The Perfume Shop - Grand Central Birmingham 325 Reviews 

17
TrustScore 4.5 out of 5

4.6

U23 Grand Central, Stephenson Place, B2 4BF BIRMINGHAM, GB


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Rated 5 out of 5 stars

Superfast Delivery and nice free samples of his and her perfumes .Hope to make more purchases from you in the very near future. Thank you...

Company replied

Rated 5 out of 5 stars

I had a wonderful experience at the perfume shop thanks to Amina. She was incredibly kind and polite, and she really took the time to help me choose from a wide range of perfumes. She also put toget... See more

Company replied

Rated 5 out of 5 stars

I'm a few months late, but honestly I still remember how exceptional this lady was. The woman who served me, Amirah, made me feel so comfortable. She was very clearly informed about the perfumes. Fo... See more

Company replied

Rated 5 out of 5 stars

Amina! What an angel! I told her what I like and what I have had before, she got me 4 different samples of things I havent tried, then labelled them and we narrowed it down to two, she put one on my l... See more

Company replied


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • U23 Grand Central, Stephenson Place, B2 4BF, BIRMINGHAM, United Kingdom

4.6

Excellent

TrustScore 4.5 out of 5

17 reviews

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4.6

All reviews

(17)

36,335 reviews in the last 12 months

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Rated 5 out of 5 stars

Superfast Delivery and nice free…

Superfast Delivery and nice free samples of his and her perfumes .Hope to make more purchases from you in the very near future. Thank you...

October 21, 2025
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thank you for your feedback and kind words! We appreciate you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

I had an absolutely amazing experience…

I had an absolutely amazing experience at the perfume shop and it was all thanks to a wonderful staff member named Nicola. She was incredibly generous, polite and attentive throughout our visit. Nicola took the time to help us explore different options and made sure we felt welcomed and valued. Her warm attitude and professionalism made the shopping experience truly special. Thank you, Nicola, for your outstanding service – you’re a credit to the team!

July 6, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thank you for your positive review. Thank you for choosing us to shop with, we truly appreciate you.

The Perfume Shop Team

Rated 5 out of 5 stars

Staff was great when I went first time…

Staff was great when I went first time then I ordered online and app was also easy to operate no unnecessary ads

June 18, 2025
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hey,

Thanks for your review! We are happy to hear you had a 5* experience.

Kind regards,
Sharain
The Perfume Shop

Rated 5 out of 5 stars

Superstar customer service from Amina

Amina! What an angel! I told her what I like and what I have had before, she got me 4 different samples of things I havent tried, then labelled them and we narrowed it down to two, she put one on my left wrist and one on my right. Now I can see how they wear and ill know what new perfume I want for my birthday. Can't recommend this perfume shop enough. Excellent customer service. Thank you!

June 21, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Thank you so much for your review!

The Perfume Shop.

Rated 5 out of 5 stars

Katai was an absolute star

Katai was an absolute star, very helpful and patient. The wrapping service was very welcome. Would recommend this branch very highly.

May 25, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thank you so much for your kind review, we truly appreciate your support.

Stay fabulous and fragrant,
The Perfume Shop

Rated 5 out of 5 stars

Best Advisor Ever!!

I'm a few months late, but honestly I still remember how exceptional this lady was. The woman who served me, Amirah, made me feel so comfortable. She was very clearly informed about the perfumes. For every question she gave a knowledgeable response. She was honest with her opinion; I trusted her judgement and never thought she was being ingenuine. She was patient, letting me take my time smelling all the perfume samples. She gave me her full attention, never letting me feel rushed. She was a delight, and I am so happy I met her that day to help me with my perfume choices. I originally came in with the desire to buy Burberry Goddess, and due to her holistic approach, I came out having bought Divine by JPG and Valentino Extra Dose, and omg, I LOVE THEM!

I got my eyes on some new perfumes, so I plan to return back to the store, and hopefully she is in store to help me once again!

February 13, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

We're so happy to hear that you had such a wonderful experience! It's great to know that our team member made you feel comfortable and provided knowledgeable and honest assistance. We're glad their patience and guidance led you to discover perfumes you love. We appreciate you sharing your experience and hope to see you again soon!

