Smithfashion Reviews 

167
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, most reviewers were let down by their experience overall. A significant number of customers reported issues concerning the reliability of the delivery service, with delays being a common complaint, and several never received their orders at all. Many people were also unhappy with the product quality, claiming items were made of substandard materials, and there were frequently concerns about incorrect sizing. Some people were dissatisfied with the process of seeking refunds, describing it as an absolute struggle, and noted difficulties when trying to contact the business. However, some customers did express contentment with certain purchases, praising the visual appeal of items or finding specific pieces to be very stylish and comfortable.

What people talk about most

Product

Consumers find the product experience to be deeply disappointing due to widespread issues with product... See more

Refund

Customers consistently note negative experiences with refund processes, reporting endless delays and generic... See more

Order

Customers report widespread frustration and disappointment with order experiences. Reviewers frequently note... See more

Delivery service

People report negative experiences with delivery_service, expressing frustration over excessively long... See more

Website

Reviewers express strong dissatisfaction and frustration regarding the website, noting concerns about how it... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I thought this was a repticle company, when my trainers came, they are not genuine hokka, they actually made my planter facetious worse, emailed them did everything they asked, when ut came to refund... See more

Rated 1 out of 5 stars

Counterfeit goods, item due from china (5weeks) then dumped on front door step whilst I was on holiday. Never received the item, obviously taken by a passer by then completely ignored when tried to... See more

Rated 1 out of 5 stars

Don’t use this website it’s a scam. Ordered trainers they never turned up, originally issued a tracking number then that disappeared. Asked for a refund never received, now the email address I conta... See more

Rated 1 out of 5 stars

Absolute scam!!! Ordered Hoka trainers for my son and the shipping was delay. A label created but shipping status didn’t change for over 6 weeks. Contacted customer services any they promised a ref... See more



Contact info

1.2

Bad

TrustScore 1 out of 5

167 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 5% of negative reviews

Typically replies within 1 month

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1.2

All reviews

(167)

164 reviews in the last 12 months

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Rated 1 out of 5 stars

Scam. Counterfeit shoes

Scam. Counterfeit shoes sent from China. Have been waiting for shoes 6 weeks. Sent me wrong size of shoes. Wanted to return. They said that Smith Fashion Company don't have warehouse in Europe, so they offered me 50% money back or voucher to spend in their website. I said to them it's the law to return the product and get full refund. They refused to do refund. Avoid. I did report to bank potential money fraud. And will report them to HMRC for breaking consumer rights.

June 1, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs. Superblast 2 shoes advertised and very obvious fakes arrived drop shipped from China. An absolute handling trying to get a refund. Thankfully I had it through Affirm finance and they refunded me.

The communication from 'Smith fashion' was horrendous. Do not fall for this scam!

June 9, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER FROM THIS SITE !!!

DO NOT ORDER FROM THIS SITE !!!
I ordered a pair of Hoka Trainers a month ago, there's no way to track your order, when you complain, its just automated responses, I still haven't received the trainers , disgusting !!

May 6, 2026
Unprompted review
Rated 1 out of 5 stars

SCAM

SCAM, 2 months and nothing received.
Can’t believe Shopify allow them to trade on their platform. Shame.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY ANYTHING FROM THIS SITE

I stupidly ordered 2pairs of Hoka Speedgoats on 9May26. They have not arrived. I only got a text by way of confirmation of my order. The tracking link didn’t work. I contacted them by email - to my surprise they did actually reply. However, the tracking links they sent have never worked. They kept telling me my order was on its way. And offered me various ‘partial refunds’ when I have been demanding a full refund repeatedly.
Just do not use them. Scam company based in China where they apparently ship from.

June 7, 2026
Unprompted review
Rated 1 out of 5 stars

Fake products

Unlike others, I did actually receive my order (Hoka shoes), but they are clearly fake. Hey ho, I really should have done my research. I see the website appears to have disappeared too.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0 I would

If I could give 0 I would. Took ages to arrive after lots of chasing. Wrong item delivered and now the website has gone.

Do not use!

First time I’ve been ripped off online….. too good to be true and they certainly were!

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

If it seems too good to be true...!!!

Made the rooky error of being sucked in by an offer that seemed too good to miss, Ordered 2 pairs of Hoka trainers nearly a month ago- allegedly dispatched on day of order. No way to track and when the did finally respond to my customer service query, that email then disappeared (recalled by them I presume?) and I was left with no way to pursue. Have since reported as fraud with my bank. So stupid of me to have fallen for this.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

AVOUD FAKE !!

AVOUD FAKE !!
No communication..
The fake Items don’t take three days to arrive they take three weeks, when they do arrive they are fake products completely useless, in fact dangerous

May 7, 2026
Unprompted review
Rated 1 out of 5 stars

I purchased a pair of Hoka running…

I purchased a pair of Hoka running shoes for almost £70from this company on the 15th of May. It is now 4th June and nothing has arrived. The tracking system doesn’t work. It just gives you a bunch of numbers and letters. I emailed them and got a reply to say that there would be a 10 to 16 day delay. It’s now been longer than that and when I went back onto their website to try and contact them the page has gone. The website is completely vanished, so this shows all red flags of being scammers.

June 4, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID

AVOID, DONT NOT ORDER FROM THIS WEBSITE!
SCAM FROM CHINA

I ordered on the 10th of may, we are currently on the 3rd of June and still not received my order. No tracking number or anything to see where my parcel is. I’ve been emailing them, the response is very slow. They offered me 15% refund. Why on earth would I accept 15% refund when I havnt received my order. I have asked for a full refund and they have not responded.

June 3, 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from this company

Do not order from this company, I ordered a pair of Hoka trainers a month ago now , still no trainer's, I emailed them and a nice email back saying high volume of orders, can't give me an estimated delivery day but should be with me within 6 19 days , well no order delivery yet again a month, tried to track my order from the email I was sending but just says unavailable, probably not going to get my trainers, will try get my money back somehow! Should have done my research, lesson learned.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute scammers!

I ordered two pairs of trainers as they were listed as on sale. Only confirmation I received was a text message with a link. After a week with no further delivery updates I tried the link... Website not available... Tried going back to website... Exact same message, website unavailable. Can't find a single way to get in touch with them. Wish I had done some research as I am usually a savvy person. Also according to gov website they have been dissolved since 2024!!! Absolute scammers... Glad i ordered via credit card so I can at least get a chargeback applied, just have to wait 15days.

May 23, 2026
Unprompted review
Rated 3 out of 5 stars

Trainers took almost a month to arrive

Trainers took almost a month to arrive. They are a very good visual copy although softer than my worn out genuine Hoka Bondi 9. Shame they miss-spelt the almost convincing label which says Bodni. Quality not convincing. I guess another £55 wasted. Time will tell.

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

Scam Merchant

Scam Merchant, shipping what are fake and poor quality good from China.

Impossible to raise a complaint or return as the site no longer exists.

Have raised a chargeback with my CC provider

May 25, 2026
Unprompted review

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