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SuperBike Factory - South Reviews 257

TrustScore 4.5 out of 5

4.6

SuperBike Factory Limited, 61-65 Gatwick Road, RH10 9RD Crawley, West Sussex, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Kirsty made the whole experience seemless and didn't pressure me in any way. After a long break from riding it was great to have someone help guide through the process and explaining everything along... See more

Company replied

Rated 5 out of 5 stars

SUPERBIKE FACTORY CRAWLEY . I picked my bike up today it was serviced and nice and clean also with some fuel to get me to the nearest petrol station I’d just like to say how professional and helpfu... See more

Company replied

Rated 5 out of 5 stars

Kirsty and the wider team at Crawley were fantastic. Very helpful and ensured everything was in order when I ordered online. They went above and beyond and offered lots of advice and helpful guidance.... See more

Company replied

Rated 4 out of 5 stars

Vincent, the sale rep. Very knowledgeable, and friendly person. The range of bikes on offer was very good. From buying to pick up was great. The discount in the shop meant I could pick up a new lid, j... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory - South

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.

Motorbike buying made simple

Written by the company

Choice, convenience, and support
With over 2,000 motorbikes in stock, we offer one of the largest selections of used motorbikes in Europe. You can reserve online, arrange finance, or visit one of our showrooms to find the right bike for you.
Bikes, finance, servicing, and more
From choosing your motorbike to arranging finance, servicing, and accessories, we aim to make the whole process straightforward. Our team is here to help you find the right bike and get ready to ride.
Buying with confidence
Every motorbike goes through preparation by our technicians, including servicing and multi-point checks before reaching the showroom. We focus on giving riders clear information and support throughout the buying process.

Added peace of mind

Extra reassurance when buying your motorbike

Extra reassurance when buying your motorbike
Every motorbike comes with a 30-day warranty for added peace of mind. Each bike is prepared by our technicians, including servicing and multi-point checks. If you buy your motorbike online and it’s not right for you, you can return it within 14 days of purchase.

Contact info

  • SuperBike Factory Limited, 61-65 Gatwick Road, RH10 9RD, Crawley, West Sussex, United Kingdom

  • 01293 730160

4.6

Excellent

TrustScore 4.5 out of 5

257 reviews

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Rated 5 out of 5 stars

Kirsty made the whole experience…

Kirsty made the whole experience seemless and didn't pressure me in any way. After a long break from riding it was great to have someone help guide through the process and explaining everything along the way.

May 2, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that your experience was seamless and pressure-free. It's great to know that we could guide you through the process after your break from riding and explain everything clearly. Thanks for your feedback!

Rated 5 out of 5 stars

Kirsty and the wider team at Crawley…

Kirsty and the wider team at Crawley were fantastic. Very helpful and ensured everything was in order when I ordered online. They went above and beyond and offered lots of advice and helpful guidance.

May 9, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you had such a positive experience with our team! We appreciate your kind words and are so glad that you felt supported and received helpful guidance.

Rated 5 out of 5 stars

Good communication and service

Good communication and service. Tanks a lot to Lily and Jack. Keep going the same way. Thank you

May 9, 2026
Unprompted review
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Reply from SuperBike Factory - South

We appreciate your positive feedback and are so glad you were happy with the communication and service provided. Thank you very much!

Rated 5 out of 5 stars

Found Kirsty to be a big help and have…

Found Kirsty to be a big help and have recommended my friends to deal with her when pitching they new bikes I really thought she was the owner as she carried out her sales pitch to a high standard recommend she becomes a director in the company

May 8, 2026
Unprompted review
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Reply from SuperBike Factory - South

Thank you so much for the amazing feedback! We’re delighted to hear Kirsty looked after you so well. Her passion for bikes and helping customers definitely shows. We’ll be sure to pass on your recommendations for “Director Kirsty'' if this role becomes available. Thanks again for recommending us to your friends. We really appreciate the support and hope you’re loving the new bike!

Rated 4 out of 5 stars

Great staff and bikes, just let down on pick up of bike and actual information about the extra products bought!

