I’ve worked with Surprise Tourism for several group trips. Most recently, they coordinated our 6-day trip to Iceland. Not only did they include all the top attractions and activities included, but als... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Our tour guide Saad is extremely knowledgeable regarding the country, culture, and history. He was patient and always made sure we were given the best price when purchasing anything. He was also the b... See more
Company replied
Thank you Surprise Tourism for the incredible memories. We will cherish them forever.” “It was wonderful visiting Dubai and you and your staff made it beyond spectacular. The itinerary made sure... See more
Company replied
Dubai and Abu Dhabi Airport transfers were on time and the excursions were amazing. We had the Dubai City tour with Hussein that included a visit to Al Bastakiya area and Gold and Spice... See more
Company details
Written by the company
Surprise Tourism was a long-sought dream of a visionary who established the company in 2018 as a specialist DMC for DUBAI and the Other Emirates, Licensed by the Department of Tourism and Commerce Marketing (DTCM).
Contact info
402, Wasl Business Central, Port Saeed, Deira, 186093, Dubai, U.A.E.
- +97143702205
- info@surprisetourism.com
- surprisetourism.com
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Incredible Dubai Experience with Sam!
Last week, I traveled to Dubai for the first time with a group of about 30 friends and family members. We booked a multi-day private excursion package. What truly made the experience unforgettable was our tour guide, Saad (Sam).
From the moment we arrived, Sam was exceptional. He clearly communicated our daily itinerary—including pick-up times, drop-off points, and scheduled activities—which kept everything running smoothly. During our travels, he shared fascinating insights about Dubai’s history, local customs, cultural norms, Islamic traditions, and even pointed out iconic landmarks along the way.
What stood out most was Sam’s ability to connect with everyone in our group—ranging from teenagers to seniors. He was engaging, humorous, and incredibly personable, which kept us all interested and engaged. Whether it was navigating the spice and gold souks, selecting perfumes and oils (his recommendations were spot on), or answering the many questions we had, Sam handled everything with patience.
He consistently went above and beyond to make sure each of us had a meaningful experience tailored to our interests. Sam captured great photos for us and provided recommendations for restaurants after our days excursions concluded. Sam was able to lead our group with ease.
If you’re visiting Dubai and want an experience that’s insightful, well-organized, and led by someone who truly loves sharing the city—ask for Sam. He made my first trip to Dubai absolutely unforgettable!

Reply from Surprise Tourism
I would like to thanks Sam our tour…
I would like to thanks Sam our tour guide for such an enjoyable experience on our Dubai trip.Sam was so informative ,very professional and knowledgeable.He made things as easy for us as possible.
Thank you for your professional assistance.

Reply from Surprise Tourism
Saad was the best!
Saad was the best!! He really made sure we all were enjoying our stay. He remembered our names just felt like a personal friend not a tour guide. He made my trip experience wonderful going the extra mile for his group!!
Rayette

Reply from Surprise Tourism
Surprise Tourism great service
Surprise Tourism took good care of our safety and organized a great tour of Dubai and Abu Dhabi for us. I would like to thank Stephen for the very good planning of the trip and suggestions he made for the itinerary. Everything that was included in the itinerary gave us the possibility to see that UAE is much more than just Dubai. We could understand the history, the development and the life of the people. We were assigned a great driver, Mr. Mohamed Irfan, who was very punctual and careful who took really good care of us in the busy traffic of Dubai and Abu Dhabi. One last thought, is related to the desert activity which was very well organized and we have enjoyed every minute of it. We had a very skillful and careful driver, Aasai. We spent 7 wonderful days in Dubai and Abu Dhabi and we thank you for the great planning. Many, many thanks!

Reply from Surprise Tourism
Surpise Tourism is a great company to explore Emirates!
We had a tour in Emirates with Surprise Tourism. Our curator Mr. Muhammad organized our tour. We never met him personally, but we felt his care on every step of our trip. He made sure we were taken care of all the time. Highly recommend this company to everyone who would like to visit this wonderful country!

Reply from Surprise Tourism
Memorable vacation
First time in Dubai and our tour guide Ahmed make it a memorable vacation. He taught us a lot about Dubai and Abu Dhabi. He was knowledgeable and passionate about tourism by the time we were done touring we learned a lot about the rich culture of united Emirates.

Reply from Surprise Tourism
Trip of a Lifetime
What an experience! Surprise Tourism an excellent company to trust with your travel arrangements and schedules. They provide professional and knowledgeable tour guides to give you historical information about each tour to help make your trip more memorable and enjoyable. This is an excellent company to go with for your “trip of a lifetime.”

Reply from Surprise Tourism
I recently hosted two groups in Egypt…
I recently hosted two groups in Egypt with Surprise Tourism, and the experience was nothing short of first-class! From surprise upgrades to all-suite accommodations on the riverboat cruise to the stunningly beautiful hotel, every detail was meticulously planned and executed. The hotel itself deserves an 8-star rating for its exceptional service, elegance, and comfort. Surprise Tourism went above and beyond to ensure a seamless and unforgettable journey for my clients. I highly recommend their services for anyone seeking top-tier travel experiences.

Reply from Surprise Tourism
This was the best trip ever and it…
This was the best trip ever and it wouldn’t have been possible without Sam!! His knowledge, patience and customer service was top notch. Every excursion was well planned out and extremely organized. He really took care of us the entire time. Sam, I can’t thank you enough!! It was a great pleasure meeting you and I’m so glad that I’ve bought into this vacation package. I cannot wait to experience more vacations. Sam please don’t forget to provide me with realtor connects in Dubai.

