Brufords Jewellers Reviews 899

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, friendliness, and extensive knowledge, making every interaction pleasant and helpful. The service is frequently highlighted as exceptional, with many people appreciating the efficiency, honesty, and personalized approach, whether for purchases, repairs, or valuations. Consumers are also delighted with the quality of the products and the overall retail experience, noting the welcoming atmosphere and attention to detail. However, some customers also noted isolated instances of rudeness or disinterest from staff members, particularly when seeking valuations without immediate purchase intent.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being... See more

Service

Consumers consistently report positive experiences with the service. Many reviewers highlight the... See more

Product

Users describe positive interactions with product. Customers are delighted with the quality of items, such as... See more

Customer service

Reviewers consistently express high satisfaction with customer service. Customers frequently highlight the... See more

Retail

Customers consistently report positive experiences with retail. Many reviewers praise the beautiful,... See more

Based on these reviews

Rated 5 out of 5 stars

I recently had a lovely experience in store with Mitchell Coleman. He is friendly, easy to talk and very professional. I only went there for a catch-up but somehow ended up buying something I absolute... See more

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Rated 5 out of 5 stars

If I could rate an 6 I would. Born in 1970 I remember service like you get in Brufords fondly. Floor walker, smartly presented staff (with smiles all round and friendly attitudes), clean and pleasant... See more

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Rated 5 out of 5 stars

The Workshop was asked to disassemble and crate a long case clock for transport from UK to Europe. The three crates were made to measure for the case, hood and movement including weights. All... See more

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Rated 5 out of 5 stars

I made a mistake on my order and left a message on their messaging system and a very kind gentleman (no name sorry!) gave me a call within the hour and resolved it all in minutes, even did more than a... See more

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Rated 5 out of 5 stars

Great service earlier today, very friendly welcome and quick and easy watch battery replacement. I thought the watch may have needed a service too but it was just the new battery that was required aft... See more

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Rated 5 out of 5 stars

Firstly, Joe was super friendly and very helpful to put me at ease after my treacherous journey. I travelled from Rye on long hour journey of the torrential downpour rain and because it was sunny wher... See more

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Rated 5 out of 5 stars

We went in to look at pre owned Rolex watches. The staff were highly professional, courteous, very helpful and friendly throughout our time spent in the shop. I cannot praise these staff highly enough... See more

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Rated 5 out of 5 stars

I’m delighted with the service and my purchase. The communication was great, and I was pleasantly surprised to find the product to be in excellent condition, even though it was an ex-display item. It... See more

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Rated 5 out of 5 stars

Harry was an absolute joy to help me with the purchase of my beautiful Rolex watch. He made the purchasing exciting and enjoyable and I will be back when I’ve decided what Rolex to buy next. Thank yo... See more

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Rated 5 out of 5 stars

Attentive and knowledgeable service from start to finish. Watch battery was replaced and subsequently pressure tested and returned super clean. Watch was returned in a lovely travel pouch which will p... See more

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Rated 5 out of 5 stars

I took my late mother’s Rolex to be serviced. All the staff were excellent ; professional, efficient, knowledgeable and friendly. The watch was serviced and some links removed so that it would fit me.... See more

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Rated 5 out of 5 stars

We came in at the end of the day for a new watch battery to be inserted. The man at the door asked if they were still able to do this. Nothing was too trouble, we also asked a couple of questions on t... See more

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Rated 5 out of 5 stars

Maxine made purchasing my watch a delightful experience. She showed me the different finishes I could choose from and once chosen, spent ages removing/adding strap links to ensure it fitted perfectly... See more

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Rated 5 out of 5 stars

Again a truly professional service . To feel valued as a customer these days is a rare thing . Customer service just another level . Would recommend in an heartbeat . Hats of to Jo and Simon Gre... See more

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Rated 5 out of 5 stars

Simon was exceptional. Buying something that is highly sought after is not straightforward but Simon was generous with his time & knowledge (pre appointment) & in person (24th May 2025). Wi... See more

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Rated 5 out of 5 stars

I always trust Brufords to do repairs and new watch batteries. Recently I took in an old watch belonging to a 99year old friend. On receiving it back Brufords had gone above and beyond by cleaning a... See more

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Rated 5 out of 5 stars

Absolutely lovely staff. Amazing selection of jewellery. Jasmine is a gem. The gentleman who welcomes you is pure gold. I love this business. Customer service at its most excellence. Thank you.

