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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent value for money, often finding the best quotes compared to other providers. People appreciate the straightforward and easy-to-use online process for purchasing insurance, noting the clear information and quick setup. The website and user experience are generally praised for being intuitive and simple to navigate, making the entire process stress-free. However, some customers experienced difficulties with the online portal, mentioning issues with logging in, accessing documents, or making changes to their policies. A few people also reported problems with the website being confusing or not user-friendly, especially when trying to interact via mobile devices.

What people talk about most

Price

People report positive experiences with price. Many customers found the pricing to be very competitive, often... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the website as clear, easy to... See more

Website

Users describe positive interactions with the website, finding it generally clear, easy to navigate, and... See more

Service

Customers consistently note positive experiences with service. Many reviewers highlight the ease, simplicity,... See more

Value for money

Reviewers mention positive feedback about value for money. Customers consistently find the prices competitive... See more

Based on these reviews

Rated 5 out of 5 stars

The purchase of my Wiser Coice Motorcycle Insurance online was a simple process. Everything I needed to complete was clearly mapped out with additions I could select and add to my basic policy should... See more

Company replied

Rated 5 out of 5 stars

Competitive quote as I have zero no claims bonus as not ridden a bike for 50 years. Recently retired and fancy getting back on two wheels once again! Managed to navigate through the online application... See more

Company replied

Rated 5 out of 5 stars

Very straightforward, not overcomplicated at all. Very good pricing with additional options on the insurance police not costly like some others i tried. All insurance details available online via y... See more

Company replied

Rated 5 out of 5 stars

We had a brilliant experience with a young lady this afternoon sorting out hubby’s getting his account sorted. I think her name was Emily (could be wrong) she was sooo patient in helping us sort it ou... See more

Company replied


Company details

  1. Motorcycle Insurance Agency
  2. Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

Wiser Choice Bike was developed in 2022 to provide quality motorcycle insurance with free Legal Expenses cover as standard. Wiser Choice is a trading name of Europa Underwriting Limited who have specialised in creating innovative motorcycle insurance solutions since 2003. We have built up an extensive knowledge of the UK's motorcycle industry and by building relationships with major UK insurers we are able to provide our customers competitive quotes for products to suit their needs.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Can't get hold of anyone

Can't get hold of anyone. The only way to speak to them is through a chatbot. It takes probably 10 minutes of questions to get through automated security, but then you are in a queue for approximately 40 minutes.. just for someone to tell you "thanks for waiting" and no further response. Absolutely useless! You get no service out of them whatsoever.

April 8, 2026
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi

We are sorry that you feel we have not met your expectations. We do have a high volume of chats coming through currently, a back log from the bank holiday. We can see that one of our agents has made an outbound call to off the back of your live chat, and has amended your policy to reflect the correct number of no claims bonus years for you. If there is anything further that we can assist you with, please do let us know.

Many thanks

Wiser Choice Bike

Rated 3 out of 5 stars

It was quite good I think

It was quite good I think. A little bit confusing and would be nice If they had an app.

April 3, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi

Thanks for taking the time to leave us a review, and for your suggestion about an app, we will take this under consideration.

Thanks

Wiser Choice Bike

Rated 5 out of 5 stars

Very easy and a very competitive quote

Very easy and a very competitive quote

April 3, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Kevin

Thanks for taking the time to leave a review and for the 5 stars! We are glad that that you found it so easy to set up your policy with us, and at a price that you found competitive. Ride safe!

Wiser Choice Bike

Rated 3 out of 5 stars

live chat

live chat, phone numbers, app., all rubbish took me hours even when i was paying every thing went wrong

April 2, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Mr. Girolami

Thanks for taking the time to leave a review and supply us with feedback. We can see that you have spoken to one of our agents via live chat, and that documents have been printed and will be posted out for you today.

Wiser Choice Bike

Rated 5 out of 5 stars

Very easy to set up and fantastic price

Very easy to set up and fantastic price

April 3, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Robert

Many thanks for your 5 star review and feedback! We are glad to hear that you were happy with the price and found it so easy to set up your policy online with us. Ride safe!

Wiser Choice Bike

Rated 5 out of 5 stars

Simple process to apply

Simple process to apply, good pricing and coverage & fast delivery of documents online.

