Ann Summers Ltd Reviews 81,763

TrustScore 3.5 out of 5

3.5

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are very satisfied with the staff, describing them as incredibly knowledgeable, helpful, and discreet, making the shopping experience enjoyable and boosting confidence. People also appreciate the quality of the products, particularly the lingerie, finding it to be good quality, true to size, and comfortable. The ease of ordering online and the selection of items are also frequently mentioned positively. However, some people were dissatisfied with the delivery service, often citing issues with lost parcels, significant delays, and poor experiences with the chosen courier. There are also mentions of receiving incorrect or faulty items, and difficulties with the return and refund process, especially concerning postage costs. A few customers also experienced issues with product sizing being inconsistent or different from expectations, leading to items not fitting as anticipated.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. While many customers praise the excellent quality, fit, and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being... See more

Delivery service

People report ambiguous experiences with delivery services. While some customers praise quick and efficient... See more

Quality

Customers consistently note ambiguous experiences with quality. Many reviewers praise the excellent quality... See more

Order

Clients share ambiguous opinions on order experiences. Many customers praise the easy ordering process, quick... See more

Based on these reviews

Rated 4 out of 5 stars

Box was slightly damaged, because Evri threw it on the doorstep, I watched him from the back gate. But otherwise everything was as it should be. Powerful as reviews suggested. Always discreet in the... See more

Company replied

Rated 5 out of 5 stars

Visited the Gloucester store today and was helped by Emily-Rose....wow!!!! Amazing customer service, nothing was too much to ask. She was incredibly knowledgeable and so helpful. Turns out I've been w... See more

Company replied

Rated 5 out of 5 stars

Today I visited Ann Summers in Preston and was helped throughout by Donna. She totally made my shopping experience there and I purchased several items. No matter was too small and she gave me good an... See more

Company replied

Rated 5 out of 5 stars

Parcel wasnt proper tape and was delivered by Evri. Not sure whos foult was that but i missing few items... But after contacting customer service all was sorted very quickly and they will resend me mi... See more

Company replied


Company details

  1. Sex Toy Store
  2. Erotic Clothing Store
  3. Lingerie Store
  4. Swimwear Store
  5. Underwear Store

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

3.5

Average

TrustScore 3.5 out of 5

82K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 84% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

Fast delivery

Fast delivery, everything came

April 1, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Adele,

Thank you for sharing this. It is great to hear your order arrived quickly and that everything came - just as expected 💗

Team AS (Nicky) x

Rated 5 out of 5 stars

Love this company

Love this company, easy to navigate website, great options for all , lingerie is a good quality,a few delivery options and tracking.

March 31, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Andrew,

Really appreciate you taking a moment to leave this review. Wonderful to hear you enjoyed browsing the site and found plenty of great options to choose from.

Happy the quality, delivery choices and tracking all made the experience smooth for you 💕

Team AS (Steve) x

Rated 5 out of 5 stars

The underwear is great quality and last…

The underwear is great quality and last for years. Its the only place I buy from as the fit is spot on and comfortable too.
I always buy sets and you can choose from different bottoms, I would say though to order this smaller than you are.

April 1, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Sue,

Really appreciate you taking a moment to leave this review. It is great to know you have trusted our underwear for so long and found it great quality and long‑lasting.

So pleased the fit has been consistently comfortable for you, especially with the option to mix and match styles.

Your note about sizing is really helpful to share - we agree, and encourage it in product reviews and via Truefit (both of which are shown on every page) - right first time is good for everyone.

Team AS (Steve) x

Rated 5 out of 5 stars

Impressed

Super speedy delivery and very happy with the products and quality. Great fit.

March 31, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Leanne,

Really appreciate you taking a moment to leave this review. It is wonderful to know the fast delivery, great quality and perfect fit all came together for you 💕

Team AS (Steve) x

Rated 5 out of 5 stars

The quality of the products is great

The quality of the products is great, and I loved it! highly recommended.

March 31, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Maryam,

Really appreciate you taking a moment to leave this review. So glad the quality impressed you and that you enjoyed your purchase 💕

Team AS (Steve) x

Rated 5 out of 5 stars

The quality is worth it

The products do seem expensive against todays trend for cheap foreign imports but the difference is so clear. Beautiful complete lingerie set, that fits everywhere.

March 31, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Jo,

Thank you for sharing this lovely feedback. It is great to hear the quality really stands out for you, especially - as you say - with so many cheaper look‑alike options around today.

