VPZ Reviews 

16,025
TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 77 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being friendly, helpful, and knowledgeable, often going the extra mile to assist with purchases and provide advice. Many people highlight the exceptional in-store service, appreciating the personalized attention and the overall pleasant experience. Reviewers also frequently mention quick delivery for online orders, often receiving items the day after ordering. However, some customers also noted issues with product quality, such as pods malfunctioning quickly or devices stopping working shortly after purchase. A few other people also felt that online customer service was unresponsive, experienced problems with refunds, or found that recommended products were not suitable or outdated.

What people talk about most

Staff

Consumers find staff to be positive, often describing them as brilliant, helpful, and knowledgeable about... See more

Product

People report ambiguous experiences with product quality and availability, with some customers praising... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration.... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many customers reporting issues such as... See more

Service

Users describe positive interactions with service, with many reviewers praising the excellent and friendly... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more

Company replied

Rated 4 out of 5 stars

Friendly staff. Great shop. I have been using them for a good while. Very disappointed when I went to recycle my used products to be told they have stopped the service. Why why why!! Surely it'... See more

Company replied

Rated 4 out of 5 stars

Visiting your Clydebank store today, firstly i was pleased store was open on a BH. I needed help as i had fallen back to smoking. Harry was very patient and listened to me so he could advise what may... See more

Company replied

Rated 3 out of 5 stars

Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Battery Store
  3. Vaporizer Store

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!


Contact info

3.8

Great

TrustScore 4 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 72% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(16,025)

76 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Made a purchase online again!

Made a purchase online again!
Purchased on Thursday evening for delivery on Saturday
No updates can’t get in touch with anyone
Moral of the story change provider!’

August 1, 2026
Unprompted review
Rated 5 out of 5 stars

VPX Anniesland

VPX Anniesland the two male assistants are so warm friendly and helpful. Definitely a asset to the company.

July 31, 2026
Unprompted review
Rated 5 out of 5 stars

Anniesland Shop - great customer service

Visited the shop in Anniesland and was warmly welcomed by a young man named David - was not sure what I was looking for or if I wanted to switch to vapes but he was so nice and put me at ease answering all my silly questions - patience of a saint - wish every shopping experience was like this and more staff like this young man - great customer service

July 30, 2026
Unprompted review
Rated 5 out of 5 stars

Renfrew shop,was a great help.

Had a problem with a new vape a couple of weeks back. The lad gave me a replacement and all was well. Yesterday, same thing happened again. Took it back and the same lad done a thorough check and found it was the coil that was the problem. Got it working again and all's good. Great service.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Well done John

Had decided to up my kit from MTL to DTL. John was really helpful, to the point of setting up the kit and everything. The thing is, if you’ve vaped for a while, you assume that’s what everybody does (but it definitely isn’t!). So well done John in Irvine branch for giving my £80 purchase a bit more value.

July 14, 2026
Unprompted review
Rated 5 out of 5 stars

Every time I visit my local shop in…

Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good.
Its so good that they have the try before you buy testers as I wouldn't have found so many flavours that I like. Definitely recommend lychee lemon berry, strawberry,watermelon will be back to order more soon.

July 24, 2026
Unprompted review
Rated 1 out of 5 stars

Disappointed

Currently trying to get hold of someone off an online order that has not been delivered but dispatched is a joke.:: emailed no response…wouldn’t mind but I’ve spent a fortune over the months. No response off customer service email been over 4 days now and the telephone number cuts you off!!!!

July 22, 2026
Unprompted review
Rated 1 out of 5 stars

Made a large order 5 days ago

Made a large order 5 days ago, over £70 with 24 hour tracked delivery by royal mail. Customer service is a joke, been trying to call all day only to be hung up on and no response to various emails.
It's a shame as the store staff are great, totally ruined but the online incompetence

July 21, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible Company

I placed an order on their website around 17:30 on the 17th of July. When I clicked to proceed with the payment, a message said the order could not go through and that I hadn't been charged. I checked my bank and it showed that they had taken £22.97 on the 17th. I haven't received an order confirmation either.

