Sunnamusk LondonReviews 

8,322
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 1,306 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their gorgeous, unique, and long-lasting fragrances that often draw compliments from others. The quality of the items is frequently mentioned as exceptional, with many appreciating the care and attention evident in each product. Reviewers also commend the staff for their helpfulness, knowledge, and non-pushy approach, making the shopping experience pleasant and informative. The service, including quick delivery and elegant packaging, further contributes to a positive overall impression. However, some people were dissatisfied with the performance of certain fragrances, noting that they did not last as long as expected or that new formulas differed from previous versions. A few other people also felt that specific advertised scents were substituted in discovery sets, leading to disappointment.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers praising the quality and longevity of the... See more

Quality

Customers consistently note positive experiences with quality, praising the beautiful and unique fragrances... See more

Staff

Customers had positive experiences with staff, often describing them as lovely, patient, and helpful in... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpfulness and knowledge of the... See more

Delivery service

Reviewers mention positive feedback about delivery service, consistently praising its speed and efficiency.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Besides Abid Ambre being absolutely gorgeous, after becoming a member I got points which enabled me to get £5 off an order. It's like having a reward card, the more points you get, the more offers.... See more

Company replied

Rated 5 out of 5 stars

I visited Reading, I usually shop Brighton. The same great consistent service and product story in both stores A warm non pushy welcome, lots of open questions to establish my wants and needs, matche... See more

Company replied

Rated 5 out of 5 stars

The staff member at the Wood Green shopping mall was genuinely incredible and so kind. His service was amazing and I had such a wonderful time buying my perfumes from him — I’d honestly go back to... See more

Company replied

Rated 5 out of 5 stars

Easy to purchase on line - and arrives in quick time , but I also love going into one of your stores to inhale all the uplifting , soul quenching aromas . Amber rose oil is my go to , but I also have... See more

Company replied


Company details

  1. Perfume Store
  2. Cosmetics and Perfumes Supplier
  3. Cosmetics Store

Written by the company

Sunnamusk is a British fragrance house adored for its elegant and captivating scents inspired by the beauty of Arabia, led by co-founder Kazi Abidur Rahman. The Sunnamusk journey started in 2009 from humble beginnings on the streets of East London, where five brothers settled into the bustling Whitechapel market bringing an Eastern-inspired aroma to the heart of London. An unwavering commitment to a philosophy of ‘Fragrance First’ propelled Sunnamusk from market stalls to Malls and stores quickly opened across the United Kingdom and eventually into Europe. Today the Sunnamusk portfolio of products has expanded beyond Eau de Parfums to include heavenly home fragrances, rich perfume oils infused with our signature scents and bespoke fragrances available across a network of 36 exclusive Sunnamusk branded stores and ecommerce sites in 5 countries. Kazi Abidur Rahman, co-founder and brand director, remains the driving force behind Sunnamusk. His passion for design, graphics and video along with an expert nose for beautifully-formulated fragrance, has helped transform Sunnamusk from a small bespoke brand to an instantly recognised label. Sunnamusk invites you to embark on an immersive fragrance journey that inspires and enchants, making the world a more beautiful place, one scent at a time.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

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4.4

All reviews

(8,322)

1,241 reviews in the last 12 months

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Rated 5 out of 5 stars

I was bound to order again

I was bound to order again and this meant I gained more points, which enabled me to get a £10 discount against another order placed. You can't lose. The only thing missing is either a 10ml or 15ml trial size of all the perfumes. As much as I like the site, I won't be buying anything expensive blind. I have only ordered and will stick to ordering the ones I have smelt and love and that is Abid Ambre and Amber de Woods in the perfumes. I have bought 2 of the oils blind and one I really like, the other not so much.

June 29, 2026
Rated 1 out of 5 stars

I did not receive my order please help…

I did not receive my order please help me and give me update thanks

June 29, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Rukhsana,

Thank you for your message, and we’re sorry to hear that you have not received your order.

Please could you reach out to our customer care team as soon as possible so we can look into this for you and provide you with an update. We’ll be happy to investigate and resolve this matter for you promptly.