Our in‑house teams put a lot of care and craftsmanship into every design, so it means a lot to know you’re seeing and feeling the difference.

I’m really glad your set feels beautiful and just right for you 💗

Team AS (Nicky) x

Rated 1 out of 5 stars

Rude staff

Went to the Waverley (Edinburgh) store, picked out a few items to try. Went to the changing room with my partner, there were no signs and no staff so we went it to try some clothes - he was assisting me as I am self-conscious. Few minutes later an employee (Liv) came and rudely asked us one of us to leave and assumed it was my partner that needed to leave, then gave a dirty look to him as he left politely. There was no signs or anything against this, even if this is a rule it should be polite especially in this intimate environment where a lot of people are feeling awkward enough. Afterwards, when we were paying I got asked if I wanted a bag by the same employee, I answered yes and didn't get given one..

March 31, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hello again - thank you for clarifying the store location.

Thank you for taking the time to share what happened during your visit. I am sorry to hear the fitting‑room experience left you feeling uncomfortable. In situations where people already feel a bit self‑conscious, it is understandable to expect the interaction to feel clearer and more reassuring.

I also appreciate you mentioning what happened at the checkout. I've shared your review with our Retail Operations team, who will investigate.

I don't have any contact details for you, but if you do provide them (these can be added via the Trustpilot request you will have received yesterday), I can share these so we can follow up over email.

Team AS (Steve) x

=-=-=-=-=-

Hello,

I've asked for a little more information on Trustpilot, as we don't have a store in Waverley.

Team AS (Steve) x

Rated 5 out of 5 stars

great experience

Had a great experience at the Cabot Circus store, Bristol. Nat served me and she was extremely helpful and attentive. Would absolutely come back again!

March 28, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Ellie, thanks for confirming the store - I'll get your review over to their team shortly.

Team AS (Steve) x

=-=-=-=-=-

Hi Ellie,

I've asked for a little more info on Trustpilot, as I'd love to know which store so I can pass this feedback on to Nat (I have a few colleagues with the same name).

In any case, I really appreciate you taking the time to write this. It’s wonderful to hear Nat hit the mark, and was attentive and helpful throughout your visit 😊

So glad the experience would bring you back again.

Team AS (Steve) x

Rated 1 out of 5 stars

Package left little to the imagination

Delivery arrived earlier than expected, however the box was ripped and the content visible within. Not ideal when my adult daughter took receipt of the delivery

March 30, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Allyson,

I'm really sorry to hear about this - a parcel arriving damaged and with the contents visible is not the kind of moment anyone wants to deal with.

I've escalated this situation to our Head of Customer Services to look in to; we'll be in touch.

Team AS (Nicky) x

Rated 5 out of 5 stars

Have found shopping extremely easy.

Have found shopping extremely easy.
Helps big time with 40%/50% off!!!!
Fantastic service right from the go. Kept fully informed what's happening.
A pleasure to deal with.
Thoroughly recommend.

March 30, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Marian,

I really appreciate you sharing this. It’s lovely to hear how smooth the experience felt for you, and I’m glad the savings helped too 😊

Thank you for the kind words about the service and for recommending us.

Team AS (Steve) x

Rated 1 out of 5 stars

Disappointed

Please for the love of god never order online for ann summers you will never ever get your parcel. My parcel was lost twice and i’ve been waiting for over two weeks and will never get my order. I’ve reached out to customer service many times as well as Evri and no one can actually tell me when my parcel will come. I spent £50 on overpriced toys and am utterly disappointed to never try them out. Please consider using any other courier service because Evri is absolutely horrific.

March 29, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

UPDATE: Hi Alice - hope you had a good weekend. I didn't hear back on my request for information so that I could get this resolved with you. Do reach out if you'd like me to explore further.

Team AS (Steve) x

=-=-=-=-=-

Hi Alice,

I’m really sorry this has felt so drawn out and stressful for you. Waiting for a parcel with no clear update is incredibly disheartening, and I completely understand why you’re upset.

I've asked for a bit more information via Trustpilot so I can find your order + contact info so we can work together to get this sorted.

I've also passed your feedback on to the team looking at our delivery options.

