I was served by Sophie at Superdrug Lower Mall Bullring. Sophie was very accommodating, she has a good customer service. She finds time listens to the customer and gave her recommendations. I will com... See more
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Location
Switch locationC/O SUPERDRUG LOWER MALL, BULLRING, BIRMINGHAM, B5 4BA BIRMINGHAM, GB
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See what reviewers are saying
Big thanks out to holly and Michael for there great help and lovely customer service, while I was out buying my fragrances 5 stars ✨
Company replied
Had an amazing time in superdrug/the perfume shop today was struggling to find a scent i enjoyed until sophie helped me out. She was really kind and hospitable and helped me find the perfect scent. Th... See more
Company replied
My experience was amazing. There was a lovely worker named michael. He took extreme care and treated me and my siblings with the upmost respect. He was very very helpful and done a lot more than he sh... See more
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Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
C/O SUPERDRUG LOWER MALL, BULLRING, BIRMINGHAM, B5 4BA, BIRMINGHAM, United Kingdom
4.8
Excellent
47 reviews
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Big thanks out to holly and Michael for…
Big thanks out to holly and Michael for there great help and lovely customer service, while I was out buying my fragrances
5 stars ✨
September 22, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Logan
The Perfume Shop Customer Services
I was served by Sophie at Superdrug…
I was served by Sophie at Superdrug Lower Mall Bullring. Sophie was very accommodating, she has a good customer service. She finds time listens to the customer and gave her recommendations. I will come back to this shop and I want to be served by Sophie again.
September 7, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello Grace,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
Had an amazing time in superdrug/the…
Had an amazing time in superdrug/the perfume shop today was struggling to find a scent i enjoyed until sophie helped me out. She was really kind and hospitable and helped me find the perfect scent. Thank you sophie!
September 3, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hi Akie,
Thank you for leaving us a wonderful 5⭐ review! It’s great to know that you were happy with your experience, and we really appreciate you taking the time to share your feedback with us. We look forward to assisting you again in the future.
Many Thanks,
Logan
The Perfume Shop Customer Services
I was looking for a perfume to gift my…
I was looking for a perfume to gift my colleague.
and I was super confused it was then Gabrielle offered help, she was very patient and showed me options as per my requirement and was very polite throughout .
She is an asset to the team
Thank you .
August 17, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Gabby was so welcoming and thorough and…
Gabby was so welcoming and thorough and she gave me multiple options that relates to the purpose of my purchase making it easier to choose what I wanted. Amazing customer service.
August 14, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amirah was brilliant ...
Amirah was brilliant she had excellent customer service skills and she was very patient with me even when I was very indecisive. Thank you Amirah!
August 4, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great customer service
Great customer service , really friendly with the kids !
August 12, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Gabby was an amazing helper
Gabby was an amazing helper. She was very welcoming and helped me choose my perfume for my wedding I really appreciate her and deserves a promotion
August 12, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Perfect amira was fantastic thank you!
Perfect amira was fantastic thank you!
August 12, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing service in the bullring branch
Amazing service in the bullring branch. Thank you Amirah for all your help! :)
August 11, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for leaving us a 5⭐review! We really appreciate your feedback and are delighted to hear that you had an amazing shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Had a great experience with Gabbie!
Had a great experience with Gabbie!
She is so kind and welcoming. Walked out with a fragrance I loved, all because of Gabbie’s patience and understanding of scents.
Hope anyone that visits this store is able to experience her amazing customer service!
August 9, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Amazing customer service
Michael and Sophie were amazing ! Such good customer service thank you!
August 10, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Michael was amazing
Came instore to purchase a fragrance as a gift and was greeted by Michael. He was very kind and polite and helped me pick the perfect gift!
August 10, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Outstanding customer service from Gabby and the whole team!
I had such a wonderful experience at The Perfume Shop in Bullring. From the moment I walked in, Gabby made me feel genuinely welcome. She was incredibly kind, understanding and professional, and her knowledge of fragrances was absolutely outstanding. She helped me personalise gifts for someone very important to me, and she made the whole experience feel special.
We had such a good laugh together, and I even commented on her amazing nails. I honestly don’t know how she manages to wrap gifts and tie personalised ribbons so perfectly with nails like that—I told her I’d just be buffering! 😂
During our conversation, I mentioned that I’m autistic and have ADHD, and I apologised. Gabby immediately said, “You don’t have anything to apologise for.” Those few words meant more than she probably realised. As someone who is neurodivergent, being met with understanding instead of judgement makes a real difference.
The other colleagues were also lovely, welcoming and friendly. Together they created such a comfortable and positive atmosphere, and I left smiling.
Thank you, Gabby, and thank you to the whole team. Your kindness, professionalism and genuine care don’t go unnoticed. Recognition is important, and I hope Gabby receives the recognition she deserves for the exceptional service she provides.
⭐⭐⭐⭐⭐ Highly recommended. ✨FULL STOP✨
August 8, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Had an amazing service from Gabby
Had an amazing service from Gabby. She is absolutely lovely and so helpful and had so much patience with me.
August 8, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
a young person called Gabrielle served…
a young person called Gabrielle served me for some perfume and she is an amazing young worker , who knows where all the perfumes are and is really patient every time. GREAT CUSTOMER SERVICE
Team GB GB GB GB GB 🇬🇧
August 8, 2026
Unprompted review
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bullring SD 536
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
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