IT WORKS…. Have used a few different types of Tooth whitening kits and Smilepro are by far the best I had used in way of noticeable results in a short period of time! No issues with sore gums either... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
whitening pen pack I have been using Smile Pro for approximately 7 months. I have smoked for over 35 years and had never had any whitening done to my teeth before. Although not a huge difference th... See more
Charcoal toothpaste Working for a vending machine company, i tend to drink / sample alot of coffee and tea this toothpaste does help remove stains on teeth caused by this along with whitening strip... See more
Really impressed with SmilePro, the shopping experience was quick and easy with super fast delivery. I got the Advanced Kit and have used two pens so far, my teeth are pearly white to the extent that... See more
Company details
Written by the company
SmilePro is a global oral care brand focused on delivering safe, effective, and convenient at-home teeth whitening solutions and oral care. Trusted by over 500,000 customers worldwide, SmilePro's mission is simple: to make professional-level teeth whitening accessible without the cost, hassle, or sensitivity often associated with traditional treatments. Our products are designed using advanced whitening technology to target stains caused by coffee, wine, smoking, and everyday lifestyle habits. With quick, easy-to-use treatments that fit into your daily routine, SmilePro helps customers achieve visibly whiter teeth from the comfort of home. We understand that no two smiles are the same. While our formulas are developed to work across a wide range of staining types, individual results can vary depending on factors such as enamel condition and the cause of discolouration. That’s why we focus not only on results, but also on education, support, and transparency. Customer experience is at the core of everything we do. From product development to after-sales support, we’re committed to ensuring every customer feels confident in their purchase. We offer a 30-day satisfaction guarantee and a responsive support team to help guide you through your whitening journey. SmilePro has been recognised by leading publications and experts, and continues to grow as a trusted name in at-home teeth whitening. Whether you’re preparing for a special event or simply want to boost your confidence, we’re here to help you smile brighter.
Contact info
United Kingdom
- contact@smileproworldwide.com
- smileproworldwide.com
4.4
Excellent
181 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 90% of negative reviews
Typically replies within 2 weeks
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Fantastic at home product that really…
Fantastic at home product that really delivers! Couldn’t be happier with the results and the company is truly focused on customer service. Would really recommend
July 23, 2026
Unprompted review
The product really works
The product really works, have seen a remarkable improvement in a few weeks, plus the company gives advice about use and how to use,
July 28, 2026
Unprompted review
Excellent customer service
Excellent customer service, beautifully packaged and well presented products. Don't expect dentist peroxide white but it definitely works.
The electric toothbrush is probably the best I've ever owned. I will 100% buy from Smile pro again 👍
July 1, 2026
Unprompted review
Well worth the purchase
Well worth the purchase.
Lovely fresh taste and great results. Highly recommend.
July 7, 2026
Unprompted review
I was ready to buy from these guys… HOWEVER…
I was all ready to buy from these guys and then I spotted the ‘shipping protection’ for an extra £2 and the following statement:
“Please ensure that all shipping details are correct. SmilePro is not responsible for lost or delayed parcels once handed to the postal carrier or for customs fees incurred during transit.”
It basically says the same in their terms and conditions.
However, under UK consumer law, a retailer cannot legally shrug off responsibility for a lost or delayed parcel just because they handed it to a courier. According to Section 29 of the UK Consumer Rights Act 2015, the risk remains entirely with the trader until the goods come into your physical possession. Any term in a retailer’s contract that attempts to bypass this statutory right is legally unfair and completely unenforceable.
In my opinion this amounts to scamming folk into paying an extra £2 and trying to make buyers liable for any postal loses. Sorry guys… it doesn’t work like that. You’ve lost my trust, and my order.
July 24, 2026
Unprompted review
Reply from SmilePro
Hi Rob,
I'm David, the founder of SmilePro.
I understand why you could potentially be concerned after reading that wording.
To clarify, the optional shipping protection is there to provide a faster and more streamlined resolution process for issues such as parcels that are lost, damaged, or stolen during transit, as well as parcels stolen after delivery. For example, if a courier provides proof of delivery but the parcel is subsequently stolen from your property, the shipping protection still provides cover.
It is not intended to remove or override any statutory consumer rights.
The statement you quoted is also intended to make customers aware that they are responsible for entering the correct shipping address during checkout. If an incorrect or incomplete address is provided by the customer, we understandably can't be held liable for parcels delivered to that address or returned as a result. I think you'll appreciate that this is a fair and reasonable expectation.
SmilePro ships to customers in over 100 countries, each with different consumer protection laws and customs requirements. While it's impossible for us to tailor our terms to every jurisdiction individually, we absolutely comply with the consumer laws that apply in the countries we operate in, including the UK.
Thank you again for taking the time to address this and allow feedabck. Feedback like yours genuinely helps us improve.
David
Founder, SmilePro
Great value for money and am starting…
Great value for money and am starting to see the effects.
July 24, 2026
Unprompted review
Used this for years
Used this for years
Always very good at what it says it will do.
