I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more
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I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more
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What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more
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Company details
Information provided by various external sources
Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.
Contact info
Unit 114, Wild Cosmetics, China Works, Black Prince Road,, SE17SJ, London, United Kingdom
- hello@wearewild.com
- wearewild.com
4.5
Excellent
96K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Cute products
Very quick dispatch & delivery which is always nice. Products are well made and cute containers
May 18, 2026
Reply from Wild
Hello Lindsay,
Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that you love our cute, well-made products and that your order arrived so quickly.
It's always great to know our speedy service and fun containers are appreciated.
Thanks for choosing Wild!
Wild Regards,
The Wild Team
My first order
My first order, the refill would not go in the case. I was sent a replacement for the deodorant and the case, and guess what? Again, refill will not go in the case. I won't order again.
First order, case was defective (according to customer service). Got the same case, so I am guessing the whole batch is defective. Spending this much money for a product that doesn't even work like it should is disappointing.
I hope your sponsors on Facebook, some that have over 6 MILLION followers, use your product but I am guessing they don't. Do better wild!!!
May 22, 2026
Unprompted review
Reply from Wild
Hey Marla!
Thank you for taking the time to share your feedback.
We are really sorry to hear about the ongoing issue with the refill not fitting into your case, especially after receiving a replacement. That is certainly not the experience we want you to have, as the refills should fit smoothly and securely into the case.
This does sound unusual, so we would really like to look into this properly for you. We have sent you a Trustpilot request asking for your account details so we can contact you directly via email and get this resolved as quickly as possible.
Once we have your details, we will make sure everything is sorted for you and get this fully investigated on our side as well.
Thank you again for bringing this to our attention, we really appreciate the opportunity to put this right.
Team Wild
My 11yr old loves Wild!
I bought Wild for my 11yr old daughter to try. She had been using standard spray antiperspirants, and still sweating quite a bit. Since using Wild I can honestly say the sweating has significantly reduced, she loves the personalized Paddington Bear case with her name on it too. She feels less self-conscious and loves the product. I would highly recommend giving Wild a try!
April 3, 2026
Reply from Wild
Hello Ashleigh,
Thanks so much for sharing your experience!
We're delighted to hear that your daughter is enjoying Wild and that it's made such a positive difference for her.
It's wonderful that the personalised Paddington Bear case has helped her feel special and more confident.
We really appreciate your recommendation and are so glad Wild is working well for your family!
Thanks again for your lovely feedback.
Wild Regards,
The Wild Team
Try it you will like it.
My deodorant arrived in good time and condition. The case is really nice and the scents are amazing. As for sweating brilliant and no BO.
May 15, 2026
Reply from Wild
Hello Mrs Mouise,
Thanks so much for sharing your experience!
We're delighted to hear that your deodorant arrived quickly and in perfect condition.
It's great to know you love the case and are enjoying the amazing scents.
We're especially happy that you're finding it effective – no BO and brilliant for sweating!
Thanks for choosing Wild and for recommending us to others.
Wild Regards,
The Wild Team
Wild still good.
Great products, responsive customer services, quick delivery. What more could you want? I hope the Unilever takeover doesn't change any of this.
May 15, 2026
Reply from Wild
Hello Chris,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're happy with our products, customer service, and speedy delivery – it really means a lot to us.
We appreciate you sharing your thoughts about the recent news, and please rest assured that we're committed to keeping everything you love about Wild just the way it is.
Thanks again for your support!
Wild Regards,
The Wild Team
Reply from Wild
Hello Dizzybee,
Thanks for your lovely review! 🌸
We're so pleased to hear that you found our customer service amazing and our products brilliant – that's exactly what we aim for at Wild.
Your feedback has truly made our day.
If you ever need anything or have more thoughts to share, we're always here to help.
Thanks again for choosing Wild!
Wild Regards,
The Wild Team
A great antiperspirant.
The tapioca-based formula works well, doesn’t wreck my merino wool base layers, and washes out easily even at 30°C.
The scents range from quirky to neutral, so I can rotate them depending on mood. Big fan of the reusable cases and low-plastic refill setup too.
Customer service has also been very patient with me when I forget to top up my account.
