Fi Reviews 

459
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Looking at 236 reviews, most reviewers were somewhat happy with their experience overall. Pet owners find the location tracking tools very convenient for keeping an eye on their dogs during walks and outdoor adventures. Many consumers also appreciate the detailed health and activity metrics that help monitor their pets' daily wellness. However, some customers also noted persistent issues with GPS accuracy and slow response times during emergencies. Others mentioned that customer service is frequently unhelpful when trying to resolve technical problems or request refunds. People additionally reported that the battery life sometimes falls short of expectations and app connectivity can be unreliable.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many highlighting reliable GPS tracking... See more

User experience

Clients share ambiguous opinions on user_experience, reflecting both frustration and appreciation. While many... See more

Quality

People report ambiguous experiences with quality, revealing a deep divide among consumers. While many... See more

Application

Reviewers share mixed feedback about the app. Some customers find it extremely easy to use, highlighting... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply divided opinions on the support... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The GPS is slow I can be 10 miles down the road before it ever registers he's left home battery goes dead within a few days I have to charge about twice a week. I can look at the phone and it will sho... See more

Rated 3 out of 5 stars

The walking track information shown is very seldom accurate. Sometimes it is WILDLY INACCURATE! I've spent hours documenting the problems and sending screenshots, verbal descriptions, etc. in to Fi... See more

Rated 3 out of 5 stars

I love the tracking, but I think the fee is too high and they have no way of disabling the social media stuff which I hate. Also, they make App changes and the don’t work. The current app version... See more

Rated 4 out of 5 stars

The community aspect is great. The step tracking can be misleading if your dog plays a lot because the pedometer mistakes head movement as steps. The GPS isn’t super accurate. Not sure yet if I’ll con... See more


Company details

Information provided by various external sources

The next generation of smart dog collars: 3 months battery life, location and activity tracking and the world’s first collar on LTE.


Contact info

3.4

Average

TrustScore 3.5 out of 5

459 reviews

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Hasn’t replied to negative reviews

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3.4

All reviews

(459)

239 reviews in the last 12 months

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Rated 2 out of 5 stars

Good Product, Poor Customer Support

I’ve used the Fi Smart Dog Collar and overall the product worked fine, but my experience with their customer support has been really disappointing.

I recently lost my dog, Ryleigh, and had an active subscription that renewed in January for 6 months. I reached out to ask about a refund for the unused portion of the subscription, and they refused.

I understand companies have policies, but this felt like a situation where compassion and flexibility would have gone a long way. Losing a pet is incredibly difficult, and a partial refund for unused time would have been the right thing to do.

Because of this experience, I would hesitate to recommend Fi—not because of the collar itself, but because of how situations like this are handled.

April 2, 2026
Unprompted review
Rated 1 out of 5 stars

Highly dislike my Fi mini - crazy disappointing!

Highly dislike my Fi mini. The tracking is wildly inaccurate showing me walking through houses cutting walks in half of what they really are and the steps and distance is way off as well! Battery doesn't even last a week now! I paid for 6 months and not even 2 months later the battery barely lasts 4 days! I get false alarms CONSTANTLY! I'm tired of answering how the 'alert' was wrong because it clearly can't learn! I will NOT be paying for another 6 months and this thing will go in the garbage.

April 2, 2026
Unprompted review
Rated 1 out of 5 stars

Collars are poor quality

Collars are poor quality. Silicone rips easily. I had small puppies and they still fell apart. Haven’t used the collar in 3 months (one is somewhere in the yard lost and the other can’t attach to the collar because silicone holder is ripped). Cant cancel membership because they require 6months so I pay monthly for 2 dogs for nothing. Dont waste your money. Customer service is awful. Collars were delayed anyway and not accurate.

December 31, 2025
Unprompted review
Rated 1 out of 5 stars

Don't use if your a breeder!

If you are a breeder who prefers to keep microchips in your name for the safety of the dog, avoid Fi Nano at all costs! Their site says that they won't force a transfer but they will absolutely force it. Regrettably I have recommended them to multiple other breeders that have started using Fi and I have used them for years but after this whole situation I will not be using or recommending them anymore. They don't care about the safety of the dog or about their partners like they claim

March 11, 2026
Unprompted review
Rated 1 out of 5 stars

This company and these collars are…

This company and these collars are absolute dog shit, we were looking for a collar we could use with our reactive dog, while he was being boarded and we were out of the country. We chose this collar because of the long charge time based off a one-time full charge, well don't be fooled we charged it to 100% and it didn't even make it three days before we had zero access to our dog and the company as well as the customer service does nothing but give you an AI generated bot basically tell you "too bad so sad"

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is a joke

Customer service is a joke. Our collars have not held a charge for any amount of time since purchase. We have tried and tried to have FI fix it and they can’t. Customer service is a joke. Don’t purchase this product. We have three and they all have issues. We reached out to a supervisor level and got no assistance other than return it to Costco “they have a liberal return policy”. So we will.

