Fi Reviews 

459
TrustScore 3.5 out of 5

3.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 236 reviews, most reviewers were somewhat happy with their experience overall. Pet owners find the location tracking tools very convenient for keeping an eye on their dogs during walks and outdoor adventures. Many consumers also appreciate the detailed health and activity metrics that help monitor their pets' daily wellness. However, some customers also noted persistent issues with GPS accuracy and slow response times during emergencies. Others mentioned that customer service is frequently unhelpful when trying to resolve technical problems or request refunds. People additionally reported that the battery life sometimes falls short of expectations and app connectivity can be unreliable.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many highlighting reliable GPS tracking... See more

User experience

Clients share ambiguous opinions on user_experience, reflecting both frustration and appreciation. While many... See more

Quality

People report ambiguous experiences with quality, revealing a deep divide among consumers. While many... See more

Application

Reviewers share mixed feedback about the app. Some customers find it extremely easy to use, highlighting... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply divided opinions on the support... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The GPS is slow I can be 10 miles down the road before it ever registers he's left home battery goes dead within a few days I have to charge about twice a week. I can look at the phone and it will sho... See more

Rated 3 out of 5 stars

The walking track information shown is very seldom accurate. Sometimes it is WILDLY INACCURATE! I've spent hours documenting the problems and sending screenshots, verbal descriptions, etc. in to Fi... See more

Rated 3 out of 5 stars

I love the tracking, but I think the fee is too high and they have no way of disabling the social media stuff which I hate. Also, they make App changes and the don’t work. The current app version... See more

Rated 4 out of 5 stars

The community aspect is great. The step tracking can be misleading if your dog plays a lot because the pedometer mistakes head movement as steps. The GPS isn’t super accurate. Not sure yet if I’ll con... See more


Company details

Information provided by various external sources

The next generation of smart dog collars: 3 months battery life, location and activity tracking and the world’s first collar on LTE.


Contact info

3.4

Average

TrustScore 3.5 out of 5

459 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.4

All reviews

(459)

239 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Android notifications arrive too late…

Android notifications arrive too late to be useful. Our rescue had a history of bolting when we adopted him and we ordered the Fi collar so we'd know if he left the house unattended. But in most cases, the notifications arrive 30 minutes of more after the dog has left his geofence area. Both my wife and I have Google Pixel 8 phones running up to date Android 15. This was also happening with Android 10 on my wife's ancient Samsung Galaxy S10 and on my old Pixel 3 running Android 13, and on the Pixel 8 running Android 14. In short, we've seen this issue unfixed for over a year on 3 different phone models and on Android 10, 13, 14, and 15.

October 13, 2025
Rated 4 out of 5 stars

Design and durability ++

Design and durability are amazing and they now have better collars to choose from with metal adapters. I still wish it had as good a coverage as the Whistle, but over all a nicer unit.

January 1, 2025
Rated 5 out of 5 stars

The Fi Snap is a genius idea

The Fi Snap is a genius idea. Thank you so much for giving us the ability to indulge our inner supermodel and fashionista pup. We can now turn any if of cute collars into a Fi collar. So easy! My big girl can be stylish AND safe!

October 1, 2025
Rated 5 out of 5 stars

Doggy Excellence

Excellent customer service, excellent collar.

Furbaby would throw a fit if the collar wasn't on her. People commented on it all the time too.

Tracking steps was good but the most important thing was SLEEP tracking. So helpful!

October 15, 2024
Rated 5 out of 5 stars

Peace of mind

The product is very intuitive and easy to get going in the app. It provides a lot of peace of mind.

September 17, 2025
Rated 2 out of 5 stars

FI ranking count goods up

We were very excited watching poppy climb in the ratings. Her steps counted up in the rankings and then her step count actually started going backward. We enjoyed watching it and no longer pay attention.

October 8, 2025
Rated 3 out of 5 stars

Love being able to track my dogs and…

Love being able to track my dogs and its a super fun bonus to see all of their steps and climb in rank. I however have grown so increasingly frustrated with the "base" outfitted.
It's constantly dropping signal and disconnecting. This last time, refusing to connect again all together. The customer service is pretty dang good, but I'm so tired of fixing this issue that I've given up and my dogs essentially just have regular collars.

September 1, 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look