Banner for Beautinow B.V.

Beautinow B.V. Reviews 1,779

TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the excellent prices and wide selection of products, particularly niche perfumes, which are often described as authentic and high-quality. Many people highlight the fast and secure delivery, noting that items arrive well-packaged and in perfect condition. The overall shopping experience is frequently described as smooth and satisfying, with many expressing their intention to make future purchases. However, some customers also noted issues with their orders, including concerns about product condition or difficulties with authenticity verification. A few other people also felt that the customer service was unhelpful or unresponsive, especially when dealing with missing or incorrect deliveries.

What people talk about most

Product

Clients share positive opinions on product quality and authenticity. Many reviewers are thrilled with their... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the incredibly fast shipping,... See more

Price

Users describe positive interactions with price, often highlighting unbeatable and affordable prices for... See more

Order

Reviewers highlight ambiguous aspects of order. While some customers report quick delivery and satisfaction... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the quick, helpful,... See more

Based on these reviews

Rated 4 out of 5 stars

Great prices but as they have established themselves they have increased the price accordingly making them slightly cheaper then competitors compared to before when the deals were insane. The delivery... See more

Rated 5 out of 5 stars

Picked up Amouage Guidance from Beautinow and it’s 100% legit — scent profile, depth, and longevity are exactly what they should be. Anyone familiar with the fragrance will immediately know it’s... See more

Company replied

Rated 5 out of 5 stars

I bought Kajal Kolada Extrait de Parfum without ever smelling it… and maybe that’s what made it feel even more special. From the very first spray, it didn’t just smell like a perfume — it fel... See more

Company replied

Rated 5 out of 5 stars

Order #BN20260305115523 Gritti Mango Oud Extrait de Parfum Absolutely thrilled with my purchase of Gritti Mango Oud Extrait de Parfum. The fragrance itself is stunning — a beautiful blend where... See more

Company replied


Company details

  1. Cosmetics and Perfumes Supplier
  2. Perfume Store

Written by the company

Beautinow is your destination for niche perfumes, designer fragrances, and luxury cosmetics. Discover an exclusive collection of niche perfumes, high-end designer fragrances, and luxury cosmetics at Beautinow. We bring together the best of rare and unique scents, perfect for those who value individuality and craftsmanship in their fragrance choices. From boutique, hard-to-find perfume houses to renowned designer brands, our carefully curated selection offers something for everyone. Whether you're searching for your next signature scent or a high-quality beauty product, Beautinow delivers a premium experience with every purchase, featuring competitive prices and fast, reliable shipping.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Impeccable customer service

My first order came quickly and without any problems. Unfortunately second time I received wrong perfume (new version of it). My complain was answered very quickly and after receiving proposal of keeping it with small discount or returning it we found ideal solution for both parties. I definitely will come back

April 8, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your kind review! We're really glad to hear your first order arrived quickly and smoothly.

We sincerely apologize for the mix-up with your second order, but we truly appreciate your understanding and patience while we worked it out together. It's great to know we were able to find a solution that suited you.

Your support means a lot to us, and we’re looking forward to serving you again soon!

Trustpilot is assessing this review in accordance with our flagging process.

Rated 5 out of 5 stars

Kajal Kolada Extrait - “A Memory Worth Wearing”

I bought Kajal Kolada Extrait de Parfum without ever smelling it… and maybe that’s what made it feel even more special.

From the very first spray, it didn’t just smell like a perfume — it felt like a memory. It took me back to those old summers, simple and slow… warm skin, sweetness in the air, that quiet feeling of freedom at the end of the day. There’s a tropical touch, yes, but it’s soft, creamy, almost nostalgic — like something you’ve lived before but can’t fully put into words.

As it settles, it becomes more intimate, more comforting… like a warm embrace in the late afternoon sun. It’s not loud, not artificial — just quietly beautiful.

This isn’t just a fragrance I wear to smell good… it’s one I wear to feel something.

And to me, that means everything.

March 12, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for sharing such a beautiful and heartfelt review. We’re truly glad to hear that Kajal Kolada Extrait de Parfum resonated with you in such a special and emotional way.

It means a lot to us that the fragrance could evoke those warm, nostalgic memories and become more than just a scent — but a feeling. That’s exactly the kind of experience we hope to create.

We’re really happy you enjoyed it, and we appreciate you taking the time to share your thoughts with us.

Rated 5 out of 5 stars

Great Customer Service

Minnie was so helpful with a query about my order. She responded very quickly and provided truly excellent customer service throughout. I’m really happy with the support I received from BeautiNow.com and would gladly recommend them.

March 23, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your kind words! 💛

We’re truly happy to hear that Minnie was able to assist you quickly and provide such a great experience. Your satisfaction means a lot to us, and feedback like this really motivates our team to keep delivering the best possible service.

If you ever need anything else, we’re always here for you! 😊

Rated 1 out of 5 stars

Never received my parcel

Never received my parcel. No response from customer service despite email sent. On the chat, I was first told that I had signed for the delivery which is completely false then that the parcel had been left in my mailbox. Three weeks have passed with no real solution. Non-existent customer service and contradictory answers. Absolutely unacceptable.

