William Hill Reviews 7,120

TrustScore 1 out of 5

1.2

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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the payment process, encountering issues with deposits not reaching their accounts and difficulties withdrawing winnings, with some reporting issues related to fund management and account access. Customers also frequently found the website outdated and experienced problems with games, noting a lack of bonus features and low payouts, leading to a perception of unfairness. The customer service was consistently criticized for being unhelpful, difficult to contact, and providing inconsistent or unhelpful information. Some people also felt the pricing was poor, offering low odds compared to competitors.

What people talk about most

Payment

Users describe negative interactions with payment, frequently reporting difficulties with withdrawals. Many... See more

Website

Reviewers mention negative feedback about the website. Many customers describe the site as awful, outdated,... See more

Customer service

People report negative experiences with customer service, citing extreme difficulty reaching a live person,... See more

Product

Customers consistently note negative experiences with product offerings. Many reviewers express... See more

Price

Customers express significant dissatisfaction with the pricing and payout structures. Many reviewers feel... See more

Based on these reviews

Rated 1 out of 5 stars

You keep making it easy for me to comment on the absolute ridiculousness of this poker. So obviously targeted at certain people/players/accounts. You are sad desperate conmen and more and more peo... See more

Rated 1 out of 5 stars

Bonus drop what a joke like the joker scratch card that appears every day for weeks now what happened to free spins? Every week 3 x scratches resulting in nothing 😂I didn’t know they were so hard up... See more

Rated 1 out of 5 stars

This company will allow you to lodge money without being verified and refuse to let you submit the recommended documents to verify age/address etc, I set up an account, they let me lodge a subst... See more

Rated 1 out of 5 stars

Rainbow riches even more pots of gold free spins. SCAM. Even more pots of gold free spins the title says…absolute nonsense. Expected from a nonce like will hill. £50 and not a single bonus feature... See more

Rated 1 out of 5 stars

William hill is a thief. The app is one big scam. It is run by pathetic retards. The book of magic Oz 5 and pirots 4 say they have bonus features but despite hours of play and over £100 staked, not... See more

Rated 1 out of 5 stars

William hill still works in the mid 80s if you have the misfortune to win they will pay you back on your debit card 3 to 5 working days after the bets been claimed ( weekends not included) so it c... See more

Rated 1 out of 5 stars

Please stay away from William Hill. Customer Service is just awful. Made a deposit three weeks ago and the money never came to my account. Customer service first said that I have to contact my ba... See more

Rated 1 out of 5 stars

Another month of fiver deposit and f all back can try any slot will not pay out i only stay for chat on bingo as enjoy it but cant win bingo either 😔 am a mug thinking might have some luck. Don't win... See more

Rated 1 out of 5 stars

I gave William Hill 5 stars in the past and have been using it for 4 years. I understand its a gambling company and you win & lose. However things have changed. It is nearly impossible to reach an... See more

Rated 1 out of 5 stars

So obviously rigged folks and ridiculously so. A blind man on a galloping horse could see it. Opportune moments of tricks and cheekiness. I'm glad its only the freeroll. If pants were on fire fo... See more

Rated 1 out of 5 stars

At one point William hill was one of my favourites for accas and for the casino however things seem to have changed even with a acca boost there odds are still lower then most online bookmakers kind o... See more

Rated 1 out of 5 stars

Witheld money and blackmailed me into sending them sensitive documents in order to be paid. Even after I sent what they asked for they still refused to send the funds and requested more docs. Disgusti... See more

Rated 5 out of 5 stars

never had a problem with the site withdrawals are fast good selection of games my only thing is I've had about 60 free spins in week on the promotions my combined win is about £1.10 so don't see the p... See more

Rated 1 out of 5 stars

Very poor site why do customer service lie to u I ad 2 emails saying sorry about the rubbish bonus I ad earlier which was 5.00 on a 20 pence spin saying they ave upped the limit on the game I was play... See more

Rated 1 out of 5 stars

I renewed my bank card,put money in my account ready for the flat season then was told to verify my account by sending all sorts of stuff to prove who I am!-they were rejected then when I complained (... See more

Rated 1 out of 5 stars

I use the betting app from time to time, I have had a win but it's impossible to withdraw my money. The debit card I used to open the account is no longer valid but the app only allows me to draw... See more

Rated 1 out of 5 stars

PLEASE PLEASE PLEASE avoid William hill at all costs , everyone else with bad reviews are tell the truth. This company is fraudulent and absolute con artists. They say there games aren’t rigged but 10... See more

