Aura Insurance Reviews 

216
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and understanding when addressing daily policy questions. People note that dedicated advisors handle issues quickly and make the overall customer journey smooth and stress-free. Some reviewers were not happy with sudden policy cancellations, administrative fees, and unexpected financial charges. Consumers also mentioned ongoing difficulties with faulty telematics devices and unhelpful support interactions when trying to resolve problems. A few individuals felt that communication could be significantly improved regarding payment terms and contract renewals. Visitors frequently emphasize that getting prompt assistance makes all interactions much more pleasant.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick response times and... See more

Staff

Reviewers mention positive feedback about staff, consistently highlighting helpful, friendly, and attentive... See more

Cancellation

Customers had negative experiences with cancellation, expressing deep frustration over unexpected policy... See more

Service

Clients share ambiguous opinions on service, with some expressing deep frustration over payment issues,... See more

Payment

Users describe ambiguous interactions with payment, as experiences vary significantly. While some reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.9

Great

TrustScore 4 out of 5

216 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 2 weeks

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3.9

All reviews

(216)

96 reviews in the last 12 months

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Rated 5 out of 5 stars

Above and beyound

Very helpful and very understanding of my situation. Didnt make me feel like i was introuble for amending a payment. Extreamly quick on the call aswell.

December 3, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Clare,
Thanks so much for sharing your experience with us.
Regards,
Aura

Rated 5 out of 5 stars

Smiley was the best

Smiley was the best. Thank so much for making my experience easier

December 2, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Wallace,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Smiley.
Regards,
Aura

Rated 1 out of 5 stars

Cancelled My Insurance And Left Me Stranded

I sent Aura every document they asked for licence, DVLA checks, V5, all uploaded on time. They still cancelled my policy without checking anything. I only found out while I was at work, 40 miles from home. I rang twice. They admitted they had some of my documents but still refused to help. No support, no escalation, no way home. I’m an apprentice and rely on my car for my job. This could genuinely damage my career. I’ve never felt so let down by an insurance company.

November 21, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Mr Miles

Thank you for giving me the opportunity to speak with your father about your policy.

Before canceling a policy, we always send a 7-day notice of cancellation to inform the customer that we will be canceling their policy. This notice provides time for customers to arrange alternative cover.

Unfortunately, if we do not receive the necessary documents for the insurer within the specified timeframe, we are required to cancel the policy.

I have addressed your complaint and would be happy to speak with you or your father again if you would like.

Feel free to call or email me using the contact details I previously provided.

Thank you,
Kate

Rated 1 out of 5 stars

Awful company do no not use

Awful company do no not use. Avoid !! If i could give 0 stars i would. My daughter had indurance eth them and as she wirks late as a wautress in a resraueant her driving score was low. In a 3 week period if this drops to below 55 thy cancel. They ttied cancelling policy after 3 weeks due to late night driving score but we had to xancel instead. They knew what job she fid when we took out indurance with them and late night driving will be part of it due to work. She is only 19 years old and to treat a customer like this is truly disgusting when wr paid almost 2k with them. Had to py cancellation fee as hd no other option. Avoid at all costs especially if yoy are a young driver. Much better insurance companies out there. You have been warned !!

November 19, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Mike

Thank you for your feedback.

Our telematics policies monitor driving behaviours, including speed, braking, and use time. The combination of the scores provides an overall score.

An overall score of 100 is an excellent score, 75 is a good overall score, 60 is a poor overall score.

Speed: Measures the driving compared to the stated speed limits for the road.

Braking: Measures any sudden or harsh braking.

Time of Use: Monitors the time of day or night when the vehicle is being driven.

These factors are combined to generate an overall score.

Customers have access to an App to monitor their driving scores and we tell customers when their score is falling below an acceptable score to allow customers to improve their overall score.

If the overall score falls below an acceptable level, the policy cannot continue and we will cancel a policy.

Please get in touch with me at feedback@premiumchoice.co.uk if you have any questions.