Reply from Surprise Tourism
I was extremely please with the trip…
I was extremely please with the trip as a whole. The tour guide was very knowledgeable and friendly. He provided an effective and efficient way of doing things to keep every highly engaged. This is an experience I will never forget and would recommend a trip such as this to anyone.

Reply from Surprise Tourism
Grand Mosque Abu Dhabi
I just want to say that this excursion was by far the most beautiful experience I had. Although it still was hot 🥵 the experience was truly amazing. You have to make sure you capture every aspect of the mosque because it is so many people so when it’s your turn to snap pictures get to snapping because you have to allow others to take pictures and get the experience as well. It is a controlled and safe environment and when you are done with your experience there is American food in the main lobby you can indulge in. A must see tour.

Reply from Surprise Tourism
He treated us like family
He treated us like family. Saad was very knowledgeable about each place that we went to and he made sure that we were always hydrated.

Reply from Surprise Tourism
Our tour guide
Our tour guide, Sam, made this the best trip. I was amazed and the care he took to ensure all were taken care of. His knowledge was amazing.

Reply from Surprise Tourism
What an amazing time
What an amazing time! Sam our tour guide made sure we had the best experience. We definitely did not want to leave the Dubai tour as well as the Abu Dhabi tour as well as our transfers and everything else was well taken care of I just want to say Sam, thank you for making sure we had the best experience and it will not be our last time to Dubai. Everything was amazing 🙏🏿❤️

Reply from Surprise Tourism
A Trip Worth Repeating
I traveled with a group of 48 persons to the UAE, April 18 -28, on a customized tour. We spent 7 nights in Dubai and 2 in Abu Dhabi. We visited Sharjah and Fujairah. From start to finish, the trip was executed with an impressive level of professionalism. All service providers were courteous, pleasant and cheerful.
Our driver was focused on his job at all times, making sure we had a smooth transition between sites. We arrived on time or early for all scheduled events and never had to complain about the manner in which he drove. It was easy to conclude that he is an experienced driver. He seemed to know all the routes, from Dubai, to Abu Dhabi, Sharjah, and Fujairah (no GPS required). Everyone felt safe driving with him, and this helped to make the trip soar above our expectations.
Without the phenomenal guide, Saad (Sam), the trip might have been less exciting and enjoyable. He displayed a wealth of knowledge about each site and destination that we visited. He was patient, accommodating, and unpretentious. He knows how to navigate long lines and crowds to get us where we needed to be. Within a day of being with us, Sam could recognize each member of the group, regardless of the crowds in which we found ourselves. Because of Sam, we returned with hundreds of pictures, that I am still sharing with the group.
Without hesitation, the trip was one of the top three that I have done (I have been traveling with groups since 2000). Thanks to all those who worked behind the scenes at Surprise Tourism and to our driver and Sam for a trip that was characterized by a myriad of pleasant memories that will last a lifetime.

Reply from Surprise Tourism
Thank you Surprise Tourism
Thank you Surprise Tourism for unforgettable memories! We recently came back from Dubai! It was an amazing experience! We were a group of 22 people, all with the same dream, to visit Dubai and AbuDhabi! Everything it was excellent and we did many experiences! It was a magic Escape!
Thank you our driver, thank you our great guide Ge Ge! Special thank you Ibrahim for helping me to arrange our holiday and fulfill my friends' dreams! 🙏🇷🇴🇮🇹🇬🇧🇦🇪🌍

Reply from Surprise Tourism
We had an absolutely incredible time…
We had an absolutely incredible time with Surprise Travel! We brought a large group and they took care of us like VIPs! They arranged everything from the resort to all of the excursions. Our travel guide Saad is now family! We are planning several other vacations with Surprise and we can't wait to travel! Special thank you to Ibrahim for all of your help with arranging our vacation!

Reply from Surprise Tourism
Thank you Surprise Tourism for the…
Thank you Surprise Tourism for the incredible memories. We will cherish them forever.” “It was wonderful visiting Dubai and you and your staff made it beyond spectacular. The itinerary made sure we visited all the special places, had some incredible food and still had time to unwind and relax. Thank you for the support. We will be in touch real soon.
Also a big shout out to your staff
All get A’s
Saad - Ansolutey amazing and very talented
Cusin - Amazing and very well skilled with those Sand-Dunes Wow!
Thank you for an unforgettable experience.
Where Destinations Travel and Friends

Reply from Surprise Tourism
Trip to Dubai with TravelLocal
We recently used TravelLocal to book a 7-day tour of Dubai before a conference. TravelLocal exceeded our expectations in both the preplanning of the trip and during the trip. They had great suggestions of what to see and do each day and worked everything we had prioritized into the list. They also recommended hotels for our accommodation. They were very detailed and clear and the pricing was great!!!
Their people on the ground in Dubai communicated with us each day on WhatsApp sending all the entrance tickets we needed. We had the same driver and guide each day and they were great!
If you are visiting Dubai some of the must-sees:
Dubai Old Town and New Town, Bastakia area - the Souks (markets), take an Abar boat ride across the river, the Miracle Garden, Global Village, Dhow Cruise, Burj Khalifa (tallest building in the world), Dubai Mall and Fountain show, the Marina. Do a day trip to Al Ain (make sure they take you to the camel market) and to Abu Dhabi the capital.
We found Dubai very safe and you can drink the water. The people are friendly but they do ask that you dress respectfully (shoulders and knees covered for women and no t-shirts with rude comments or pictures) We found some Europeans wearing skimpy clothing.
I would definitely use TravelLocal for our next trip!!

Reply from Surprise Tourism
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