Kind Regards
The Sunnamusk Team

Rated 4 out of 5 stars

Delay in being served of 20 minutes

Only one staff serving
Waited 20 minutes to be served
Staff had to stay with customer they were already serving

June 29, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Margaret

Thank you for your feedback. We’re sorry to hear you experienced a longer wait than expected during your visit. Our team always aims to give each customer the time and attention they deserve, which can occasionally result in longer waiting times when only one team member is available.

We appreciate your patience and your comments, which will be shared with the relevant team as we continue to improve our customer experience.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

The customer service representative at…

The customer service representative at the Sunnamusk stall was incredibly friendly, welcoming, and helpful. I initially intended to buy only Emirates, but she took the time to recommend a few other fragrances that she thought I might like. I'm so glad I listened, as they have now become some of my favourites.

She was knowledgeable, patient, and never made me feel pressured to buy, which made the whole experience even more enjoyable. I would highly recommend Sunnamusk, especially if you have the opportunity to be served by her.

June 22, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Ascetic

Thank you for your wonderful feedback. We’re delighted to hear that our team member was friendly, welcoming, and knowledgeable, and that her recommendations helped you discover new favourite fragrances. It’s great to know you enjoyed a relaxed, pressure-free experience, and we truly appreciate your recommendation.

Kind Regards
The Sunnamusk Team

Rated 3 out of 5 stars

I like some of the fragrance

I like some of the fragrance, but not the Golden Dust; it was a waste of money because you can’t smell anything, and I complained about it. I took it back to where I bought it. They gave me the same fragrance. When I got home, it still had the same smell. I went back again, and now I’m disappointed. Is it possible to exchange the fragrance? I paid £40 for 30ml, but they said there’s nothing they can do, which I found frustrating.

June 28, 2026
Rated 5 out of 5 stars

Amrik Sahotas Excellent sales and products

All i can say is the manager at sunna musk (Amrik Sahota) in the brierley hills - Merry hill branch was an excellent sales person. No pressure just literally handed me a scent tester stick whilst I was walking past texting on my phone. Hadn't planned to buy perfume but I gave the sample a quick smell as I continued walking and literally the beautiful fragrance stopped me in my tracks. Had to go back immediately to investigate these fragrances. I ended up purchasing a beautiful package for my daughters 18th and also a sneaky few for myself. The scents are awesome, last for long and people often stop me & daughter asking what perfume we are wearing. Amrik you made her day, she enjoyed her bday prez thanks to your good, genuine sales and excellent product knowledge. Good role model for your staff. If they follow your lead they will go far in sales! Ask for Amrik if you go there!!

June 4, 2026
Unprompted review
Sunnamusk London logo

Reply from Sunnamusk London

Dear Customer

Thank you for your fantastic feedback. We’re delighted to hear about your experience at our Merry Hill branch, and we’re especially pleased that Amrik Sahota provided such excellent service and helped you discover fragrances you and your daughter love. It’s wonderful to know the scents have been such a hit and continue to attract compliments. We’ll be sure to share your kind words with the team.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Pleasant scent

Quick delivery, excellent perfumes. Good price. Amazing packaging, gift packaging.
Will order again. Amber Rose is a very pleasant scent.

June 22, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear I

Thank you for your lovely feedback. We’re delighted to hear you were pleased with the quick delivery, excellent perfumes, packaging, and gift presentation. It’s great to know you are enjoying Amber Rose and we look forward to your next order!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars
Sunnamusk London logo

Reply from Sunnamusk London

Dear Henry

Thank you for your feedback. We’re pleased to hear you are happy with the product and continue to enjoy it!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Great customer service

Great customer service, highly recommend.