April 3, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Jackie

Thanks for the great feedback. It's great to hear that you've had a good experience. If you need any help in the future please let us know.

Wiser Choice Bike

Rated 5 out of 5 stars

Hood price with added benefits

Good price with added benefits

April 1, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Mark

Thanks for the 5-stars! We’re pleased you enjoyed our products & services.

Thank you!

Wiser Choice Bike

Rated 5 out of 5 stars

Quick and easy

Quick and easy

April 1, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Brett

Thanks for the 5 stars, we hope that we continue to impress!

Wiser Choice Bike

Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. They cancelled my policy on the 11th month with no letter or email. It wasn’t until after I got an email saying my direct debit had been cancelled. So I had no way of sorting any issue out. Was also landed with a fine of £20 which I paid instantly. Avoid this one it’s not worth the hassle. Pay a little extra and get a good customer supportive company.
WISER CHOICE,definitely Not. You have my details contact me if you genuinely want to sort out your incompetence.

March 7, 2026
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi Tony
We’re really sorry to hear that you’ve had a bad experience.
We want to understand what went wrong and see how we can improve.
Please can you contact us to discuss, you can use our Live chat by clicking here http://www.wiserchoicebike.co.uk/contact.
Wiser Choice Bike

Rated 4 out of 5 stars
Wiserchoice logo

Reply from Wiserchoice

Hi Chris
Thanks for taking the time to leave us a review and for the 4-stars!
We are very glad to hear that you were happy with the price of our product.
Ride safe & we’ll be here if you need us!
Wiser Choice Bike

Rated 5 out of 5 stars

So far so good

So far so good.
Pretty simple site to use and buy a policy. Haven’t had to use them but all good so far. Wasn’t the cheapest but I asked AI who was best over the five lowest prices on a comparison site .

March 14, 2026
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Reply from Wiserchoice

Hi Tony

Thanks for you comments and 5 star rating. We hope that we do continue to impress.

WiserChoice Bike

Rated 5 out of 5 stars

Quick!!!!!!!!

March 14, 2026
Wiserchoice logo

Reply from Wiserchoice

HI
We are glad that you found our website so quick and easy to navigate.

WiserChoice Bike

Rated 5 out of 5 stars

Well put together web site amd easy to…

Well put together web site amd easy to use.

March 11, 2026
Wiserchoice logo

Reply from Wiserchoice

HI

It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you!

WiserChoice Bike

Rated 5 out of 5 stars

Biker on the go

Great questionnaire to apply for bike insurance and up there with the right policy

March 14, 2026
Wiserchoice logo

Reply from Wiserchoice

HI Shaun

Thanks for your great comments, we hope we continue to impress! Ride safe.

WiserChoice Bike

Rated 5 out of 5 stars

Easy

Great and useful to get

March 14, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Anthony

Thanks for taking the time to leave a review, ride safe!

WiserChoice Bike

Rated 5 out of 5 stars

It was quick and easy

It was quick and easy

March 12, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Arthur

We are glad you found it so quick and easy to set up your policy with us, thanks for taking the time to leave a review.

WiserChoice Bike

Rated 5 out of 5 stars

Motorcycle insurance made easy and transparent.

I recently arranged motorcycle insurance online and the whole experience was excellent from start to finish. The website was very clear and easy to navigate, which made getting a quote and completing the policy quick and stress-free. All the information was presented in a straightforward way, so I could easily understand the cover options and choose what suited my needs best.

One thing that really stood out was how smooth the online process was. The quote was competitive, the forms were simple to complete, and the confirmation documents arrived almost immediately after payment. It gave me confidence that everything had been handled properly and efficiently.

What the company does particularly well is making the process simple and transparent. There are no confusing steps or hidden surprises, and the communication is prompt and professional. For anyone looking to arrange motorcycle insurance quickly and easily online, I would definitely recommend them.

Overall, a very positive experience and a great example of how online insurance services should work.

March 13, 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Robert

Thank you for taking the time to leave your review, and for the fantastic feedback. It is always great to hear we have got it right! We hope that we continue to impress, ride safe.

Many thanks

WiserChoice Bike

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