Angel and Sadia have been so helpful especially with my picky teenager who loves to try new perfumes! Thank you for always making our perfume shopping a fantastic experience. Nothing was too much for... See more
Company replied
Location
Switch locationUnit 16, The Bridges Shopping Centre, SR1 3LB SUNDERLAND, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Justine has helped me with fragrance testing on and off for a number of months now. I'm a frequent customer and today proved why. She was quick to recognise me, took time to show some new fragrance... See more
Company replied
Thank you to Liz she's been sooo helpful and she's given us a great deal
Company replied
Called in for some birthday prezzies today both girls Abbie and angel went above and beyond for us will deffo be back xxx
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 16, The Bridges Shopping Centre, SR1 3LB, SUNDERLAND, United Kingdom
4.9
Excellent
270 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Justine was superb
Justine was superb, credit to the company!!
Sunderland Store
December 8, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your review.
The Perfume Shop
Super service from Liz at Sunderland
Liz was absolutely wonderful during our visit she went above and beyond to help me and my mam get our Christmas shopping. Friendly and professional she was a joy
November 30, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your review! It's great to hear you are happy with your recent experience.
Kind regards,
Sharain - The Perfume Shop
Absolutely fantastic deals n discounts…
Absolutely fantastic deals n discounts on fabulous perfumes n aftershaves n extremely competitive too. Excellent service throughout
November 10, 2025
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your feedback. We appreciate your kind words.
Kind regards,
Sharain - The Perfume Shop
Thank you to Liz she's been sooo…
Thank you to Liz she's been sooo helpful and she's given us a great deal
November 14, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your review.
It's great to hear your feedback. We appreciate you!
The Perfume Shop.
Reply from The Perfume Shop - Sunderland 147
Hi,
Thank you for your feedback on your recent shop with us. We appreciate you and hope to hear from you again soon.
Kind regards,
Sharain - The Perfume Shop
Christmas Gift.
Quick delivery.Everything I requested,beautifully gift wrapped.which I requested,and a bonus a free sample.
November 6, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thank you for your feedback on your recent shop with us. We appreciate you and hope to hear from you again soon.
Kind regards,
Sharain - The Perfume Shop
We got served by Justine today what a…
We got served by Justine today what a lovely helpful woman she had patients of a saint she sorted everything out for us and introduced us to the travel bottles which are excellent value for money £9.99 for just about any perfume or aftershave what a bargain thank you so much Justine
October 24, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thank you for your feedback and kind words! We appreciate you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Sunderland 147
Hi,
I am so pleased to hear of your 5* experience. Thank you!
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Sunderland 147
Hi,
Thank you for a lovely review.
Kind regards,
Sharain - The Perfume Shop
Very helpful and friendly service
Very helpful and friendly service. staff can't do enough to help you purchase the right perfume. Pleasant experience always shop at the perfume shop.
September 25, 2025
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your feedback! It's great to hear you have had a 5* experience.
Have a lovely weekend!
Sharain - The Perfume Shop
The perfume setI wanted wasn't in stock…
The perfume set i wanted wasn't in stock in the shop the assistant was very helpful and ordered it in for me to collect in store the next fay she was great.
September 16, 2025
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your review! I am so happy to hear you have had a 5* experience. Thank you for choosing us to shop with.
The Perfume Shop
Shopping for perfume
Today I was served by a lady called Sharon, what a fantastic representation of the company. I’m not the easiest of customers and always looking for that next buy but this lady made my experience perfect. Hope to see you again soon and thank you I have very happy girls 😊
September 5, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thank you so much for your review. We appreciate you!
The Perfume Shop
Absolutely brilliant service in the…
Absolutely brilliant service in the bridges sunderland ,phoebe was so helpful and advised me well ,had lots of time for customers, an asset to business, will be returning with friends and family definitely
September 3, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your lovely 5 star review! Your feedback is really important to us and we appreciate you taking the time to share your kind words. We hope to serve you again soon.
Kind regards,
Jasmyn
😊 A big thank you to Justine for being…
😊 A big thank you to Justine for being patient and helpful with choosing between fragrances as I was a bit indecisive. Great customer service 👍🏼
August 29, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your lovely 5 star review! Your feedback is really important to us and we appreciate you taking the time to share your kind words. We hope to serve you again soon.
Kind regards,
Jasmyn
Justine was absolutely lovely in…
Justine was absolutely lovely in helping me choose perfume got exactly what I liked would recommend always.
Thank you again you are a lovely person.
August 29, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
We appreciate your kind words! We are so happy to hear that you had a wonderful experience and found the perfect perfume with our assistance. Thanks for recommending us!
Kind regards,
Jasmyn
The Perfume Shop
The girl who served me Tal was amazing…
The girl who served me Tal was amazing helped me find me find a present very friendly
August 27, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your lovely 5 star review! Your feedback is really important to us and we appreciate you taking the time to share your kind words. We hope to serve you again soon.
Kind regards,
Jasmyn
Nice job
It always nice shopping here Justine the sales reps made it worth the while and was very polite and helpful
August 26, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your lovely 5 star review! Your feedback is really important to us and we appreciate you taking the time to share your kind words. We hope to serve you again soon.
Kind regards,
Jasmyn
Beautiful experience and such a lovely…
Beautiful experience and such a lovely service thanks to Justine.
August 23, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hello,
Thank you for your lovely 5 star review! Your feedback is really important to us and we appreciate you taking the time to share your kind words. We hope to serve you again soon.
Kind regards,
Jasmyn
Extremely pleased with my shopping…
Extremely pleased with my shopping experience, found the item I was looking for with the help from the store worker she was very warm welcoming and polite and went that extra mile to help me with what I needed and give me great ideas for other items. Very pleased with my shopping experience and will definitely be back.
August 22, 2025
Unprompted review
Reply from The Perfume Shop - Sunderland 147
Hi,
Thanks for your review. We appreciate you! Thank you for choosing us to shop with.
The Perfume Shop
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.