The Perfume Shop

Rated 5 out of 5 stars

Amazing serice by Amirah

Amazing serice by Amirah, she knew exactly what we wanted, provided testers and advised best sellers, which made it easier and quicker to decide. Extremly happy with the customer service received.

April 26, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

Thank you so much for your lovely 5* review! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us.

Kind regards,
Jasmyn

Rated 5 out of 5 stars

Fantastic

It was a really personalised service. I wasn't sure what I wanted but gave a description of what I like, and it was matched perfectly. The staff were SO helpful, warm, and welcoming.

April 26, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thank you for your lovely review! We're so glad to hear you're happy with your experience. Your support means everything to us and we're excited to welcome you back again soon.

Stay fabulous and keep spritzing joy!
Sharain
The Perfume Shop Team

Rated 5 out of 5 stars

Great customer service

We had a number of perfumes to be selected for gifting purposes. Amirah has been really helpful in choosing those in the budget we planned. She is a go to person for anything you need related to perfume at Birmingham New street branch.

April 21, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thanks for your positive review! It's great to hear your kind words and great to know that you had a 5* experience with us. Thank you so much for shopping with The Perfume Shop and we hope to see you again soon.

Kind regards,
Sharain
The Perfume Shop Team

Rated 5 out of 5 stars

Amazing service from Dhrupti and Jude.

Amazing service from Dhrupti and Jude.

April 22, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.

Warm regards,
Jasmyn

Rated 5 out of 5 stars

I had a wonderful experience at the…

I had a wonderful experience at the perfume shop thanks to Amina. She was incredibly kind and polite, and she really took the time to help me choose from a wide range of perfumes. She also put together a beautifully arranged gift hamper. Her service was excellent, and I truly appreciated her help.

April 19, 2025
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thank you for your lovely review! We're so glad to hear you're happy with your experience. Your support means everything to us and we're excited to welcome you back again soon.

Stay fabulous and keep spritzing joy!
Sharain
The Perfume Shop Team

Rated 5 out of 5 stars

Dhrupti knows her stuff

Dhrupti gave us amazing service and insight of the scents which we needed help with and gave substitutes that were in our price range very helpful :D

April 18, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

Thank you for your lovely 5* review! We really appreciate you taking the time to share your feedback and are so glad to know you had a great shopping experience with us.

Warm regards,
Jasmyn

Rated 5 out of 5 stars

Amazing experience in store

Amazing experience in store. Jude was absolutely helpful in helping me make a decision. Great experience! Would come back again

April 13, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hi,

Thanks for your positive review! It's great to hear your kind words and great to know that you had a 5* experience with us. Thank you so much for shopping with The Perfume Shop and we hope to see you again soon.

Kind regards,
Sharain
The Perfume Shop Team

Rated 5 out of 5 stars

Thank you for the lady help today she…

Thank you for the lady help today she was very lovely and helpful

April 9, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

Thank you so much for your lovely 5* review! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us.

Kind regards,
Jasmyn

Rated 5 out of 5 stars

Good stuff

Quick click and collect. Nice sample included with purchase. Spot on.

March 28, 2025
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

We appreciate your kind words and are glad you had a positive experience with our click and collect service. We're happy you were pleased with the sample included with your purchase.

Kind regards,
Jasmyn

Rated 5 out of 5 stars

I would personally like to thank

I would personally like to thank
Nic
Arina
Vode
From the grand Central store in Birmingham they saved my better hands 1st mothers day , they personally walked to another store to grab the items I ordered on line if not I would not of received them until after mothers day

Thank u
So much ladies

March 28, 2025
Unprompted review
The Perfume Shop - Grand Central Birmingham 325 logo

Reply from The Perfume Shop - Grand Central Birmingham 325

Hello,

We are so happy to hear about your positive experience! It sounds like you had a wonderful Mother's Day thanks to the hard work of our team. We are proud of our employees who go above and beyond to ensure our customers have a great experience. We will be sure to share your kind words with the team.

Best wishes,
Jasmyn

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