March 5, 2026
Unprompted review
Rated 1 out of 5 stars

will never use again and would not recommend to anyone

We were hiking with our dog, and he ran off. We placed the collar on lost dog mode, and had service. His location did not update for over four hours. He ran off a little after 3PM and was hit by a car at 7PM. While it is not Fi's fault that my dog ran away, I am confident that had his location been updated (within four hours!), we could have found him before the tragedy happened. For those wondering, where he was found dead had service and should have been updated. At 8PM Fi updated me on his location- at the vet where we were saying our goodbyes. The reliability of his collar from 3pm-8pm was disappointing to say the least.
Aside from this event, even going on leashed walks around our neighborhood, the tracking was inaccurate.

I will never use Fi again nor would I recommend it to anyone wanting "peace of mind".

February 20, 2026
Unprompted review
Rated 1 out of 5 stars

Do not recommend due to customer service & hidden fees

I ordered the collar which I returned. Numerous things went wrong. I was charged for the supplements that came with the collar when I was told to return the collar only. I then had to recontact them and was refunded for that. During all the back and forth, no one ever told me to cancel the membership in the process. I was then charged for it and not allowed to get a refund. I do not and would not recommend this product.

February 17, 2026
Unprompted review
Rated 1 out of 5 stars

Don't bother

Don't bother!

The designers of the tracker seem to have missed that the trackers are worn by dogs - dogs that chew things. The tracker is very fragile and can be crushed by even the smallest of dogs. And then there is no way to replace that tracker online! You have to go through a complex and difficult process just to find a customer service agent, who will then bargain with you in order for you to get a new one (eg, "hey, if you extend your subscription for three years, we'll send one free, but if not, it's $50 and will arrive in three weeks). There are better options out there that are better designed and better run.

February 13, 2026
Unprompted review
Rated 2 out of 5 stars

Entertaining, helpful, deeply flawed

My dog has had a Fi mini for several months. It has been very entertaining to see her “stats” daily. We purchased this because she loves to run away. Today, she ran away for the first time since wearing the Fi. I was able to follow her on lost mode for quite a while. One issue was that I don’t think the GPS map is accurate over the satellite imagery. You might can get within 50 yards of your pet based on the map and your relative position, but inside of that distance it was no help. Finally, the device stopped moving and I was able to get right in the vicinity of it—but no dog. Fortunately, I heard the dog and was able to locate her about 40 yards from where I was located. After retrieving the dog, I realized her Fi had fallen out of the strap still on her collar! In the deep woods and creek where the device must have fallen off, I had no luck in locating her tracker even though it was constantly reporting a location. My disappointment in the product is the failure of the strap to retain the device with the dog and the lack of resolution of the tracker inside of 50 yards. My disappointment with customer service is a general lack of care or willingness to replace the product which cannot be located even though it is even now still reporting its “approximate” position. The device was helpful to learn the general direction and distance to my dog, but was lacking in helpfulness to complete locating her. Pairing this device with an AirTag for final location would be useful. As well as securing the tracker with gorilla tape. I have canceled service and will see what other options we can find.

February 7, 2026
Unprompted review
Rated 3 out of 5 stars

Tracking getting worse

I love the tracking, but I think the fee is too high and they have no way of disabling the social media stuff which I hate. Also, they make App changes and the don’t work.

The current app version does not track the walks nearly as accurately, actually it’s horrible now.

December 19, 2025
Unprompted review
Rated 4 out of 5 stars

Exceptional Technology for Dogs

The Fi collar has been a game-changer for us. The LTE coverage works flawlessly, and I can monitor my dog’s walks, playtime, and even exercise goals easily. It feels very sturdy and well-made, and the app is simple to use. I’d highly recommend it to any dog owner who wants extra reassurance and control.

November 1, 2025
Unprompted review
Rated 1 out of 5 stars

Horrible customer service

Horrible customer service. Has a 30 day return policy but continues to drag their feet on allowing me to return my products. I ordered two collars. GPS will not load, it isn’t tracking them, and I get random alerts saying my dog has left even though they are home.

I do not recommend this company or their products.

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

The tracking capabilities are bad…..

I like the collar it’s nice to track my dogs day and everything but when his safety counts that’s where Fi fails. The tracking is never accurate and even if I notice he’s left the safe zone I can never accurately track his location. So then I’m left wondering the neighborhood to try to find him.

December 9, 2025
Unprompted review
Rated 4 out of 5 stars

Subscription too expensive

Fi collars are a great idea. Being able to pin point where my dog is, the distance and how long her walks with my husband are is very convenient. My major problem with them is that they are very expensive when you have to pay for a subscription to keep using the time and distance abilities of the collar. I got several months and a collar free initially from another company to try them but when my free subscription expired I couldn't afford to pay the high price to continue.

September 1, 2025
Rated 1 out of 5 stars

For me its More a Scam

For me its More a Scam! They impossible to cancel, you need to pay minimum for 6 month like 20$ a month! Then its only tract steps and for your dog. Its not very comfortable so I take it out at home bc my dog scratches it all day. So its only monitor for walking outside. No sense. Then i want to cnacel and they like no You committed 6 month! Pure SCAM! Avoid it

November 3, 2025
Unprompted review

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