Vincent, the sale rep. Very knowledgeable, and friendly person. The range of bikes on offer was very good. From buying to pick up was great. The discount in the shop meant I could pick up a new lid, jacket and gloves without breaking my wallet (too much!). Only down side was the pick up. Done very quickly (not Vincent). Didn’t explain about my warranty and when I would receive a record of what it would cover and how I go about using it I ever need to. So I still don’t know! And trying to get through to your switchboard is bad, better chance raising the dead!

May 2, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're glad that the sales representative was knowledgeable and helpful and that you were happy with the range of bikes. We're sorry the pickup process wasn't thorough and that you're having trouble reaching us. We'll review our processes to improve.

Rated 5 out of 5 stars

My Honda cb1000r experience

Firstly I was very impressed with the amount of bikes to choose from.
Kirsty my sales person was very knowledgeable and very helpful.
I am also loving my new purchase, it’s perfect.

April 25, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you were impressed with our wide selection of bikes and found your salesperson knowledgeable and helpful. We appreciate your positive feedback!

Rated 5 out of 5 stars

Mr Martin Robert Harding.

SUPERBIKE FACTORY CRAWLEY .
I picked my bike up today it was serviced and nice and clean also with some fuel to get me to the nearest petrol station I’d just like to say how professional and helpful Kirsty thorby and jack where they even taxed the bike for me from start to end it was all plain sailing .
Extent service would highly recommend this company
😀👍

May 1, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy your bike was serviced, clean, and ready for you. It's great to hear that our team members were professional and helpful, making the process smooth. Thank you for recommending our service!

Rated 5 out of 5 stars

Collected my bike yesterday.Bike is…

Collected my bike yesterday.Bike is awesome and well prepared with all the extras I asked for.Kirsty was outstanding from the first enquiry right through to handover.Would definitely recommend Superbike factory for your next bike.

April 29, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you think the bike is awesome and well-prepared! We appreciate that the process, from your first enquiry to handover, was outstanding. Thank you for recommending us!

Rated 1 out of 5 stars

Hi i brought a bike from the Crawley…

Hi i brought a bike from the Crawley branch it broke down after 2 weeks they took the bike back had it for 3 weeks and told me the ignition barrel was faulty i got the bike back and it died 15 mins after me riding it not a good place to get bikes from as they are now ignoring me i have sent emails and phone calls my last email was currently 8 days ago and still nothing back from them i feel they dont care and im stuck with a bike that don't work thanks superbike factory south

April 28, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're very sorry to hear about the issues you've experienced with the bike and our communication. We aim to provide reliable bikes and responsive service. We'll investigate what happened with your bike and our response time to see how we can improve. Thank you for your feedback.

Rated 5 out of 5 stars

Easy transaction and pleasant way to…

Easy transaction and pleasant way to buy a bike. Saw bike on the Monday and picked up on the Sunday. Very pleased with my 68 plate Ducati Scrambler.

April 26, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you found the bike-buying process easy and pleasant. We're glad you're pleased with your Ducati Scrambler and appreciate your feedback!

Rated 5 out of 5 stars

Jack Robinson was extremely helpful and…

Jack Robinson was extremely helpful and really helped me out with my refund from sports bike factory. Thank you so much 👍🏻

April 24, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that we were able to help you with your refund. Thank you for sharing your positive experience and for your feedback.

Rated 5 out of 5 stars

excellent service and every question I…

excellent service and every question I had was answered, very pleased with the whole place

April 24, 2026
Unprompted review
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Reply from SuperBike Factory - South

We are pleased that every question was answered with excellent service. Thank you for your positive feedback about the whole experience!

Rated 2 out of 5 stars

They barely had time to talk to me (See update)

Initial Review (please see update):
They barely had time to talk to me when I enquired, they weren't able to give me a definitive trade-in price for my current motorbike on the day and needed to talk to some other company during the following week. They were also not able to even start the bike I was interested in. I spent ages hanging around waiting for someone to deal with me on the first day and it was just as bad the second day I went. What should've been an exciting and positive experience for me turned out to be a complete waste of time. Really disappointed.