May 24, 2026
Unprompted review
Reply from Wild
Hello Grzegorz,
Thanks so much for your fantastic feedback! 🌿
We're delighted to hear that you’re enjoying the tapioca-based formula and that it’s gentle on your merino wool base layers.
It’s great to know the scents offer you variety and that you appreciate the reusable cases and low-plastic refills – sustainability is really important to us at Wild.
We’re also glad our customer service team could help you out when needed.
Thanks again for being a big fan and for sharing your experience!
Wild Regards,
The Wild Team
Better subscription services needed
I love the products. I wish that you had more of a "standard collection" vs rotating scents. Or were more clear about "this scent is going away - change now". I got cinnamon roll substituted in my order and it just isn't something I am interested in so I was able to cancel and will place a new order when needed, but still would have loved a clearer opportunity to switch flavors to something I wanted.
May 18, 2026
Unprompted review
Reply from Wild
Hi Laura,
Thank you so much for sharing your feedback and for being a fan of Wild.
We’re really glad to hear you love our products, but we’re sorry for any confusion or inconvenience caused by the rotating scents and the recent substitution in your order.
We appreciate your suggestion about having a more consistent standard collection and clearer communication when a scent is about to leave. This is really helpful, and we’ll make sure to pass your comments on to our team as we’re always looking to improve our subscription experience.
Thank you again for your support and for taking the time to let us know how we can do better. We hope to welcome you back soon!
The Wild Team
Smells great but didn’t last the full day
The smells are great and the texture is nice but it didn’t keep BO at bay for a full day. Had to reapply. If you have mild BO this would probably be fine but after I had my daughter mine became much stronger and this doesn’t cut it.
June 21, 2025
Reply from Wild
Hi Sarah,
Thank you for sharing your feedback 💚 We’re really glad to hear that you enjoyed the scents and texture of the product.
We’re sorry to hear that it didn’t provide the lasting protection you were hoping for throughout the day. Everyone’s body chemistry is different, and we understand that changes like pregnancy and postpartum can affect this too. Your honest feedback is really valuable and will be shared with our team as we continue improving our formulas.
Thanks again for giving Wild a try!
Team Wild
Wild always deliver on time with their…
Wild always deliver on time with their subscriptions. Lovely, reliable products with excellent aromas.
May 18, 2026
Reply from Wild
Hello Julia,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that your Wild subscriptions always arrive on time and that you're enjoying our reliable products and their excellent aromas.
It means a lot to us to know that you appreciate what we do.
Thank you for being a valued part of the Wild community!
Wild Regards,
The Wild Team
Reply from Wild
Hello Valya,
Thanks for your lovely review! 🌸
We're so pleased that you’re enjoying our quality, great-smelling products and that our customer service has made a positive impression.
It’s wonderful to hear you love the clean scents – just what we love to hear!
Your feedback has made our day.
Thank you for choosing Wild!
Wild Regards,
The Wild Team
Link problem
I had a problem with a link on Wild ,but their response was really quick and helpful to resolve it .
May 17, 2026
Unprompted review
Reply from Wild
Hello Lisa,
Thanks so much for sharing your experience! 🌟
We're sorry to hear you had an issue with a link on Wild, but we're delighted our team could assist you quickly and help resolve it.
Your feedback means a lot to us.
If you ever need anything else, just let us know!
Wild Regards,
The Wild Team
A good product and value for money
A good product and value for money. Like the personalisation with name. Pity you can’t have more characters as my wife uses her full name which is 9 characters.
May 18, 2026
Reply from Wild
Hello Tug,
Thanks so much for your positive feedback! 🌿
We're delighted to hear you find Wild to be good value and appreciate the personalisation feature.
We understand it would be even better if more characters were allowed for names—thank you for sharing this suggestion.
We'll be sure to pass your comments on to our team.
Thanks again for choosing Wild!
Wild Regards,
The Wild Team
The only natural product that works…
The only natural product that works very well on my teenage son. We all love this product.
Fast shipping.
May 19, 2026
Reply from Wild
Hello Tamara,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that Wild is working so well for your teenage son and that your whole family loves it.
It's also great to know your order arrived quickly.
We really appreciate you taking the time to share your experience with us!
Wild Regards,
The Wild Team
Loveeee them!
