American Family Insurance Reviews 

1,756
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 900 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the local agents and staff for being exceptionally helpful, patient, and thoroughly knowledgeable when guiding people through different policy choices. Consumers also deeply appreciate the remarkably fast response times, noting that getting questions answered and setting up new home or car coverage is surprisingly easy and smooth. Some reviewers were not happy with unexpected rate increases that occurred over time despite having clean records. A few other people also mentioned struggling with frustrating automated phone menus, long wait times, and encountering difficult customer service representatives during phone calls.

What people talk about most

Staff

Reviewers mention positive feedback about staff, noting that agents are helpful, knowledgeable, and easy to... See more

Customer service

Clients share positive opinions on customer_service, noting that representatives are consistently patient and... See more

Service

Customers consistently note positive experiences with service, highlighting that agents are helpful,... See more

Price

Reviewers highlight ambiguous aspects of price with varying experiences. Many consumers praise the affordable... See more

Response time

People report positive experiences with response time, highlighting prompt answers and quick communication... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persisten... See more

Company replied

Rated 4 out of 5 stars

As a first time customer, my experiences with Mitch Cohen and his boss John Palladino have overall been quite good. Glad I moved away from the previous agent I had at Goosehead Insurance where they he... See more

Company replied

Rated 5 out of 5 stars

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that... See more

Company replied

Rated 5 out of 5 stars

Buying Insurance is hard but both of these fellows,Jedidiah & Mark @ the Mark 'Cat' Keller Agency made it very much easier & were great to work with. Both of these fellows were very patient with us &... See more


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

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All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
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Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
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Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

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Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

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4.4

All reviews

(1,756)

898 reviews in the last 12 months

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Rated 5 out of 5 stars

Everyone is helpful

Everyone is helpful, knowledgeable, and polite. When I have questions they are answered.

April 8, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Great Help!!!!

January 7, 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 5 out of 5 stars

The employees are helpful and easy to…

The employees are helpful and easy to reach. Jen has been very helpful and I appreciate it.

January 31, 2026
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Reply from American Family Insurance

Your kind words just made our day, Lila! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

I love American Insurance the people…

I love American Insurance the people are awesome and I appreciate good people.

April 3, 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 1 out of 5 stars

Brenan Rilea American Family Insurance Very Unprofessional!

I called my local agent's office, Brenan Rilea in Duluth, MN on 16 April 2026 at 10:01am, inquiring about a 17% increase of my renter's insurance policy premiums. An office assistant answered my call and after more than 5 minutes of asking about the increase, he just couldn't quite understand my simple questions. He then asked if I wanted to talk to Brenan and put me on hold. He then told me that Brenan would check into it and call me back. It's now five days later and I have not been contacted. The insurance agency used to be headed by Rockne Johnson for decades and he and his office staff were always extremely knowledgeable, professional and prompt. This policy has been active since the 1970's and I am not pleased with how unprofessional and clueless the individual who answered my call was and his telephone skills were horrendous; It was like talking to a brick wall! I will be shopping around for other insurance companies as I've been a USAA and Progressive member and used both for my auto insurance insurance needs in the past.

April 16, 2026
Unprompted review
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Reply from American Family Insurance

Hi David. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

Mike Grezenia's agency is fantastic

Mike Grezenia's agency is fantastic. Julie, the assistant in the office is superb. And Mike himself equally superb. The cost is reasonable and the benefits of having this agency this company standing behind me is most comforting. Each of these people Mike and Julie are professional kind and I know they are there for me for my insurance needs. And I can rest easily knowing that they are standing behind me.

February 7, 2026
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Reply from American Family Insurance

Hi Sandra, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 1 out of 5 stars

Incredibly rude...multiple agents.

April 15, 2026
Unprompted review
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Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

Wonderful experience

Wonderful experience

March 24, 2026
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Reply from American Family Insurance

Hi John! We appreciate you sharing your feedback with us and we're glad to know it was a good experience. Thank you!

Rated 1 out of 5 stars

A friend's home insurance premium was…

A friend's home insurance premium was misappropriated to the wrong account. The policy was canceled with no warning. This 68 y/o widow was treated like a nuisance by amfam.
She had to buy a new policy. Then once the error was found, they refunded her money in the form of a check made out to her dead husband! They are not just incompetent, but cruel as well! Do not do business with these clowns!

April 4, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 1 out of 5 stars

They jump prices and dont tell you

Their app is not user friendly; They don't follow up; 800 number promises follow up but none forthcomingl; Keep passing the buck. Same with local agent. They keep jacking prices up. BEWARE

March 29, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us, Matt. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 1 out of 5 stars

All AmFam agencies are not created…

All AmFam agencies are not created equal. I had a terrible experience with Amanda K. And a lack of support from the agency principal of the office. The office is in Little Falls MN There is an ethical problem here. I did not file a complaint, only because I transferred to a new agency within the month. What a refreshing change. Buyer beware

April 3, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for sharing your experience with us, Frank. We've shared your other comments with our team. If you have additional feedback you would like to share, please visit: https://cloud.afemails.amfam.com/social-contact.

Rated 1 out of 5 stars

My rates doubled in two years

My rates doubled in two years. I’m 58 years old and have been with AAA all my life, starting with being on their car insurance when I lived at home to owning my own home. Two years ago, AAA raised my rates by $900 so I switched to Am Fam and got good quality homeowners insurance for $1400 in 2024, but in 2025 Am Fam raised my rate to over $1900; now they are raising it to $2747. I’m shopping around, but nowadays, I’m wondering if I can really get a decent rate? This is the straw that broke the camels back. I’ve been wanting to retire and move to Colombia for a while, but I have procrastinated as that is intimidating. No more procrastination. Opening up their envelope and seeing my new rate today really angered me. I hope to be out by the end of the year. Screw Am Fam.