July 24, 2026
Unprompted review
The best natural toothpaste
The best natural toothpaste
I've been using Smile Pro Whitening Toothpaste for a while now and absolutely love it. The flavour is fresh without being overpowering, and I really like that it's made with natural ingredients. The whitening has been gradual but definitely noticeable—my teeth look brighter and feel really clean after each use. It's become part of my daily routine, and I'd happily recommend it to anyone looking for an effective, natural whitening
July 23, 2026
Unprompted review
Excellent home treatment
Excellent home treatment
This is a gentle but effective whitening treatment for home use. Ideal for longterm use, keeping the improved colour with a quick 10 minute session once or twice a week. Pens are easy to use, mouth tray is comfortable
July 1, 2026
Unprompted review
A company to gladden the heart of a…
A company to gladden the heart of a cynical online shopper
Having bought other dental products and been dissatisfied I was cautious about smile pro - another online product delivering much less than its big promises? So far I’m delighted the toothbrush gives a an impressive clean and the steriliser provides a place to store the toothbrush as well as ensuring that it’s sterile at each use. It arrived quickly at a very affordable cost. This company has so far ticked every box and is highly recommended!
July 10, 2026
Unprompted review
Fantastic Product
I tried this product on the off chance it might work. I've been using it for a little over two weeks (along with the charcoal toothpaste) and I can already see a massive difference in the shade of my teeth.
I'm really pleased with it.
July 3, 2026
Unprompted review
Amazing!!
Amazing!!
Results after 7 days! I did it one a day but two times in a row for a total of 20 min each day on Red light
July 16, 2026
Unprompted review
Great so far.
Great so far.
On day 8 now, and can definitely see a difference. I'm 65, and age has discoloured my teeth as I've always brushed twice a day, and looked after my teeth. I'm happy with results so far and have only used 1 of the 3 tubes!
July 3, 2026
Unprompted review
WOW love this product
WOW love this product, does exactly what it advertises, will definitely be using in the future
July 1, 2026
Unprompted review
WASTE OF MONEY
WASTE OF MONEY - DONT WATSE YOU HARD EARN MONEY PURCHASING THIS SMILEPRO ITS A CON!!!.
THE UNIT STOPPED WORKING AFTER 3 DAYS OF USING IT FOR 10MINS EACH DAY.
July 12, 2026
Unprompted review
Reply from SmilePro
Hi Sarah,
I'm sorry to hear your unit stopped working after only a few days. That's certainly not the experience we want anyone to have.
I can see that you contacted our support team, and as soon as we were made aware of the issue, we arranged a replacement for you. While faults are very uncommon, electronic products can occasionally develop an issue, and when they do, we always aim to resolve them as quickly as possible.
If you have any further questions or if there's anything else I can do to help, please feel free to contact me directly at contact@smileproworldwide.com and mention that you've spoken with me, David. I'll be more than happy to assist personally and make sure everything is resolved for you.
David
Founder, SmilePro
Excellent Product
Excellent Product
I am now using this toothpaste every day to support the two weekly regime of SmilePro tooth whitening. I am delighted with the excellent results.
July 10, 2026
Unprompted review
Great results so far
Great results so far
Such a easy product to use and showing great results so far
June 30, 2026
Unprompted review
The ordering process was easy
The ordering process was easy. Shipping took a little longer, but I was ordering from NZ, so to be expected I guess. Anyway, I'm very happy with the product, which is slowly doing what it should.
July 1, 2026
Unprompted review
I would definitely recommend this…
I would definitely recommend this product. I am very sceptical about this sort of thing, but I'm a week in and I can see quite a substantial difference in the colour of my teeth
July 2, 2026
Unprompted review
Very disappointing - no change at all
I was really disappointed with SmilePro as it didn't work at all. I used it exactly as advised and there was no difference at all. I have "normal" teeth that have gone off white with age and had hoped this would brighten things up. I missed that they offer a money back gurarantee. Money down the drain!
EDIT: The company replied suggesting my teeth must have thin enamel, tooth trauma, certain medications, metal fillings, or other underlying factors. This is entirely incorrect. My teeth are in great health. In fact, I went to my dentist after this failed, and their professional whitening worked perfectly in just 9 days. The truth is, this over-the-counter kit simply isn't strong enough for deep, long-term lifestyle stains. Save your money and see a professional.
December 12, 2025
Unprompted review
Reply from SmilePro
Hi there,
Thank you for taking the time to share your experience, and I'm sorry to hear you were disappointed with your results.
While our whitening formula is highly effective at removing many types of surface stains, there are certain types of discolouration that can be much more difficult to treat with any whitening product, including professional in-chair treatments. This can include discolouration caused by thin enamel, tooth trauma, certain medications, metal fillings, or other underlying factors. Without seeing your teeth, it's difficult to determine what may have limited your results.
All the best for your whitening journey.
Thank you again for your feedback.
David
Founder, SmilePro
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