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Rated 5 out of 5 stars

Path Financial takes ethical investment seriously. My pension is invested not just to avoid harm but also to do good. It is backing sectors and companies that are actively working to improve the healt... See more

Rated 5 out of 5 stars

We really appreciate the work Luke has put in to providing a clear pathway for us to invest our money into a green, ethical pension. Luke guided us through the financial process with patience, knowl... See more

Rated 4 out of 5 stars

Luke helped me realise my pension was invested in places I did not agree with ethically. The breakdown of the pensions and how they could be diverted to better serving funds was really helpful. I foun... See more

Rated 5 out of 5 stars

I had a brilliant experience with The Path. I was taken step-by-step through my finances over several months, and Luke explained my options in a clear, encouraging non-patronising way. I have an excel... See more

Company details

  1. Financial Consultant
  2. Financial Planner
  3. Investment Service

Written by the company

Our market-leading ethical financial advice services are designed to manage your wealth while investing in what matters most to you. If you are seeking a modern approach to your pensions and investments, financial advice, wealth management or retirement planning — and want to contribute to a more sustainable future — book a free, no-obligation consultation with us to explore your options. Path is a certified B Corp™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Path is also proud to be the first financial advice firm to have received the Best Buy label from Ethical Consumer – the gold standard for guaranteed ethical shopping.


Contact info

4.8

Excellent

TrustScore 5 out of 5

46 reviews

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Rated 5 out of 5 stars

Our pensions can help people and planet

Path Financial takes ethical investment seriously. My pension is invested not just to avoid harm but also to do good. It is backing sectors and companies that are actively working to improve the health and well-being of both people and planet. And it is doing that while also generating excellent returns. I've been with Path Financial for about three years now. I trust the advice I receive, which is always clearly and carefully explained. I feel reassured that my funds are looked after by people who share my values.

March 10, 2026
Unprompted review
Rated 5 out of 5 stars

Extremely helpful and clear advice…

Extremely helpful and clear advice aligning exactly with my goals and morals. Tommy was extremely helpful and refreshingly kind and understanding in stark contrast to the bolshy attitude of many other people in finance. I highly recommend The Path.

August 20, 2025
Unprompted review
Rated 5 out of 5 stars

Switching investments to Path

We reached a point where we wanted to ensure that our pension and investments for retirement were invested ethically and not in any ways that harmed the planet. Having discovered Path we were introduced to Tommy Hobson, who expertly guided us through the process of seeing where our current investments were and how we could move them to ethical funds without diminishing our returns. The advice was friendly, clear, and comprehensive at all times. We would recommend Tommy and Path to anyone seeking to invest in an ethical way .

August 10, 2025
Unprompted review
Rated 5 out of 5 stars

Really clear, honest and patient IFAs, with a great range of ethical products

I've been dissatisfied for some years with my private pension provider. It's very important to me to use my one reasonably-sized pot of money for environmental & social good - or at the very least, to cause minimal harm but every time I asked questions about this, I was fobbed off with non-answers that merely demonstrated the depth of the ignorance of my IFA and pension provider.

I found Path Financial through Ethical Consumer and they have been superb throughout. Everything has been clearly and patiently explained and the written materials I have been sent were really clear and readable: I say that as someone whose eyes tend to glaze over when confronted by pension reports but the ones I get from Path are really informative.

When my Path adviser showed me the analysis they had undertaken of my former pension, it was clear why I never got a straight answer - investments in fossil fuels, armaments and all sorts of other horrors.

With the Path, I am confident my fund is working for a livable future for me, my kids and grandkids and, even through tricky financial periods, it has held its own well. And, although the short-term returns of impact investing may not always match those of investing in death & destruction, I have been pleased with the ongoing value of my fund and reassured that, as fossil fuels increasingly become stranded assets, I won't be stranded in dead funds

April 8, 2024
Unprompted review
Rated 5 out of 5 stars

My investments are contributing to the earth and society as well as benefiting me.

I've been with Path Financial for a year now and I'm so pleased I made that decision. I feel my investments are now made in line with my values and are working as a contribution to the earth and society and doing the least harm possible, as well as benefiting me and my plans for my future and my families future. That is a feeling of great value to me. Also the service is clear and straightforward, efficient and personal which I appreciate. Thank you Path!

June 7, 2024
Unprompted review
Rated 5 out of 5 stars

Great, supportive experience

I had an initial consultation with Rowan Harding from Path Financial regarding pension sharing. Rowan was absolutely great, she gave me a lot of time and support, with excellent advice on how to avoid the pitfalls. Rowan is particularly supportive of women's finances, something that's often very hard to find so all credit to Rowan. Very highly recommended.

