Softintention Reviews 

31
TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Looking at 30 reviews, most reviewers were unhappy with their experience overall. Customers frequently faced significant delays with shipping and struggled for many weeks to get a response from customer service regarding missing, delayed, or incorrect orders. People also reported widespread issues with poor product quality, inaccurate sizing charts, and completely unhelpful return policies that made exchanges impossible. Some reviewers were happy with the product, noting that the fabric felt very soft, wireless, and comfortable for daily lounge wear. A few other people also felt that the shoulder straps stayed securely in a comfortable position all day without causing any pressure points.

What people talk about most

Product

People report ambiguous experiences with product, noting both comforting features and sizing flaws. Consumers... See more

Order

Customers consistently note ambiguous experiences with order, highlighting a mix of delayed shipments and... See more

Response time

Reviewers highlight negative aspects of response time, consistently pointing out extreme delays and a general... See more

Customer service

Clients share negative opinions on customer service, expressing deep frustration with unresponsive... See more

Quality

Consumers find quality to be ambiguous, with highly mixed experiences regarding comfort and design. Many... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I ordered two bras on a special advertisement. One bra fit reasonably well the other not at all even though they were the same size. I notified the company and they offered to send another and I... See more

Company replied

Rated 3 out of 5 stars

The bra fabric is extremely soft and wireless design feels very comfortable for lounge wear. However the delivery took almost three weeks to arrive and the tracking number they provided did not update... See more

Company replied

Rated 1 out of 5 stars

Purchased two Bra's 1/14/2026, one fit the other did not. Per return policy, if NOT WORN and tags are still attached you can return them. After several emails with no response, I decided to leave zero... See more

Company replied

Rated 1 out of 5 stars

I would give zero stars if I could. I ordered 2 bras in December 2025. They were uncomfortable, ill fitting (painful seems) and poor quality. I started a return request which has been sitting on hol... See more

Company replied



Contact info

2.2

Poor

TrustScore 2 out of 5

31 reviews

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1-star

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Replied to 100% of negative reviews

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2.2

All reviews

(31)

31 reviews in the last 12 months

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Rated 4 out of 5 stars

The material is super soft and…

The material is super soft and comfortable. I wear a 50DDD and ordered a 6xl, I could have sized down to get a more supported fit, but it’s definitely good for a lounge day or running errands. I wouldn’t work out in it though.

August 17, 2026
Unprompted review
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Reply from Softintention

Thanks for such an honest, detailed review Really glad the fabric was soft and comfortable for everyday wear. And great tip on sizing down for more support — that'll help a lot of people. Appreciate you sharing this! 🌸

Rated 5 out of 5 stars

The straps stayed comfortably in…

The straps stayed comfortably in position all day without leaving any pressure points.

July 26, 2026
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Reply from Softintention

Stayed comfy and no pressure points — we love to hear it 🙏 Thanks for sharing!

Rated 3 out of 5 stars

mixed feelings

The bra fabric is extremely soft and wireless design feels very comfortable for lounge wear. However the delivery took almost three weeks to arrive and the tracking number they provided did not update for the first ten days. Good product but shipping process needs serious improvement.

July 13, 2026
Unprompted review
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Reply from Softintention

We're actively working on improving our shipping process, and we hope you can give us a little time to make things better. We're really glad you like our product — and we're truly sorry for the long wait. Thanks for your patience and understanding.

Rated 1 out of 5 stars

Not refundable and not being used

These bras took forever to arrive and when they did, they were just exactly like any other jelly bra, not offering any support for a large cups and not giving a nice shape at all. unfortunately, I cannot even send it back and get a refund if I am not in the US.

May 12, 2026
Unprompted review
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Reply from Softintention

We’re sorry our bras didn’t meet your expectations for support and shape, and that the delivery took longer than expected.
For international orders, we do offer replacements or refunds for product issues—we understand breast shapes vary, which can affect fit. Please email your order number to support@softintention.co, and we’ll investigate the issue and find a solution for you.

Rated 5 out of 5 stars

Finally! I Found the Right Jelly Bra. Hooray!!

I have bout 3 other bras that were advertised for older women. None of the fit me properly.
The Soft intention bra fits me well and is very comfortable. I am delighted!

May 18, 2026
Unprompted review
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Reply from Softintention

Hooray indeed! So glad we were the one that finally fit right. Delighted is exactly what we like to hear. Thanks for this!

