Allen Ford UK Reviews 373

I visited Allen Ford in Warwick today - been before recently for a service but popped back today - no appointment was made - to see if I could speak to someone about buying another car. Megan was on reception and happily made all the time that was required to sit and talk through my requirements.
I work in sales and Megan demonstrated that people really do buy from people. She was simply brilliant. confident, listened, gave me no pressure, open and honest and knew her stuff. I am yet to buy but almost certain that I will. She is a credit to your company. Keep hold of her because when I do decide to buy I want to buy from Megan.

I booked into for a full service and MOT and people told me I had over paid quite severely. I went with them as I liked the brand.
However during the service they found issues, not a problem it happens. I paid for 2 our of 3 items needed at again a high price.
Upon arrival to pick up my vehicle I expected after overpaying the going rate to atleast have a clean car inside and out. It was in a worst state inside than when I left it.
Also they then offered a discounted rate for the item I didnt get done the next day. Just proving how much they overcharge to begin with. Making me think about buying from them again after no loyalty shown.

I had dealings with a couple of the sales team, but the one that impressed me most was Julia Monasterska nothing was too much trouble great phone manners , polite and knew her job inside out. Well done Julia

Made the mistake thinking a main dealer wouldn't scam you but they have. Put a £250 deposit on a newly launched Kia pv5 at the Nuneaton branch. Happily waiting 6 weeks and popped in a paid the rest of the deposit (18k) with delivery the next day and collection a further 2 days on only to fail. Reading Facebook and the delays I cancelled as needed a vehicle. 2 weeks on still no full refund as promised and no contact. Disappointing never supporting a local dealer again

I contacted Allen Ford Riverside Northampton, back in Dec 2025, to try and put a order in for a Ford Kuga ST Line X on the mobility scheme, my details were taken but no one contacted me. I called few times and sent emails but no contact from them. Just before Christmas someone did eventually answer and told me to call in the new year, I explained that the deposit price will increase in the new year and I’d like to pay the deposit for the current quarter that it’s set at. Only to be told I won’t need to and I’ll have to call back. Very disappointed. Anyway, I ended up getting a Kia Sportage AWD 4x4 in flame blue. I realised FORD really means F-fix O-or R-repair D-daily as I’ve seen so many Kuga broken down since I got the Kia.

Just booked my Mustang Dark Horse in for a 1000 mile oil change and dashboard speaker replacement at Allen Ford Warwick - they really looked after me and gave me the Service Managers car to loan for the day as there were no courtesy cars available - the technician (Anthony Harber) did a brilliant job and the service receptionist (Katheryn Pinfold) gave superb customer service

I purchased a Ford Transit Courier from the Northampton branch. From the initial contact to the collection of the vehicle Lauren was great and answered all my questions.
She arranged for me to test drive the vehicle and sorted out the purchase of the van keeping me advised at all stages.
Lauren picked me up from the station when I collected the vehicle and from my experiences of buying vans went above and beyond. The van was in super condition and serviced and valeted before I collected. Altogether a great buying experience from Allen Ford

My daughters recent service came to over £450.00, £82.50 of which was to clean out a blocked washer nozzle that we knew about. They word things as such to suggest things are included which are not. They don't learn from past critisism and this goes back many years. They also scare monger customers in such a way with the worst case scenario's. It's not good practice and not a good indicator of quality!

Recently purchased a Ford Puma. We cannot fault the service given to us by Andi Beau Holmes’s at the Coventry dealership.

Everything was explained as we went through it and although there was problems with the DVLA she handled everything professionally.

We would definitely purchase again as the service was excellent.

I purchased a used Ford Focus from Allen Ford in Coventry and was very pleased with how it went. Jack went out of his way to make the experience very easy. Thank you.

Allen Ford Romford

Went to test drive and buy a Focus in the morning.

When we arrived there were only two salesmen, one was locked in and we had to wait for the other to come back from a test drive.

He then gave us the keys so we could have a look at the car before our test drive. He said excuse the slight mess, another salesman had just dropped it off earlier this morning, it would be valeted properly later. The car had been listed there for weeks so this was quite odd.

Upon inspection it was clear that the car had not been dropped that morning as it was blocked in by several cars and still had raindrops on it from overnight rain.

Furthermore, it was in the worst state of any car I have ever seen whilst trying to be sold. It was full of rubbish, bashed up with scratches and marrings, the floor liner was loose, floor mats were missing (advertised with floor mats), vape cartridges everywhere, lucazade bottles, boot was full of stuff and more rubbish, and to top it off, the car stank of cigarette smoke.

