer service. It's not often these days that you find genuinely helpful customer service teams who go above and beyond. Thank you Silvercross
Very good customer service
Good quality products at reasonable costs. When I had some concerns they did everything they could to resolve these to my satisfaction so the customer service is also very good
We have ordered 2 lunar baby cots
We have ordered 2 lunar baby cots, we ordered a second because the first one was faulty. The first one we ordered through John Lewis and the second, to make sure we didn’t get another faulty, through Natural Baby Shower. Both products have the same fault, you need to speak to the Chinese component supplier for the bed frame that sits beneath the cot. The frame has screws (which should slide into the frame rivet) on the OUTSIDE of the frame whereas they should be “in line”. ie they are 90 degrees out of place so the frame does not slide to click into place. Instead the nuts sit on top of the frame, which is totally unsafe. Bit pissed off having to deal with this one week before our baby is due.
Shocking product checks in the factory.
We will have to order a cot from another supplier and leave an honest online review.

Reply from Silver Cross
I went to their trade show at Excel
I went to their trade show at Excel, the product looks OK but there was a women (told she was from marketing) who was incredibly rude and arrogant. I cant bring myself to spend money when they obviously feel the customers need the product more than they need the customer. Saw plenty of other products from different vendors and the gap is virtually non-existent with different vendor products so I have no clue why the silver cross team would behave like this.

Reply from Silver Cross
Replacement order
I just want to say, I cannot recommend Silver Cross company more, I want to say that they rectified a problem that I had made and received an order, that I had incorrectly made, I spoke to Zoe, she re-ordered the correct item, arranged it's delivery, and the collection of my original order, all at no extra cost. Brilliant service, thankyou everyone at Silver Cross Shipton.
Fantastic company to buy from
We bought a Silvercross Cove Bundle, this bundle is absolutely fantastic. It's designed with everything in mind. The pram is robust but very lightweight, its practical and caters to my baby's needs, my needs and my partners needs. I had to contact Silver Cross in regards to a replacement cup holder and their customer service was impeccable. The reply was so quick and my query was sorted in a matter of minutes. Thank you once again
Massive thank you
I work in a Paediatric Hospital and we were donated a Silver Cross Surf pushchair that i was going to gift to a parent who was in need. When it was assembled it was missing the hood. I emailed over to Silver Cross and enquired if they were still available and they confirmed that it was available and very kindly offered to send one out to the family free of charge. This has made such a difference to this family. Thank you so much we are very grateful.
Really impressed with this pram
Really impressed with this pram. It’s sturdy, easy to push, and looks great too. Super practical for everyday use and feels well made. Delivery was quick and the whole experience with customer service was hassle-free. Would definitely recommend!
Excellent customer service
Excellent customer service when dealing with an item that needed to be replaced.
Very quick and polite response to my messages and queries.
Amazing service
Amazing service & advice provided for my daughters new Silver Cross car seat.
Thank you
Great customer service
I had an issue with a high chair I had for 2 months, the customer service team were fantastic! They responded quickly and resolved the issue by replacing the high chair. Great customer service!!!
Customer service went above and beyond…
Customer service went above and beyond for me, my dog chewed my highchair so I emailed to see if I can purchase a new strap for my specific chair as I could find it on the website. I explained what happened and as you can imagine I was having a bad day so was already extremely upset. The lovey person on the other end of the email sorted my query and kindly put in a request to get me some new straps completely free of charge (which really brightened my day up) !! Thank you silver cross, that lovely customer service assistant definitely made my day much better and I hope received some good karma 🙏
Exceptional product and customer service
We bought a silvercross travel system in 2022 for our daughter as we wanted a carrycot, buggy and car seat that were all compatible and integrated. We loved using the system at every stage of her development until 3 years old when we packed it away. Ahead of our new baby's arrival we booked the valet service and have been blown away by how smooth the process was (everything was collected and delivered from our home address) and the whole system has come back looking brand new! We would highly recommend this brilliant brand to anyone expecting a little one.
I am a first-time mum in Ireland and…
I am a first-time mum in Ireland and this was honestly one of the worst customer experiences I have ever had.
I ordered a Silver Cross Lunar Crib when my baby was 2 weeks old because his Moses basket was already too small. I was never told it was a pre-order or out of stock. Weeks later, after chasing them over and over, I was told they were still trying to get it from the UK.
They avoided calls, didn’t return messages, and only offered a refund after I corrected their email which wrongly claimed I had ordered a pre-order item. On 14 January I was told the crib was already “halfway through” and would be with me by the end of the month, so I waited. My baby was nearly 8 weeks old and still without a crib.
The manager/owner Andrew was, in my experience, a pure reflection of how their team treated customers. He was the rudest man I have ever spoken to on the phone, showed very little sympathy, took no ownership, and made me feel like I was the problem for asking where my baby’s crib was.
The manager/owner Andrew, told me I could “take it or leave it” and cancel the order. He also said I could have bought another crib while waiting, which I found very insulting as I had bought this one because it was on sale and I could not afford to purchase another. He even said I must have wanted it badly since I waited.
Offering a €50 voucher after all of this felt insulting considering the stress, tears, and anxiety caused to a first-time mum left without a crib for her newborn.
I would strongly advise other parents to be very careful and confirm items are physically in stock before ordering. This experience was shocking and completely unacceptable for a business selling baby products.

Reply from Silver Cross
Excellent after care experience
Purchased the excellent Motion 360 car seat in 2022. We recently had an issue with damage to the car seat and the service provided by the customer service team in resolving the issue has been first class - starting with a friendly call and then following up to resolve the issue via email once the service team had reviewed the damage. Highly recommended for both the quality of product and after care.
Very happy customer.
The customer service team delivered exceptional help with my purchase, I would recommend silver cross to anyone!
Contacted silver cross after an issue…
Contacted silver cross after an issue with my stroller. Great communication and very understanding. Issue was resolved immediately.
After loving the Cove bundle we came…
After loving the Cove bundle we came back for a cot bed & Clic 2 Stroller - service was amazing again & delivery within the same week!! The team were so helpful deciding which stroller to get for holidays - can’t thank them enough!!
Replacement item…
Telephone was answered within seconds very impressed you can speak to a human being. Most companies dont even provide a telephone number which results in enless emails and generated replies which is so frustrating. None of that with Silver cross. Jenny was very helpful and gave good advise and excellent custer service .Silver cross went above and beyond they didn't have to replace my item but did. After an email providing receipt and photos and an other phone call again excellent customer service spoke to Jess. Few days later received replacement item. I will continue to purchase silver cross products and advise friends to do so because of the excellent after care service and the great customer experience I received.
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