Rated 1 out of 5 stars

After weeks of betting (and losing) in a WH betting shop I was asked to leave by a member of the shop staff. This was apparently after a call from this head office, but was unable to give any furth... See more

Rated 3 out of 5 stars

Can someone fix the App on iOS Using iPhone 14 Pro & 16 Xr Trying to add the stakes to certain bets . The scroll window doesn’t give you enough room to type in the figure to a point where yo... See more

Rated 5 out of 5 stars

Amazing Company let a Minor deposit £3000 without requesting any ID until he tried making a withdraw Closed account retained the money they earned from a child

Rated 3 out of 5 stars

In genaral pretty good app for sports betting but when it comes to playing slots just seems to take my money never really had any serious wins put another £40 in big bass didn’t get on the bonus not e... See more

Rated 1 out of 5 stars

This site is a joke the casino is a scam absolutely shocking even when win bonuses. They need investigating worst site out of all of them Stay well away!!! Robbing bast*^ds.

Rated 1 out of 5 stars

Very bad casino you play all day spent 800 pouns and pay nothing such a stupid casino guys avoid this platform don't ever play here they don't pay anything they are scamners bastards idiots they ruin... See more

Rated 1 out of 5 stars

Terrible experience. Withdrawal of 1000 pounds still not in my account after 15 days. Can't talk to anyone from William hill. The message service on there site isn't working. Just say's internet error... See more

Rated 1 out of 5 stars

In 32 years Never seen such a big scam like this platform. No matter what you do it will pass months and you will never win anything, but absolutely anything in none of the months

Rated 1 out of 5 stars

Impossible to connect with customer services for any queries, or even make a complaint. The only way it is possible to connect is by their Live Chat, which has ridiculous queues. 18th in the queu... See more

Rated 1 out of 5 stars

A nightmare trying to get proof of ID passed...went round in circles then it puts you back at the login screen...try to login and it says I need to send ID again... over & over, I gave up in the end,... See more

Rated 1 out of 5 stars

William hill work like a third world company - if you pay on a debit card you are lucky if they put money back in your account 3-4 days ! They will tell you it’s not them it’s your bank but Ladbrokes... See more

Rated 1 out of 5 stars

Went into William hill in Rhyl to play casino machines you win a paper slip that they moan about changing every time even had to go back next day to get my money if the machines are there they should... See more

Rated 1 out of 5 stars

Worst customer service I have ever encountered rude abrupt don’t listen Been promised a phone call multiple times never happens and then they blatantly lie we have tried to contact you NO MISSED C... See more

Rated 5 out of 5 stars

Don’t understand negative reviews I have a number of accounts and out them all there’s two that pay William hill and sky

Rated 1 out of 5 stars

Atrocious since App was updated a while back. Now impossible to place itv7 bet if it goes over 500000£ return, get it's only a max payout but can't even place a bet @5p, also hard to see options has t... See more

Rated 1 out of 5 stars

William hill is a con Restricted my account as soon as I went to withdraw fund.. not even a lot…I used to same information as used when opening to account…nothing has changed…I am unable to s... See more

Rated 1 out of 5 stars

I really don't know what to say spent hundreds had a win of £80.00 talked to customer servies said to deposits ended adding another £40.00 I have £120.00 I want to with draw they can take my money but... See more

Rated 1 out of 5 stars

Always rigged. Always 1 out of pay zone and losing to 3.9 os or j2 os constantly. Pure simulated.. Play frees only..

Rated 1 out of 5 stars

Won a few hundred pound in-store on a terminal, asked for the money to be returned to my debit card which is linked to a major UK bank. Was expecting the money to hit my account within minutes lik... See more

Rated 1 out of 5 stars

Crooks! I've won fairly through William Hill for a while and out of no where, i believe they have restricted my account. I now have about £60 in cash that im unable to withdraw given the fact i'... See more

Rated 1 out of 5 stars

Lost for words... Im not a massive gambler, dont even know why im writing this review as its clear, from the 1000's of bad reviews below, william hill have not followed up on one of th... See more

Rated 1 out of 5 stars

Doesn't even deserve 1x star. ATROCIOUS app, nothing but scammers. Take take take take take that's all they do. Stay far away from these, u will win minor when you first sign up but over a year later... See more

Rated 1 out of 5 stars

Stay well away this site is a shambles site always loads of dead spins im down way over thousands of pounds if I tell u ull ave a shock rubbish bonuses all under 5.00 on a 20 pence i got I bonus 184... See more

Rated 1 out of 5 stars

Been a customer with WilliamHill for over 12 years. Of recent times I’ve noticed a drastic reduction in returns. But that’s how it goes, and everything I deposit I can securely los... See more

Rated 1 out of 5 stars

Zero stars! 13 spins not even a penny won.. this ie a regular thing.. 20+ spins and 10p win last time.. i wouldnt reccomend this app/site/shop just like all betting.. robbing you blind!