February 22, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re truly sorry to hear about your experience and especially that you’ve had to wait so long without a clear resolution.

We completely understand how frustrating this situation must be, particularly given the conflicting information you received — that’s certainly not the experience we aim to provide.

At the moment, we are still waiting for our carrier partner to complete their investigation and share the results with us. Unfortunately, this process can sometimes take a few days. Please rest assured that we are actively following up on your case and will do everything we can to resolve this in your favor.

Thank you for your patience, and again, we sincerely apologize for the inconvenience caused.

Rated 5 out of 5 stars

Super fast super profesional

Super fast super profesional! 100% recommended will buy more stuff!

March 18, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your amazing feedback! We’re thrilled to hear you had a fast and professional experience. Your recommendation means a lot to us, and we look forward to serving you again soon!

Rated 1 out of 5 stars

Ridiculous customer service, kept my money and I didn’t receive the order.

order #BN20260114112749
paid exactly €153.39 for nothing more than a scam.

I have photo receipts stating that I have made an order on 14th January 2026. To this day, 16th March, I still have not received my order. I did in fact persistently reach out to beautinow customer service after the 3 week delivery window.

Beautinow did not contact me to let me know there was an issue delivering my item with the courier, I have to ask them myself. This is not what I paid €150 for, I also had to call the courier company myself, they still didn’t do anything about it.

Beautinow has kept my money for two months and told me NOTHING, no accountability whatsoever. Instead, they kept apologising about the “delay” and told me that they would let me know “by the end of the day” TODAY on 16th March. It is past business hours and I still have not heard anything from them.

I expect a full refund INCLUDING delivery fee. I should not be paying anything for something I did NOT receive at all.

I don’t recommend shopping at Beautinow. If I don’t hear anything from Beautinow on 17th March, I will be contacting my bank to dispute this payment WITHHELD by Beautinow.

By saying this, they have violated Consumer Rights Act 2015 in the UK. They had 30 days to deliver the product as stated in the seller-customer contract. I don’t think what Beautinow did was LEGAL in any sense.

Again. Trashy customer service and poor management, ZERO stars if I could.

March 16, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We understand your frustration and sincerely apologize for the experience. Please note that we were required to follow the standard investigation procedure with the courier before taking further action.

As discussed in our recent communication, your refund has now been processed. We kindly ask you to check your bank account again, as it may take a short time to appear depending on your bank.

We will also send you the transaction confirmation personally as proof of the refund.

Thank you for your patience.

Rated 5 out of 5 stars

Order #BN20260305115523

Order #BN20260305115523
Gritti Mango Oud Extrait de Parfum
Absolutely thrilled with my purchase of Gritti Mango Oud Extrait de Parfum. The fragrance itself is stunning — a beautiful blend where the juicy sweetness of mango meets the deep, luxurious warmth of oud. It feels rich, elegant, and long-lasting, with a unique character that really stands out.

The overall shopping experience was just as impressive. The delivery was fast, the packaging was secure and beautifully presented, and the service was truly top-notch from start to finish. Everything arrived in perfect condition and felt very premium.

Highly recommend both the fragrance and the excellent service!

March 5, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your wonderful review!

We’re absolutely delighted to hear how much you’re enjoying Gritti Mango Oud Extrait de Parfum — it really is a special and unique fragrance, and your description captures it beautifully.

It also means a lot to us that you had such a positive experience with our service, from delivery to packaging. We always strive to make every order feel premium, so your feedback truly makes our day.

Thank you again for your recommendation, and we look forward to welcoming you back soon! ✨

Rated 5 out of 5 stars

Pretty decent price for the fragrance

Pretty decent price for the fragrance! Delivery was quick as well. No issues and would order again if I see a good deal.

February 9, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for your kind review! We're glad you're happy with the price and delivery. We look forward to seeing you again soon! 😊

Rated 2 out of 5 stars

I would avoid Clive Christian fragrances

I wish I had paid attention to some of the reviews ahead of my purchases. I bought 2 perfumes from Clive Christian. This is a big disappointment.
My experience is that it doesn´t last, and it vanishes as soon as you spray it on the skin or wherever. I based my purchasing decision on the other reviews stating how long it lasts, which, by my own experience, can not be confirmed. I mistakenly reviewed the seller not the product.

January 15, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Beautynow only sells 100% authentic, original products, sourced from authorized distributors. We do not sell counterfeits, diluted fragrances, or altered products—ever. Suggesting that customers are being “scammed” is a serious and unfounded accusation.

Fragrance performance is highly subjective and depends on many factors, including skin chemistry, environment, storage, and individual sensitivity. Clive Christian perfumes are known for their complexity and subtle development rather than aggressive projection. A fragrance not meeting your personal expectations does not make it fake or defective.

It is also incorrect to claim that Eau de Parfum “lasts less than eau de cologne” as a general rule—this varies widely by composition and wearer. Statements like “it smells of nothing” reflect personal perception, not product authenticity.
If there was a genuine issue with the product, we encourage customers to contact our support team directly so it can be properly investigated.

