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Life Insurance, made personal. Surely Life is a brand from Certua Life Limited, a new UK life insurance company authorised by the Prudential Regulation Authority and regulated by the FCA and the PRA. We provide modern, flexible cover for individuals and small businesses, distributed through approved digital partners. Surely Personal serves individuals and families: Cover for you and your family. Discover Surely through a wellbeing platform, your mortgage adviser, your banking app, or any of our other approved consumer partners. Surely for Business serves small businesses: Cover for the people who run your business. Surely for Business will be available through approved SME-platform partners, for UK companies with 3 to 250 employees. We're not live yet, so this is a preview of what's coming. We exist because most UK families are underinsured but very few people know it. If your family lost someone tomorrow, would life still work? Could the bills get paid, the kids stay in the same school, everyone grieve without a financial crisis on top? For most UK families the honest answer is no, and yet life cover is one of the most affordable, simplest, most tax-efficient ways to make sure it doesn't have to be. So why don't more people have it? Partly because the traditional version was designed for a different era, long forms, paper deeds, 25-year lock-ins, sales calls, prices that don't move as your life moves. But mostly because of how it's sold. Surely was built to fix both: priced daily, flexible, distributed through the digital brands you already trust, regulated by the PRA and FCA, and protected by the FSCS. Modern life cover, in the places people already are. What Surely stands for.... Value: Life cover should fit the stage of life you're in, not lock you into paying for decades you don't need. Transparency: No jargon, no surprises. We show you clearly what you're paying, how it may change each year, and why. Flexibility: Life changes, and your cover should too. Increase, reduce or cancel within limits at any time.
London, United Kingdom
3.8
2 reviews
No recent history of asking for reviews
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The Surely Life experience was fantastic, a simple policy where I can increase or decrease the payout every year in line with my changing needs, it feels familiar that I renew every year like general insurance, and the price is guaranteed so I always know what I will pay in each year. It feels like a new approach to a very old fashioned industry.
I just got life insurance for the first time ever through Surely. It was way easier than I thought it would be and not as expensive either - everything was really clear and loved being able to just do it online.
Reply from Surely Life
Thank you for taking the time to review Surely Life, we really appreciate it.
We're glad your experience of getting started was clear and easy, especially given this was your first time getting life insurance. If you ever have additional feedback, you can chat to us directly through the feedback options in your customer portal.
Thanks again!
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