Rated 1 out of 5 stars

If I could it would be zero star. On paddy’s bonanza the pot has been filled for months yet doesn’t pay out . Everytime I log on you have to start filling the pot . On the bonus x it maxes out at ten... See more

Rated 1 out of 5 stars

Trying to close my bank card as been scamed opened another with them but if i win anything it goes in to the old account ... number of times followed there online instructions edit account press remov... See more

Rated 1 out of 5 stars

I used an online app to deposit money and play regularly. After I won some money and tried to withdraw it, withdrawal haven't come through. I have been trying to contact them for two weeks, but they k... See more

Rated 1 out of 5 stars

Very awful site stay well away the reels were lagging more dead spins then wining spins I ad to complain before I ad a bonus which was very rubbish went on amulet of dead 50.00 I was on 50 pence a spi... See more

Rated 1 out of 5 stars

I can prove William hill is one giant scam. I welcome anybody who works for the gambling commission to sit with me through as many sessions as they so wish…I guarantee we get the same results over an... See more

Rated 1 out of 5 stars

Don't even deserve one star how on earth this company is still in business is beyond me?! Absolutely abysmal customer service and that's putting it politely. Quick enough to let you deposit with your... See more


Company details

  1. Betting Agency
  2. Bookmaker
  3. Casino
  4. Online Casino or Bookmaker

About William Hill

Written by the company

Founded in 1934, William Hill is one of the most trusted names in betting and gaming.

Bet on sport

Fancy a bet on your favourite sport? We’ve got a market for that.

With a William Hill account, you can bet on everything from the Premier League to the Cheltenham Festival, online, in our shops or on the go with our app.

Play games

Step through the doors of William Hill Vegas to play Roulette, Poker and Blackjack, with real-life dealers.

Join a thriving community of friendly bingo fans at William Hill Bingo.

And try your hand at exclusive games, like William Hill Megaways™, and the biggest releases, like Monopoly Live and Deal or No Deal.

Visit our shops

We have hundreds of shops across the UK, and you’re guaranteed a warm welcome when you drop by.

Make sure to say hello to our friendly colleagues. They can answer your questions and fill you in on the special offers available that day.

Help is on hand

Whenever you have a question about your William Hill account, you can get help fast from a real person using live chat, in person at our shops or on Twitter @WilliamHill.

Safer gambling

Whether it’s enjoying those last-minute winners, claiming the bragging rights with your mates, or celebrating a winning spin – gambling is about having fun. But it’s about staying in control too, and we’ve got all the tools you’ll need to do just that.

To find out more about William Hill, visit www.williamhill.com


Contact info

1.2

Bad

TrustScore 1 out of 5

7K reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Gone awful

Gone awful, no way of contacting customer service as live chat has gone! Feels like the end for them

March 10, 2026
Unprompted review
Rated 1 out of 5 stars

If you win, they block you and hold your funds hostage (Abusive KYC)

Beware of William Hill Spain. They are incredibly quick to take your deposits, but the second you start making a profit, they restrict your account without warning. They held my money hostage for months using completely abusive and predatory KYC (verification) tactics.

They went as far as demanding materially impossible documents (like a physical photo of a deleted Apple Pay digital token) just to stall the process, feed me automated responses, and frustrate me in the hopes that I would just give up and leave my money on their platform.

They only finally released my funds when I stood my ground, called out their stall tactics, and threatened them with a formal regulatory complaint to the DGOJ. A disgraceful bookmaker. If you are a profitable player, stay far away. They only want losers.

March 17, 2026
Unprompted review
Rated 1 out of 5 stars

Been trying for 3 hours to get either a…

Been trying for 3 hours to get either a phone number or online chat. Found an email for customer service but they reply as retail which I do not want. I withdrew money yesterday still not been released it's a small amount but that is not the point. I also see william hill will not respond on here either.

