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2.1

Poor

TrustScore 2 out of 5

12 reviews

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1-star

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Rated 1 out of 5 stars

Disgusting Ad - turned me off Sure

I had used Sure for years but changed brands after viewing their current disgusting Advertisement. Is the world devoid of good taste and decency these days.. I am 22 yrs old and find the in your face disgusting ad really offensive and off putting. Now using Wild deodorant.

April 1, 2026
Unprompted review
Rated 1 out of 5 stars

I DON'T KNOW WHO'S DOING PRODUCT…

I DON'T KNOW WHO'S DOING PRODUCT INVENTORY, BUT THIS NEW SURE FREE IS GARBAGE, NOW I'VE USED SURE FOR OVER 20 YEARS ,BUT THIS SMELLS LIKE AN OLD TRASH CAN IN THE SUMMER WITH CHICKEN AND FISH ,PLEASE SMELL BEFORE YOU BUY IT.

April 4, 2026
Unprompted review
Rated 1 out of 5 stars

Tacky Advert

so that's that tacty advert back on our screens again. Find this advert so distasteful I will definitely NOT ever buy this product nor will I be buying any SURE product ever again.
Surely the marketing team could have created a much superior advert than this. This advert is broadcast during the day. I'm glad I haven't any young about the house.

April 6, 2026
Unprompted review
Rated 1 out of 5 stars

Sure all over stick deodorant

Bought this as i like using sure products so thought id give it a go. I do high intensity workouts and when using the normal roll on i still smelled fresh since using it i have started to smell of BO never in my life have i smelled. Going back to my normal roll on

November 3, 2025
Unprompted review
Rated 1 out of 5 stars

Disgusting advert

I wouldn't buy this deodorant based on the disgusting advert. I have used Sure in the past but wouldn't want to have any association with the actors in the advert. They are unattractive and wouldn't tempt me to buy the product, particularly the reference to men's balls. I buy products that inspire me. Yours doesn't.

July 29, 2025
Unprompted review
Rated 1 out of 5 stars

Someone else with a sore itchy rash!

As with one other lady, I have no Alfie's or skin complaints. I have also used Sure deodorant for over 30yrs!! (Yes, THAT long). I decided to use the Sure Whole Body Deo cream, and after 2 or 3 uses I too ended up with a sore and itchy red rash in the same shape as I applied the cream! I had to go to the Pharm who sold me some steroid based cream. Surely (Pun intended), this should have been identified during testing?!?!

July 22, 2025
Unprompted review
Rated 1 out of 5 stars

Caused more problems than it solved.

I purchased some Sure whole body deodorant cream, wild rose 2 weeks ago and it is very disappointing. First impressions were promising. Reasonably priced and although very faint the fragrance isn't offensive. Unfortunately that is the only positives. In my experience of the product it does absolutely nothing to stop you smelling. I specifically wanted it for under the bust area. I used it for 2 of the warmer days we have had recently and it has left me with a sore, itchy rash. I have never had this result from sprays or roll ons. I don't suffer from any allergies or reactions to normal fragrance products. Needless to say I won't be using it or buying it again. Very poor for a usually good product line.

May 20, 2025
Unprompted review
Rated 1 out of 5 stars

Used for the last time

Having used Sure men's antiperspirant for many years, I will no longer be buying this product. The rollerball in the new smaller plastic container is a very poor fit, resulting in an excessive amount of the product coming out. Thus, 'Sure' has become poor value for money, and I have now found a better product.

April 2, 2025
Unprompted review
Rated 5 out of 5 stars

Loved this product

Loved this product, not only does it smell nice, it leaves no white Marks on your clothes.
And after competing in a horse show, I can confirm it really does keep you dry.

November 21, 2024
Unprompted review
Rated 2 out of 5 stars

The men's roll on has changed and now…

The men's roll on has changed and now leaves arm pits soaking wet to the point where you have to mop up after. It's like water! Also, lasts half a day at most. Looks to me like they are reducing packaging quality and product performance to increase sales. I can't afford to start stinking half way through a meeting so I am going to be sourcing another. I have used this religiously for years without complaint. Why change something that works?

October 13, 2024
Unprompted review
Rated 1 out of 5 stars

Deodorant sprays failing after about…

Deodorant sprays failing after about 25% of use. I thought perhaps a one off but no. Just recently had to throw in the bin three hardly used antiperspirant sprays. The spray system fails and stops functioning… avoid at all cost!

August 9, 2024
Unprompted review

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