The Fold London Reviews 

281
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 84 reviews, reviewers had a great experience with this company. Customers consistently praise the exceptional quality and thoughtful design of products, noting their excellent fit and durability. Many people highlight the outstanding customer service and helpful staff, providing attentive and professional assistance. The overall service, including convenient 'Try Before You Buy' options, is frequently commended for its efficiency. However, some people mentioned slow customer service response times, with instances of unanswered communications. Additionally, a few reviewers reported receiving items that were faulty, such as having a broken zip, or arrived in a grubby and crumpled state, necessitating cleaning.

What people talk about most

Product

Consumers find product quality and design to be excellent, with many praising the fantastic quality, perfect... See more

Customer service

Customers consistently note positive experiences with customer service, praising its helpfulness, efficiency,... See more

Quality

Customers had positive experiences with quality, often praising the amazing quality for the pricing and... See more

Staff

People report positive experiences with staff, highlighting their warmth, helpfulness, and professionalism.... See more

Service

Clients share positive opinions on service, with many reviewers describing it as fantastic, exceptional, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Used the Harper try before you buy service, ordered a few things but sadly only kept one item, as the others didn’t suit me but clothes are great quality and would order from the Fold again. Only down... See more

Company replied

Rated 4 out of 5 stars

I love The Fold’s clothes. Every single piece I have bought fits perfectly and feels comfortable, and I genuinely wear every dress, pair of trousers, and top I own from The Fold, which is not somethi... See more

Company replied

Rated 5 out of 5 stars

The try before you buy service is excellent, especially when you're not sure of sizing and need to order 2 different sizes. You simply post back the items you don't want and are billed only for the it... See more

Company replied

Rated 5 out of 5 stars

Had an amazing experience shopping in-store. Elly was incredibly warm and very helpful! Really went above and beyond to help me, and even helped me order some items that weren’t in stock in the st... See more

Company replied


Company details

  1. Clothing Store

Written by the company

The Fold is a contemporary British label focused on dressing and inspiring the modern, professional woman.


Contact info

4.1

Great

TrustScore 4 out of 5

281 reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 2 weeks

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4.1

All reviews

(281)

77 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service

I found the customer experience with The Fold excellent, I bought a dress for my son’s wedding on line but first spoke to Shahnaz who was extremely helpful with sizing etc. The Mariano dress was light, comfortable and flattering, perfect for a sunny wedding day.

July 16, 2025
Unprompted review
Rated 3 out of 5 stars

Returns

I think that the returns service should be simplified
I had a problem printing out the label and I had to ring customer services twice to sort it out

June 27, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Carmel,

We're so sorry that you experienced an issue with our returns service. We have spoken to the team member who took your call to understand the specific issue you had to understand how we can improve this service in the future.

Best wishes,
The Fold Customer Care Team

Rated 1 out of 5 stars

Non existent customer service.

I purchased a number of items from the Fold to date, but won’t buy from them again.

Given the high product prices and additional delivery fees, I expected a higher standard of customer service.

I ordered multiple sizes with the intention of trying them on and returning what didn’t fit. The parcel was delivered on a Saturday to my building’s concierge. However, since the concierge is closed on Sundays, I was only able to collect the package on Monday. When I contacted customer service to return a few items, I was informed that their return policy allows returns only within 14 days of delivery.

From my experience, the Fold are very slow at processing and delivering orders, and in some occasions took several weeks to process returns and was beyond 14 days, which only works in their favour.

At this point I don’t feel like keeping any of the items and won’t be purchasing from them again.

July 2, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Eleonora,

We're so sorry to hear about your recent negative shopping experience with the brand. We'd love to discuss this further with you to understand the details of your experience and how we can improve on our services. If you could reach out to our Customer Care team via info@thefoldlondon.com so we can be of further support to you.

Best wishes,
The Fold Customer Care Team

Rated 5 out of 5 stars

Positive response from Fold😁

This review is aligned to my previous complaint.
It’s important to provide positive feedback when it is earned, and I have nothing but praise for the Head of Customer Engagement who personally contacted me to discuss and importantly listen to my concerns.
Laura was very professional and understood my concerns. It is refreshing to have a retailer truly listen and want to improve going forwards.
I look forward to my next trip to the store and purchasing some more
Beautiful clothes.

June 26, 2025
Unprompted review
Rated 5 out of 5 stars

Very efficient thoughtful Customer support.

I absolutely love my beautiful blue linen jacket but carelessly lost a button . Shahnaz in Customer Services couldn't have been more helpful and sent me a courtesy spare pack immediately.
Thank you to Shahnaz and thank you to The Fold for a beautifully tailored jacket .

