SuperBike Factory - Cheshire Reviews 6,317

Had a good experience with superbike factory, Sammi-Lee was great, I’m very happy with my purchase.

Great service from Tyler and Mackenzie Did take a few days to sort out the collection. But when it was done very smooth pick up and drop off. Delivery driver was very helpful too. (sorry forgot his name)

James Costello was brilliant! Really helpful, polite and I would recommend him to anyone. A credit to SF

Price was ok
Polite service on the phone
Efficient inspection and pick up

I bought an Indian chieftain from Super Bike Factory. The negotiated price seemed reasonable and they were very keen to get my deposit. They then wanted full payment before giving a date for the bike to go through their workshop for full set of checks, service and MOT. I paid in full and then silence. They cannot be reached by phone and do not reply to emails. I emailed and asked to cancel the sale and be refunded as it was still within the 14 days. This brought a reaction with a date for workshop and delivery.

When the bike was delivered after the agreed date, it was only firing on one cylinder, had error codes on the dash, engine light on and tires were almost flat. Again they could not be reached by phone and did not initially respond to emails. Eventually I did reach them. They said the bike came with full years warranty cover. I pointed out that I had not included the extra warranty. They said they included it. It seems they wanted to wash their hand of it and hand it over to the warranty company. I called the warranty company and was told that, as the problems has occurred within the 24 hours and as delivered, they would not cover it. Super bike factory could not be reached.

I gave up and took it to my local dealer who said one of the spark plus was completely closed. They sorted the other problems and I asked for a full service and MOT check as super bike factory clearly couldn’t be relied upon to have done it. I took the hit and paid for it all myself. Bike is now ok apart from a sticky rear break cylinder which I’m getting sorted.

Oh, and the reason they have so many positive reviews is that they want you to leave a positive review before delivering the bike.

Super Bike Factory should at least have their MOT license revoked as the bike was not road worthy with ties and breaks in that condition.

I recently purchased a bike from Superbike Factory and, unfortunately, the experience has been far from what I expected.

When I collected the bike, I found damage to the clutch cover and a chip on the rear wheel—neither of which were disclosed to me prior to purchase. I made sure this was noted on the handover paperwork at the time, so there is a clear record of these issues from collection.

What has made this significantly worse is the poor level of communication from Alex Hulme. I have made multiple attempts to contact him via phone and email and have received no response. I was also told I would be called back, and after speaking to one of his colleagues—who confirmed she had managed to get in contact with him—I was assured he would return my call. This still did not happen.

In addition, the limited email responses I have received have been unprofessional and lacking even basic email etiquette, which only adds to the frustration. For someone in a customer-facing role, this standard of communication is simply not acceptable.

To be clear, this would have been a much better review if the communication had been handled properly. Issues can be resolved, but being ignored and receiving unprofessional responses is unacceptable.

At this stage, the aftersales support has been extremely disappointing. I am still waiting for a response to address the issues raised.

Martin was very helpful when I came in initially. And Josh was excellent when I came to collect the bike on Saturday from Macclesfield. Josh was very friendly and professional. I appreciated him moving my bike outside. The bike is amazing by the way. Although I would have preferred a bit more communication during the buying process. I did not get any responses to 5 messages. I also very much appreciated the very quick process of MOTing the bike and getting it ready the next day after I had paid the balance by bank transfer.

Good price offered, very quick collection, and no problem paying the offered price. Very easy transaction.

I recently bought a triumph tiger from superbike factory . I found the whole experience good and easy . I live in wales so didn’t get to see the bike other than pictures until it turned up in the delivery van . The bike was exactly as described. As I only had a 30 days warranty I wanted to put as many miles as possible on it to make sure everything was okay . I’ve done about 600 miles and a few trips out with my wife as pillion and it’s not missed a beat . My only complaint is trying to ring them is painful . You can be on told for an hour then get cut off automatically. So you end up frustrated.i would guess they are very understaffed . But that being said I would definitely buy from them again

Bought a bike from these guys in December. Once the weather cleared i finally got the chance to use it, all for 125 miles. Now the bike has issuse they just don't want to know at all. Problems in the exhaust and ecu. After care,what after care. Absolutely disgusting. Can't even get a manager to call me back(waited over 2 weeks), they hang up on me and don't respond to emails. Great at selling a bike but apart from that Absolutely shocking service. Avoid at all costs. They are the arnold clark of the bike world.