June 27, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Debbie

Thank you for your wonderful feedback. We’re delighted to hear you received great customer service and truly appreciate your recommendation!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Love this place

Love this place. Evanto and Enigma I purchases however going back for Amber Rose 🌹

June 27, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Customer

Thank you for your lovely feedback. We’re delighted to hear you love our fragrances, especially Evanto, Enigma, and Amber Rose. It’s great to know you’re planning to return for more, and we look forward to welcoming you again soon!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Sunna musk always the best you smell os…

Sunna musk always the best you smell os elegant people keep asking

June 26, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Marie

Thank you for your wonderful feedback. We’re delighted to hear that Sunnamusk continues to be your favourite and that our fragrances make you feel elegant and attract so many compliments.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

The lady was really helpful and kind at…

The lady was really helpful and kind at the Brent Cross stand

June 25, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Gladys

Thank you for your lovely feedback. We’re delighted to hear that the team member at our Brent Cross stand was helpful and kind during your visit. We’ll be sure to pass on your kind words to the team.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

A simple way to order this wonderful…

A simple way to order this wonderful perfume-thank you🙏

June 24, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Kund

Thank you for your lovely feedback. We’re delighted to hear you found the ordering process simple and enjoyable, and that you are happy with your fragrance.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

The staff were lovely

The staff were lovely, very patient and helpful helping us find the right fragrance.

June 19, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Imrana

Thank you for your lovely feedback. We’re pleased to hear our team were patient and helpful in guiding you to the right fragrance.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Love this product so much

Love this product so much

June 24, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Elizabeth

Thank you for your kind feedback. We’re delighted to hear you love the product!

Kind Regards
The Sunnamusk Team

Rated 3 out of 5 stars

I'm sad to say this perfume does not…

I'm sad to say this perfume does not last. £150 a bottle and I couldn't smell it after an hour. I buy sunnamusk on line and in meadohall and this is not their usual standard

June 18, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Dear Angela

Thank you for your feedback. We’re sorry to hear that your recent purchase did not meet your expectations in terms of longevity. Our fragrances are created to maintain consistent quality; however, performance can sometimes vary depending on factors such as skin type, application, and environment, and we understand this can be disappointing when expectations are not met.

We truly appreciate your continued support both online and in store, and we will ensure your comments are shared with our team.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

I visited Reading

I visited Reading, I usually shop Brighton. The same great consistent service and product story in both stores A warm non pushy welcome, lots of open questions to establish my wants and needs, matched to the benefits of the products ingredients, a demonstration of how to combine the oils and perfumes to get the best layering technique to prolong the aromas on my skin. And finally all beautifully wrapped, and the promise to connect with me ongoing if I share my details to your customer base. What's not to love. I am a retail manager for a luxury brand and I would be proud to know my staff were hosting their guests as your staff hosted me.

June 17, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Hey!,

Thank you for your truly wonderful and detailed feedback. We’re delighted to hear that you experienced consistent service across both our Reading and Brighton stores, and that our team provided a warm, non-pushy and personalised experience tailored to your needs. It’s fantastic to know you enjoyed the fragrance demonstrations, layering guidance, and our gift-wrapping service. Your words mean a great deal, especially coming from someone with your retail experience, and we will proudly share your feedback with the team.

Kind Regards
The Sunnamusk Team

Rated 1 out of 5 stars

I went onto the Sunnamusk website after…

I went onto the Sunnamusk website after receiving repeated emails offering 25% off a perfume and an oil. Unfortunately, the site was really difficult to use — it kept refreshing, pages wouldn’t load properly, and my basket somehow defaulted to two oils, which meant I didn’t receive the discount I was offered.

I tried to get help through the online chat and waited for hours with no response. I also emailed, but the reply was basically “tough luck”. I usually buy three oils in-store because you get one for 50% off, so I would never intentionally buy just two. The website experience was frustrating, not functional, and ultimately cost me the discount I was supposed to receive.

The products themselves smell lovely, and I will continue to buy them, but never again from their website. The lack of support afterwards was really disappointing.

June 22, 2026
Sunnamusk London logo

Reply from Sunnamusk London

Stephanie,

We are truly sorry to hear about the frustrating experience you encountered on our website. We understand how disappointing it must have been to face technical difficulties, such as pages refreshing and items defaulting in your basket, especially when trying to redeem a special offer. We also acknowledge your concerns regarding the lack of timely support through our online chat and the unhelpful response you received via email. We recognize that this entire process fell short of your expectations and prevented you from receiving the intended discount on your preferred products. We appreciate you bringing these significant issues to our attention, as your feedback is invaluable in helping us improve our services. We are committed to ensuring a smoother and more reliable online experience for all our customers in the future.

Best Wishes
The Sunnamusk Team

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