Team AS (Steve) x

Rated 2 out of 5 stars

The product itself is amazing as I’ve…

The product itself is amazing as I’ve had one before but the 2 stars are for the fact I paid next day delivery and it hasn’t come! You need to use someone else other than Evri! They didn’t even attempt to deliver so I paid £5.99 for next day for no reason , again I would give the actually product 5 stars! Amazing

March 28, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Victoria,

Thank you for sharing your experience with us. It is great to hear the product itself has been amazing for you, especially as you have used it before.

I am sorry to hear the delivery did not arrive when you expected it to. Paying for a next day service and then not receiving it on time can feel really frustrating, and I understand why this has affected how you feel about the order overall.

If you contact us via support.annsummers.com, we'll refund the cost of the courier failing to meet their delivery promise. Alternatively, I've asked for more information via Trustpilot (e.g. your order number), so I can find you on our system and work with you to get that processed.

Your feedback about the courier experience is important and will be passed on to the team looking at evolving our delivery options.

Team AS (Steve) x

Rated 5 out of 5 stars

Bit wary as a first time user

Bit wary as a first time user, but the girlfriend could t get enough . Multiple organisations the order of the day !

March 27, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi John,

Thank you for giving us a try. It’s completely natural to feel a bit unsure the first time shopping at a new brand, and I’m really glad you chose to shop with us. Sounds like the product selection went down a storm, too.

If you ever need anything, we’re here to help 😊

Team AS (Nicky) x

Rated 5 out of 5 stars

Padded bras and Brazilian knickers

Thank you for sending my order excellent service and great value for money and I would recommend this product to anyone who wants this. Yours sincerely T puma

March 27, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hello T Puma,

Thank you so much for sharing this lovely feedback.

It’s wonderful to hear that your order arrived smoothly and that you felt the service and value were spot on 😊

We really appreciate the recommendation.

Team AS (Steve) x

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, both locally and on a national level.
Can't fault them.

March 26, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Good morning,

Thank you for sharing this wonderful feedback. It’s great to know you’ve felt well supported wherever you’ve shopped with us, and we’re grateful for the recognition 😊

Team AS (Steve) x

Rated 5 out of 5 stars

I love this shop,

I love this shop,

March 27, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Angela,

We love that you love this shop 😊 we love it, too.

Thank you for the kind words.

Team AS (Steve) x

Rated 5 out of 5 stars

Excellent product

Excellent product, easy ordering and some good discounts and savings to be had excellent service is always buy from the best and your my new best.

March 25, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Frankie,

Thank you for sharing this lovely feedback. It is great to hear the product was excellent, the ordering was easy and the savings were a bonus.

So glad the service made such a good impression and that we are now your go‑to place to shop 💗

Team AS (Steve) x

Rated 1 out of 5 stars

They sent me the wrong item then…

They sent me the wrong item then refused to refund my postage costs (after promising they would refund) as apparently "we cannot process a refund for postage as the order was successfully delivered". No tf it wasnt successfully delivered as I was sent the WRONG ITEM!! I am now out of pocket. Why should I have to cover postage when I didnt get what I paid for!!

March 16, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Donna,

We've spotted the error the agent has made in dealing with your query, and provided them feedback so they know for future.

You'll get a note through shortly (likely tomorrow) confirming we're processing a refund for product and postage.

I've also asked the digital trade team to check "Item to Match" to ensure recommendations are technically accurate to the product, to avoid confusion like this in future.

Team AS (Steve) x

Rated 1 out of 5 stars

Ann summers as a company is good to…

Ann summers as a company is good to deal with but unfortunately they have decided to only use Evri as a delivery partner. Order 3 times and lost in transit 3 times.

March 24, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Duncan,

Thank you for taking the time to share this. I am sorry to hear the delivery experience has felt so disappointing for you.

Having orders go missing more than once can understandably leave you feeling frustrated, especially when everything else with the company has felt positive.

Your feedback about the courier experience is important and will be passed on to our Logistics team, who are working with Evri to make the service better.

We want delivery to feel reliable for every customer, and comments like yours help highlight cases where improvements must be made.

Team AS (Steve) x

Rated 5 out of 5 stars

Plenty of choice

Plenty of choice , I was shopping for clothes for my stripper job .

I found all the stuff I needed no problem.
Many thanks ,
Bonnie .

March 21, 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Bonnie,

Really appreciate you taking a moment to leave this review. It is lovely to know the range had everything you were looking for and that browsing was nice and easy 💕

Team AS (Nicky) x

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