This app is not what I expected but it’s working. 5 stars for that! The food identifier portion is buggy BUT the interaction with the crazy little sidekick makes you want to interact. I thought the l... See more
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Blinky's cute. Reminds me of the Tomigachu pet game. I love the daily assignments;workouts. It has AI;Avo Vision to see how many calories are in it, if your curious. There's alot of educational videos... See more
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They are way more conscious than I am about being aware of what you’re eating and drinking. Particularly drinking. You WILL stay hydrated with this app. Not quite as much instruction in Tai Chi as I... See more
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I’ve experienced a new way of learning about food and helping my body recover from my past choices of how I’ve chosen to eat, and take care of myself. A very positive and encouraging process!! Never... See more
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Company details
About Simple Life App
Written by the company
The Simple app coaches people on long-term weight loss and healthy eating.
We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite.
With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on:
1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based.
2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide users throughout your health journey, 24/7.
3. Flexibility, so you can learn and adopt wellness strategies gradually, at your own pace.
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
Contact info
United States
- help@simple.life
- simple-life-app.com
4.3
Excellent
41K reviews
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Reply from Simple Life App
Hello Herbert,
Thank you for sharing your feedback. It’s appreciated that you took the time to let us know about your experience, even if you haven’t had the chance to use the app as much as you intended.
If you need any assistance or have questions in the future, please feel free to reach out to help@simple.life.
Thank you again for your feedback and for being part of the Simple community.
Kind Regards,
Sophie,
Simple Team
The Simple agents were VERY helpful …
The Simple agents were VERY helpful and easily helped me with my issue. I do like to utilize the chat platform with other businesses, but this one (with Simple) seemed a little cumbersome or awkward. After submitting every message to them, that same message stayed in the typing box and I had to delete it before typing the next message. But again, that little glitch was overshadowed by the amount of quality service I was given. Thank you, Simple!
May 14, 2026
Unprompted review
Reply from Simple Life App
Hello Dana,
Thank you for sharing your experience and for highlighting the helpful support you received from the Simple team. Your feedback about the chat platform is appreciated, and it’s great to know that the quality of service made a positive impression.
If you ever need further assistance or have any questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Most I can do.
May 13, 2026
Reply from Simple Life App
Hello Fred,
Thank you for taking the time to share your feedback. Your input is appreciated, and it’s great to see your engagement with the app.
If you ever have questions or need assistance in the future, please feel free to reach out to us via our live chat at https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I would prefer it to be clearer where…
I would prefer it to be clearer where to go to log my fast and meals. I have to spend time searching rather than it’s being second nature. There is too much fuss. It would be better with less stuff on the site and bigger fonts/clearee navigation
May 14, 2026
Unprompted review
Reply from Simple Life App
Hello Adele,
Thank you for sharing your thoughts and suggestions about the app’s navigation and design. Your feedback about the clarity of logging features, font size, and overall simplicity is appreciated.
If you have any additional comments or would like to discuss your experience further, you’re always welcome to reach out to help@simple.life.
Your input helps guide improvements, and the team values your perspective.
Kind Regards,
Lucas,
Simple Team
too soon to review
May 14, 2026
Reply from Simple Life App
Hello Vicki,
Thank you for taking the time to leave a review. Simple appreciates your feedback and looks forward to hearing more about your experience as you continue using the app.
If you have any questions or need assistance in the future, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
After seeing commercials for week
After seeing commercials for week, I decided to try it. They advertise FREE and IT'S NOT FREE. Of course I found out it's not free after doing about 10 minutes of questions.
VERY MISLEADING....I UNSUBSCRIBED IMMEDIATELY ONCE I FOUND OUT THE SUBSCRIPTION RATES.
May 14, 2026
Unprompted review
Reply from Simple Life App
Hello Mary,
Thank you for sharing your feedback and describing your experience. The concerns about expectations regarding cost and the sign-up process are noted and appreciated.
If you would like further assistance or wish to discuss your experience in more detail, please reach out to help@simple.life.
Thank you again for taking the time to share your thoughts.
Kind Regards,
Sophie,
Simple Team
Very good to have someone looking over your shoulder
I think it's a great way to record your food , drink and exercise. I like the positive comments the coach makes. The site is a bit difficult to use at times but overall pretty good.
May 14, 2026
Reply from Simple Life App
Hello Heather,
Thank you for sharing your thoughts and for highlighting the features you enjoy, such as tracking food, drink, and exercise, as well as the positive feedback from the coach. Your feedback about the overall experience is appreciated.
If you ever need assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Fantastic app!
Fantastic app!! Love that it teaches a lifestyle, with helpful tips and recipes throughout. I’m down to 127 lbs from 136 lbs and I couldn’t be happier. And I love Blinky!
May 14, 2026
Reply from Simple Life App
Hello Lisa,
Thank you for sharing your experience and for the kind words about the app. It’s wonderful to hear how the tips and recipes have supported your journey.
Your achievement of reaching 127 lbs from 136 lbs is truly inspiring. Stories like yours can motivate people around the world to pursue healthier, happier lives. If you’re interested in collaborating with us and sharing your experience, we’re ready to reward such contributions. Please reach out at reviewstp@simple.life if you’d like to participate.
If you ever need assistance or have questions, feel free to contact us via our live chat: https://chat.simple.life/
Kind Regards,
Sophie,
Simple Team
I didn’t realise this was ongoing…
I didn’t realise this was ongoing subscription, one email and it was sorted in minutes! Very professional and understanding.
