Yusuf was of great assistance in choosing some perfumes. He was helpful in guiding us through our options & very patient whilst we were trying the options. Make sure to give him a shout when you are... See more
Location
Switch locationUNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE BIRMINGHAM, GB
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See what reviewers are saying
Yousuf was exemplary, approachable, thanks to him, we got the perfect gift even though we was a lot picky than usual. I appreciate his service with a smile genuinely.
Fantastic perfume shop with a great collection of fragrances to choose from. They had testers available for every perfume I wanted to try, which made it so much easier to find the right one. The custo... See more
Company replied
يمكنك كتابة تعليق احترافي ودافئ مثل هذا: I had a wonderful experience at The Perfume Shop, thanks to Adam and Sonia. Adam was outstanding—knowledgeable, quick-thinking, incredibly patient, and... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
UNIT 517A, THE BULLRING, BIRMINGHAM, B5 4BE, BIRMINGHAM, United Kingdom
4.8
Excellent
156 reviews
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incredibly friendly and helpful
incredibly friendly and helpful, thank you Yousuf + Wahaab
July 20, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Served by yousuf was very helpful and…
Served by yousuf was very helpful and got what I needed
July 20, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Wahaaab is the reason I go to the…
Wahaaab is the reason I go to the perfume shop. He is very genuine he understands what perfume I am looking for he is very kind and just amazing.
Love love.
July 20, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Better than Sephora any day for perfume…
Better than Sephora any day for perfume options.
Also Tanvir provided a brilliant customer service experience and was very knowledgeable and sweet throughout!
July 18, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Very happy with the service and…
Very happy with the service and Clariese was very helpful
July 16, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I’m always come here it is a Great…
I’m always come here it is a Great customer service ever 5 ⭐️ for Farhana ❤️🔥
July 15, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wahaab in the Bullring store was…
Wahaab in the Bullring store was excellent. Helped me select a fragrance and gift wrapped it beautifully
July 15, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf was amazing
Yousuf was amazing.
Could not ask for any better customer experience!!!!
July 13, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Exemplary customer service from Usef
I was served by a member of staff named Usef. He was polite, super approachable and friendly, professional, knowledgeable about fragrances in general and also current trends. He was incredibly patient with me as I had come to pick up an online order but also wanted to refund another order and in addition to that I was looking to purchase another and so I asked to sample many fragrances before I made a decision on which to purchase. He was very knowledgeable and able to help me to narrow down the type of scent that would suit my taste. I had a great customer experience and I left very satisfied with my purchase. I also felt that I left the store with an increased knowledge on fragrances in general and the factors to take into account when choosing a fragrance. It was the type of customer service that all staff should aspire to deliver and I will definitely look forward to returning to the store again there next time I plan to purchase a fragrance.
July 7, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice experience with the Adam such a…
Nice experience with the Adam such a very nice customer service i had a experience in bullring ❤️
July 4, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fab staff
Rahman was amazing and guided me through the perfumes. Lovely chat too.
July 3, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Yousuf is the best
July 3, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Nice customer service and friendly…
Nice customer service and friendly staff.
June 29, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wahaab was very helpful with the…
Wahaab was very helpful with the purchase today by giving me some ideas of what fragrance to get. He was very friendly and very professional during his job.
I really recommend you to come to the shop and have the same experience.
June 29, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Had a wonderful experience with Tanvir
Had a wonderful experience with Tanvir. He was very friendly and so helpful. Got the best suggestions too. Our shopping was much easier with his help. Thank you so much for having wonderful staffs.
June 28, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
An amazing customer service from…
An amazing customer service from Farhana. She spend a lot of time with us to explain and to introduce the most trendy perfumes whoch is very appreciated.
She is the best 👌
June 11, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great experience
Great experience
Tanveer so helpful with my teenager buying his first aftershave 👍🏼
May 30, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
We had a person called tanveer we…
We had a person called tanveer we tested out a lot of fragrances and he helped a lot and stayed positive
May 30, 2026
Unprompted review
Reply from The Perfume Shop - Bullring 112
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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