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Rated 5 out of 5 stars

Simon was very informative when I picked up my watch from being serviced and It was nice to chat with him today. Both Simon and his wife Jo are always very friendly and helpful whenever i've been into... See more

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Rated 5 out of 5 stars

Great experience overall. Family run independent jewellers, was greeted immediately and questioned regarding what I was shopping for. Maxine helped me select the pendant which I required in a time... See more

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Rated 5 out of 5 stars

I recently visited W. Bruford for assistance with my Rolex watch, and I couldn't be happier with the experience. From the moment I walked in, I was made to feel welcome and valued as a customer. I dea... See more

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Rated 1 out of 5 stars

Asked about the possibility of a valuation. Told not interested in purchasing anything currently to which I replied that I merely required valuation. Told to go elsewhere. Rude, disinterested sta... See more

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Rated 4 out of 5 stars

You can share that collectively, you are always reliable in advising on matters we raise with you from time to time. Thank you, and keep doing so for your other customers.

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Rated 5 out of 5 stars

Ex-display item purchased at a great price, wanted further details and images, provided at speed next working day. Goods received next day in perfect condition. Fantastic throughout, highly recommende... See more

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Rated 5 out of 5 stars

Jo was a pleasure to deal with and helped me secure a birthday gift without problems. The dealership is friendly and welcoming and I would thoroughly recommend using them. I shall hope to use Brufo... See more

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Rated 5 out of 5 stars

Upon entering was greeted and asked how they could help. Shown to cabinets of interest and directed to seating area. Frazer then put me at ease, was polite, whose professional approach made the proces... See more

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Rated 5 out of 5 stars

The staff at Brufords are alway pleased to see you. The are very professional and very knowledgeable. You are never put under pressure and nothing is too much trouble for them. Its our go the jewe... See more

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Rated 5 out of 5 stars

My Omega watch was overhauled and repaired and returned to me in a timely manner. Although I was advised that some parts were no longer available, I was extremely pleased with the look of my watch and... See more

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Rated 5 out of 5 stars

I went in to browse the pre owned watches. The staff are all wonderful, professional and polite. I saw Simon who is friendly and wonderful to deal with. I would highly recommend Brufords and would cer... See more

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Rated 5 out of 5 stars

Very nice Rolex team, in particular Simon Power who helped me get my Submariner. Very welcoming and personable. I could have stayed discussing timepieces for hours!

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Rated 5 out of 5 stars

We were greeted with a smile when entering shop. Lady who was helping us was wonderful & so helpful & went that extra mile for us. Lovely friendly atmosphere in shop. Would definitely shop there again... See more

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Rated 5 out of 5 stars

Hazelle was great, and really customer focused. However, I must also call out Colin who always greets us with a smile and remembers us from our many visits. Always a great visit!.

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Rated 5 out of 5 stars

Hazel had great communication skills when explaining the watch to my son. Ensured the fit was good and made the purchase special as it was for his sixteenth birthday present..

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Rated 5 out of 5 stars

We felt really comfortable and at ease with both Ashley and Sabrina whilst purchasing our piece of jewellery. We also felt that we received a very professional and personal service We look forward t... See more

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Rated 5 out of 5 stars

Excellent team of Simon and Jo at Brufords Rolex. Always a pleasant transaction and have been a customer for 20 years, which tells you all you need to know about the Brufords Rolex experience..

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Rated 5 out of 5 stars

Really helpful and knowledgable staff who provided excellent customer service whilst choosing some pieces of jewellery. Frequently use Brufords for watches and jewellery.

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Rated 5 out of 5 stars

As always, my wife and I received a warm and friendly welcome from all members of the Brufords team. Collecting my watch was a special occasion to celebrate my retirement and we felt that this was r... See more

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Rated 5 out of 5 stars

Friendly, helpful & professional staff, not too pushy. They allowed us time to look around before asking if we required any assistance.

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Rated 5 out of 5 stars

We were pleasantly served by Harry Pugh. He answered professionally to all our enquiries and was very prompt in meeting our requirements, no delays. Amazing personality and efficient..

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Rated 5 out of 5 stars

Simon is so great to deal with! He is so informative and happy to share information or answer any questions you have, 10/10 experience every time, can’t wait for the next time!

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Rated 5 out of 5 stars

I found plenty of beautiful jewellery pieces when I was shopping for an anniversary gift The staff were helpful letting me try pieces and sorting out my ring sizing

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Rated 5 out of 5 stars

Simon Jo and the Rolex team along with David on the door are always polite helpful and very knowledgeable along with always being welcoming and friendly. 10 out of 10.