Rated 1 out of 5 stars

Ladies, don't allow yourself to be fooled

It took3 weeks for my bra to get to me. I followed the size chart provided, It was way off, So now I have a bra that I can't wear and soft intention won't allow me to exchange. Total waist of money.UPDATE!!! Their reply was just for show. I have tried ever since then to get a shipping label from them so I can pay to exchange my item and so far nothing has been sent to me. LADIES, please don't fall for these scammers selling a poorly made product with improperly labeled sizes, go to Victoria's Secret, try your bra on and know what you are getting for your money.

May 10, 2026
Unprompted review
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Reply from Softintention

You’re right to be upset—3-week delivery, wrong size, and being denied an exchange is a terrible experience, and I’m so sorry.

We do allow size exchanges, and I don’t know why you were told otherwise. Please email support@softintention.co with your order number, and I’ll personally arrange your exchange for the correct size.

Rated 1 out of 5 stars

I would give zero stars if I could

I would give zero stars if I could. I ordered 2 bras in December 2025. They were uncomfortable, ill fitting (painful seems) and poor quality. I started a return request which has been sitting on hold for 5 months without a response. Follow up emails were ignored. I am submitting a credit card dispute in hopes to get my money back. Customer service is awful and I regret my purchase. Save your money and shop elsewhere.

April 15, 2026
Unprompted review
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Reply from Softintention

You're right. Five months with no reply is on us — I'm really sorry.

Honestly, we got swamped with orders and our customer service team was being restructured. That's how your case got lost. No excuse.

You already got your refund from your bank, and that was the right move.

I'm not asking you to change your review. Just wanted to say you deserved better.

If you want to talk, email us at support@softintention.co.

Thanks for being honest.

Rated 1 out of 5 stars

I ordered 3 items on 3/5/26-still not received as of 4/12/26

I ordered 3 items on 3/5/26 - as of this writing, 4/12/26 I still have no product and no response. They have my money though. It's been a very long time since this has happened - I'm sorry to see how many people this has happened to as well. To those of you that write glowing reviews, I'm curious if you were gifted the product?

April 12, 2026
Unprompted review
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Reply from Softintention

We are so sorry for the long delay in getting your 3 items to you and for the lack of communication along the way. This is not the experience we want for any of our customers, and we take full responsibility.

We have already re-shipped your order to ensure you receive the products you ordered, and we hope it arrives safely and quickly.

Thank you for your honest feedback—it helps us improve our shipping and communication processes for everyone. We appreciate your patience.

Best regards,
Softintention

Rated 1 out of 5 stars

⭐️ 0 Stars — Terrible Customer Service and Unethical Business Practices

I rarely write negative reviews, but I feel obligated to warn other customers about this merchant’s complete lack of ethics and responsibility. My experience with SoftIntentions has been nothing short of unacceptable.

I first ordered a bra from them and received the wrong size. My order clearly stated size M, yet they sent size L—and took absolutely no responsibility for their mistake. Against my better judgment, I decided to give them another chance and placed a second order.

That was an even bigger disaster. The delivery instructions were simple: leave the package in front of my door. Instead, the delivery person left it on the second floor even though I live on the ninth floor, and the package was stolen. I contacted the seller multiple times and was completely ignored. Weeks later, they finally responded with the excuse that they were “busy,” only to tell me that the issue wasn’t their responsibility and that I should take it up with the delivery company.

This item cost $49. I am now out $49 with no product, and the seller refuses to help in any way. They take your money and then wash their hands of any accountability. Disgusting customer service.

A responsible business would support their customers, especially when they choose to work with unreliable delivery partners. Instead, SoftIntentions pushes the burden onto the customer and offers zero assistance. They clearly need serious training in customer service and business management.

Shame on you, SoftIntentions. If I could give zero stars, I would.

January 28, 2026
Unprompted review
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Reply from Softintention

Hi J. Atkins,

We are deeply sorry for the frustration and disappointment your two orders have caused you. We take full responsibility for the sizing error in your first order, which we have already resolved.

For your second order: we understand how upsetting it is that your package was stolen after being misdelivered. Even though a chargeback has been filed, we want to go above and beyond to make this right. We are offering a full $49 refund for this order, and we invite you to contact our support team to process it.

We are reviewing our delivery partner protocols and customer service response times to prevent similar issues from happening to other customers. Thank you for your honest feedback—it helps us grow.

