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Abel & Cole Reviews 

15,803
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,718 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extensive selection of fresh organic produce, pantry staples, and helpful customer support teams. Consumers consistently appreciate the reliable delivery schedules and friendly drivers who handle packages with great care every week. Many people also enjoy the thoughtful recipe cards and the frequent small gifts included in their weekly orders. However, some customers also noted occasional issues with damaged or substandard items in their deliveries. Reviewers pointed out that a few fresh goods occasionally arrived bruised, requiring them to contact support for prompt replacements.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional freshness and delicious taste of the... See more

Quality

Customers report widespread satisfaction with the exceptional quality of organic fruits, vegetables, and... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Service

Clients share positive opinions on service, highlighting efficient delivery and a strong commitment to... See more

Customer service

Reviewers mention positive feedback about customer service, describing teams as exceptionally helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more

Rated 5 out of 5 stars

I have been buying from Abel&Cole for several years- about 7 years I think. I am a very satisfied customer. The fresh produce is always REALLY FRESH and top quality.,And there is a good selection... See more

Company replied


Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,803)

1,699 reviews in the last 12 months

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Rated 5 out of 5 stars

I've been with Abel and Cole for a few…

I've been with Abel and Cole for a few years and can't think of ordering veggies anywhere else, I usually get a box of veg, milk - which is much nicer from the shop and a few other things and I am very happy with the freshness and quality, also my veggies are not wrapped in plastic, which is great.

June 29, 2026
Rated 5 out of 5 stars

I1t's fun to unpack a box of super veg

I have a veg box every fortnight. The quality and freshness are usually superb and there's a wide choice of products. I like being able to swap items to suit our tastes and what's currently growing in the garden. In fact, I like the whole ethos of the company, including minimising and recycling packaging. And it's good to speak to a real person if you phone with a query.

June 25, 2026
Rated 5 out of 5 stars

I have been buying from Abel and Cole…

I have been buying from Abel and Cole for many years and can highly recommend them. I like that a lot of their products come from independent local farms and are mostly organic and from small businesses. Information on the products and people who provide them and their beliefs about how they grow or manufacture their produce is regularly provided to the customer. The drivers are friendly and helpful and seem to be happy working for the company. Their Help Line is manned by cheerful and helpful people and I have rarely had any problems with ordering or deliveries or choice.

May 26, 2026
Rated 5 out of 5 stars

Abel & Cole

Abel & Cole produce & products are really lovely, opening the boxes is such a joy! Would definitely recommend.

May 25, 2026
Rated 5 out of 5 stars

Fresh and well packaged

Products always fresh and well packaged. Often receive a lovely freebie, this week’s was goat’s butter, which we enjoyed on toast and in mashed potato.

July 3, 2026
Rated 3 out of 5 stars

Box swap issues

the products are generally good, but the box swaps are often incorrect.

June 24, 2026
Abel & Cole logo

Reply from Abel & Cole

Hey there,

Thanks for getting in touch and sharing your feedback.

It's great to hear your fruit & veg is arriving in good condition - that's exactly what we aim for! But I'm sorry to hear that you've had some swaps which were incorrect.

We provide a list of swaps each week for customers to choose from when they edit the contents of their Fruit & Veg Box. It might be that there were some items which were unfortunately unavailable at the time of your delivery, but I'd like to look into this. I'll personally be in touch to chat about this more and to help put things right for you.

Thank you again for leaving a review.

Best,

Mariaa

Rated 5 out of 5 stars

I’ve been shopping with Abel & Cole for…

I’ve been shopping with Abel & Cole for years, and I honestly couldn’t recommend them more. I love their commitment to supporting farmers and providing high-quality organic food. The seasonal fruit and vegetables are always fresh, full of flavour, and the variety available is fantastic. It has completely changed the way my family shops and eats, encouraging us to enjoy what’s in season.

Their website is easy to use, deliveries are reliable, and customer service is excellent. On the rare occasion there’s an issue with an item, it’s resolved quickly and refunds are processed without any hassle. If you’re looking for a simple, convenient way to enjoy fresh, organic food at home, Abel & Cole is an outstanding choice. Highly recommended!

June 4, 2026

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