May 12, 2026
Unprompted review
Reply from Simple Life App
Hello Karen,
Thank you for sharing your experience. It’s great to hear that your inquiry was handled quickly and professionally.
If you have any questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Reply from Simple Life App
Hello Stephen,
Thank you for sharing your feedback. It’s great to hear that you find the app simple to use, intuitive, and informative, and that it helps support good discipline.
If you ever need assistance or have any questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Maria,
Simple Team
Let's get Geared Up!!!!
I like the accountability having a coach. She has positive feed back. Also has given recipes for meal ideas. I like the app because you can see progress.
May 14, 2026
Reply from Simple Life App
Hello Regina,
Thank you for sharing your thoughts and highlighting the aspects you enjoy, such as the accountability from your coach and the helpful feedback and meal ideas. It’s great to hear that tracking your progress in the app has been valuable for you.
Your feedback is appreciated and helps us understand what matters most to our users.
If you ever need further assistance or have questions, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I am finding it hard to keep up…
I am finding it hard to keep up entering info all the time.
May 14, 2026
Reply from Simple Life App
Hello Roslyn,
Thank you for sharing your thoughts and taking the time to leave a review. Your feedback about the experience is appreciated.
If you have any questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Maya,
Simple Team
The app is generic
The feedback is incredibly generic. I get tips about being a big meat eater when I have been vegan for 7 years. There is no possible way that I have been eating a large amount of meat. The little fasting icon is super passive aggressive. It says things like, If you are not going to check in, I will just leave and Guess I will just go pack my bags because you don't care about me.
When I try to ask legitimate questions of the "coach," I get canned answers that do not apply. The app claims to be AI generated but nothing is personalized to my eating habits, dietary choices, or lifestyle.
The features that are helpful are the ability to scan your plate and it logs your food (although it is in grams rather than cups which i think would be more useful) and then you can edit it as needed. I also like the tracking of your weight from the daily logins and the way you can be specific with the hydration logging.
May 14, 2026
Reply from Simple Life App
Hello Kelly,
Thank you for sharing your detailed feedback and for highlighting both the aspects you appreciate and those that have not met your expectations.
Your comments about the generic feedback, the tone of the fasting icon, and the responses from the coach are noted. It’s important to acknowledge your experience as a vegan and your desire for more personalized support. Your perspective on the measurement units and the features you find helpful, such as food scanning, weight tracking, and hydration logging, is also appreciated.
If you would like to discuss your concerns further or need additional assistance, please feel free to reach out to help@simple.life.
Your input is valuable and helps inform ongoing improvements to the app.
Kind Regards,
Sophie,
Simple Team
I like the simplicity of the exercises
May 14, 2026
Unprompted review
Reply from Simple Life App
Hello Frederique,
Thank you for sharing your thoughts and highlighting the simplicity of the exercises. It’s great to hear that this aspect of the app stands out for you.
If you ever have any questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Remember it’s a computer!
I like the constant contact with Avo, but it is not always apposite to what I am experiencing. I do not agree that I should weigh myself daily, because it is demoralising when there is no weight loss.
April 24, 2026
Reply from Simple Life App
Hello Claire,
Thank you for sharing your thoughts and feedback. It’s great to hear that you appreciate the ongoing contact with Avo.
Your perspective on daily weigh-ins is important, and it’s understandable that this approach may not feel right for everyone. Thank you for letting us know how it affects your experience.
If you ever have questions or need further assistance, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I need to be told off more
May 14, 2026
Reply from Simple Life App
Hello Sharron,
Thank you for sharing your thoughts and for taking the time to leave a review. It’s great to hear your feedback about your experience with the app.
If you ever have questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Lucas,
Simple Team
Reply from Simple Life App
Hello Roisin,
Thank you for sharing your thoughts and letting the team know about your experience. Your feedback about interacting with a bot is appreciated and will be taken into consideration as the app continues to evolve.
If you have any further comments or need assistance, you’re always welcome to reach out at help@simple.life.
Thank you again for your input.
Kind Regards,
Sophie,
Simple Team
Regular checks
May 14, 2026
Reply from Simple Life App
Hello Les,
Thank you for sharing your feedback and taking the time to leave a review. It’s great to hear that you appreciate the regular checks.
If you ever need any assistance or have questions in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
Easy to use app
This was an easy to use app, loved the photo capture of food which seemed quite reliable when compared to food weight by scales.
I didn't continue with my extended use as it isn't for me at this time. I would definitely recommend.
Also cancellation and refund was quick and easy
Thank you for delivering what you say
May 14, 2026
Unprompted review
Reply from Simple Life App
Hello there,
Thank you for sharing your experience and for highlighting the features you enjoyed, such as the photo capture of food. It’s great to hear that you found the app easy to use and reliable.
Your recommendation means a lot, and your feedback about the cancellation and refund process is appreciated.
If you ever have questions or need assistance in the future, please feel free to reach out via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
I love Blinky and I also love the…
I love Blinky and I also love the walking tai chi workouts
May 12, 2026
Reply from Simple Life App
Hello Maureen,
Thank you for sharing your positive experience with Blinky and the walking tai chi workouts. It’s wonderful to hear that these features are bringing you enjoyment.
If you ever have any questions or need assistance in the future, please feel free to reach out to us via our live chat: https://chat.simple.life/.
Kind Regards,
Sophie,
Simple Team
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