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Rated 5 out of 5 stars

This is a great company, everybody is very professional and friendly and willing to help. I had a Watch serviced and it was all dealt with very efficiently. I have also had a couple of watches over th... See more

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Rated 5 out of 5 stars

I recently purchased jewellery from Brufords and was thoroughly impressed with the entire experience. The pricing of the items was very reasonable, offering great value for money. The packaging wa... See more

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Rated 5 out of 5 stars

Staff are great. Very friendly. Great selection of watches. Have made 3 purchases from Brufords, plus popped in from time to time to browse and try on some watches. Always good. Just bought a limited... See more

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Rated 5 out of 5 stars

Always a pleasure shopping at Brufords. Very helpful, knowledgeable and friendly people to deal with. Thank you Wendy for your valued opinion helping us make the right choice.

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Rated 5 out of 5 stars

I’ve just had my 2011 Omega Seamaster Quartz returned to me from having had a maintenance service carried out. A pleasurable experience from the beginning when I dropped the watch off to receiving it... See more

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Rated 5 out of 5 stars

We have always found their customer service to be excellent. My latest purchase of a pre owned watch was dealt with in the same professional manner as always.

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Rated 5 out of 5 stars

Kind, considerate and helpful. From beginning to collection I could not fault the team. I would recommend Bruford's to anyone needing their Rolex repaired or buying new.

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Rated 5 out of 5 stars

I had been let down by 2 other jewellers but Brufords Delivered on everything they said they would and kept me updated throughout.

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Rated 5 out of 5 stars

Always helpful and know that any work done on my watch is guaranteed. Appreciated the cup of tea whilst waiting, much appreciated on a cold morning..

Company replied


Company details

  1. Jeweler
  2. Jewelry Repair Service
  3. Jewelry Store
  4. Watch Repair Service
  5. Watch Store

Written by the company

Trusted in Eastbourne since 1886, Brufords is an independent, family-run jewellers specialising in luxury, Swiss and branded watches, diamond and fine jewellery, engagement and weddings rings, alongside pre-owned watches and jewellery. Our comprehensive aftersales services including jewellery repairs and watch servicing also restore your much loved pieces to their former glory. Our store, situated in The Beacon, Eastbourne is home to an expert team of watch and jewellery experts with a combined experience of over 100 years, and our website brufords.com offers fast UK delivery. As an Official Retailer of brands including ROLEX, TUDOR, Breitling, TAG Heuer, Longines, Tissot, Seiko, Gucci and Garmin, we are proud of the longstanding partnerships we hold with these world-renowned organisations.


Contact info

4.9

Excellent

TrustScore 5 out of 5

899 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Brufords a well; established and quality jewllers

The staff at Brufords are alway pleased to see you.
The are very professional and very knowledgeable.
You are never put under pressure and nothing is too much trouble for them.
Its our go the jewellers in East Sussex

November 4, 2025
Unprompted review
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Reply from Brufords Jewellers

Hi Graham,

Thank you for leaving us a 5-star review with such kind words following your recent visit to Brufords.

I will be sure to pass these on to the team, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Went to collect watch prev left for…

Went to collect watch prev left for valuation. Friendly staff, quickly seen. Efficient service

October 31, 2025
Unprompted review
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Reply from Brufords Jewellers

Hi Karen,

Thank you for leaving us a 5-star review following your recent watch valuation.

We were delighted to assist you, and look forward to seeing you again.

Best wishes,

Caitlin

Rated 5 out of 5 stars

What a great shop

What a great shop. Makes such a change to be greeted by a real person and directed to a free salesman. I have been looking at getting a Tag watch for ages and took the plunge and Frazer helped me make my choice. He was so helpful and patient with me even though I kept changing my mind, but I ended up with the right choice. 10/10 for help and service !

October 29, 2025
Unprompted review
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Reply from Brufords Jewellers

Hi Robert,

Thank you for taking the time to leave us a wonderful review following your recent visit to Brufords.

We are delighted to hear that Frazer was helpful and patient, and that he helped you to make the perfect choice.

We look forward to assisting you again in the future.

Kind regards,

Caitlin

Rated 5 out of 5 stars

We were greeted with a smile when…

We were greeted with a smile when entering shop. Lady who was helping us was wonderful & so helpful & went that extra mile for us. Lovely friendly atmosphere in shop. Would definitely shop there again. Thank you to all.

October 11, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving a 5-star following your recent visit, Lisa.

We were delighted to assist you, and look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Excellent service and polite Rolex service and…

Excellent service and polite and knowledgeable company representative

October 11, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review, Nicolas.

We were delighted to assist you, and look forward to seeing you next time you visit.

