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SuperBike Factory - West YorkshireReviews 

1,165
TrustScore 4.5 out of 5

4.7

SuperBike Factory Limited, Hanworth Road, BD12 0SG Low Moor, England, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Called about a non bike purchase related enquiry and spoke to makenzie Farrah in sales. Despite it being 10 mins to closing and the enquiry not being sales related, she helped me sort out my issues an... See more

Company replied

Rated 5 out of 5 stars

Easy experience. Always done part ex before so was very wary of selling this way, was made to feel at ease after a couple of phone calls to verify some points. I was given a price and wasn’t disappoi... See more

Company replied

Rated 5 out of 5 stars

Very professional, polite and informative company. I've dealt with them a few times. No nonsense, good deals buying and selling. Highly recommended Richard

Company replied

Rated 5 out of 5 stars

Decent price given for my bike. Very helpful all the way and delivery and collection of old bike was top notch, done by a top fella called Goldie. Would recommend 👌

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory - West Yorkshire

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.

Motorbike buying made simple

Written by the company

Choice, convenience, and support
With over 2,000 motorbikes in stock, we offer one of the largest selections of used motorbikes in Europe. You can reserve online, arrange finance, or visit one of our showrooms to find the right bike for you.
Bikes, finance, servicing, and more
From choosing your motorbike to arranging finance, servicing, and accessories, we aim to make the whole process straightforward. Our team is here to help you find the right bike and get ready to ride.
Buying with confidence
Every motorbike goes through preparation by our technicians, including servicing and multi-point checks before reaching the showroom. We focus on giving riders clear information and support throughout the buying process.

Added peace of mind

Extra reassurance when buying your motorbike

Extra reassurance when buying your motorbike
Every motorbike comes with a 30-day warranty for added peace of mind. Each bike is prepared by our technicians, including servicing and multi-point checks. If you buy your motorbike online and it’s not right for you, you can return it within 14 days of purchase.

Contact info

  • SuperBike Factory Limited, Hanworth Road, BD12 0SG, Low Moor, England, United Kingdom

  • 01274 048777

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.7

All reviews

(1,165)

2,200 reviews in the last 12 months

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Rated 1 out of 5 stars

AVOID

AVOID - Terrible customer service! Son-in-law bought a bike from the Bradford branch. On 28th May had to pay full amount for delivery to be arranged. No bike! No refund, despite requesting it, and ZERO customer service. Emails unanswered and when he calls the manager he is always busy and never returns the phone calls, despite a promise he will!

June 16, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We are truly sorry to hear about the significant difficulties your son-in-law has experienced with the bike purchase and delivery. We are actively investigating this matter to understand what went wrong and ensure a resolution.

Rated 5 out of 5 stars

Brilliant customer service

Called about a non bike purchase related enquiry and spoke to makenzie Farrah in sales. Despite it being 10 mins to closing and the enquiry not being sales related, she helped me sort out my issues and even stayed on the line right up to closing time. Its customer service like this that we need more of. Thanks for helping me, even though I wasnt buying anything at the time.

June 11, 2026
Unprompted review
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Reply from SuperBike Factory - West Yorkshire

We are so pleased to hear about your positive experience with our team member. It's wonderful to know we could assist you, even close to closing time. Thank you for sharing your kind words.

Rated 5 out of 5 stars

Exceptional Service

Very professional, polite and informative company.
I've dealt with them a few times. No nonsense, good deals buying and selling.
Highly recommended

Richard

June 8, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're so glad to hear you had such a positive experience with us! We truly appreciate your kind words and recommendation.

Rated 5 out of 5 stars

Decent price given for my bike.

Decent price given for my bike.
Very helpful all the way and delivery and collection of old bike was top notch, done by a top fella called Goldie.
Would recommend 👌

June 5, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're so glad you found our price fair and our service helpful! We appreciate your kind words about our collection process.

Rated 5 out of 5 stars

Quick and easy service

Quick and easy service

June 4, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We are glad you enjoyed your experience. We appreciate your positive feedback.

Rated 5 out of 5 stars

Having purchased my 4th bike from…

Having purchased my 4th bike from superbike factory , I can not complain this time was from Bradford branch and Kris was superb through out , if I decide to get another bike in a few years time I trust them so will go back

June 1, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We are so glad to hear you had another excellent experience with us, especially with our team member. We appreciate your continued trust and look forward to seeing you again!

Rated 5 out of 5 stars

Really great and friendly service!

Really great and friendly service from Steve Walker, courtesy call an hour prior to arrival!

Would happily consider the delivery and purchasing experience of Superbike Factory again in the future! ☺️

June 1, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're happy to hear you received great and friendly service, and we appreciate your positive feedback! We look forward to assisting you again.

