The new FIDURA strategy of A-ROSA - customers are an insurance until they become a legal liability
A-ROSA does not a value its guests anymore; they are mere figures in account statements!
The new strategy of A-ROSA: treat a returning consumer as a hedge against future costs until someone pays more - then customers and their contracts become nothing more than liability risk.
An investestment policy tale by Fidura from Brexit Island.
In November 2024, we booked two journeys as returning customers in order to recover from long lasting, deep struggles. They were meant to be our kind of a light post in the dark.
Since 2018 we have travelled many times with A-ROSA on the Rhine and the Danube.
Both journeys were discounted under A-ROSA's returning customer program.
The booking for Xmas 2024 went well though we learnt on the journey that many passengers were dissatisfied with A-ROSA's headless expansion strategy and rebookings, i.e. passengers were bored by unimaginative routine or foreigners felt alienated by hostile German passengers (being triggered by the attacks on Halle Xmas market in 2024).
The second booking for Xmas 2025 was confirmed in Nov 2024 for a specific ship A (with a name!) and a dedicated cabin X (with a number!).
Having settled the down payment for the Xmas 2025 iteniary in Nov 2024, we received a booking confirmation for that exact Xmas 2025 iteniary on the specifically named(!) ship A and a cabin by number! Along the confirmation, we received the certificate of insurance and an invoice reminding us on the outstanding amount to be paid on a later date.
12 months later we receive an "account statement", which is quite odd for a German shipping company that boasts its German customer base and its values being founded in German rules - no one sends an "account statement" to a common German, they simply do not understand such document.
In that "account statement" of October 2025 A-ROSA without explicit notice in respect to German law covertly changed the previously confirmed booking of ship A to another, alternate ship B!
German law requires customer consent to such change!
Weeks later A-ROSA then cancelled the booking for the alternate ship B for the reason of minimum bookings and offered a rebooking to the very same ship A, they already confirmed in the booking of November 2025!
What is up with you, A-ROSA?
Do you think that with Fidura you may now treat your returning customers as planning insurance in the first place until you can sell your cabin and services to another higher bidding buyer, which makes your prior customer a random legal liability?
If that is you new business attitude, then thank you A-ROSA and thank your against-the-law Brexit fantasies of financial dominance.
Thank you Fidura, never again!
You showed us where the money and not your value is, thank you Brexiteers.

Reply from A-ROSA Flussschiff GmbH