UPDATE 4-1-26: I got very similar coverage thru Allstate for $1650. Then got a quote from Farmers for similar coverage for under $1200. I need to look at that more closely. Still wanna move out of the country tho, but this is a fair price for now.

March 28, 2026
Unprompted review
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Reply from American Family Insurance

Hi, Danielle. We appreciate you reaching out to discuss concerns about current rates. Your agent is a great resource to talk to when it comes to ensuring your discounts and savings are up to date. To find your agent’s contact information, please visit https://www.amfam.com/agent-locator. If you’re looking for assistance, please call 1-800-MYAMFAM (692-6326).

Rated 1 out of 5 stars

My experience with a total loss claim…

My experience with a total loss claim with American Family has been absolutely horrible. They are shady and bend policy to fit their agenda and their bank account. This experience started on 2/24 and is still ongoing. Senior desk adjuster Sherrie M is the worst. Not only did they use cars that were no longer available on the CCC1 valuation report, but requested any car that I used to be evaluated be current and be currently listed so they can see pictures, she told me she was only going to cover the storage of my car at the shop from through 3/6 when I told her I was out of town until Monday the 9th and I wanted time to consider the low ball offer. She then changed the date to the 9th. Once I was back and town and able to look at the report I then decided to dispute the offer and send vehicles that I found. I was told that CCC1 doesn’t use cars from carvana because they use national pricing. People pay those prices all the time. As we were negotiating the payout she then took days off in the process. Once she returned I then inquired about buying the car back. On 3/20 after days of negotiations and her absence I accepted an offer. I was then told they would only pay for the storage of my vehicle until the 9th although we had an ongoing negotiation of the price as well as she took days off and I didn’t accept the offer until the 20th. I then had to mention calling the BBB before she agreed to pay for storage until the 20th. I removed my personal belongings from the car on the 23rd and the car was picked up on the 24th. Now today 3/30 she is holding my payout hostage due to and error between her and copart and the shop my car was at that is totally out of my control. I told her I’d pay the shop for the days after the 20th and not to take it out of my payment. Then she tells me that the shop billed copart until the 24th which is not my problem at all. It’s a lack of communication between her and the shop and copart. So she then informed me that she would be taking the money out of my payout which she agreed would not happen prior to to mix up. Now she’s refusing to send my payout until the shop reimburses them for her not telling them to only pay until the 20th. The whole experience has been horrible. I will be dropping them as soon as this is all sorted out. Run far away from American Family Insurance.

March 30, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

Charles Ramos is my agent

Charles Ramos is my agent. He helped me in a very time sensitive situation and explained to me my coverage options in a very easy way to understand. Can’t thank him enough! Thanks Charles.

January 24, 2026
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Reply from American Family Insurance

Your kind words just made our day, Justin! Thanks for taking a moment of your time to share your experience.

Rated 1 out of 5 stars

They’re shady

They’re shady. I purchased my auto insurance by paying in full, 1mo later they billed additional $68 by saying your auto-payment discount is cancelled. This is my very first policy, and I paid in full, what discount was given and it’s cancelled? No explanation. So yes, they’re shady.

March 28, 2026
Unprompted review
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Reply from American Family Insurance

Hi there. We're here to help and would like the opportunity to learn more about your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you.

Rated 1 out of 5 stars

Incompetent customer facing staff and siloed disconnected processes

Policy Misrepresentation at the Point of Sale

When I initially contacted American Family Insurance to obtain quotes for home and auto insurance, I explicitly requested that me and my partner be on the auto policy. I was assured this would be the case, and I made my purchasing decision based on that understanding. Upon reviewing my policy documents, I discovered that my partner had not been added as a named insured. When I contacted customer service to address this, I was told that this was simply not possible even though this has never been the case for the insurance we currently hold or the insurance we had before that.

What followed was an exhausting, nearly four-hour ordeal involving contact with more than eight different representatives, none of whom were able to provide consistent information or a satisfactory resolution. Cancelling was equally frustrating since there is a level of incompetence that included getting dropped with no return call and representatives telling me they could not cancel my policy. This included a supervisor confirming the same position that cancellation was not something they could facilitate.

I then called back and reached a representative named Emily, who processed my cancellation completely and efficiently in under five minutes.

This is not a minor inconsistency. This is a fundamental failure of training and policy knowledge.

Additionally, I had to call back days later because an additional home policy was charged to my card. This call took an hour with repeated reps telling me that they could not find the extra charge. Only through insistence was a solution finally found.

This was all during the purchase process. I would hate to know how they operate when I actually need the "service" that they are allegedly providing.

March 23, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 4 out of 5 stars

Ladies in office are great . . .

Ladies in office are great to work with and very helpful. Always good people to work with, they know their stuff and always have the answers. They go out of their way to get me the answers I need or to take care of our needs. :)

February 1, 2026
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Reply from American Family Insurance

You've just made our day! We're looking forward to sharing your experience with our team. Thank you for being our customer!

Rated 1 out of 5 stars

Water damage


I placed in a claim for water damage ion December 26, 2025 it is March 24, 2026.
I am still awaiting it to be completed

February 19, 2026
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Reply from American Family Insurance

We appreciate you reaching out with your feedback. If you'd like to share additional details with us that we can share with our team, please visit: https://cloud.afemails.amfam.com/social-contact. Thank you.

Rated 5 out of 5 stars

Eddie.Was quite a lot better then my…

Eddie.Was quite a lot better then my previous insurance agent.There was no money better than him when he got me everything I asked

February 18, 2026
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Reply from American Family Insurance

Hi, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

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