Best regards,
SoftIntention

Rated 1 out of 5 stars

Awful bras and refuse to allow a return and refund

Ordered two bras. Completely unsupportive so within a day of recieving them I asked for a return label and to return them in their original packaging.
Customer service have refused to send a return label. Bras cost over £20 and they have offered a £3 refund.
Do not buy! Will have to try a card chargeback.

March 31, 2026
Unprompted review
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Reply from Softintention

Hi Gemma,
We’re so sorry our bras didn’t feel supportive for you, and that our return response fell short of the care you deserve. That’s on us, and we’re here to fix it.
Could you please email us at support@softintention.co with your order number? We’ll look into exactly why your return request was refused and why the incorrect £3 refund was offered.
Once we confirm the details, we’ll send a pre-paid return label straight to you and process a full refund once we receive your bras back.
Thank you for your patience,
The Soft Intention Team

Rated 1 out of 5 stars

DO NOT PURCHASE THESE BRAS OR ANYTHING…

DO NOT PURCHASE THESE BRAS OR ANYTHING ELSE THEY SELL. I ordered 3 jelly bras and they don't fit at all, and they DO NOT ACCEPT ANY RETURNS.
They offered me $6 for my $60 order and just find someone to give the bras too, they said.
🖕🏼 CHINA

March 26, 2026
Unprompted review
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Reply from Softintention

Dear Patricia,

We're so sorry our jelly bras didn't fit, and that our customer service let you down. That's not the experience we want for you.

Please email us at support@softintention.co with your order number. We'll personally look into what happened and make sure you get a proper refund.

With care,
The Soft Intention Team

Rated 1 out of 5 stars

Horrible Customer Service 1/14/2026

Purchased two Bra's 1/14/2026, one fit the other did not. Per return policy, if NOT WORN and tags are still attached you can return them. After several emails with no response, I decided to leave zero stars, unfortunately I had to give 1-star to be able to leave a review! Horrible customer service, did not stand by there return policy promise! Will never order again!

January 14, 2026
Unprompted review
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Reply from Softintention

Hi Diana,
We’re deeply sorry for the unresponsive customer service and failing to honor our return policy. This is entirely our fault.
Given the time elapsed, we’d like to offer a partial refund for the ill-fitting bra.
Please email your order number to support@softintention.co and we’ll process this right away.
Thank you for your patience,
The Soft Intention Team

Rated 2 out of 5 stars

Buyer beware - not as good as advertised.

I ordered two bras on a special advertisement. One bra fit reasonably well the other not at all even though they were the same size. I notified the company and they offered to send another and I could gift the other one. They asked for 11.00 dollars more for shipping purposes which I agreed to and I have not received the replacement and they are not replying to my emails. At first they responded promptly but now I am being ghosted. I am not crazy about the bras - the ‘good’ one has to be wash after each wear because it tends to stretch and flip up over the girls the next time I wear it. I say buyer beware - reviews are important to read. And this was no special deal at all. This has been going on since Dec. 2025

May 2026
I finally got a response from SoftIntentions asking me if I still wanted my order filled - they apologized for the tardiness of their responses to my emails. I finally did get the bra in the size I requested. I think I received it 3 weeks ago. I still will not be ordering from the company again - first of all because I am not crazy about the bras as mentioned and also the customer service is too frustrating. When they are doing a bliz on Instagram they should be ready to respond to the demand. Grateful they finally did get back to me and fill the order.

March 13, 2026
Unprompted review
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Reply from Softintention

Hi Cathy,
We’re deeply sorry for the frustration caused by the missing replacement, unresponsive emails, and quality issues with our bras. This is entirely our fault, and we’re here to fix it.
Could you please email your order number to support@softintention.co? We’ll immediately look into your replacement status and resolve this for you right away.
Thank you for your patience,
The Soft Intention Team

Rated 5 out of 5 stars

An Aussie Opinion!

I am amazed by all the reviews from disappointed US shoppers!
I was finally sufficiently annoyed by underwire bras that I ordered three Soft Intention bras just before Christmas 2025. They arrived in reasonable time, considering the time of year, and all was as expected.
The bras are very comfortable to wear although I admit that humid weather makes them less than ideal. We’ve had too much humid weather in eastern Australia this summer, so I was forced to find some cotton alternatives for those occasions. But back in the SI bras again now and very happy about that.

