Very impressed with the product, the strap looks great and feels like it is really good quality, and it was really easy to cut to the right size. The clasp is excellent - it looks clean and functions... See more
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This white rubber strap is very similar to the previously fantastic black colored one, but with this one contrast between white and black gives an exceptional look and is perfectly matching not only... See more
Company replied
Another five stars to Under The Cuff!! After purchasing several straps from other brands due to specific colorway needs I can say with certainty that Under The Cuff towers above their competition!! I... See more
Company replied
Strap quality was good, buckle etc was great. Service fantastic. Got a quick response from questions I had on the strap. Received a nice polish cloth or protective cloth with the strap complime... See more
Company replied
Company details
Written by the company
Online retailer of high quality watch straps and watch accessories. We sell two-piece nylon straps, single pass nylon straps, double pass nylon straps, Apple Watch strap adapters, FKM straps. Beautifully packaged in wax sealed envelopes and including a free large microfibre cleaning cloth with every order.
Contact info
United Kingdom
- Enquiries@underthecuff.com
- underthecuff.com
4.8
Excellent
157 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Superb straps and first class customer…
Superb straps and first class customer service, thank you!
March 22, 2026
Unprompted review
Satisfied
Website was easy to navigate and the product was thoughtfully packaged with a nice note giving it a personal touch. Domestic customers, beware of email from Under The Cuff going to your junk folder.
February 4, 2026
Very impressed with the product
Very impressed with the product, the strap looks great and feels like it is really good quality, and it was really easy to cut to the right size. The clasp is excellent - it looks clean and functions perfectly. Really nice touch to get a handwritten note from the owner thanking me for the purchase as well. I will certainly order from the Under the Cuff again, don't hesitate if you're on the fence about making a purchase!
January 30, 2026
Excellent quality product and fast…
Excellent quality product and fast shipping.
I recommend their straps and service.
December 13, 2025
Unprompted review
Reply from Under the Cuff
Thank you Darren for taking the time to provide such kind and positive feedback. Enjoy the straps in good health!
Matt
Great products, excellent service!
Matt was super helpful dealing with questions and giving advice. Excellent quality products, unfortunately style didn't quite suit the watch. Returns process was easy and very transparent.
November 27, 2025
Strap is very nice and sturdy
Strap is very nice and sturdy, easy to install on my watch. Thanks!
October 17, 2025
Reply from Under the Cuff
Thank you Eric,
Really appreciate the feedback.
All the best, Matt
Under the cuff provides good service and products
Under the cuff continues to provide great service and well presented, quality products.
September 15, 2025
Reply from Under the Cuff
Thanks Steve, your kind words drive us on.
Top quality wristcandy
Swift delivery of some more top quality straps to add to my ever-increasing collection from Under The Cuff. With good quality watches, you need to attach them safely to your wrist - these straps will not let you down. The quality and variety of these straps are outstanding!
August 18, 2025
Reply from Under the Cuff
Thank you Keith, I really appreciate the positive words.
All the best, Matt.
poor performance and wrong parts
strap was too thick to mount on watch and the 22mm strap shipped with 20mm pins.
June 18, 2025
Reply from Under the Cuff
Dear John, Thank you for your review. I’m sorry to hear you were dissatisfied with your order.
I always aim to ensure my products meet expectations, and would have welcomed the opportunity to resolve this issue for you. However, I didn’t receive any direct contact from you regarding the concerns you’ve mentioned, nor were any photos provided for us to investigate further.
Please note, all 22mm straps are shipped with correctly matched 22mm spring bars, and it’s unfeasible for an incorrect size to be included. That said, if something was amiss, we absolutely would have been happy to correct it, whether through a replacement, refund, or another suitable solution.
Should you wish to reach out to me directly, I’m still more than happy to assist and put things right.
All the best, Matt
Absolutely stunning strap which really…
Absolutely stunning strap which really compliments my ladies Bremont - so now I can wear it in the water!
June 17, 2025
Great products and even better service
Great products and even better service!
Ordered multiple times from Under the Cuff and love the watch straps. Had an issue with the quick release on my newest strap and it was replaced promptly at no cost. Absolutely recommend!
June 3, 2025
Reply from Under the Cuff
Thank you Kevin for your understanding. Sometimes there are issues in business and I’m so pleased you were satisfied with the resolution and are enjoying your new strap! All the best, Matt
Simply the best!
Another five stars to Under The Cuff!! After purchasing several straps from other brands due to specific colorway needs I can say with certainty that Under The Cuff towers above their competition!! I am yet to find a strap that comes close in terms of quality and feel. It is always a pleasure to do business and interact with Under The Cuff and I am damn sure there will be many more of that!!
May 28, 2025
Reply from Under the Cuff
Artur, it’s always a delight servicing your order. Thank you for your kind words.I hope you’re loving your new selection. All the best, Matt
Always delivering the best
Under The Cuff always delivers top quality stuff. Will continue to be a repeat customer!
May 21, 2025
Reply from Under the Cuff
I really appreciate the kind feedback Stewart. All the best, Matt
Fantastic and swift service from Matt…
Fantastic and swift service from Matt and UTC, as usual. My 11th order and more in the future no doubt.
April 21, 2025
Reply from Under the Cuff
David, thank you again for your loyal custom. I hope we can continue to exceed your expectations in the future. All the best, Matt
Really well designed watch strap
Really well designed watch strap, the adapters for the Apple Watch are easy enough to attach.
Hopefully won’t need to worry about a vigorous shift so I hope to wait and see how durable the strap can be.
Have recommended to a couple of my colleagues 5*
January 8, 2025
Total quality
Quick delivery, ease of ordering and quality of straps. Under the cuff is now my go to for straps
December 23, 2024
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