Update:
They got in touch with me to apologise and explain the difficulties their industry is facing finding good sales staff, etc. they also said they were looking into making it possible to give trade-in valuations more immediately. They were sorry that my experience was negative. I'm reluctantly upgrading to 3 stars. it should really be a 2.5 because the bottom line is that they simply didn't provide the service that they should have at the time I originally went in. I'll leave it at 3 for now and will see if my next experience with them is any better in a few years time. I will update this review then.

Update to update:
I've decided to amend it to 2 stars, in hindsight, the bottom line is that they failed to provide a proper level of service and ended up having to apologise saying they'll do better next time. They should've got it right the first time! 3 stars is too many, they failed at their primary mission, which is to sell bikes! I had the money in the bank waiting and was very eager to buy a bike! By the way, I'm very happy with the bike I did eventually buy from another dealer, who was on the ball every step of the way.

April 18, 2026
Unprompted review
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Reply from SuperBike Factory - South

We appreciate you taking the time to share your experience. We're sorry to hear that your visit was disappointing due to delays, lack of information, and not being able to start the motorbike. We'll review your feedback to improve our service.

Rated 5 out of 5 stars

Huge thank you to Kirsty for making the…

Huge thank you to Kirsty for making the process of buying my first big bike super easy and I would recommend the team in Crawley. Loads of bikes to chose from, although I knew what I had my heart set on, all made easier by comprehensive info on the website. For you ladies out there, I was made to feel very comfortable, no macho hard sell or intimidation. Visit with confidence they will look after you.

April 11, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that buying your first big bike was super easy. It's great to know that our team in Crawley made you feel comfortable and provided comprehensive information. Thank you for recommending us!

Rated 5 out of 5 stars

Kirsty is a complete legend

I had the pleasure of dealing with Kirsty, got love her because she tells you what you need to hear not what you want to her. Now I love buying bikes for the sake of it and I went and got KTM125 duke and she given me all the advice and guidance. Kirsty was a completely amazing so much so I got her chocolates to say thank you.

April 10, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you had such a positive experience and found the advice helpful. We appreciate your kind words and are so glad that you felt supported during your KTM125 Duke purchase.

Rated 5 out of 5 stars

Lille was absolutely amazing

Lille was absolutely amazing. Can’t fault the service I received. Keep me updated with the progress of my bike. Amazing.

April 11, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy to hear that you had such a positive experience! We appreciate your kind words and are glad you're pleased with our service. We'll keep you updated on your bike!

Rated 5 out of 5 stars

New bike purchase experience

My wife and I visited the Crawley store after seeing a Kawasaki online. Very impressive store and a wide range of bikes on display. Having seen the bike we were interested in on the shop floor, we spoke to Lilly, who was very helpful, polite and engaging. We were able to view and sit on the bike outside and take photos. Throughout the sale process Lilly was very thorough in explaining the sales process as well as available options and extra products available for purchase. We look forward to collecting our new bike very soon!!

April 12, 2026
Unprompted review
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Reply from SuperBike Factory - South

We're happy you enjoyed your visit to our store and found our selection impressive. We appreciate your kind words about our team member's helpfulness and thoroughness. We're excited for you to collect your new bike soon! Thanks for the positive feedback.

Rated 1 out of 5 stars

Please read before buying!!

I would strongly advise caution and encourage reading the below before purchasing from this company. This review is based on my personal experience and documented communications, including calls, emails, and events following my purchase.

I purchased a motorbike from the Crawley branch on 1 March 2026. At the time of purchase, it was agreed that I would confirm whether I wanted a tracker fitted. I contacted the company the following morning at 8:40am to confirm this, but received no response. After multiple follow-ups and phone calls, I was later informed several days afterwards that the option was no longer available. Attempts to escalate the matter or speak to a manager were not successful.