May 10, 2024
Unprompted review
Rated 5 out of 5 stars

Honest, approachable, transparent financial advice

I have had a few meetings with Rowan at The Path. I have felt like a load has been taken off my shoulders. This company should win awards (if they haven't already). The amount of work they put into each and every person they work with is incredible. You pay them out of your assets so no horrible invoices arrive (and it's in their interest to make your assets grow!) I realise my pension (like most pensions) has been invested unethically up until now and that it really doesn't have to be this way. Ethical investment is the future. Fixing where you invest is said to be better for the planet than 25 electric cars!

On a more personal note I have found Rowan to be just excellent. She's warm, approachable, informative and honest and I trust her implicitly.

Highly recommended switching to Path, if you haven't already. It's a no brainer.

November 21, 2023
Unprompted review
Rated 5 out of 5 stars

Excellent and helpful advice

We have had some really helpful meetings with Luke Sword. His suggestions have helped clarify our direction forwards financially and my husband and I both felt very comfortable in our discussions with him.
We will definitely reach out again in the future when we need more help.

July 24, 2023
Unprompted review
Rated 5 out of 5 stars

Informative, encouraging and positive service

I had a brilliant experience with The Path. I was taken step-by-step through my finances over several months, and Luke explained my options in a clear, encouraging non-patronising way. I have an excellent plan thanks to them, and I feel much more confident and informed as to make financial choices based on positive impact. It is quite scary how much our money (i.e. pension) is tied up with harmful industries without our knowing, and so now I'm able to make changes to how my money is invested, in a way which will also have a positive return for myself.

June 9, 2023
Unprompted review
Rated 4 out of 5 stars

Luke helped me realise my pension was…

Luke helped me realise my pension was invested in places I did not agree with ethically. The breakdown of the pensions and how they could be diverted to better serving funds was really helpful. I found him very easy to engage with and he listened well to my ethics and risk appetite.

July 6, 2023
Unprompted review
Rated 5 out of 5 stars

Pension review with Luke Sword

Luke carried out an initial review of my existing pension, helping me understand how invests were managed, and how further funds could be invested. I found Luke to be really easy to talk to, friendly, yet professional, and considerate of individual needs and circumstances.
Thank you for your help!

June 13, 2023
Unprompted review
Rated 5 out of 5 stars

Great personal service

Luke was assigned to me as my fund manager & we had several lengthy conversations to really establish what I wanted & which industries I wanted my pension to support or more importantly which ones I did not. Now after his diligence & patience, I have the peace of mind that my money is only supporting ethical companies & not ones against my personal moral compass. Thank you.

November 11, 2022
Unprompted review
Rated 5 out of 5 stars

Friendly, reassuring and professional

Our experience with Luke was friendly, reassuring and very professional. We had a number of specific concerns that we managed to receive advice about, and Luke was very good at explaining things clearly and concisely. Would definitely recommend.

October 3, 2022
Unprompted review
Rated 5 out of 5 stars

It was a 'no-brainer' for us to follow Path and change our lives.

Throughout our whole relationship with Path, over the last two years, we’ve had just the one point of contact, who is always able to clearly answer our questions and explain financial complexity in a way we can understand. Our first free consultation with Jack Clancy was very encouraging. He provided a good in-depth review of how things stood for us, which offered some very pleasant and unexpected surprises. There was no sales pressure, or hollow gimmicks. We were in a better position than we had appreciated. Thereafter, through Path’s careful financial planning and a little budgeting on our part, we were able to retire much sooner than we had anticipated. We were able to radically change our lifestyle, involving a house move, to one that aligned with our aspirations.

Jack clearly has a passion for his role. We have visibility of our finances whenever we want and any questions we have are quickly answered. The added value to Path’s high level of financial expertise is that it’s now such a pleasure and relief to know that our investments are contributing towards a more hopeful global future, in sustainable, ethical and positive ventures.

January 11, 2023
Unprompted review
Rated 5 out of 5 stars

We really appreciate the work Luke has…

We really appreciate the work Luke has put in to providing a clear pathway for us to invest our money into a green, ethical pension.
Luke guided us through the financial process with patience, knowledge and clarity. When we had questions Luke was quick to respond.
We both feel happy that Path has enabled us to start a pension that aligns with our values and is making a positive impact on climate change

January 10, 2023
Unprompted review
Rated 5 out of 5 stars

Thanks Jordan!

Path Financial are clearly driven by strong ethical values not just with their approach to finances, but also to their customers. I approached them looking for finacial advice and was told that my specific circumstances probably don't require it. Rather than making a quick buck and selling me a service I didn't need, the Paraplanner I spoke to, Jordan Wright provided me with some useful general information and told me why their services weren't in my best interests at this time.

Any company that puts its (potential) customers before profit gets 5 stars in my book!

January 6, 2023
Unprompted review

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