American Family Insurance Reviews 

1,755
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 900 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the local agents and staff for being exceptionally helpful, patient, and thoroughly knowledgeable when guiding people through different policy choices. Consumers also deeply appreciate the remarkably fast response times, noting that getting questions answered and setting up new home or car coverage is surprisingly easy and smooth. Some reviewers were not happy with unexpected rate increases that occurred over time despite having clean records. A few other people also mentioned struggling with frustrating automated phone menus, long wait times, and encountering difficult customer service representatives during phone calls.

What people talk about most

Staff

Reviewers mention positive feedback about staff, noting that agents are helpful, knowledgeable, and easy to... See more

Customer service

Clients share positive opinions on customer_service, noting that representatives are consistently patient and... See more

Service

Customers consistently note positive experiences with service, highlighting that agents are helpful,... See more

Price

Reviewers highlight ambiguous aspects of price with varying experiences. Many consumers praise the affordable... See more

Response time

People report positive experiences with response time, highlighting prompt answers and quick communication... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persisten... See more

Company replied

Rated 4 out of 5 stars

As a first time customer, my experiences with Mitch Cohen and his boss John Palladino have overall been quite good. Glad I moved away from the previous agent I had at Goosehead Insurance where they he... See more

Company replied

Rated 5 out of 5 stars

Our agent, Sally Petty went over and beyond. She is amazing! Great customer service, quick turnaround with all our home owner quotes, great quotes and the very number one thing everyone needs is that... See more

Company replied

Rated 5 out of 5 stars

Buying Insurance is hard but both of these fellows,Jedidiah & Mark @ the Mark 'Cat' Keller Agency made it very much easier & were great to work with. Both of these fellows were very patient with us &... See more


Company details

  1. Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
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Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

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4.4

All reviews

(1,755)

898 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The people are what made it great

The people are what made it great. Josh and Avery are true professionals.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 1 out of 5 stars

Price too high!

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi, Kelvin. We appreciate your feedback and encourage you to reach out to your agent to learn more about potential discounts you may be eligible for. If you need assistance, please call 1-800-MYAMFAM. Thank you.

Rated 3 out of 5 stars

Safety first

Your representatives are awesome. They tried to work with me but just could not get my ex boyfriends name off my accounts. His name is not on my titles, we live in different households...His name should not be on my policies. Just today I read an email addressed to my ex thanking him for payment. Why is he getting thanked for payment? I made the payment from my bank account on my vehicle. I love your people especially Tanner and Laura the breaking straw was no one could get his name off all my policies and with him being violent, abusive, I do not want him finding me. I didn't feel safe staying with American family Ins.

March 10, 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. We've shared your feedback with our team for them to review further. If you have additional information you would like to share, please visit https://cloud.afemails.amfam.com/social-contact.

Rated 5 out of 5 stars

Good value and good agent

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Kent. We're so happy you're our customer! Thanks for passing along your feedback to us.

Rated 5 out of 5 stars

American Family

Matt took the time to meet with me and go through my options for my insurance and did not try to force any more insurance than I needed on me. He told me what to expect in the coming year or two.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Jill.

Rated 5 out of 5 stars

Working with Julie Pizinger

Working with Julie Pizinger was an absolute joy!! I felt like I was on a shopping trip with the girls rather than buying insurance. She was light fun and yet able to get me the very best policy's for my needs at affordable rates. I would recommend American Family any day.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Teresa! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

Janet did a great job of juggling a…

Janet did a great job of juggling a bunch of policies and adding some life insurance policies and another home.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi Jeff, thanks for the shout-out! We appreciate your kind words and can't wait to share them with our team! Thank you for being our customer.

Rated 5 out of 5 stars
American Family Insurance logo

Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 5 out of 5 stars

It was pleasant

It was pleasant, quick and informative.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Wow, thank you so much for your kind words! Have a great day, Robyn!

Rated 4 out of 5 stars

Good service

They always take care of my claims quickly and are easy to work with but they are kind of pricey

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for taking a moment to share your experience with us, Willy!

Rated 5 out of 5 stars

Excellent customer service.

I’m a returning customer and I truly enjoy being a client of this insurance agency. They are always very quick to respond and completely transparent about what they are charging you, which I really appreciate. It’s refreshing to work with people who are both honest and professional.
Behzad Kermani has been especially great to work with. He is very reliable and always willing to go above and beyond to help with anything you need. I highly recommend them if you’re looking for an insurance agent you can trust.

February 17, 2026
American Family Insurance logo

Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 1 out of 5 stars

Communication is a small thing to ask.

Communication is a small thing to ask.

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

From the first phone call to the office…

From the first phone call to the office for a quote to the day I went into the office to complete the transaction the staff was awesome

February 18, 2026
American Family Insurance logo

Reply from American Family Insurance

We love having the chance to hear directly from our customers. Many thanks!

Rated 5 out of 5 stars

My Home Is Insured!

From the start of my home purchasing journey to the final steps, Rob Medor and Breanna Bostwick helped me 100% of the way with making sure all documents and information were sent to the appropriate companies/agencies. I depended on them for my insurance needs, and they came through!

February 11, 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for trusting us to protect your dreams, Wendy. We appreciate you and your feedback!

Rated 5 out of 5 stars

My insurance needs are complicated with…

My insurance needs are complicated with rentals, multiple cars, teen driver classic car, and umbrella. They were helpful and great!

February 7, 2026
American Family Insurance logo

Reply from American Family Insurance

Your dreams are worth protecting, thank you for choosing us to help you! We appreciate your feedback.

Rated 1 out of 5 stars

The worst insurance company I have ever had the misfortune to try

The worst insurance company I have ever tried to sign up with. The biggest negative is there isn't a single person or office you deal with. The people who sign you up are not the people who address problems, even if it is only 24 hours later. Different departments and people for different issurance products, e.g., auto vs. home vs umbrella. It was all a convoluted mess and they were force to cancel my policies less than 24 hours after issuing them because of their mistakes. I will likely never give them a second chance because it cost me 10+ hours of wasted time. And getting refunds is horrible too. They still rely primarily on postal mail.

February 25, 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi Robert. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

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