SM Retro Reviews 267

TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Considering 211 reviews, most reviewers were unhappy with their experience overall. Many customers experienced significant issues with their orders, frequently reporting that items never arrived or took an extremely long time to be delivered. People also expressed dissatisfaction with the company's responsiveness, noting a lack of replies to emails and non-functional tracking information. Furthermore, many reviewers struggled to obtain refunds for unreceived items. Conversely, a small portion of people were satisfied with the product quality, describing the shirts as fantastic, top-quality, and accurate replicas. Some customers also noted that their orders arrived in good condition and were well-packaged, with a few even receiving their items in a timely manner.

What people talk about most

Product

Consumers have mixed experiences regarding the product. While many customers praise the excellent quality,... See more

Order

Users describe negative interactions with order. Many customers report extremely long waiting times, with... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. Many customers express significant frustration... See more

Response time

People report negative experiences with response times, with many consumers expressing frustration over a... See more

Refund

Reviewers express significant frustration and disappointment regarding refunds. Many customers report... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The shirt did take a while to get here and it missed my grandsons birthday. When it did, the embroidery and the material was very good, the problem was that the sponsor letters peeled off on the first... See more

Rated 3 out of 5 stars

At last, after a wait since August, the Everton 1978 away shirt has been delivered, was it worth the wait ? YES. the shirt is of good quality, the size exactly how I wanted ( X-Large) and worth the mo... See more

Rated 2 out of 5 stars

My item arrived 9 months after ordering, no apologies from SM, if your item hasn't arrived keep sending them emails.

Rated 4 out of 5 stars

The product is fantastic. Great quality and truly a proper replica of the original. The delivery was quite painful (virtually 3 mths) but the wait was well worth it and greatfully received by my brot... See more


Company details

Written by the company

https://smretro.com/reviews/


Contact info

2.6

Poor

TrustScore 2.5 out of 5

267 reviews

5-star
4-star
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2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Rated 1 out of 5 stars

If it smells like a scam…

I placed an order in early April, but the tracking information was faulty. I contacted the merchant in May, and they did nothing to resolve the issue. After repeatedly asking for a refund, my requests were ignored. Overall, a very frustrating experience.

Update (31/08/25): Initially, the tracking page displayed “no data,” and now it won’t even load. The merchant claims I didn’t give them a chance to respond, but I’ve sent numerous emails over the past five months that were consistently ignored. Weeks ago, they promised a refund within 3–4 business days—nothing happened, and communication has been nonexistent. Their failure to follow through left me no choice but to post this review.

Update (04/09/25): I finally received my refund, but only after the merchant suggested I delete this review (I have screenshots), which I refused. This entire ordeal was stressful, disorganized, and showed shockingly poor communication. I had to escalate just to get what I was legally entitled to. The way they handled this made me question their honesty and trustworthiness. I cannot recommend them.

August 30, 2025
Unprompted review
Rated 5 out of 5 stars

Umbro Chelsea away shirt 1978/79

The Shirt is exceptional and the level of detailing, quality as well as the authenticity are spot on. Just like when the away shirt was originally bought for me back in 1978!

August 19, 2025
Unprompted review
Rated 5 out of 5 stars

Sunderland shirt is top quality

The Sunderland shirt is top quality. Emails were responded to in a friendly and very efficient manner. Delivery time was as described. Altogether very happy.

July 25, 2025
Unprompted review
Rated 1 out of 5 stars

No show shirt

I would be very cautious about using this company, it does seem reading other reviews to be a bit of a lottery to whether you receive anything. I myself appear to be one of the unlucky ones having placed an order at the start of February, thinking I would have the shirt to wear for spring and summer. To this day I still have not received anything despite emailing the company on a number of occasions. I got various excuses including public holidays and customs problems as answers and no reply at all to my last email. I don't hold any hope of getting what I ordered or any refund.

August 10, 2025
Unprompted review
Rated 1 out of 5 stars

Used to really like this company have…

Used to really like this company have ordered many shirts in the past. But will no longer use them ordered a shirt 3 months ago and in that time was given 3 different delivery dates but the 3rd date has come and gone and still no shirt no update on tracking ether. Little to no help in getting this fixed had to claim via my credit card in order to get my money back. Very disappointed!

To add I have reviewed before when they were called DP Retro and I gave 5 stars.

What I would like to say that I was told 3 dates this order was on its way once I had did I bank refund I was told it was stuck in customs first time I heard this. Then they confirmed they had canceled the so clearly it was in the postal system.

August 4, 2025
Unprompted review
Rated 5 out of 5 stars

West Ham retro shirts

Just received my West Ham retro football shirts and I'm seriously impressed. The design of the shirts is spot-on — classic, vibrant, and full of nostalgia. The quality of the material and stitching is top-tier, clearly made to last. What really stood out was the customer service — friendly, personal, and refreshingly human, no AI bots in sight. It felt like dealing with real fans who care.

July 17, 2025
Rated 4 out of 5 stars

Review Update

I ordered a shirt from SM Retro and have finally received it. I have to say it is exactly what I ordered and the quality is good. If ordering be aware that delivery times can be protracted ( as stipulated in their delivery information) as the products come from Thailand. In my case delivery was 73 working days from date of order. So if you need an item within a short time frame and to avoid disappointment you need to be aware of potential delivery times.

