Quick delivery. Im giivng 4 stars for the customer experience and delivery. Unfortunately I couldn't smell anything when using the shower steamers which I wanted to love. I am wondering if this is bec... See more
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Review summary
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What people talk about most
Based on these reviews
I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes! I found the Smug on line site quite easy to... See more
Company replied
Always good quality products at good prices. Quick delivery. I’ve used Smug many times before and will do so again. I particularly love their pillowcases. I haven’t slept on a ‘normal’ pillowcase... See more
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Lovely soft eye mask and headband. My daughters have bought a few different ones in the past but they have looked and felt quite cheap and often stitching had come undone but these feel much more prem... See more
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Company details
Written by the company
It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer. Turns out, she wasn’t alone. Millions of people around the world fell in love with SMUG’s original mask. From there, we didn’t stop—expanding into vibrant designs, wellness must-haves, and beauty essentials to help you sleep, relax, and look fabulous doing it. Today, SMUG offers a wide range of self-care and relaxation products designed to elevate your daily routine. Whether you’re unwinding with our soothing shower steamers, pampering yourself with a crystal glass nail file, or easing tension with a lavender-infused body wrap, we believe in making luxury self-care effortless. We also stock stylish shower caps to keep your hair dry in style, practical wash bags for beauty essentials on the go, and a growing collection of home, beauty, and fitness products. Every SMUG product is created with comfort, convenience, and a touch of luxury in mind, helping you feel refreshed, recharged, and ready to take on the day. Now, SMUG is on a mission to make self-care simple, proving that a little pampering and a great night’s sleep can make life brighter. Ready to join the SMUG revolution?
Contact info
West Street, SM1 1SH, Sutton, United Kingdom
- hello@sleepsmug.com
- sleepsmug.com
4.2
Great
173 reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
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I have had a few smug eye masks in the…
I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes!
I found the Smug on line site quite easy to use my order was delivered promptly!
The design has changed since my last ones used it had a running machine stitch around the outside edge taking me a few sleeps to get used to!
The elastic and Velcro stap have remained the same which I’m glad about (encased elastic in a fabric are useless too tight for months then baggy)
I went in on an order for buy one get one free so I must of done something/read instructions wrong as only received the one! My fault not Smug!
May 13, 2025
Reply from SMUG.
Hello Jacki,
Thank you so much for your detailed review and for being a loyal SMUG customer. We’re delighted to hear you’re happy with the fit of our masks and that you continue to enjoy the adjustable strap design. It’s also great to hear your order arrived promptly and that you found our website easy to use.
Regarding the buy one get one free offer — as we mentioned in our email, it looks like only one mask was added to your order at checkout, but we’re very happy to send you the free mask now. Just let us know if you’d like the same colour or a different one.
Thank you again for your feedback and ongoing support. We really appreciate it and look forward to hearing from you.
Sleep mask excellent
I wish I had found these ages ago, I have slept so well since receiving my order and the buy one get one free make it a real bargain. My son is using the other one and he is also sleeping better on these light mornings. They were here within a few days.
May 26, 2025
Reply from SMUG.
Hello Dawn,
Thank you for your wonderful review. We’re delighted to hear how well you’ve been sleeping since receiving your order, and that the buy one get one free offer was a great bonus.
It’s great to know your son is also benefiting from his mask, especially with the lighter mornings. We really appreciate your support and hope you both continue to enjoy many restful nights.
Disappointed with new construction
I really loved the sleep mask I bought a few years ago. It was starting to fall apart so I ordered a new one. It is so uncomfortable. The edges have been stitched and then possibly heat sealed in some way? So they feel hard and scratchy. The mask itself feels more bulky and I just couldn't get comfortable wearing it.
April 30, 2025
Reply from SMUG.
Hello Helen,
Thank you for your feedback — we’re really sorry to hear that your new mask didn’t meet the comfort levels you previously enjoyed. We’ve made some updates to improve durability, but we never want that to come at the expense of comfort. We’d love the chance to make this right for you, so please get in touch with our customer care team (hello@sleepsmug.com) and we’ll do our best to help.
100% recommend
Second time I've ordered from Smug.
Same product but I live across 2 properties.
The eye mask are brilliant. Super comfy and block the light right out.
Delivery was super quick too.
Would 100% recommend.
April 28, 2025
Reply from SMUG.
Hello Sophie,
We’re so glad to hear the sleep masks are working so well for you that you’ve come back for more—comfort and blackout sorted across both homes! Really appreciate the recommendation and kind words.
This product is exactly as described…
This product is exactly as described and I have been sleeping better and it is not only very comfortable to wear, but i feel my eyes are less baggy now with wearing it
May 6, 2025
Reply from SMUG.
Hello Angela,
Thank you so much for your lovely review. We’re really pleased to hear the product is helping you sleep better and that you’re finding it both comfortable and beneficial.
It’s great to know it’s even making a difference to how your eyes feel—what a bonus! We really appreciate your feedback and support.
Reply from SMUG.
Hello Jackie,
Thank you for your kind review. We’re delighted to hear you were happy with the quick, efficient service and that the eye mask was just as described.
So pleased it’s the perfect fit for you—thank you again for choosing SMUG!
Reply from SMUG.
