Alternative Flooring Reviews 7

TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Carpet Manufacturer
  2. Carpet Wholesaler
  3. Flooring Store
  4. Interior Designer
  5. Rug Store

Written by the company

Alternative Flooring is an award‑winning British brand known for creating distinctive, design‑led floor coverings that fire imaginations and bring personality to every interior. From natural plant fibre classics to luxurious wool, bold patterned designs and innovative faux and synthetic collections, our curated range is crafted to offer something special for every style of home. We believe flooring should inspire, elevate and make people smile, which is why creativity, quality and responsibility are at the heart of everything we do. As a distributor, we supply our floor coverings across the UK and Ireland exclusively through a trusted network of independent carpet retailers and flooring specialists. These experienced partners provide in‑store advice, sampling, surveys, installation services and aftercare. While we create the products and champion the designs, your direct relationship and fitting work will always be managed by your chosen retailer. Our mission is simple: to help people express their individuality underfoot. Guided by our pillars of People, Product and Planet, we’re committed to doing good through conscious craftsmanship, long‑lasting materials and a thoughtful approach to design. Whether you’re looking for a bespoke rug, a made‑to‑measure runner or a beautifully fitted carpet, Alternative Flooring brings creativity, quality and character to every space.


Contact info

3.8

Great

TrustScore 4 out of 5

7 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Creating our strictly-shoes-off, child-free, snug space!

Don't really write reviews but thought I had to in this instance.
My wife and I had spent a lot of time and effort on our home renovation, and when creating our strictly-shoes-off, child-free, snug space, we were looking for a rich, luxurious carpet, the kind that felt great to walk on. Friends recommended Alternative Flooring, they've got one of their stair runners that looks great and everyone comments on.
We called them, they were really helpful and knew exactly the sort of room we were trying to create. Having checked on their website it guided us to the right kind of product range and we ordered a sample of Barefoot Bikram Wool Laya, just to check the depth of pile and the colour (even that came wrapped in tissue paper!)
We ordered it through our local stockist and it was laid by the recommended fitter last week.
It has transformed the room - exactly what we wanted. When my mother-in-law walked on it for the first time she ended up lying down on it!!
Big thumbs up and thank you for your guidance and your fantastic product!

April 4, 2026
Unprompted review
Alternative Flooring logo

Reply from Alternative Flooring

Thank you so much for the review, we love to hear this and the difference it has made to your family space!

Rated 5 out of 5 stars

Reliable and great quality

Alternative Flooring is a go to supplier for my clients homes. Whether that be rugs or wall to wall carpet, I repeatedly return to them. I also have two of their rugs for my own home and find the quality to be exceptional. I’m always recommending to friends and family too.

February 9, 2026
Unprompted review
Alternative Flooring logo

Reply from Alternative Flooring

Thank you so much for being such an Alternative Flooring fan Olivia!

Rated 5 out of 5 stars

I recently had a carpet fitted from Alternative Flooring

I recently had a carpet fitted from Alternative Flooring ( Echo-CoRE) and I couldn’t be happier with the result. The carpet feels incredibly soft and comfortable underfoot, and the overall quality is excellent. What really stood out to me is their commitment to sustainability — knowing the carpet can be fully recycled after use makes it a much more responsible choice.
The customer service was outstanding from start to finish. The team were knowledgeable, helpful, and gave great advice to help me choose the right option. The whole experience felt professional and straightforward.
I’m absolutely delighted with the final result and wouldn’t hesitate to recommend Alternative Flooring to anyone looking for a high-quality carpet. I’ll be returning to them when it’s time for the next one.

March 10, 2026
Unprompted review
Alternative Flooring logo

Reply from Alternative Flooring

Thank you so much! We are so pleased you love your new carpet!

Rated 1 out of 5 stars

Spent 1000s on what seemed to be as a…

Spent 1000s on what seemed to be as a high quality product. Post install the carpet has failed completely to live up to expections. The carpet puffs up and fits badly and over just a few weeks has started to discolour. To add insult to injury when a complaint was raised the company ignored me completely.

September 26, 2025
Unprompted review
Alternative Flooring logo

Reply from Alternative Flooring

Hi Amir, we are so sorry, we didn't realise that you had posted this review and have only just been alerted to it. However after investigation we are aware that we fully investigated your concern at the time and although related to an installation issue rather than the product, the issue was resolved to your satisfaction.

Rated 1 out of 5 stars

We ordered an expensive carpet for our…

We ordered an expensive carpet for our stairs from this company through a reputable local retailer. Margo Selby Stripe Frolic-Westbrook. Ordered in January. Should have been delivered and fitted for 3 March 2025.Then told it would be delayed until late April. Then mid May possibly.
We like the carpet and have paid half the cost but have no confidence in this company to deliver their product. Pity as it’s a UK manufacturer. I would never purchase their product again.Apparently their excuses have to do with manufacturing carpets. Their main business!

April 2, 2025
Unprompted review
Alternative Flooring logo

Reply from Alternative Flooring

Hi Jon, we are so sorry, we didn't realise that you had posted this review and have only just been alerted to it. It is true, that occasionally there can be delays to manufacture which can be linked to various reasons - often ones unfortunately outside of our control. However we really hope that your new floor covering did eventually arrive safely and that you are pleased with it.

Rated 3 out of 5 stars

Uninspiring online site not really showing products properly

Really to choose and order carpets because the online ‘brochure’ and staging and art direction of the product is so so atrocious. and uninspiring.
All photographed really poorly in absolutely awful light - in some grotty little room with a lazy mish mash of cheap furniture - it all requires a serious photographic overhaul and some equally serious art direction.
Very off putting to be honest if you are planning on spending thousands of pounds - I think they would double their sales with some half decent marketing and branding.

November 7, 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look