Best wishes,

Caitlin

Rated 5 out of 5 stars

Quality Watches

Upon entering was greeted and asked how they could help. Shown to cabinets of interest and directed to seating area. Frazer then put me at ease, was polite, whose professional approach made the process of purchasing my watch a pleasurable experience

October 9, 2025
Unprompted review
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Reply from Brufords Jewellers

We’re delighted to hear this feedback!

Frazer will be thrilled to know that he made your visit to Brufords a pleasurable experience, so I will pass your comments on to him directly.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Friendly welcoming experience

Friendly welcoming experience. Wasn’t rushed over my purchase and always appreciate a drink.

September 30, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for taking the time to leave us this 5-star review, Edward.

At Brufords, we aim to make every visit a friendly and welcoming experience, so I am delighted to hear we achieved this during your time with us.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Excellent and polite service

Excellent and polite service. Really is the only place to shop.

September 29, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review, Janet.

We were delighted to assist you during your recent visit, and we look forward to seeing you again soon.

Best wishes,

Caitlin

Rated 5 out of 5 stars

Delightful shop

Delightful shop. Very friendly and helpful. Would highly recommend.

September 30, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review!

We are delighted to hear that you would recommend us here at Brufords, and we look forward to seeing you again.

Best wishes,

Caitlin

Rated 5 out of 5 stars

Excellent service throughout

Excellent service throughout, from a quick and informative response to my email enquiry, to a very swift delivery of a well packaged watch, with which I am delighted. Thank you.

September 20, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for taking the time to leave us this review, Ian.

I'm thrilled to hear that our web team provided an excellent service.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Polite and friendly staff

Polite and friendly staff. Reliable repairs and a wide range of goods for sale

September 20, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us a 5-star review.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Staffi was lovely and very helpful

Staffi was lovely and very helpful, Brufords are very lucky to have her on the team..

September 21, 2025
Unprompted review
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Reply from Brufords Jewellers

We’re delighted to hear this feedback, Craig.

Saffi will be thrilled to know that she made your visit special, so I will pass your comments on to her directly.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Excellent service

I took my late mother’s Rolex to be serviced. All the staff were excellent ; professional, efficient, knowledgeable and friendly. The watch was serviced and some links removed so that it would fit me. They took the time to patiently show me how to operate the watch . Highly recommend this shop 😊.

September 21, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for leaving us such a wonderful 5-star review.

We’re so pleased you’re happy with the recent service we carried out, and if we can help with anything in the future, please do not hesitate to get in touch.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Quality of BRUFORDS products are great

Quality of BRUFORDS products are great. Service from all the staff are second to none. Very friendly, helpful and informative. I would recommend BRUFORDS to all my family, friends and colleagues.

September 15, 2025
Unprompted review
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Reply from Brufords Jewellers

Thank you for the fantastic review!

Our team takes pride in making every experience special, so your comments mean a lot.

We look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Fantastic service from start to finish

Fantastic service from start to finish. Penny and the team were amazing

August 30, 2025
Unprompted review
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Reply from Brufords Jewellers

Your kind words about Penny and the team, following your recent purchase, mean so much to us.

Thank you for choosing Brufords, and we look forward to helping you in the future.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Great service just like shops used to…

Great service just like shops used to be.

September 13, 2025
Unprompted review
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Reply from Brufords Jewellers

We're so pleased we could help make your visit to Brufords a positive one.

Thank you for sharing your feedback, and we look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Excellent customer service

Very helpful and friendly. Understood exactly what I was looking for and I left with the perfect present..

September 10, 2025
Unprompted review
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Reply from Brufords Jewellers

It’s wonderful to know that your time with us was worthy of 5 stars.

We truly appreciate your support and look forward to seeing you again.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Excellent service

Excellent service. Friendly but professional. Could not fault my experience of shopping with this long established and quality company.

September 8, 2025
Unprompted review
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Reply from Brufords Jewellers

It was a pleasure to assist you during your recent visit, Ray.

Providing excellent service is what we aim for, and it’s lovely to know we got it right for you.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Brufords won’t disappoint

I had been let down by 2 other jewellers but Brufords Delivered on everything they said they would and kept me updated throughout.

September 2, 2025
Unprompted review
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Reply from Brufords Jewellers

We’re delighted to hear this feedback, Mike.

Our team will be thrilled to know they made your purchase a positive experience.

Kind regards,

Caitlin

Rated 5 out of 5 stars

Always a great service .

September 4, 2025
Unprompted review
Brufords Jewellers logo

Reply from Brufords Jewellers

We’re thrilled to hear that you are happy with our service during your recent visit, Stephen.

Thank you for trusting us and taking the time to share your experience.

Kind regards,

Caitlin

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