The Perfume Shop in Boundary Outlet Walsall are such a friendly team. The manager, Teresa goes out of her way to ensure you have a great shopping experience. Its great to see them doing so many chari... See more
Company replied
Location
Switch locationBoundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE WALSALL, GB
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I went in on Wednesday to get a perfume for one of the family members birthday, I was greeted by a great team. Saba was very helpful in helping me chose, showing me different options and explaining th... See more
Company replied
I and my wife was at the perfume shop, had a bit of a difficulty in making choices, Kathleen help us in making a good choice by explaining the product to us in a professional way, she was patient and... See more
Company replied
Store did not have the perfume I needed in stock but arranged 2 x items for free home delivery. Arrived quicker than expected too.
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Boundary Mill Stores, Junction 10 Retail Park, Bentley Mill Way, WS2 0LE, WALSALL, United Kingdom
4.5
Excellent
61 reviews
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Incomplete delivery address entered…
Incomplete delivery address entered from the store, despite them repeating it at the time. When customer service contacted later that day when I checked the e mailed order form and found the error they were very unhelpful.
July 12, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello Marie,
Thank you for sharing your feedback. I am sincerely sorry to hear about the issues you experienced with your order and the support you received when trying to resolve this.
I completely understand how frustrating this must have been, especially after visiting the store and providing the delivery details at the time of purchase, only to later find that the address information had not been captured correctly.
I am sorry that you felt unsupported when contacting our Customer Services team. This is not the level of service we aim to provide, and I appreciate how disappointing it must have been to feel that your concerns were not handled as expected.
I would like to reassure you that your feedback has been shared with the relevant teams so we can review what happened and help prevent similar experiences in the future.
Thank you again for bringing this to our attention, and please accept my sincere apologies for the inconvenience caused.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Simple ordering
Simple ordering, fast secure delivery and excellent pricing of premium product - many thanks
July 12, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very impressive service
Very impressive service, was told of the offer on the my purchase, & was delivered to my house within 3days of purchase
July 1, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent free delivery service
Store did not have the perfume I needed in stock but arranged 2 x items for free home delivery. Arrived quicker than expected too.
June 8, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Visited BM Newcastle and was assisted…
Visited BM Newcastle and was assisted by Shannon who helped me purchase a gift for my nan she gift wrapped it after advising me the ideal birthday gift
May 17, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The Perfume Shop in Boundary Outlet Walsall
The Perfume Shop in Boundary Outlet Walsall are such a friendly team. The manager, Teresa goes out of her way to ensure you have a great shopping experience. Its great to see them doing so many charity events. They offer an amazing range of perfumes etc. Highly recommend giving them a visit.
May 16, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
A lot of choice
A lot of choice. Staff very helpful. Managed to get what I wanted. Together with the purchase two samples were included. One of these proved to be very nice so I placed an order and delivery was made next day. Fanrastic!
April 30, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Members of staff in you outlet are…
Members of staff in you outlet are friendly and very helpful.
Ordering me the perfume I was asking for
March 29, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great service ,ordered in Store was…
Great service ,ordered in Store was delivered day after
March 25, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service
I didn’t get to catch her name but the lovely lady working on shift this morning was so helpful and accommodating!! Helped me look for the perfect gift at an affordable price!!
March 21, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Perfume paid for, delivery paid for no goods received.
Ordered perfume for my wife’s birthday paid extra delivery didn’t arrive they couldn’t find my house because the sales assistant omitted my house name. Customer services said they would get another consignment posted guess what never happened. Customer services said they give explanations but guess what that has not received. Five days on no perfume, no explanation given it’s joke no nightmare I will not be using this company again.
March 16, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for sharing your experience, and I sincerely apologise for the issues you’ve encountered. I completely understand how frustrating this must be, especially as it was a special purchase for your wife’s birthday.
Please rest assured that I am looking into this personally and will ensure that a member of our team contacts you directly by the end of business today with an update. I really appreciate your patience while we resolve this matter.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good when there is an offer on!:)
July 21, 2025
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very good 👍 I was informed every step…
Very good 👍 I was informed every step of the way brilliant experience thank you
March 4, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The perfume I was looking for not…
The perfume I was looking for not available in shop. The lovely sales person was very polite, friendly and helpful. She kindly ordered online for me and perfume was received in couple of days. Excellent service.
February 13, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Customer service
I and my wife was at the perfume shop, had a bit of a difficulty in making choices, Kathleen help us in making a good choice by explaining the product to us in a professional way, she was patient and above and beyond. She made the whole process of buying easy. Thank you.
February 12, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Personable, polite and professional service
I am pleased to share the excellent service received
from Kathleen who was an absolute delight and could help enough.
Kathleen acknowledged us upon arrival which unfortunately did not happen in another one of your stores and showed that she valued our business.
Professional, personable and polite during interactions.
Help with my rewards card was also appreciated.
February 4, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
The process from ordering to receiving…
The process from ordering to receiving the perfume in the post was excellent.
January 24, 2026
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Gift Perfume
I went in on Wednesday to get a perfume for one of the family members birthday, I was greeted by a great team. Saba was very helpful in helping me chose, showing me different options and explaining the different scents. as I did not know what to go for and turns out my present went down a treat they loved the smell. - Thanks guys will be coming back again
January 21, 2026
Unprompted review
Reply from The Perfume Shop - Boundary Mill 137
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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