I really liked the formulation that was in the aluminium tube, specifically the spearmint flavour, but the new formula in the new packaging unfortunately I have to agree with others that the taste and... See more
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Love this toothpaste! Others made the lining of mouth peel off like cling film but not Waken. However I hate your plastic tubes, I really struggle to get the cap to close properly with a click, def... See more
The new packaging is really cheap and feels like this company’s focus is cutting costs. We have been using the aluminium tubes for a long time and they were durable with no splits in the tube experien... See more
Company replied
Wow! I’m so glad I’ve bought this new grey sonic toothbrush! My oral b one packed up after 4 years so thought I’d treat myself. So impressed, lightweight, excellent clean with different settings, v... See more
Company details
Written by the company
At Waken, we work hard to deliver amazing results without the need to compromise. Our products are thoughtfully designed to support your oral care needs, enriching your daily routine with a highly effective touch of sophistication. Here's to a world filled with even more beautiful smiles.
Contact info
Grand Union Studios, London, W10 5AD, W10 5AD, London, United Kingdom
- 02088655583
- hello@wakencare.com
- wakencare.com
Replied to 50% of negative reviews
Typically replies within 24 hours
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TASTES LIKE SOAP
I bought this product from Tesco in my attempt to be environmentally friendly, because it’s a vegan product. It was awful! It tastes like soap in your mouth. It was so bad I threw it away. That was an expensive trial. I really hate it when you are forced to purchase a full size product before you can try it. I certainly will not be purchasing this again.

Reply from Waken Mouthcare
Brilliant clean
Wow! I’m so glad I’ve bought this new grey sonic toothbrush! My oral b one packed up after 4 years so thought I’d treat myself.
So impressed, lightweight, excellent clean with different settings, very ticklish on the first clean but I’m sure I’ll get used to the sensation.
Looking forward to see if the battery life lasts aslong as they state on the website.
Super quick postage, excellent customer service. Highly recommend ⭐️⭐️⭐️⭐️⭐️
Toothpaste is nice but the tube is an…
Toothpaste is nice but the tube is an utter pain it splits so toothpaste is lost and goes everywhere. For this reason I won't buy this again. You need to change the package
Revolution in tooth care
Cruelty free and flavours you'll struggle to find elsewhere.
I ordered a whole package and even my mint sensitive youngster is enjoying this and brushing more often.
Fast problem free service.
Not as good as traditional toothpaste
I used this toothpaste for a month or more, having really liked the look of the tube (it’s very classy) and the mild taste. However, I did notice that my gums were bleeding more and my hygienist commented the same. I went back to a more traditional toothpaste and the difference was noticeable - my teeth just felt so much cleaner and my gums stopped bleeding within a couple of days. I really wanted to like this brand but, for me at least, it was a question of style over substance.
A positive experience
I've used this website quite a lot to purchase my environmentally friendly toothpaste and mouthwash. Good priced. Fast delivery and very good products that last a long time.
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