June 26, 2025
Unprompted review
Rated 5 out of 5 stars

What fabulous customer service…

What fabulous customer service especially from Shahnaz - excellent communication by email and phone and managing to secure the dress I was looking for. Great follow up too - so refreshing to receive such customer service - thank you so much. Also lovely to speak to Amy (I think) at the shop who organised the sale of my shoes.
I have two fabulous dresses for my son’s wedding next year x

June 25, 2025
Unprompted review
Rated 5 out of 5 stars

Wedding outfit

My son is getting married in August and I was recommended by my sister to have a look at The Fold London for an outfit. I was spoilt for choice in relation to the elegance and style of the pieces available. Throughout the process of finding and purchasing an outfit Shahnaz, from the customer care team, has been excellent in her communication, advice and support. Thank you so much Shahnaz, you are a credit to The Fold, London.

June 16, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Bethan,

Thank you so much for your kind review.

We are thrilled that Shahnaz was able to help you for such a special occasion!

Our Customer Care Team are always on hand to help provide any styling advice, as well as our Store Teams where you can book a number of personal styling sessions - from in-person to virtual. All details can be found via the link below:

https://thefoldlondon.com/styling

Thank you again for your review!

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Amazing clothes

Gorgeous female workwear in striking colours. The customer service is also exceptional both in store and online. Such a refreshing brand!

June 12, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Hello there,

Thank you so much for taking the time to write a review - it is greatly appreciated!

We are so glad that we were able to provide you with exceptional customer service across our channels, and that you are a fan of our beautiful workwear pieces.

We look forward to speaking with you again soon.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Ease and confidence

Ease and confidence, the experience of buying and wearing your outfits. Especially your workwear range, very much a breath of fresh air. Well made, great quality fabrics and colours, super sustainable. Thank you!

June 17, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Teresa,

Thank you for your wonderful review.

We are thrilled that our products make you feel so special, and that you love our designs!

We look forward to you shopping with us again soon.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

It was fantastic experience

It was fantastic, got the wardrobe I wanted with great help! Thank you!

March 3, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Kay,

Thank you so much for your review.

We are so glad that we were able to help you find some amazing pieces!

If you ever require any further assistance, please feel free to reach out to us at info@thefoldlondon.com.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Very Professional Assistance

Although I had a return, I received excellent assistance when I called in the late evening London time.

Very professional staff!!

Barry and Lindsey

May 21, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Barry & Lindsey,

Thank you so much for your kind words.

We are pleased to hear that our Customer Care Team were able to assist you with your enquiry.

Should you require any assistance in finding your perfect style/fit, we are also available to help provide you with any guidance via telephone (US: +1⁠-⁠800⁠-⁠401⁠-⁠8306 / UK: +44(0)20 7336 7599) or email (info@thefoldlondon.com).

We also offer virtual styling appointments with our in-store stylists to help you find the perfect pieces. All information available below:

https://thefoldlondon.com/styling

We hope that you shop with us again soon!

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

I was looking for stylish outfits for my son’s wedding

I was looking for stylish outfits for my son’s wedding but I didn’t want the traditional Mother of the Groom look. The Fold seemed to have lots of possibilities. I booked a 2 hour consultation. Amy had selected a range of styles for me to try before I arrived. She then helped me get the right styles, sizes and colours. I’ve come away with 3 outfits which are perfect for the different celebrations coming up. Thank you very much!

May 21, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Alison,

Thank you for your kind review.

We are so glad to hear that you had wonderful personal shopping appointment with our stylist Amy, and that you were able to come away with multiple outfits!

We offer a range of a range of styling appointments from in-store to virtual, with all details available below:

https://thefoldlondon.com/styling

We hope to see you in store for another appointment soon.

Kindest regards,
The Fold Customer Care Team

Rated 3 out of 5 stars

Ordering online from The Fold

I recently ordered an item from The Fold’s website. While the quality of the product was fine, I found it difficult to style and therefore decided to return it.
As The Fold accepts in-store returns, I chose to return the item to one of their London shops. Upon returning it, a staff member informed me that I would receive a return confirmation email within 30 minutes. However, I did not and I subsequently contacted the company via WhatsApp and finally received the confirmation email the following Monday.

I was advised that the refund would be processed within 5 to 7 working days. I found this timeline surprising, as other retailers that accept in-store returns—such as John Lewis, Selfridges, and LK Bennett—typically issue refunds on the same day.
It has now been 7 working days, and the refund has yet to appear in my account. I contacted American Express, who confirmed that they have not received any transaction from The Fold.

Given that international transactions involving brokerage banks are often processed within 1 to 2 working days, it is difficult to understand why a domestic return would require over a week to process.

One of the main advantages of online shopping is the convenience and efficiency it provides. Unfortunately, this experience has been unnecessarily stressful and time-consuming.

While The Fold may offer quality products, based on my recent experience, I would not recommend shopping with them online.

Update:
I received an email from Helena on the Customer Care Team, and she has processed a full refund, including the shipping cost (22/05/2025).
I was also able to confirm that the refunded amount has been credited to my credit card account today (23/05/2025).
Thank you for the efficient customer service.

May 10, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Hello there,

Thank you for your review.