July 29, 2025
Unprompted review
SM Retro logo

Reply from SM Retro

Order delivered :
https://www.royalmail.com/track-your-item#/tracking-results/LX803215603TH

We're sorry to hear the shirt didn’t arrive in time for your event and we do apologise for the delay. However, we’d like to clarify that our delivery timeframes are clearly stated on multiple pages of our website, including our Shipping page, FAQ, footer menu, and within each product listing.

We also state that orders are shipped from Thailand, which can result in longer transit times—especially during busy periods or for international deliveries.

Rated 5 out of 5 stars

Heart Of Midlothian 1977-82 Home Shirt

Great quality shirt. I must say I really like the embroidery and attention to detail. As an avid Hearts fan I was very pleased when I tried this shirt on and many of my mates have been impressed, asking where I got it from. You will have to wait a while on the package arriving from Thailand but no problems with SM retro whatsoever. Highly recommended.

July 28, 2025
Rated 5 out of 5 stars

Charlton Athletic 1986-87 3rd shirt

Ordering process was straightforward. The Charlton Athletic 1986-87 3rd shirt arrived in decent time and was exceptional quality. Takes me back to my youth and was overcome with the warm feeling of nostalgia. Superior to the original I had as a kid, this version is on another level. Ignore the hate-filled 1 star warriors this company excels in the ways that matter most.

July 21, 2025
Rated 5 out of 5 stars

West Ham 1980 shirt

The West Ham 1980 shirt holds special place in my heart for family sentimental reasons and I was keen to own it once I saw it for sale. I made a couple of email inquiries first and Jane was helpful and reassuring. The ordering process was straightforward, and after waiting impatiently for delivery (6 weeks) the shirt arrived. Everything is spot on about this reproduction. The fabric is comfortable on the skin, the embroidery is tidy, and the fit is true to the measurements advertised on their website. Do order a size up if you are in two minds and be aware of the delivery times. I have no hesitation in championing SM Retro for their dedication and expertise in the retro football marketplace. Fabulous.

July 15, 2025
Rated 5 out of 5 stars

Amazing Wrexham Shirt

After numerous recommendations and the sight of many supporters wearing this shirt at the stadium, I decided to order, and I'm so glad I did. Delivery was 7 weeks which is acceptable if you check the timescales on the website. The shirt itself is amazing quality and the size was exactly as per measurements on the website. These are on the smaller sde so order one size up if in doubt. There's obviously a difference in the fabrics and manufacturing techniques used in Thailand which result in a noticeably finer quality product. The stitching and badge/logo embroidery is spot on. I think I will pull out all the stops and order the complete Wrexham repertoire from their website. I can see some recent negative reviews from customers still waiting form products, but this is unfair as they obvs haven't bothered to check delivery times. Order without hesitation. Absolute class.

July 12, 2025
Rated 1 out of 5 stars

Absolutely Diabolical…avoid like the plague

I’ve give this one star because I can’t give it any lower. Almost 3 months and still no delivery of goods. I first wrote to SM and received a relatively generic response from “Jane” however responses since have contradicted what ‘Jane’ initially said. I had ordered twice previously and this also happened, so from my own foolishness and the responses here, it tells you what a dreadful outfit they are. What’s even more ironic, ‘Jane’ is quick to cry about the justified negative responses, it seems they only want positive feedback for their back-street shoddy outfit. Avoid these people, you’ll regret it if you don’t.

Update 16th July
I have a number of emails from this bogus outfit, as recent as 15th July where they claim (again) the items will be here by a certain date (this changed from their original response). Got a further update today (16th July) and they still have no tracking. They couldn’t lie straight in bed. And the best part, they are disputing this review as genuine, despite engaging with me for over a month. It shows you what they’re about. 3 months - items still not here. Do not use these clowns.

**update. Despite the below response from the vendor who clearly only expects 100% positive feedback, the disclosure of my bank claim from you only emphasises what kind out outfit you are: however, the bank, on reviewing the case and seeing you change tact numerous times in emails and how you “fulfilled the order” 3 MONTHS later ruled in my favour. So, the feedback is justified and warranted. All you had to do was refund me after my 3rd email of concern - you refused. You sent 20% back on realising you had updated a load of rubbish.
#Diabolical

July 14, 2025
Unprompted review
Rated 1 out of 5 stars

One of the four shirts never arrived

One of the four shirts never arrived, despite repeated emails over several months (which I think would have simply never been dispatched, with no refund offered, if I had not been persistent!). All shirts were smaller than the advertised sizes, so other than easier browsing and some rarer shirts, no real justification for prices 200-300% higher than DHGate. Exactly the same feedback was given to the previous name used by this company.

EDIT: Notice the snide response from the company - who offer no apology. They also say they resolve problems when raised - nope, unless they mean when you chase them for the 4th time, several months down the line. The tone of the response should tell you everything you need to know about this operation.

EDIT 2: ...and now SM retro have tried flagging the post as containing 'harmful or illegal content' to get it taken down. Would you trust a company that behaves like this with your money?

January 1, 2025
Unprompted review
Rated 5 out of 5 stars

Charlton Athletic 1986-87 Home

It was great to see this shirt for sale on their website as I have been looking for it for years. Needless to say I ordered it immediately and after a few weeks it arrived, and I am pleasantly surprised by the quality. Everything is as per the original, and there are improvements like embroidered badges, to make it more like the players shirts. Delivery time was acceptable within the times on the website.

July 7, 2025

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