I messaged their customer services team at 18:12 on the 17th and asked if someone could tell me if the order was placed, as they have taken my money and asked when I will receive the order.

I received a message on the 20th of July at 14:39 from a person called Lindsay Baird at (VPZ) advising me that they can't see an order under my email address. They asked me which payment method I used (card, Paypal, Klarna) along with the time of the transaction and that they would be able to look into it for me. I replied to this person at 15:16 on the 20th and confirmed I paid by debit card.

I have tried to call their customer service department today, which resulted in several failed attempts (the call cuts off after 30 seconds)

All I want is my money back. This company is terrible. Do not do business with them.

July 17, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed

Very disappointed. Will not accept £50 bank note. Won’t be back. Felt like a criminal trying to pay for goods. Given that the note came from Tesco card machine, and £50 in today’s price climate is not a fortune. No signs in store to warn you.

July 18, 2026
Unprompted review
Rated 1 out of 5 stars

Wrong items

Hi,
I am writing regarding my first online order with you, and I have to say I am extremely disappointed.

Unfortunately, I received five of the wrong flavour. I ordered five Blue Sour Raspberry, but instead I received five Hub Blast. This is really frustrating, especially as it was my very first order with your company.

The reason I decided to order from you was because I suffer badly with anxiety, and on many days I struggle to leave my home. Ordering online is therefore the best option for me. I was actually going to place my order with my usual company, but I decided to give you a try because of your offers and your points rewards system, which really appealed to me.

However, receiving the wrong items on my first order has left me feeling very disappointed. It’s not the first impression I was expecting, and it has honestly made me question whether I want to order from you again in the future.

Then proceeded not to reply to any emails

July 3, 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi Hannah,

Thank you for your feedback and we're really sorry to hear about your experience,

Unfortunately we have been experiencing technical issues which have affected out email inbox. These should now be fixed. Please either fill out the online contact form or email us on support@vpz.oc.uk and we'll look to get your issue resolved,

Kind Regards,
VPZ

Rated 1 out of 5 stars

Poor Service

Ordered a vape to arrive in 24 hours ,now 48 hours, tracking showing nothing and NO customer service, waited for over 20 minutes going round in a loop with a robot, will just buy elsewhere in future

July 3, 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi There,

Thank you for your review! We're really sorry to hear that your order hasn't arrived yet. We are experiencing a bit of delay but are in the process of getting it fixed. Please reach out to support@vpz.co.uk to see if we can help you out,

Kind Regards,
VPZ

Rated 1 out of 5 stars

Not received order

I ordered my products online on Thursday 25th June 2026 and paid extra for DPD guaranteed next day delivery. To date... Monday 29th June 2026 I have still not received my order. When I telephoned customer services, the service was shocking, several e-mails later and still not received my goods. They couldn't even get my name right! Will never order from this company again!

June 25, 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi Maxine,

Thank you for your review! We're really sorry to hear that your order hasn't arrived yet. We are experiencing a bit of delay but are in the process of getting it fixed. Please reach out to support@vpz.co.uk to see if we can help you out,

Kind Regards,
VPZ

Rated 5 out of 5 stars

Racheal and Alex were amazing

Racheal and Alex were amazing. I am thinking of quitting smoking and moving to vaping... and wanted some good honest advice. I will definatley be returning to the store when I am ready to transition to vaping as they were so helpful and friendly and did not judge me

June 18, 2026
Unprompted review
VPZ logo

Reply from VPZ

Hi Lisa,

Thank you for your 5 star review! We're glad to hear that Racheal and Alex were honest and provided you with good advice. We're happy to hear that you will be returning to our store, we look forward to seeing you again 😊

Kind Regards,
VPZ

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look