We are ever so sorry for the delay in receiving your refund. After further investigation, it appears that due to a clerical issue your refund was not processed correctly on our side. We are truly very sorry about this. We can confirm that this has now been rectified, and we have also refunded your original shipping fees too as an apology for your experience.

In regards to our refund processing times, we can confirm that once a refund has been pushed on our side we give the guide of 5-7 business days as some banks take longer to process the funds than others. We usually find that refunds land back to the customer within a few days, but we provide this guideline to ensure that we are not over-promising to our customers. Nonetheless, we definitely fell short on this occasion, and again we apologise profusely for this.

We have certainly taken your feedback and experience on board as we want our customers to feel confident and happy shopping with us. We truly appreciate your custom, and we hope that we can re-instill your faith in shopping with us again soon.

We can see that our Customer Care Manager has also reached out to you directly. Please feel free to get back in contact with them if you have any further questions.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

I have purchased several of the new…

I have purchased several of the new designs by Caroline Issa in the clever crepe material: two waistcoats, two wide leg pants, Caselle Jacket and pencil skirt. The material is luxurious, falls beautifully. I am 5'4", 117 pounds and the wide leg pants look amazing on me. The design of the waistcoat is unique and looks fabulous on. The jacket and skirt are stunning. I feel great when I wear these outfits. The quality, feel of the material and the unique designs are a cut above most designers. I consider it an investment. AND the material is washable! The Customer Service is excellent. I live in California and whatever issues have come up over the last 10 years that I have been purchasing from Fold have always been handled. Thank you Fold!!

May 14, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Kate,

Thank you so much for your amazing review of our products and customer service - it is greatly appreciated!

We are over the moon to hear that our Clever Crepe range is a firm favourite of yours. And yes, it is machine washable, which makes it the perfect collection for both timeless and effortless wear!

We look forward to you shopping with us again soon.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Very effective and productive styling session

Staff had prepared for my visit by stocking fitting room with items. They were thorough and professional and gave me honest feedback about the fit and suitability of the items as I tried them on. I left with several pieces that suit me well and that I know I'll keep for a long time.

May 9, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Hello there,

Thank you so much for your review.

We are so glad that you were able to make the most of our personal styling appointments in store, and that you came away with several amazing pieces!

As well as offering in person appointments, we also provide virtual styling appointments if you are ever unable to get to store. All information can be found below on our appointment offerings:

https://thefoldlondon.com/styling

We really hope that you enjoy your pieces, and that we see you again in Store soon.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Quality clothes and quality service

I love this brand. High quality and beautifully made. Their Customer Care team are also amazing - so friendly and efficient and dealt with my query really well and very quickly.

May 13, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Jo,

Thank you so much for your review, and kind words about our brand.

We are so happy to hear that our Customer Care Team was able to help you with your enquiry.

As ever, please feel free to reach out to us at info@thefoldlondon.com if you require any further assistance.

Kindest regards,
The Fold Customer Care Team

Rated 1 out of 5 stars

I purchased the Alserio stretch terrible customer service

I purchased the Alserio stretch knit dress on 26th April. It arrived 1st May. Tried it on but decided to return. Went via The Fold returns proceed , booked Royal Mail to pick up on 2nd May. I have emailed athe fold 3 times asking for updates but only get an automated response. Very concerned as I would like my £335 refund please. For a high end women’s clothes company I am finding their customer service terrible.

Happy to report The Fold contacted me and all resolved. They are also reviewing their returns process

May 2, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Susan,

Thank you for your review.

We have had a look at the chain of correspondence, and we can see that the first email received from you was on Friday 9th May, to which our colleague replied to on the same day confirming that your refund was being processed. Apologies if this response was not received - it may have landed in your spam/junk folder.

We can then see that you emailed us again on Monday 12th May & Tuesday 13th May, to which we replied to on the 14th providing your proof of refund receipt.

We are sorry if our initial response was not received. We always aim to get back to our customers as soon as we can, and we are closed over the weekends.

We can see that our Customer Care Manager has reached out to you directly - and please do let us know if you require any further assistance.

Kindest regards,
The Fold Customer Care Team

Rated 5 out of 5 stars

Exceptional service

I was contacted by email and then by phone when the dress I wanted came available after it had been out of stock. Shahnaz gave me advice about sizing and styling the dress. She made sure it was sent with next day delivery. I have also visited the beautiful shop in Central London and received a warm welcome and help from the staff there. A really lovely experience and absolutely beautiful clothes.

May 7, 2025
Unprompted review
The Fold London logo

Reply from The Fold London

Dear Catherine,

Thank you so much for your wonderful review.

We are so glad that Shahnaz was able to source your item for you via our Customer Care Waitlist. For any item that is out of stock, our customers are always welcome to contact us at Customer Care and we will add you to our internal waitlist and notify you if an item comes back into circulation.

We are also so pleased that you had a lovely experience in Store, and have enjoyed our beautiful clothes!

As ever, please feel free to reach out to us at info@thefoldlondon.com should you require any further assistance.

Kindest regards,
The Fold Customer Care Team

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