Wisdom Panel Reviews 1,664

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 871 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its detailed and accurate information, which helps them understand their pets better. The user experience is consistently described as easy and straightforward, from taking samples to navigating the website. People also highlight the excellent service and quick response times from the company. However, some customers also noted issues with the quality of the results, finding them less specific than expected or even inaccurate in some cases. A few other people also felt that the turnaround time for results was longer than advertised, leading to frustration and extended waiting periods.

What people talk about most

Product

Clients share positive opinions on the product, finding the DNA tests easy to use and providing quick,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the process easy and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and efficient service,... See more

Response time

Consumers generally express satisfaction with the response time, often highlighting quick turnaround for... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers were positively surprised and delighted with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more

Rated 4 out of 5 stars

We did have quite a bit of a delay getting our results however wisdom panel were great with communication throughout and even upgraded our dna service to compensate for this. Most importantly though,... See more

Rated 5 out of 5 stars

I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more

Rated 5 out of 5 stars

Five stars to Wisdom panel, they did well, communication was first class, it was worth geting the DNA test done confirmend some of what we thought and also gave us an insight into 3 others that we wou... See more


Company details

  1. Veterinarian
  2. Pet Store
  3. Pet Supply Store

Written by the company

Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

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Rated 5 out of 5 stars

Perfect DNA service

I bought the most beautiful rescue puppy we knew he was a staffy cross and had strong ideas on what he was crossed with and wanted to pre empt any problems we may have had as he got older with perceptions of him as a breed, I chose wisdom panel for his DNA test based on what I read and that even the basic package looked at potential genetic problems ( of which he had none) the test proved he isn't a banned breed and he's the most beautiful puppy he's made our lives complete

March 6, 2026
Rated 5 out of 5 stars

Wisdom Panel

Clear instructions, and a quick turn around of results once sample was return. Great being kept up to date with progress.
Results came back with a few suprises!

March 5, 2026
Rated 5 out of 5 stars

Reliable

Reliable, timeline kept to , very pleased . Thought I had a Jack Russell but I have something very different !

March 4, 2026
Rated 5 out of 5 stars

Discover the breeds that make the most important thing in your life!

How fantastic to discover the breeds that make up the most important thing in my life aside from my human family!
My dog is a Romanian Rescue so I had no idea of his breed, so to get this insight, and also each breeds traits, personality and possible health problems is wonderful. It is so interesting to find all these things out, and to find members of his family.
Thanks Wisdom Panel, it's so easy to use and you'll have your results in 3/4 weeks!

February 25, 2026
Rated 5 out of 5 stars

Very happy with this service

Very happy with this service, purchased on Black Friday and had to post from Dubai, was well worth it! Found out our lovely rescue dogs mix of breeds! Considering it was over Dubai 5 day public holiday, and uk Xmas and new year, the results came back sooner than i expected! Would recommend and use the service again

December 10, 2025
Rated 1 out of 5 stars

Terrible service

Terrible service. I sent off sample on February 17th and it’s now April and I have heard nothing. Starting to think it’s a scam.

February 20, 2026
Rated 1 out of 5 stars

They “retired” my report without…

They “retired” my report without notifying me before or after. “Retired” is not explained anywhere on their site, so I contacted customer service. They explained when they recently updated their process they had to get rid of old reports. They also falsely claimed that was explained in their FAQs(it isn’t). I bought my test in 2015 and my dog is still alive but my report isn’t. When I said what they told me didn’t make sense(why didn’t they notify people after their reports were deleted) they referred me to the terms of contract that they can delete reports whenever they want. They never could refer me to a FAQ that explained “retired.”

March 30, 2026
Unprompted review
Rated 4 out of 5 stars

A fairly smooth process

It was a fairly smooth, timely process, although the logging in process could have been simpler perhaps. I am not 100% sure about whether the DNA test was accurate, but I sent no photograph and the results seemed plausible.

February 21, 2026
Rated 3 out of 5 stars

The service was excellent

The service was excellent, sending me another pack when I messed up the first one.
However, I was disappointed with the results - I have 2 dogs , one of them had 23 breeds in, and the other 25. Some years ago a friend had a dog which was declared a 'Supermutt', as there were so many breeds, and she was given a refund. Some of the breeds were so obscure, and some bore no resemblance to my dogs.

February 27, 2026

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