Absolutely impossible to get hold of for any sort of aftercare. Enquired about bike just to get them to ring me and after speaking to someone who said they’d email everything over - never did. Still trying to get hold of them. Personally I’d never deal with them again and suggest everyone else do the same.

Further to my previous review (left 20th April), I still don't have a bike (CX23TWC) that was supposed to delivered 2 days ago, still haven't managed to contact anyone despite spending hours and hours on hold, and still have no replies to emails sent to talktous@superbikefactory and two other email addresses.
Unfortunately I've now had to go the legal route and have sent emails to SBF with intention to go through small claims court to get my deposit back as obviously they have deliberately ignored all my attempts to contact them (phone & emails).
They have 14 days to respond, then to court it goes.
What is just astounding is that almost all of the many many negative reviews on here could have been avoided if someone at SBF understood that answering calls to customers is actually a good thing and not to just ignore them in the hope that the problem will just go away.
To anyone thinking of buying from SBF, just go mention their name on any motorcycle forum, Reddit, Facebook etc, and you'll get nothing but horror stories from people that have used them.
You have been warned!
To SBF, please contact me using the reg number above as reference to avoid this going to the small claims court, and please don't ask me to contact the email you use in your replies here as I've done that several times and you guys just ignore every single one.

Well what can I say the company is a busy shop it sells motorcycles fast and at a selling price . I purchased my first bike and Indian scout classic this April I received it on the 14th of April sadly on my first ride the engine light came on and attempted to call SuperBike factory over the three days and I did receive and email to get a diagnostic from my local motorcycle shop this was a Indian dealer ship. A number of issues were found and with a tempting to phone 10times and email sale and the sales person to no avail. I have written a formal complaint as I need my bike as I use it every day . Now going to battle to get the cost of fixing the faults reimbursed .
However I do love the bike it’s sad that the 120 point mechanical check is not worth its writing on the paper and I have only had it a week 🫣

After the initial cancelled pick up date all in all this was a good and not a little emotional experience.
The offer price was fair and more important it was adhered to after a vigorous inspection. The office communication was excellent and the follow up emails were a little excessive but informative.
Would have liked a more info on actual time of arrival as waiting for a 8-4 time slot for a collection at 15.30 could have been better spent.
But would recommend this company to anyone wanting to avoid the hassle of tyre kickers.

Great service from Dylan, who made the purchasing and part ex journey very straightforward. Slight delays with collection service, but no harm done, as it just gave me more time to look at more bikes - which isn’t a bad thing. All in all, great service. Thanks. Tom

Had the bike delivered with faults
Called the AA on delivery day
Battery failed
Bolts loose
Fuel cap broken and leaking
Tried numerous times to contact via calls and emails only to be ignored and now blocked by the manager
Still have a broken bike 4 weeks after delivery
Be warned this company is the worst ever
Do not buy from these

Bunch of liars basically. Got a quote for them to purchase my 2014 GS, which i accepted. Their salesman asked me to call to arrange collection. After being on hold for some time one of the other sale team said there had been a “computer glitch” and devalued my bike by hundreds of pounds.
I responded to the email and asked for a contact to make a complaint and was given an email address that doesn’t even work by their salesman, Bradley Ellis.
A dishonest company that doesn’t deal in good faith. That’s my experience.

It would have been 5 stars but for a delay on my first pickup day. I was informed at approximately 1500 that my pickup was cancelled and was to be rescheduled for 48 hours later. I wasted a whole day waiting.

The process was easy from start to finish. Chris Butcher who reviewed and collected my bike was very friendly, professional and made the process very simple. Great service, would recommend.

Just bought a Suzuki hyabusa bike been dealing with Danielle H she has been absolutely amazing sorting my finance out and purchasing my bike I’ve probably been her most challenging customer to say the least Danielle has been very patient and professional though out it all thank you for all your help look forward to seeing my new bike