Annelouiseboutique Reviews 

Horrible.
Will never be purchasing from this brand ever again. As an avid online shopper with many retail sites never have I had to complain or leave negative reviews until now. The dress I received was too big so I sent it back- I had emailed them beforehand and they were expecting the dress back. I sent it first class signed with Royal Mail and the dress was received and signed for the following day it was sent. This has now been over 7 weeks. With many many emails I have sent with evidence provided with the tracking details and images of where it was delivered, it is always the same response as “I understand your frustration” “this is being reviewed and investigated”. Clearly not enough!!!! Absolutely not good enough.

Really Bad. I‘m waiting since 11 weeks for my order and you keep being fobbed off with the same excuse over and over again!!!

I have never ever ever experienced such DISGRACEFUL customer service.
January 2026 my husband bought me a dress for a wedding in May. It was the incorrect size so I went to exchange but they gave me a gift card as it was out of stock. I reordered when it was in stock and the item didn’t come for 2 half months where I constantly emailed, DM’d, commented, called their fake number on their website, messaged the owner and randomly a WRONG DRESS in the WRONG SIZE turned up. They refused to give me a full refund as I used a gift card even though that was their way of exchanging and forced my hand to buy something else just so I didn’t loose out on the money. Throughout this whole process the emails were never responded too and I had to go through DM’s which were only responded too once I commented on all their posts.
I ordered a dress that immediately went into pre order saying March 29th and then when that date passed I was told April 29th instead. Today NOTHING no response other than their classic “we will escalate your issue” and then NOTHING. I’m now around £400 down and no sign of any dress and the wedding is in 3 weeks.
I can’t begin to describe how many times I’ve tried to contact this company and I cannot believe a brand like flannels stocks them it’s a scam. Surely there is something going on as to why there are so many AWFUL reviews. I wish I read these before buying in the first place.

Very disappointing experience. I returned my order which was received by the company in December 2025, yet I am still waiting for a refund more than four months later. I have contacted customer services multiple times and each time I am simply told they will "check the warehouse" with no clear explanation, no timeframe, and no resolution.

I ordered a dress on the 5th April still waiting and they haven’t given me any real update just that they are looking into it which they clearly aren’t. Waited 3 weeks already it’s absolutely disgusting as per all the other comments about this company with orders. I’ve emailed the same email they’ve told everyone on here to email and it bounces back even that’s a complete SCAM!!!!!

I bought a dress from here and sent it back for return I was told I would receive a full refund from there returns team. Since then I’ve only received automated responses for 3 weeks about how they are checking the warehouse for my dress. I was then replied to on trust pilot to email helloalblondoncouk (doesn’t include the @ as I cannot include an email in my review) which is an invalid address. Do not order from here I am so disappointed!!!!!

Speedy delivery. Dresses are amazing quality & unique design. My go to brand for occasion dresses!

My experience has been shocking, I ordered a dress for my holiday 4 weeks ago and they have messed me around and their now saying my order was delivered and won’t give me tracking information, nothing had been delivered, I have cameras and would of caught the delivery on the system, customer services are shocking. I would not buy anything from them again. People be aware!!!

Scam . Purchased a 160 dress and received no goods! After asking for the tracking information on multiple occasions the company continue to ignore my request and continue to tell me the order was received giving no evidence.

Avoid this company there fraudsters !

AVOID!!!!!!!
Unless you want to be scammed or a trip to court to get your money!
1 star? Genuinely wouldn’t even give that if I had a choice.
PAID for a ‘pre-order’ of the Cassini Orange, never received it, and still waiting on a refund. 50 days!
When I chased them up I got a response that made no sense — rambling about delays being normal for pre-orders, while they’re busy fulfilling regular orders for the same dress ahead of people who paid first.
Then instead of addressing my refund, they tried to upsell me on the pink version. The pink version! I want my money back, not a colour swap!
I’ve issued a Section25, my bank are investigating and reported to TS as this is nonsense.
Oh and Lisa is CLEARLY AI responses!!!

Nothing positive to say. Order still not arrived after 4 weeks. Constants delaying tactics and lies in correspondence. Unprofessional correspondence when they did respond. Strongly advise people to shop elsewhere and get the level of service the companies prices deserve. Shouldn’t be allowed to trade!

I’ve own 4 dresses by this brand and I can honestly say the quality on the dresses are simply amazing. My recent order was a black dress and it’s super cute although a little longer than expected as I’m tall anyway. Highly recommended… thank you 🤍

Absolutely love the look and quality feel of their dresses. The cut is so flattering, and I get lots of lovely compliments.

AWFUL COMPANY ! AVOID !!
Paid for next pay delivery didn’t come the next day then when I wanted to return ahead to claim with my bank as ran into so many problems and excuses. Customer service respond but don’t resolve any of the issues I had and just ask you to be patient. Have reported to trading standards.

I ordered 2 dresses waiting 16 days had to email AL apologies said they would said dresses. Only received one said in email they had sent 2 then refunded 1 dress same day so disappointing dress they said they had not sent was waiting to wear to a function .

Ordered two dresses had to email to find out where they were some 12 days later the prompt seemed to have a effect has 1 dress was sent and a refund for the other when I placed my order both dresses were in stock so very poor show and you have lost me has a customer

Lovely dress, amazing quality and fit. Perfect work dress.

Beautiful dresses no doubt but everything else lies questionable.

It's always hard to determine when buying items online whether they will fit or not but ALB had a hassle-proof exchange policy which seemed very straight forward so I purchased. This was not the case.
I tried 2 dresses on that I bought- neither fit. Wanted to exchange them. None in stock for both dresses so I was advised to return them.

Turns out they have a separate stock for exchanges and separate stock for new purchases. I returned them the next day. Their policy states after it landing in the warehouse the refund will be issued 5-7 days afterwards. This is also not the case.
I received no confirmation of a return, I had to chase this MULTIPLE times with them and also was confirmed by the courier that this was signed for at their end.
I am now 9+ days after it's been back in their possession and still waiting for my refund. Essentially paying for 4 dresses which is close to £400 but only owning 2.

They are very helpful when they think they're keeping or gaining your custom/money (for exchanges or purchases) but for refunds the responses are very lackluster and quite frankly terrible providing no meaningful outcome.

On top of this, they deduct £5 from your total refund for "admin" fees which don't sit well. But this is assumed they are taking this because they are going to do right by the customer and use this money to complete to honest and promised timelines.

Another fail.

It's such a shame because they are having other companies ripping off their dress designs for MUCH cheaper.
I will always support the smaller companies where I can but when money is owed back, looking after customers END TO END, it doesn't feel like this is their priority and bad service alone is enough to make you reconsider to these other brands.

EDITED REVIEW: Off the back of ALB'S response below- their email bounces so yet again, another layer of disappointment.

Amazing dresses! Great material and designs. Unfortunately customer service is just a chat bot, and their return system does not successfully pay out refunds even though the bot claims it's on its way. Had to raise a dispute via my credit card company.

Do not order from this company. The dress was too small and they WILL NOT let you return it. Ignore all your emails and the return portal says error on the website. I have also heard of some people managing to return items but never receiving their refunds. I had to sell the dress for half the price I got it for just to make some money back.