Thank you for your lovely review! We’re so pleased to hear you’re happy with your purchase and that the product lived up to expectations.
We really appreciate your support and hope to see you again soon.
Great customer service
I’ve been using the SMUG products for long time and recently purchased a SMUG product as a gift for a friend. The order has been delivered on time. However, I was not aware of that and I had to contact the customer service team. They replied very quickly and provided me with the requested delivery details. Very helpful and quick resolution of my issue. Thank you very much!
May 12, 2025
Unprompted review
Reply from SMUG.
Hello Maya,
Thank you so much for your lovely review. We’re really pleased to hear you’ve been enjoying SMUG products for a long time, and that your recent gift order arrived on time.
We’re also glad our customer service team could assist you quickly and provide the delivery details you needed. Your kind words mean a lot to us, and we truly appreciate your continued support.
Thank you again!
they didn't deliver my parcel and…
they didn't deliver my parcel and didn't return the money
April 23, 2025
Reply from SMUG.
Hello Yuliia,
We’re really sorry to hear that your order hasn’t arrived. We’ve seen your email this morning and will be looking into this as a priority.
Your order was dispatched on 23rd April, so it should have arrived well before now — it’s likely it was lost in transit, and we’ll get this resolved for you as quickly as possible.
Thank you for bringing this to our attention, and sincere apologies for the inconvenience caused.
Smug is a nice company to deal with
Smug is a nice company to deal with and my eye mask is lovely and soft. The only reason I did not give 5 stars is that it is flat against the eyes and squashes my eyelashes.
May 2, 2025
Reply from SMUG.
Hello Tricia,
Thank you for your kind words — we’re so pleased to hear you’ve had a positive experience with us and that you love how soft your eye mask is!
We’re sorry to hear it wasn’t quite the right fit for your lashes. If you haven’t already, we’d love to recommend trying one of our contoured sleep masks, which are specially designed to avoid any pressure on the eyes or lashes.
Thanks again for your feedback — it really helps us improve!
Reply from SMUG.
Hello Alex,
Thank you so much for your lovely review! We’re delighted to hear you’re happy with the quality of your products and that they arrived quickly.
We really appreciate your support and hope to see you again soon!
It was okay
It was okay , but it didn’t protect my lashes which is what I mainly got it for
April 22, 2025
Reply from SMUG.
Hello Deborah,
Thank you for your feedback, and we’re sorry to hear the contoured mask didn’t offer the lash protection you were hoping for. Our contoured masks are designed to provide space around the eyes, so we’re disappointed to hear it didn’t meet expectations in your case.
Thanks again for taking the time to leave a review.
Best Contoured Sleep Masks
I love Smug’s contoured sleep masks. So comfy and great quality.
April 22, 2025
Reply from SMUG.
Hello Kate,
Thank you so much for your kind words. We’re thrilled to hear how much you love our contoured sleep masks and that you find them both comfortable and great quality.
We really appreciate your support and hope they continue to help you rest well!
Great product and good service
Great product and good service . I like the size of the cushion and the amount of filing in it, compared to to more expensive cushions. This cushion sits comfortably behind one’s neck and is easier to handle.
April 29, 2025
Reply from SMUG.
Hello Nazneen,
Thank you for your lovely review! We’re so pleased you’re happy with both the product and our service. It’s great to hear that the cushion on your linen and coconut acupressure mat is the perfect size and filling, making it comfortable behind the neck and easy to handle—especially compared to more expensive options.
We really appreciate your feedback and support
Absolutely brilliant my boys love it…
Absolutely brilliant my boys love it well worth the money to be honest 👍
April 29, 2025
Reply from SMUG.
Hello Sabrina,
Thank you for your wonderful review! We’re so happy to hear your boys love their new product and that you feel it’s well worth the money.
We really appreciate your support and hope to welcome you back again soon!
FAB eye masks
Really fast delivery.
Wouldn't buy eye masks from anywhere else. Have been using them for years. 100% recommend.
April 29, 2025
Reply from SMUG.
Hello Lauren,
Thank you so much for your fantastic review! We’re thrilled to hear you’ve been a loyal customer for years and wouldn’t shop anywhere else for your eye masks. Your recommendation means the world to us!
Looking forward to continuing to serve you.
Reply from SMUG.
Hello Kim,
Thank you for your kind review! We’re really pleased to hear you’re happy with the product and that it arrived well packaged.
We appreciate your support and hope to welcome you back again soon!
Reply from SMUG.
Hello Donna,
Thank you for your great review! We’re so pleased to hear you found the ordering process easy, your delivery was quick, and you’re happy with the product.
We truly appreciate your support and look forward to serving you again!
Item as described
April 28, 2025
Reply from SMUG.
Hello Julia,
Thank you for your review! We’re glad to hear the item met your expectations.
We appreciate your support and hope to welcome you back again soon!
Good products at an extremely good price
Ordered items as additional Birthday present for my daughter. Package arrived quickly and my daughter was very pleased with contents when she opened it yesterday.
Good products at an extremely good price. thanks
April 25, 2025
Reply from SMUG.
Hello Rosanne,
Thank you for your lovely review! We’re so happy to hear your order arrived quickly and that your daughter was pleased with her birthday gifts. It’s great to know you found the products to be such good value too!
Thank you again for your support — we really appreciate it!
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