Sports Direct Reviews 

Silver link sports direct very poor customer service no manner how they talk to the customer, very racists, refund policy is very bad for the customer never ever do shopping form this racists shop again . I will tell my friends and family that never waste your hard earning money to shopping this type of low class of shop, really shocking in the country of UK very poor experience.
This two employee should be sacked form this store for future good for this store.
Below there employee number don’t know they give me a real one or fake one
197788, 196081.

I ordered three items. 2 for lost in transit. SD eventually refunded those items but not delivery. I only paid for delivery for all three items, it wasn't worth it for the item that arrived. Their customer service, as everyone who has ever used it knows, is awful and they simply said they couldn't do anything, despite a clear breach of consumer rights act 2015

I ordered 2 pairs of shoes for high school for my daughters but when trying them on we found them tight, and realised we needed the next size up.
When we came to do an exchange we were informed that only returns are available as a service, with not even the option of an in store exchange being possible. This is the only supplier we have used with this policy and it has made balancing our budget difficult, made worse by a 14 day period before we get our money back coupled with charges for both returns and deliveries.
This is extremely rigid and very poor in terms of customer support.

Sports Direct is appalling! I have teenagers who wish to purchase sports equipment but I would rather pay more than deal with Sports Direct! They don’t care if you get the product you purchase and when you don’t receive your purchases they refuse to refund your money! Please do not use this company!

Absolutely a scam company! I ordered some sandals (£50) I waited 7 weeks (still waiting actually!) they were ordered on 4th July, I had an email to say they were arriving on the 11th August, I was in all day, no one came but they were apparently delivered, ring doorbell had no video or notification on it, I emailed the company stating it wasn't here to be told to contact the post office?! They emailed me back as I called them scammers saying yet again contact the post office. Also have a nice day! Bloody furious as the company is in China but under the name of Sports-Direct, be careful people, check and check again! I'm more angry at myself for making a stupid mistake!

Ordered a football T-Shirt for my daughter and used the drop down box to select the players name she wanted on the back. Arrived on time but players name was spelt wrong. Company have refused to collect and replace as they said you cannot return personalised items, which is against their own terms and conditions. I explained I did not 'personalise it by typing in a name, but from selecting from their drop down box' - still refused! Utterly rubbish company

April 2025 I bought an item for £246.99.
I did not open the item until June 2025 as the item was not required until then.
Upon opening the item to use I discovered it was damaged and missing parts.
I contacted Sports Direct customer service by email who seemed very understanding and helpful. They asked me to send all information and photos of the damaged item, which I did.
They then emailed me back that they would investigate and contact me accordingly.
They contacted me back by email stating that they will refund my payment and collect the damaged item.
This never happened.
They email me again saying that it was still under investigation.
After numerous emails back and forth between myself and customer service for a month, I still have no resolution.
They have not reimbursed my payment or replaced the damaged item. Which they also promised to do.
They have taken my money and left me with a damaged item that I cannot use.
I tried to contact their CEO by email, the email on Company House does not work.
They now say that as the item is from a third supplier to them, they cannot do anything and my complaint is with that supplier. I informed them that my contract is with them Sports Direct and not their supplier, but they still refuse to deal with the issue.
They ignore any consumer Rights law that if an item is damaged or not fit for purpose they should Replace or repair.
They are rude and very unhelpful and also breaking the law.
I have had so much stress over this matter and still no resolution.
I have now had to contact Trading Standards as I am getting nowhere with them.
Please do not buy from this company.
They lie and just string you along, I’m sure they hope you will get fed up and go away.
Absolutely appalling company.

I bought a coat in January 2025 from sports direct. I did not receive it and it cost 24.99 . I contacted sports direct who advised me it had been delivered. When I looked into this evri had delivered it but left it outside on view for all to see even from the pavement. Sports direct told me to complete a denial of receipt form which I received and completed this on the 7 of January but got totally ignored. I went to my bank and they gave me the money back and they also got ignored by sports direct. Now 7 months later I receive an email from a law centre advising me unless I pay them 400 that sports direct are going to pursue this amount for the coat and costs they have incurred. I emailed the law company and emailed sports direct. Sports direct have ignored me so far but the law company have made it clear it was successfully delivered despite being left outside.

Sports direct have never written to me nor emailed advising of any action and I genuinely never received the order. It’s an absolute disgrace of sports direct and evri because they shouldn’t leave parcels outside when out.

Sent the wrong item. Kids size arrived instead of adult, with nothing in the description to suggest it was kids size (mercurial shin pads). Online assistance not interested. Ended the chat on me with no resolution. Only option is to pay 4.99 for a return. Whole process confirmed my suspicion that Sports Direct is awful. Will never use again.

Misplaced my item and it is tough to get assistance, when I did she didn't care and ended the chat on me! happened anytime I had an issue.

Absolutely awful
Worst customer service

The name and number Sports Direct have used are not the official England font and number. The font they use is really bad and makes their shirts look counterfeit.

It was impossible to know this at time of ordering because there were no pictures showing what the personalisation would look like on the website.

I assumed an official England shirt would come with official England printing. And of course they don't accept returns of personalised football shirts.

If you are buying an official England shirt with personalisation - make sure to use a reputable retailer that uses the official England fonts.

Dear Sports Direct Customer Services,

I am writing to formally escalate my complaint regarding a recent order experience that has been both disappointing and frustrating.

Order Number:APPSD40000124386887
Date of Order:15/06/2025

I received the wrong product in my original order, and after waiting over two weeks for a resolution, I was told to return the incorrect item. I followed your instructions promptly. However, instead of receiving the correct product, I was issued a refund with the explanation that the item is now out of stock.

This outcome is unacceptable given that the mistake was entirely on Sports Direct's part. To make matters worse, when I contacted customer service to express my dissatisfaction, the adviser repeatedly offered only a 10% discount and refused to escalate my complaint when I clearly requested it. The representative was dismissive and continued to repeat the same scripted responses without addressing my concerns or providing a meaningful resolution.

This experience has caused significant inconvenience, wasted time, and a great deal of frustration. I expect better from a retailer of your size and reputation.

I am now requesting the following:

A formal escalation of this complaint to a senior manager or complaints department.
Appropriate compensation for the inconvenience caused, especially considering the delay, the incorrect item received, the out-of-stock issue, and the poor handling by customer service.
Confirmation that steps are being taken to improve your complaint-handling process to prevent similar issues in the future.
Please treat this matter with the seriousness it deserves and respond within 5 working days. If I do not receive a satisfactory resolution, I will consider escalating this further through external channels, including social media platforms and consumer rights organizations.

I look forward to your prompt and professional response.

Sincerely,

Awful, I raised a return, paid for the label but the portal didn't work at all and there is nobody to ask for help, so I am now even more money down, disgusting company that I hope go bankrupt

There is no customer service???

Been waiting see someone about running trainers for half hour. Found a pair but no one to help so walked out. Shocking

Dreadful customer service, I won’t be purchasing anything from them again!

Dreadful.
I puchased an item which was not the same as what they advertised online. Returns cannot now be returned to the shop and it costs 4.99 to return.
At present entering into the process of emails and uploading photographs and attachm,ents just to get a refund and not have to pay return charges for their mistake. Terrible, will not be using again.

Customer service doesn’t exist, unacceptable, I’m not buying anything again from them

If you order online they charge £4.99 delivery, ok fair enough, but if you need to return the item there stores won’t take them you have to pay another £4.99 to deliver it back.
Absolutely rubbish just paid £9.98 for an item that didn’t fit.
Avoid go to JD sports instead much better service.

Poor Customer service , received wrong item, cant place an order and cant return order, worst website , worst service.