Admiral Insurance Reviews 150,812

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent service, finding the staff to be very understanding, courteous, and patient. Many people appreciate the clear explanations and the ease of the overall process, from getting quotes to arranging insurance. The pricing is often described as reasonable and competitive, with many consumers feeling they received a good deal. However, some customers also noted issues with customer support, mentioning experiences where they felt ignored or that agents were unhelpful. A few other people felt the pricing was occasionally too expensive compared to competitors, and some found the online process confusing or felt forced to speak with an agent.

What people talk about most

Price

Clients share positive opinions on price, often finding it competitive and reasonable for the coverage... See more

Service

Reviewers mention positive feedback about service. Many customers praise the ease and speed of obtaining... See more

User experience

Consumers find the user experience to be largely positive, praising the website as thorough, clear, and easy... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the helpfulness, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful and professional... See more

Based on these reviews

Rated 5 out of 5 stars

Admiral travel insurance stepped in after Jet2 failed to refund our cancelled holiday to Cyprus due to the attacks on the British army base. Their staff were very understanding of the situation we w... See more

Company replied

Rated 5 out of 5 stars

Wanted car insurance, got car insurance with no fuss or ridiculous, over intrusive questions, so I'm very happy. Considering the named driver had no experience when I applied I thought the price was v... See more

Company replied

Rated 5 out of 5 stars

Paul who assisted us was one of the best helpers I have experienced. He explained so clearly and was so kind to an 85 yr old. The cost of our insurance was excellent In fact we did ask if we had to c... See more

Company replied

Rated 4 out of 5 stars

It was bought through a comparison site, and was very straightforward. This is the first time I have used Admiral insurance. I was previously with quote me happy . Com which is an online only platform... See more

Company replied


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Insurance Agency
  5. Pet Insurance Company
  6. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

151K reviews

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Rated 5 out of 5 stars

Good price easy to follow

Good price easy to follow

April 18, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Stephen!

Thanks for sharing your feedback. We’re really pleased to hear you found the price competitive and everything easy to follow. Making our cover clear and straightforward is exactly what we aim for 🙌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

New Customer.

Documentation is clear.
Helpful staff who act with good motivation.
Getting through by phone not bad.
People approach works,less robotic than last insurer- who was still ok.

April 18, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Harold!

Thanks for sharing your feedback. We’re really pleased to hear you found our documentation clear and our team helpful. It’s great to know getting through by phone wasn’t an issue, and that you appreciated our more personal, human approach. We really appreciate you choosing Admiral 😊.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

One very happy customer.

I thought everything was easy and straightforward, my policy was easy to set up i had no problems what do ever.
And i would recommend Admiral to family and friends.

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Carlos!

Thank you so much for your kind feedback! We’re really pleased to hear you found everything easy and straightforward, and that setting up your policy was hassle‑free. It means a lot to know you’d recommend Admiral to your family and friends , we really appreciate your support 👌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Avoid the claim process is broken and frustrating,

Don’t use this company for your travel insurance, it’s extremely complicated and frustrating, they only let you claim through their online broken portal, I submitted the documents I thought they needed as it’s not clear what they want, I pressed send three times it kept reverting back to submit your documents, I waited and waited past the ten working days and had to contact them, I was apologised too and he said he would tell them and prioritise the process, again I waited over the ten working days, nothing, I contacted them again, the next day I received an email explaining what is required and that they hadn’t received anything, but a no reply email and told to use the rubbish broken portal again, now saying how busy they are and could take up to twenty days, I think they are stalling so my yearly policy runs out and that will be the end!
Avoid this company at all cost, they are definitely NOT with you every step of the way

April 22, 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Rob.

We're sorry to hear about the difficulties you've experienced with your travel insurance claim and the online portal. We understand your frustration with the delays and the document submission process. We appreciate you bringing this to our attention, and we'll share your concerns and feedback with our team for review and improvement. Please email us your policy details to allow further investigation.

ReviewFeedbackSupport@admiralgroup.co.uk

Thanks,
Georgia

Rated 4 out of 5 stars

Very convenient and easy to purchase…

Very convenient and easy to purchase your product.

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello, Thanks for your review. We’re pleased to hear you found it convenient and easy to purchase your policy Stay connected on our socials for helpful tips and the latest updates!

Facebook – https://www.facebook.com/admiralUK
Instagram - @admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

The sales person was first class

The sales person was first class. I'm a little hard of hearing, I told him, and he spoke slowly and clearly for me. Also your prices are remaining lower than most.

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi John!

Thank you so much for sharing this lovely feedback. We’re really pleased to hear our sales colleague took the time to speak slowly and clearly, and made sure you felt comfortable throughout, that kind of care really matters to us. It’s also great to know our pricing continues to compare well. We really appreciate you choosing Admiral 😊

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Brilliant Basics

Easy simpke ckear process to add or change detsils to my multi car policy. competitive pricing. No stress

October 25, 2025
Admiral Insurance logo

Reply from Admiral Insurance

Hi Neil!