March 17, 2026
Unprompted review
Rated 1 out of 5 stars

I am shocked and very disappointed

. Yesterday after 9pm I've played in William hill, I von in total 428k was so happy that finally I won really good amount,after withdrawal first I've widraw 10k it's came to my bank account after that I relieved email that it was system fault and my other 428k amount was declined from my William hill account, I customer service send me email that I have to send it back ,I didn't broke any policy any rules seems like they are bloody scamers ,and I'll call to solicitor and go to court if I have but they have to stop scam people's!!!

March 16, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute rip off

Absolute rip off. Invested heavily- not a single feature no matter what denomination bet. Steer very wide berth of this rip off site. RTP is miles off what is advertised even if you persist for a serious period.

March 16, 2026
Unprompted review
Rated 2 out of 5 stars

Ridiculous time to upgrade

What can you say, online site is always being updated, ridiculous to update the site during the day, Surely it's more sensible to update the site during the night when no British sports are taking place

March 16, 2026
Unprompted review
Rated 1 out of 5 stars

Robbery

No stars ,the only site ive played and ive played them all that can take all of your £20 in 40p spins and pay nothing might as well just hand your money over to them ,there is a law against this ,its called robbery

March 15, 2026
Unprompted review
Rated 1 out of 5 stars

Crooks and thieves

Crooks and thieves
Placed an in running bet that was clearly confirmed as “Bet Placed.” The horse won, yet the £100 return was not paid, only the £5 stake was quietly refunded with no proper explanation. Attempts to obtain clarification have been futile due to the absence of any effective customer support, with no accessible phone contact and an unresponsive chat service. Accepting a bet creates a clear expectation it will be honoured; voiding a winning bet after the outcome while remaining unreachable raises serious concerns about fairness, transparency, and compliance. Proceed with extreme caution when using William Hill, depositing money is easy, but receiving legitimate winnings appears far less certain

March 14, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience. Withdrawal of 1000 pounds still not in my account after 15 days. Can't talk to anyone from William hill. The message service on there site isn't working. Just say's internet error? Keep away from this site

March 1, 2026
Unprompted review
Rated 1 out of 5 stars

Crap

Crap It keeps telling me I am entering the wrong account details I have reset my account and you still say wrong details

March 13, 2026
Unprompted review
Rated 1 out of 5 stars

BREAKING THE LAW.

Shocking. Just shocking.

I recently put a bet on, £200, won £350.... told that for it to be paid out i needed to contact a customer service email....

SORRY? WHAT? The guy in the shop was an absolutely miserable jobsworth.

Anyway i did as they asked... 6 days later ive still not even had a reply. Witholding payouts is illegal and what they are doing is just that. This is clear as day.

Has been escalated to IBAS.

March 8, 2026
Unprompted review
Rated 1 out of 5 stars

THIEVING William Hill betting app

I use the betting app from time to time, I have had a win but it's impossible to withdraw my money.
The debit card I used to open the account is no longer valid but the app only allows me to draw down my winnings onto said card.
Another big organisation Thieving from the little guy. Don't trust William Hill betting app. Sly twisting thieves

March 13, 2026
Unprompted review
Rated 1 out of 5 stars

Please all join me in reporting to gambling commission

Anyone who agrees that this site is an absolute con, rigged and scam. Please please please do the same as me and report to gambling commission, the more people that do it the more likely they are to get looked into and taken down. The con artists shouldn’t be allowed to be in business

March 13, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. 8 days waiting for a shop withdrawal. Even independent bookies can pay in a day or two max and if it's the weekend that makes no difference. William hill can't/won't process payments at the weekend so they say 5 working days processing time which is ridiculous compared to every other betting company, very unprofessional.

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Atrocious since App was updated a while…

Atrocious since App was updated a while back. Now impossible to place itv7 bet if it goes over 500000£ return, get it's only a max payout but can't even place a bet @5p, also hard to see options has things popover obscuring things

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

A query over a simple unsettled cycling…

A query over a simple unsettled cycling bet on a stage winner in Paris-Nice turned into a frustrating experience. Impossible to get to speak to a human being and the AI chatbot not working well at all. Awful. AI agents are so bad and frustrating.

I will use other bookies moving forward.

March 11, 2026
Unprompted review
Rated 1 out of 5 stars

Crap service

honestly, the App is💩 💩 💩 🤭😂😂😂 + customer service is awful. They dictate your winnings.

March 11, 2026
Unprompted review

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