Thank you

Kate

Rated 5 out of 5 stars

Excellent customer service

Lisa was helpful and concise

November 19, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Maddie,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Lisa.
Regards,
Aura

Rated 1 out of 5 stars

Worst insurance company, got some compensation

If i can give this company a zero star i would, i have never in my life seen where an insurance company would ripe you off your money. i mistakenly did a provisional licence insurance instead of a full uk licence insurance as my phone just automatically filled my details on confused.com as i have previously searched for insurance before passing my test. I immediately rang this company to inform them so they can change this policy for me and hopefully charge an extra bit of fee it took them 2 days to properly speak to me after staying on the phone for forever. I paid £147 for this policy . i was told that they need to cancel this plan , i asked how much i'll be getting back and i was told i won't get any money back instead i will pay an extra £3 and return a telematics device that i haven't yet received. i told them that paying another company or taking another insurance would cost my child her essential needs but they wouldn't listen. i even broke down on the phone in tears to the lady on the phone but no empathy or compassion. I later received a mail from a company called premium credit stating that I will be paying £90 every month for an insurance I never used for a day. There’s no way I’m paying this money, if I don’t get this sorted I’ll have to report to the appropriate body to investigate this company as there are too many bad reviews. i'd like everyone to know my terrible experience with aura insurance my reference number is AGAX03PC01

Update!
Kay from the compliance department reached out to me , she was so helpful and really showed compassion. She also processed my refund and I got £94.38 which is fair enough and I could use this towards my baby’s needs especially that it’s Christmas soon. I really appreciate her professionalism and empathy. I would also return the telematics device

November 18, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Aminat

Thank you for taking the time to speak with me. I'm glad I was able to help you.

Thank you also for your kind comments and for updating your review, it really is appreciated.

If I can help you in any way in future, please contact me again.

Thanks Kate

Rated 5 out of 5 stars

Lisa was absolutely amazing and very…

Lisa was absolutely amazing and very helpful throughout my experience

November 18, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Sophia,
Thanks so much for sharing your experience with us. We have passed your comments onto Lisa.
Regards,
Aura

Rated 5 out of 5 stars

Customer service was great

The lady who i spoke to made sure to go through all details and went over it multiple times. Was clear and explained everything very well.

November 10, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Eden,
Thanks so much for sharing your experience with us. We have passed your comments onto Lorraine.
Regards,
Aura

Rated 5 out of 5 stars

Alyssa was amazing

Alyssa was amazing. I had an issue with my telematics device, and she was very understanding and extremely helpful. Without the help of Alyssa my policy may have been cancelled. Very thankful for your support Alyssa, thank you.

October 24, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Esra,
Thanks so much for sharing your experience with us. We have passed your comments onto Alyssa.
Regards,
Aura

Rated 5 out of 5 stars

The team member was really helpful and…

The team member was really helpful and informative. Efficiently guided me throughout the whole payment and policy process.

September 26, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Shakeer,
Thank you for taking the time to share your positive experience. We value your feedback.
Regards,
Aura

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service, clear answers to my questions and only had to wait 5 minutes.

September 24, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Nathan,
We're grateful for your review. It means a lot to our team.
Regards,
Aura

Rated 1 out of 5 stars

Bunch of thieves and very disrespectful…

Bunch of thieves and very disrespectful staff.
They can’t even speak English properly and they are trained to bark at you when you call them. They charged over £300 for 20 days and cancelled it on me.

September 15, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Paul

Thank you for taking the time to share your review.

I’d be happy to assist you with your concerns; however, I was unable to locate your file without additional details.

If you could reach out to me at feedback@premiumchoice.co.uk, I will do my best to help you.

Thank you

Kate

Rated 1 out of 5 stars

They never answer the phone or emails

They never answer the phone or emails. I tried to contact them about some documents they required (which I provided) for my insurance and they still cancelled my policy. They only contact you if they need payments and that's about it.

August 30, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Lydia

Thanks for sharing your review.

I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

I had an amazing experience with them

I had an amazing experience with them, very clear on the phone with amazing support if I needed anything re-explained. Great customer service where they truly care for what you want. As a 19 year old I found them amazing to work with and such a good company to insure my car with great prices and amazing service.

September 9, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Sydnee,
Thanks for your review and choosing to insure with Aura. We appreciate your great feedback and comments.
Regards,
Aura

Rated 5 out of 5 stars

the women i spoke to was lovely she…

the women i spoke to was lovely she helped me out a lot and directed me in the right direction and make me feel less worried

August 15, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Caitlin,
Thanks so much for sharing your experience with us.
Regards
Aura

Rated 5 out of 5 stars

Positive

Understanding, helpful and supportive.

August 13, 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Florina,
Thanks so much for sharing your experience with us.
Regards
Aura

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