January 6, 2026
Unprompted review
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Reply from Softintention

G’day mate! Love your review! So glad our Soft Intention bras are your comfort pick again—humidity’s just a temporary hurdle!

Rated 1 out of 5 stars

Ordered JANUARY 30. Still NOTHING MARCH3

Ordered JANUARY 30, 2026. Today is MARCH 3 And i still have yet to receive my order. This is my 3rd time ordering and by far the worst experience. They claimed to be on holiday until February 26 to which they started responding the next day claiming to rush my delivery since they LOST my order.. they do not have to worry about me being a customer ever again.

March 3, 2026
Unprompted review
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Reply from Softintention

We’re so sorry for the long delay and lost order—this is not the service you deserve, especially as a returning customer. We truly appreciate your past support and love for our products, and we do not want to lose you.Please send your order number to support@softintention.co, and we’ll resolve this right away with a replacement or full refund.

Rated 1 out of 5 stars

Paying for THEIR mistake

I ordered the pink and they sent a nude. I wanted the pink because i already have a nude bra. They responded that i had to pay return shipping AND a restocking fee. I was only going to get back a fraction of what i paid- for THEIR mistake! Now they’ve stopped responding and I am going to file a charge dispute with my credit card. Do NOT buy from this company!!

February 16, 2026
Unprompted review
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Reply from Softintention

We’re so sorry we sent you the wrong color bra and for the poor response you received—this is entirely our mistake.
Please send your order number to support@softintention.co so we can verify your order details and confirm the issue.
Once we confirm the mistake is on our end, we’ll either send you the correct pink bra for free or process a full refund (including all shipping costs) with no return needed.
We apologize for the lack of response, and we’ll resolve this right away after confirmation.

Rated 1 out of 5 stars

I never received my order but my card was charged

I never received an email confirmation from the order that I placed with Soft Intentions, my card was charged and I never received my order. I emailed them twice demanding my card be refunded, as the phone number listed on their website doesnt work. So far I have had no response from the company.

February 13, 2026
Unprompted review
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Reply from Softintention

We're so sorry you were charged but never received your order, and for not responding to your emails. That's not the care you deserve.

Since it's been a while, we just want to check — has this been sorted out for you yet?

If not, please send your order number to support@softintention.co and we'll refund or replace it right away.

Either way, we're sorry for the earlier silence, and we're ready to help

Rated 1 out of 5 stars

2/14/2026 order not shipped

I ordered 2 bras on 2/14/2026. Checked order status and order confirmed and credit card charged. It has not shipped and no response to inquiries.

February 14, 2026
Unprompted review
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Reply from Softintention

We’re deeply sorry your 2/14/2026 order hasn’t shipped yet, and for not responding to your inquiries—this is not the care you deserve, and we take full responsibility.
Could you please email your order number to support@softintention.co? We will verify your order details and shipment status to confirm the facts.
Once we confirm the issue is valid, we’ll resolve this immediately: we’ll either expedite your shipment or process a full refund, at your choice.
We apologize for the earlier lack of response, and we’re ready to fix this for you.

Rated 1 out of 5 stars

I ordered a bra on February 12

I ordered a bra on February 12, 2026 and they withdrew the money on the same day. I haven’t received the order and they aren’t responding to any of my attempts to contact them. I would not recommend this company.

February 12, 2026
Unprompted review
Softintention logo

Reply from Softintention

We’re sorry for the long wait for your February 12 order—we know how frustrating this was.
We’re glad your bra has now been delivered!
Please send your order number to support@softintention.co so we can confirm all details and address any remaining concerns.

Rated 1 out of 5 stars

This Company is a Scam/No refund

I ordered this bra and when it came it was too small despite following measurement suggestions. I wear a D and ordered a 2X and does not cover. I requested a refund several times and heard back once that they would get back to me with a refund. I have never heard from them again…This company is a scam, buyer beware!!

October 25, 2025
Unprompted review
Softintention logo

Reply from Softintention

We’re deeply sorry our bra didn’t fit as expected and for the poor response to your refund request—this is not the care you deserve, and we take full responsibility.
We understand how frustrating it is to follow our measurement guide and still get a poor fit, and we want to make this right for you.
Could you please email your order number to support@softintention.co? We will verify your order details and confirm the issue, then work with you to resolve it—either with a refund or a better-fitting replacement, whichever you prefer.
We apologize for the lack of follow-up, and we’re ready to fix this for you right away.

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