Good product and looks like how it was advertised, just the price is quite high for stickers but then these were better priced than other companies. So far so good, need to be washed a lot to see what... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
These are the best labels you can ever get. They're super durable and last forever—perfect for everything (uniforms, pencil cases, water bottles). I've been buying them for years. When production stop... See more
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones.... See more
The best stick on labels I’ve ever tried, stay on after multiple washes in the machine and even withstand the tumble dryer. I always attach them to wash labels. They also stay on pots/lunch boxes etc... See more
Company details
Written by the company
Super Labels - UK's Trusted Provider of Durable Name Labels. Super Labels delivers smart and durable labelling solutions to families across the United Kingdom. We've established ourselves as a reliable supplier of quality name labels, photo name labels, mini labels, iron-on labels, wall stickers, and ID products. Name Labels That Last Our self-adhesive name labels and photo name labels stand out for their exceptional quality and durability. They withstand washing machines (60°C), dishwashers, microwaves, and freezers without losing adhesion or readability. All labels attach easily with no ironing or sewing required. Perfect for Schools and Nurseries Our photo name labels, displaying both name and picture, are particularly popular in nurseries and primary schools where young children can easily recognise their belongings. This significantly reduces the risk of lost clothing and equipment during busy school days. MY ID - Safety on the Go MY ID wristbands provide extra security when children are on trips, travels, or in crowded places. The wristband is made of soft, adjustable silicone with a waterproof aluminium capsule containing laser-engraved contact information. At Super Labels, we prioritise both product quality and customer service. We offer fast delivery from our UK warehouse, and all products are designed for long-lasting use in British daily life. Visit www.superlabels.co.uk to explore our complete range of name labels, children's labels, stickers, and ID products.
Contact info
128 Aldersgate Street, EC1A 4AE, London, United Kingdom
- post@superlabels.co.uk
- superlabels.co.uk
4.1
Great
894 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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Great design
Great design, quick delivery.
Sadly they come off in the washing machine. But good overall.
January 11, 2026
Brilliant quality labels and were…
Brilliant quality labels and were delivered really quickly. Thank you.
September 9, 2025
Reply from Super Labels
Hi Amy,
Thank you for your purchase - and apologies that you are having problems with the labels.
The stickers are meant to stay on quite well and not easily fall off.
I have now sent you an email so we can find a solution to the issue.
Best wishes,
Henrik / Superlabels
Great communication
Great communication, prompt delivery. Eye catching and better than expected. Used on clothing and other items and have held up well being regularly washed very pleased and would definitely recommend and be buying again when run out
January 16, 2026
Cannot be used on textiles for washing
The labels when they arrived looked lovely however according to the website they were suitable for textiles and could be washable up to 60 degrees. How disappointing to discover them peeling off my daughter's uniform after 1 wash at 30 degrees celsius
January 24, 2026
Reply from Super Labels
Hi Taherah,
Thank you for your purchase.
Our namelabels are well suited for clothes, and I apologise that you are having issues with them.
Following our email correspondence on Feb 09th, it could be something with the glue on your labels. We have posted new labels to you yesterday.
Best wishes,
Henrik / Superlabels
I’m a bit dissatisfied with these…
I’m a bit dissatisfied with these labels after two washes the labels come off.
I have used mynametags brand before and not had any issues but thought I would give your brand ago but these are not as good unfortunately
January 9, 2026
Reply from Super Labels
Hi Ellen,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
Clear labels and easy to use
Clear labels, easy to order and just as easy to use. Arrived quickly in the post. Some came off shoes and gloves but have stayed on tubs and clothes labels.
January 12, 2026
Did not receive labels
Did not receive labels, contacted company who haven't tried to rectify anything. Will not be using again.
January 5, 2026
Reply from Super Labels
Hi Jade,
Thank you for your purchase.
The labels were posted to you on 9th January.
I have sent you an email to confirm the delivery address.
Best wishes,
Henrik / Superlabels
Great quality labels - nice and clear
Labels arrived in good time and are great quality. They stick to everything and do not come off when clothes and blankets are washed. Highly recommend.
November 29, 2025
Disappointed
Unfortunately I didn't received my order after two weeks of waiting. No one even replied to my emails so I don't know if I will be able to receive a refund.
December 28, 2025
Reply from Super Labels
Hi,
Thank you for your purchase.
I can see we have sent you 3 emails, the first on 7th January. It looks like your address is incomplete. Please let us know the correct address and we will post them to you again.
Best wishes,
Henrik / Superlabels
would not recommend
I ordered 2 packs of name labels, they didn’t arrive.
I emailed 3 times and got no response so requested a refund through my card company.
December 29, 2025
Reply from Super Labels
Hi Lauren,
Thank you for your purchase.
I'm sorry to hear that the labels haven't reached you.
We replied to your emails on 7th, 8th and 12th of January, asking you to confirm your delivery address. Let us know and we will be happy to post the labels to you again.
Best wishes,
Henrik / Superlabels
Reply from Super Labels
Hi Molly,
Thank you for your purchase.
In our reply to your email on 06-Jan we mentioned that the labels were posted to you on 05-Jan. Please check if the delivery address is correct and reach out to us via email if something was not correct.
Have a lovely evening.
Best wishes,
Henrik
Excellent quality product
Excellent quality labels. Personalised design, produced and dispatched quickly. The product is great and exactly as described. Would buy again!! Thank youx
December 21, 2025
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