On delivery (7 March), the motorbike arrived with a flat and non-functional battery and could not be started. The delivery driver left without checking if the bike turned over, leaving me with a non-starting bike. I then had to make multiple calls to reach the correct department, eventually only getting through via the new sales line.

The bike was taken back for repair and a new battery, with an estimated return time of 14 days. However, this resulted in over five weeks of repeated delays and ongoing issues.

During this period, I experienced:
• Multiple delayed and rearranged delivery attempts
• Delivery days missed after I had rearranged work and client commitments
• Incorrect delivery details being used, including an incorrect postcode
• Difficulty obtaining direct contact details for relevant departments
• Inconsistent communication between teams
• Repeated requests for updates with limited or no response

When arranging the return delivery, I was unable to obtain clear information and had to contact the transport team directly after not being provided their number. I was informed that incorrect address details had been recorded, despite the bike having previously been collected correctly. This resulted in a further delay of one week.

A later confirmed delivery window was subsequently postponed and then cancelled on the same day, as the vehicle had not been collected from the workshop despite being expected to be ready. I had arranged my day and client commitments based on a delivery before 12pm, and this change was communicated to me shortly before that time at 11am.

I then independently contacted third-party hauliers, who advised they would have been able to complete delivery within one to two days and work to my schedule.

At the time of writing, I still do not have the motorbike. Despite providing a written deadline of five working days for a response, I did not receive a reply, even with head office included in correspondence. The company’s stated 5 day response timeframe was also not met.

As a result, I have rejected the vehicle under the Consumer Rights Act 2015 and escalated the matter to my credit card provider under Section 75, and am considering further action via the Small Claims Court to recover additional losses.

At no point since purchase has the motorbike been returned to me in a usable condition.

This process has required a significant amount of time, repeated follow-ups, and disruption to work commitments over a period of more than six weeks.

Overall, my experience has involved repeated delays, communication issues, and administrative errors across multiple stages of the process.

I would strongly encourage anyone considering a purchase to ensure they are comfortable with how issues and after-sales support are handled if something goes wrong.

March 1, 2026
Unprompted review
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Reply from SuperBike Factory - South

We appreciate you bringing this to our attention. We're sorry to hear about the issues you experienced with your motorbike purchase, including the delays, communication problems, and the condition of the bike upon arrival. We'll review your experience to identify areas for improvement in our processes and contact you to resolve this issue.

Rated 4 out of 5 stars

Lily was excellent and knowledgeable of…

Lily was excellent and knowledgeable of the motorcycles.
Unfortunately the experience with the "my garage" was pretty useless. I paid a deposit on Monday and before I got home it said all 192 checks completed. I paid the balance in full that evening and expected to pick up bike within a day or two. Sadly the system said, state of bike was none. AI said the same and to wait for a call.
I waited! No response, I left message and emailed, and still no response. I rang for 20 minutes, twice on Tuesday and Wednesday and no reply . Finally got through to Lily on Thursday and she wondered why I had not booked in collection.
Basically staff seem very good, friendly and approachable, however the online experience and phone is pretty poor.
Basically, ignore the online and persist on the phone.

April 9, 2026
Unprompted review
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Reply from SuperBike Factory - South

We appreciate your feedback and are glad you found our staff knowledgeable. We regret that the online system and phone communication did not meet your expectations, causing delays in your motorcycle pickup. We are reviewing our processes to improve the online experience and phone responsiveness. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

I was surprised that such a large…

I was surprised that such a large organisation was able to provide not only a very fair px price but the staff not only helped in the choice of my next bike but actually walked around the showroom whilst on the phone to discuss height comfort and other questions I had for a short person!. The majority of my experience was with Kirsty Thorby who was extremely helpful and understanding to all of my requirements. I would definitely return to Crawley for anything motorcycle oriented.

April 8, 2026
Unprompted review
SuperBike Factory - South logo

Reply from SuperBike Factory - South

We're glad you enjoyed your experience and found our team helpful with your motorcycle selection. It's great to hear that our staff addressed your specific needs so well. We appreciate your positive feedback and are delighted you'd return!

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