Thanks so much for the great feedback. We’re really pleased to hear you found it easy, simple, and clear to add or change details on your multi‑car policy. It’s great to know the pricing felt competitive too, making things straightforward and stress‑free is exactly what we strive for 🙌

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Always available on the phone and very…

Always available on the phone and very helpful

June 24, 2025
Admiral Insurance logo

Reply from Admiral Insurance

Hi Sara!

Thank you so much for sharing your feedback. We’re really pleased to hear that you’ve always been able to reach us on the phone and that our team has been so helpful. Providing reliable support and being there when our customers need us most is something we take great pride in, so it’s lovely to know that’s been your experience 😊.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

The price and how simple the process of…

The price and how simple the process of having my insurance cover

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Kelvin!

Thanks for sharing. We’re really pleased to hear you were happy with the price and found the process of getting your insurance cover simple and straightforward. Making things easy and hassle-free is exactly what we aim for 👌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Verry good!

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Cristian-marian!

Thank you so much for your fantastic feedback. We’re absolutely delighted to hear you had a very good experience. It really means a lot to us, and we appreciate you taking the time to share it 😊

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Fantastic staff member processed me in…

Fantastic staff member processed me in super quick time, pleasant, courteous and do helpful

April 16, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Anne!

Thanks so much for the lovely feedback. We’re really pleased to hear our team member was pleasant, courteous, and able to help you so quickly, we’ll be sure to pass this on 😊. Safe travels 🛩️.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

So easy to navigate with transparent…

So easy to navigate with transparent easy to understand guidance and info about products available in your chosen tailor made package

April 19, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Tracy!

Thanks for the great feedback. We’re really glad you found everything easy to navigate and the information clear and transparent. Making it simple to tailor a package that works for you is exactly what we aim for 😊

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Easy to do business with…

Easy to do business with and whilst an increase in premium compared to last year, it was "reasonable". Next year, come renewal (I NEVER auto-renew) it will be interesting to see if Admiral remains acceptable or whether they do like most insurers do these days - which is to "reward" loyalty with exploitation.

April 20, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Roy!

Thanks for the feedback! We’re glad you’ve found Admiral easy to do business with and appreciate your thoughts on pricing. We completely get how important renewal time is, and we’d love the chance to support you again next year. Thanks for choosing Admiral! Safe travels 👍

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very easy and good price

Very easy and good price

April 20, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Anthony,

Thank you for your feedback! 😊 We’re really pleased to hear everything was easy and great value 💙

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

It was very simple to apply

It was very simple to apply. It was a very good deal.

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Steven,

Thank you for your feedback! 😊 We’re really pleased to hear it was simple to apply and that you found a very good deal 💙

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hello Barbara,

Thank you for your feedback! 😊 We’re really pleased you found the website easy to use and were happy with the discount 💙

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 2 out of 5 stars

Just had a bad experience with Admiral

Just had a bad experience with Admiral. after notifying them of a recent not my fault collision with no claim made they
pushed up my cover from approx £960 up to £1800, not only that after I mentioned that someone in a supermarket
carpark had scratched my car they deducted £130 from my bank A/c again no claim was made Will not deal with them again. !!

April 21, 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Gordon.

We appreciate you bringing this to our attention. We're sorry to hear about the increase in your premium and the deduction, especially since no claims were made. We'll look into these concerns.

Thank you for your feedback.
Georgia

Rated 5 out of 5 stars

Excellent service

My phone call for a quote was answered , quickly , the member of staff who dealt with me was very helpful and a pleasure to deal with, the price I got quoted for my insurance was far superior to my previous insurer , I wish that I had used Admiral years ago !

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Simon,

Thank you so much for such a lovely review! 😊 We’re really pleased your call was answered quickly and that our colleague made the experience so helpful and enjoyable. It’s great to hear you found the price such good value too, wishing you’d joined us years ago is a wonderful compliment 💙

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Information was clear

Information was clear, gave me a few opinions, good price, and paper copy which suits me .Would recommend

April 21, 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello,

Thank you so much for your feedback! 😊 We’re really pleased to hear the information was clear, that you were given options, and that the price worked well for you. It’s also great to know receiving a paper copy suited you and we truly appreciate the recommendation 💙✨

Did you know you can also earn up to £75 by referring friends and family through our Refer a Friend programme? Sign-up https://bit.ly/3PW11M9

Rated 1 out of 5 stars

Renewal never received and policy’s set up wrong.

My daughter’s car renewal as part of family policy was never received even after calling twice. My house ins had my 19 year old daughter as the administrator. Nobody could explain why the errors came about. Very disappointed and will never use their family policy again. Far too complicated.

May 24, 2025
Admiral Insurance logo

Reply from Admiral Insurance

Hi Kath.

We appreciate you sharing your experience. We regret to hear about the issues with your daughter's car renewal and the policy complications. We will review the process.

Thank you for the feedback,
Georgia.

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