It was like someone had taken it out for a joyride. It blows my mind that they thought it would be okay to try and sell that to a customer, particularly at that price. Even more frustratingly we had driven for over an hour to view the vehicle.

The service was terrible. The car was terrible. Everything was in a complete state. Avoid if at all possible.

Review for Allen Ford Romford:
​"I am a man who values discipline and quality, and Allen Ford Romford truly delivered. In a world where most people are 'surfacing thick' or acting like robots, I found real human skills here.
​A special salute to Heather—she was a wonderful person and so incredibly helpful. She guided me through the process properly and with genuine care. The team showed great integrity by identifying a problem with my car that I wasn't even aware of, proving they look out for their customers' safety.
​As someone who has been a director and a soldier, I recognize good training and a good soul when I see it. This is a high-quality operation thanks to people like Heather. Thank you for the proper service

We brought our car from ford northampton couldn't be more happier . We used these 3 times now and love how helpful they are the person we like dealing with called Sid he goes above and beyond . The car we chose was in another area they arranged it to be delivered to them in the week we was contacted and arranged test drive we loved car and all of the sales people and bosses were great with our 2 yr old who loved running around and exploring showroom . Sid filled all paper work out for us and arranged 3 days insurance etc he very friendly person cares about his customers it really shows they were so helpful would use again and highly recommend them too

Allen Ford Warwick, what a pleasurable experience. I purchased 2 Ford Kuga ST lines from them. The salesman was Lee Tallet and he was fantastic to deal with, there was no pressure every question was answered in a very pleasurable way. The paperwork process was easy, and completed in a very relaxed way, over a cup of coffee. Lee at no time put any pressure on us, and was quite happy to let us look at the cars 2 or 3 times before we made the final decision. If I could I would give 5 stars to Lee, and 5 stars to the whole of Allen Ford Warwick the whole team were friendly, and really made you feel comfortable. All I can say is the whole experience, from purchase to collection of the cars was enjoyable.

Just because you have an email confirming date and time for service. Do an online check in 2 days before and phone up the branch to confirm they have the parts doesn't mean they will actually know about the booking! Arrived as planned today (took time off work for a while you wait) and they didn't know anything about it! The manager was conveniently on holiday so couldn't talk to anyone else either. Avoid!

I would like to say a big thank you to your amazing Service Advisor: Rumaysah Hussain and your fantastic Technician: Hannah Aspley at the Allen Ford Coventry site!
I came in just on the off chance if they can fit me in, not only they did everything I asked for without any fuss or complications but also did the job professionally and efficiently.
You can’t find this flawless service in most premium dealerships.

Bought a Ford from Allen Ford in Rugby, which they promptly closed down.

I’ve used AF Coventry since then. The work has always been done ok, but lead times for booking are awful,

Phoning the service dept is hopeless as well.

The final straw was asking for the price of a new battery (fitted),

A ripping off £350. 😡😡

Got it done by a different Ford dealer outside the Allen Ford monopoly, and the price - £200.

I won’t be returning to AF, it left a nasty taste in my mouth.

Ordered a new Puma Gen E on 2nd September.
The car was delivered to the Swindon showroom within days however Allen Ford ordered the incorrect mode so had to reapply for finance all over again. Still waiting to collect the car….
Continually have to chase for updates, emails not responded to, constantly told that ALD finance are holding up the process. Given numerous dates for collection of the vehicle which is then continually extended.
Avoid Allen Ford Swindon at all costs!!

Great service Romford

I had an appalling experience with Ford today, 27 September 2025, regarding a test drive booking.

On 17 September 2025, I received written confirmation that I was booked for a Ford Transit Connect test drive at 11:00am on 27 September. I arranged my day around this, taking time off work (losing income) and travelling over an hour to the dealership.

When I arrived, I was kept waiting 10 minutes before being told that the salesperson assigned to my appointment was not working today. Since there were three other staff members present, I asked why someone else couldn’t take me for the test drive. After more waiting, I was then told the vehicle I was due to test drive had in fact been sold the day before.

No one contacted me by email, call, or text to let me know there was no vehicle available. This resulted in a complete waste of my morning, my travel time, and a day’s wages.

What shocked me most was the attitude of the team. They were unsympathetic, disinterested, and offered no meaningful apology or attempt to resolve the situation. The salesperson I spoke to did not seem to care at all about my disappointment or my potential business.

I had been seriously considering switching to a Ford, but after this level of disorganisation, lack of communication, and poor customer service, I have completely lost confidence in the brand.

Avoid if you value your time and want to be treated with even a basic level of professionalism.