Been using Wild products for the last two years, and I love all of the products. I use their deodorant (stick and roll on), body wash, and lip balm. My favourite scents are Amber & Oud, Honey & Cactusflower, and Elderflower & Cucumber.
Their customer service is also very helpful. They send out the order very quickly.
❤️❤️
May 19, 2026
Reply from Wild
Hello Silly,
Thanks so much for your wonderful feedback!
We're thrilled to hear you've been enjoying Wild for the past two years and that you love our deodorant, body wash, and lip balm.
It's great to know Amber & Oud, Honey & Cactusflower, and Elderflower & Cucumber are your favourites – those are some of our top picks too!
We're also delighted that our customer service and speedy delivery have made a positive impression.
Thank you for being part of the Wild community and for sharing your experience with us.
Sending lots of appreciation your way!
Wild Regards,
The Wild Team
It’s just great
It’s just great! The deodorant actually lasts all day! They smell delicious! Great variety of scents! I feel like I am making my part for the planet and the subscription option is so convenient! You get reminders by email when the next order is due to ship, so you can amend it! Top service!
May 19, 2026
Reply from Wild
Hello Veronica,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're loving the long-lasting freshness and delicious scents of our deodorants.
It's fantastic to know that our variety of scents and convenient subscription option are making things easier for you.
We’re also really happy that you appreciate the reminders and flexibility to amend your order.
Thank you for choosing Wild and for doing your part for the planet with us!
Top service is what we aim for, and your kind words mean a lot to us.
Wild Regards,
The Wild Team
The best deodorant I’ve ever used!
The package arrived in a matter of days and I was shocked at how good it smelled (and how nice the case looked!). I’m menopausal so didn’t really think it would be strong enough to work well for me but… oh my goodness! It is truly amazing! I smell as fresh at the end of the day as in the morning! I went to a concert last night and as I was dancing I got an awful waft… when I checked myself later, it most definitely wasn’t me! Still fresh! I don’t know what to say other than order it today, you won’t regret it!
May 18, 2026
Reply from Wild
Hello Mrs,
Thanks so much for sharing your experience!
We're thrilled to hear that Wild has made such a positive difference for you, especially during menopause.
It's wonderful to know the scent and case impressed you, and that you stayed fresh all day—even through a concert!
We really appreciate your recommendation and are delighted that Wild is working so well for you.
Thank you for choosing us and for your fantastic review!
Wild Regards,
The Wild Team
i received my item and it was damaged
i received my item and it was damaged. i have contacted customer service over a week ago and have had no reply
May 19, 2026
Reply from Wild
Hi Ava,
Thank you for your feedback and for letting us know about your experience.
We are very sorry to hear that your item arrived damaged and that you haven’t received a response from our customer service team yet.
This isn’t the experience we want for our customers.
Please contact us again here: https://support.wearewild.com/hc/en-gb/requests/new and we will prioritise your request to resolve this as soon as possible.
Thank you for your patience and for giving us the opportunity to make this right.
Wild
Team Wild
Anti perspirant
Not disappointed (not sure why it says that)
The anti perspirant is good.
A couple of sweaty pit moments, but over all it works well.
The Vanilla Coconut smells amazing and I haven’t had any odour since I started using it a few weeks ago.
I will keep using it.
I recommend
April 10, 2026
Reply from Wild
Hi there,
Thank you so much for your lovely feedback 💚 We’re really glad to hear that the antiperspirant is working well for you overall and that you’re loving the Vanilla Coconut scent!
We also appreciate you clarifying the “not disappointed” part 😊 It’s great to hear that you haven’t had any odour issues since switching and that you’ll continue using and recommending Wild.
Thanks again for your support!
Team Wild
Unpleasant smell with Stick deodorants
The smell of the stick deodorants i ordered are not pleasant, they do not smell like they are described. They have a very plastic fake smell hard to describe but not very nice at all. Very disappointed. Wish I ordered the roll on, as my daughter ordered roll on and that smelt nice
May 18, 2026
Reply from Wild
Hey Rebecca!
Thank you for taking the time to share your feedback with us.
We are really sorry to hear that your experience with the scent did not meet expectations. We have sent you an email so we can look into this further and help find a suitable solution for you.
We really appreciate you bringing this to our attention, as it helps us improve both our products and experience.
Team Wild
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