Aura Insurance Reviews 

216
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and understanding when addressing daily policy questions. People note that dedicated advisors handle issues quickly and make the overall customer journey smooth and stress-free. Some reviewers were not happy with sudden policy cancellations, administrative fees, and unexpected financial charges. Consumers also mentioned ongoing difficulties with faulty telematics devices and unhelpful support interactions when trying to resolve problems. A few individuals felt that communication could be significantly improved regarding payment terms and contract renewals. Visitors frequently emphasize that getting prompt assistance makes all interactions much more pleasant.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick response times and... See more

Staff

Reviewers mention positive feedback about staff, consistently highlighting helpful, friendly, and attentive... See more

Cancellation

Customers had negative experiences with cancellation, expressing deep frustration over unexpected policy... See more

Service

Clients share ambiguous opinions on service, with some expressing deep frustration over payment issues,... See more

Payment

Users describe ambiguous interactions with payment, as experiences vary significantly. While some reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.9

Great

TrustScore 4 out of 5

216 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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3.9

All reviews

(216)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had an issue with a missed payment

I had an issue with a missed payment, and when I contacted client services, the agent I spoke with was very understanding, helpful and professional and without any issues or drama, and immediatly resolved the issue and the overall services from Aura I would 100% recommend others to take out Car insurance with.

May 29, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Alex,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto our agent.
Regards,
Aura

Rated 4 out of 5 stars

Very easy process

Very easy process - very nice customer service agent.

May 22, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura

Rated 5 out of 5 stars

Very attentive customer service

Very attentive customer service
Shout to the lovely South African lady

May 21, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura

Rated 4 out of 5 stars

Although support lines are always busy…

Although support lines are always busy and you need to wait a bit , support people are always helpful

May 21, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Tayfun,
Thank you for your 4-star review. We appreciate the feedback. Apologies for the long wait times you have experienced.
Regards,
Aura

Rated 5 out of 5 stars

Great customer service

Just renewed my insurance for another year with aura insurance, everytime that I’ve called them they have been great help and always friendly, the hold periods are usually not for too long and they are able to help with everything I’ve questioned.

May 13, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Anisha,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto out agent.
Regards,
A-Choice

Rated 5 out of 5 stars

I was speaking to a lady and she helped…

I was speaking to a lady and she helped me with manners and made sure that she kept me calm throughout the conversation. I cannot remember the name sadly but i hope she goes far within the company because shes brilliant

May 12, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Leesha,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Julia.
Regards,
A-Choice

Rated 1 out of 5 stars

Shocking customer service

I’ve tired to call serval times no one answers the phone!im extremely disappointed in the customer service considering I pay each month I expect a pleasant kind service however there is no customer service!! I’ve emailed called and had no response. I would not recommend this insurance company as they clearly only care as to wether they are getting paid.Im paying people’s wages who won’t even answer the phone so why are they being paid?

May 4, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Natalie

Thanks for sharing your review.

I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 2 out of 5 stars

Good at first........

At first all good, a cheap price on my car insurance for a 19 year old. However when I changed my car, same engine size and nothing too extravagant they refused to cover me and then said they'll cancel my insurance - as a youngster you can't afford to have your insurance cancelled, so I had to cancel. Then they tried to charge me a £50 admin fee ! I tried to speak to someone about but no response, i challenged it by email, no response. Next I heard it had been passed to a debt collector. Seriously AVOID !!!!

May 1, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hello customer

Thank you for your review.

As an insurance broker, we are only able to offer policies from the insurers on our panel. When a customer changes their vehicle, it’s possible that the new car may not be covered by their existing insurer, which unfortunately may lead us to cancel the policy.

I’d like to assist you further, but I cannot locate your file since your review does not include your details.

Please reach out to me at feedback@premiumchoice.co.uk. I am here to help, and I look forward to hearing from you.

Thank you

Kate

Rated 5 out of 5 stars

Aura service itself is amazing,and also…

Aura service itself is amazing,and also I would have to say that the costumer service is on top!
Thank you for your service and assistance!
I’m happy that I choose Aura insurance!

April 27, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Cristina,
Thanks for your review and choosing to insure with Aura. We appreciate your great feedback and comments.
Regards,
Aura

Rated 5 out of 5 stars

Lady was very helpful on the phone

Lady was very helpful on the phone, no faffing about got what I needed to do done quickly. Lovely service

April 15, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
Aura

Rated 1 out of 5 stars

Awful insurance talk down to you like…

Awful insurance talk down to you like an idiot awful people and unfair stay away!!!!

April 7, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Darren

We value your feedback.

We expect our agents to always demonstrate courtesy and kindness towards our customers. Professional behaviour is a priority for us at all times.

I have called you to discuss your review. Please call me on the number left on your voicemail or contact me at feedback@premiumchoice.co.uk.

Thank you once again for sharing your input.

I'm here to help.

Kate

Rated 5 out of 5 stars

Really helpful

Really helpful, answered all my questions

April 7, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Lillie-May,
We're grateful for your review. It means a lot to our team.
Regards,
Aura

Rated 5 out of 5 stars

It was a good experience

It was a good experience

March 30, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura

Rated 5 out of 5 stars

Very polite

Very polite

March 24, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Lewis,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura

Rated 5 out of 5 stars

Had 2 problems and they solved them…

Had 2 problems and they solved them very easily and mad the process very easy

March 16, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
Aura

Rated 5 out of 5 stars

Smiley at customer service

Smiley at customer service was incredibly helpful and attentive to my issue. Had an issue contacting a supervisor and when putting me on hold made sure multiple times if I was okay waiting for it which I was. Her call back was efficient and she helped me more than I can say.

March 9, 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Ahmed,
Thanks so much for sharing your experience with us. We have passed your comments onto Smiley.
Regards,
A-Choice

Rated 1 out of 5 stars

Do not use this company

Do not use this company, customer service and telematics technology is terrible.
I have previously had telematic devices installed on my car from other insurers without issue.
Since switching to Aura had nothing but technical issues with differing devices and they are now threatening to cancel my policy claiming interference from my mobile phone despite trying multiple device options and working with their technical team on several occasions.
They are telling me if THEY cancel the policy they will not refund the 15% commission approx £243.75 they have taken on the policy as apparently it is my fault so i will be massively out of pocket, but very 'kindly' offered to waive the cancellation fee for them to cancel my policy.
Avoid like the plague. Feel as though i have been totally miss sold this policy.

March 6, 2026
Unprompted review

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