Rated 1 out of 5 stars

Poor Customer Service and Incorrect registration of bike

I purchased a bike from the West Yorkshire branch in May 2025. At the time of purchasing it the salesman could not provide me with a green "new keeper slip". I was then told by the salesmen that he would sort out the new log book to be sent out and I had to take my bike to the post office with my invoice and proof of purchase to be able to tax it through them. In May 2026 when it came to taxing the bike again I was having an issue so I contacted the DVLA to ask them why this was, and they told me that there was no record of the bike being in my name what so ever, despite the DVLA website showing a log book was sent out in May 2025, meaning they have inputted the details wrong and my bike was registered to somebody else or not at all. I have since contacted the Bradford showroom about this and had no contact from the salesman even after I had made him aware. The service that has been provided by the complaints team has been poor with them replying once per week if that. I am now left with a bike that I can not tax or ride having spent a fortune on insurance, maintenance etc. and they are doing the absolute bare minimum with replies to help resolve the issue that they have caused.

May 10, 2026
Unprompted review
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Reply from SuperBike Factory - West Yorkshire

Many thanks for the review - please could you contact sales-bradford@superbikefactory.co.uk and I can look into this for you.

Rated 5 out of 5 stars

Goldie the driver was spot on time to…

Goldie the driver was spot on time to the minute.
He was friendly chatty helpful and fare.

May 18, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

Thank you for the lovely review of SBF West Yorkshire and Goldie our driver - Kind regards SBF West Yorkshire

Rated 5 out of 5 stars

A very prompt response to my initial…

A very prompt response to my initial enquiry and great service in arranging the purchase of my new bike

May 17, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're glad we could assist you so promptly. Thank you for your wonderful feedback.

Rated 5 out of 5 stars

Easy experience

Easy experience. Always done part ex before so was very wary of selling this way, was made to feel at ease after a couple of phone calls to verify some points. I was given a price and wasn’t disappointed by the final offer.
Goldie arrived at the agreed time and gave the bike a thorough inspection, he put me at ease with the whole process & paid the money over within minutes. The whole experience from start to finish was amazing. Would certainly use Superbike Factory again.

May 1, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're delighted to hear your selling experience was easy and that you felt at ease throughout the process. We appreciate you highlighting our team member's thorough inspection and prompt payment. It's wonderful to know you would use our services again.

Rated 5 out of 5 stars

Great service

Dealt with Kris at Low Moor branch.
Traded in my BMW GS for a Triumph Bonneville T120.
Great service. Very professional and courteous. Prompt phone calls whenever I left an email or online ‘portal’ message. Online portal is brilliant, allowing you to check on the status, leave messages, request add on services etc.
Kris was great from the first phonecall. No sales BS nonsense. Just honest, professional service. Got a good price for my bike and got the bike I wanted at a good price. Delivery was prompt and professional too. All in all a much better experience than selling privately, and much speedier.
I would recommend Superbike Factory to anyone.

April 22, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're glad you enjoyed your experience at the Low Moor branch. It's great to hear that you received professional and courteous service, and that our online portal was helpful. Thank you for recommending us!

Rated 2 out of 5 stars

IV never been so let down in my life I…

IV never been so let down in my life I got a bike from them in February was not informed it needed a new chain and sprocket and the bike must of had issues before hand I emailed them and have not had a reply it appears injector is faulty as oil stinks of petrol oil is thin IV dropped oil out of the bike and flushed the engine see if that helps it hasn't on top of that the gearbox seems to have a fault on it but not the first time iv been ignored by these it now doesn't like going in to gear 5 and air filter changed no improvement have now got a very expensive ornament I can't ride

April 23, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We appreciate your feedback and we're sorry to hear about the issues with the bike. We'll investigate the lack of communication regarding the chain, sprocket, and other potential problems. We'll review your email and work to improve our responsiveness. will investigate and update you in due course

Rated 5 out of 5 stars

Salesman Phil

Never bought a bike from here before, never pushed me, no hassle what so ever, Phil the salesman top man ! Helped me throughout the process no stupid questions, top bloke.

April 18, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're happy to hear that you had such a positive experience with us! We appreciate your kind words and are so glad we could provide a hassle-free experience.

Rated 5 out of 5 stars

Gsxs1000

No pushy sales,the bike was spot on in every way,the service from the sales team was simple and efficient from start to finish,the my garage app is great as you can follow the progress of your bike through its stages before collecting it.very happy with my purchase and at a good price too.

March 7, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're happy to hear that you found our sales approach straightforward and the bike to be in excellent condition. It's great to know that you appreciated the efficient service and the app. Thank you!

Rated 5 out of 5 stars

Super bike factory

Hi , I made an enquiry about the Honda GB350s and was contacted by Alex from superbike factory who gave me details of the bike + details of delivery as I was unable to collect myself , all sounded great so I purchased the bike and paid in full , very helpful , I’m pleased with my purchase and many thanks to Alex .

March 27, 2026
Unprompted review
SuperBike Factory - West Yorkshire logo

Reply from SuperBike Factory - West Yorkshire

We're happy to hear that you found the information helpful and are pleased with your Honda GB350s purchase and delivery. We appreciate your positive feedback and thank you for choosing us!

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