Rated 5 out of 5 stars

Solid source for niche fragrances!


Picked up Amouage Guidance from Beautinow and it’s 100% legit — scent profile, depth, and longevity are exactly what they should be. Anyone familiar with the fragrance will immediately know it’s authentic.

The price was honestly insane for a niche release, way below retail, so this felt like a true steal. QR scratched, but that’s pretty normal for grey market purchases and not a dealbreaker at all. At this price point, I really can’t complain.

Definitely worth checking out if you’re into niche perfumes and don’t mind grey market sourcing.

January 16, 2026
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for sharing your experience. We’re happy to hear that Amouage Guidance met your expectations in terms of authenticity, performance, and overall quality. Offering genuine niche fragrances at exceptional prices is exactly what we aim for, and it’s great to know you felt the value. Enjoy the scent, and we hope to see you again.

Rated 1 out of 5 stars

Avoid Beautinow – Serious Quality Issues & Zero Customer Support

After receiving my order (order number: BN20251112106733) I immediately noticed serious packaging issues and contacted Beautinow regarding a damaged barcode and a batch code that cannot be verified on any batch-checking system. I then waited almost two months without receiving any reply at all. No clarification, no reassurance, no support. This complete silence shows a total lack of care for customers.
After nearly two months with no response, I finally opened the box. On first use, the atomizer sprayed extremely intensely, which is commonly a sign of prior use, despite the product being sold as new. Because the bottle is dark, the actual fill level cannot be checked, making this even more frustrating and suspicious.
Even more concerning is the performance of the fragrance. The scent is unusually weak, has poor projection, and fades very quickly. This is completely uncharacteristic for Amouage, a luxury brand known for strong and long-lasting fragrances, and raises further doubts about the quality and authenticity of the item received.
The packaging issues remain unresolved. A scratched barcode underneath sealed plastic makes no sense, and the batch code is still not verifiable anywhere.
Summary:
Two months of silence, no customer support, damaged packaging, unverifiable batch codes, signs of prior use, and extremely poor performance. This experience is unacceptable.
I strongly recommend avoiding Beautinow, especially when purchasing high-end or niche fragrances.

Response to Beautinow:

Their statement is factually incorrect.
I did not receive any reply from Beautinow on November 18, November 20, or at any other time during the nearly two-month period I waited for clarification regarding the barcode and batch code issues. There are no emails, no spam messages, no missed replies, and no return-label offer in my inbox or junk folder, something Beautinow also cannot prove.
If Beautinow claims that responses were sent, they should be able to provide verifiable evidence (email headers, timestamps, delivery confirmations). So far, none has been provided. Simply stating that messages were sent does not make it true.
What is particularly concerning is that instead of addressing the actual issues raised, damaged barcode under sealed plastic, unverifiable batch code, signs of prior use, and extremely poor fragrance performance. Beautinow is now attempting to rewrite the communication history to shift responsibility onto the customer.
This public reply only further damages Beautinow’s credibility, as it contradicts my documented experience and avoids accountability. Had any genuine response been received, this review would not exist.
The original concerns remain unresolved.

November 20, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I regret the experience you have had. To provide clarity, your initial message was received on November 17 at 9:02 PM. We responded the following morning on November 18 at 9:38 AM, which appears to have been ignored or overlooked.
Additionally, on November 20th at 11:49 AM, we sent a message offering you a complimentary return label should you wish to return the item, and we also requested your confirmation. Despite this, no response was received. Following this second attempt, we have concluded that you no longer wish to proceed with the resolution. Should you still wish to address this matter, we kindly request that you review your emails.

Rated 1 out of 5 stars

Absolutely unacceptable and dishonest…

Absolutely unacceptable and dishonest behavior from BeautyNow. I never received the product (“Geurtje”) and despite multiple attempts to contact them, they completely ignored me. No replies, no explanation, nothing.

What makes this truly outrageous is that BeautyNow did have me sign a declaration, which they submitted, but after that they stopped responding entirely and never paid me. Taking advantage of a signed declaration while refusing to communicate or resolve the issue is extremely unprofessional and unethical.

I strongly advise others to stay away from this company. This is not how a trustworthy business operates.

December 3, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Please note that we have been in continuous contact with you via email and have provided regular updates regarding your order.
According to our shipping partner, the parcel was successfully delivered, with a proof of delivery.
We have reached out to you privately with full details and remain available to assist further.

Rated 1 out of 5 stars

Very bad expérience

Very bad expérience.
Order not received and customer service neglected. Very suspicious behavior from customer service. Could be a scam.

December 4, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We are very concerned to hear about your experience. Please be assured that we take all reports of missing orders and customer service issues very seriously. We request that you provide your order details so that we can investigate this matter thoroughly and resolve it promptly.

Rated 1 out of 5 stars

Order not received – no response from customer service

Order not received – no response from customer service
I placed an order on November 28, 2025, with the order number #BN20251128109133, but unfortunately, I have not received the items to this day.

Despite contacting customer service several times and providing all relevant information — including the order number, address, and tracking details — I have received no response so far.

For a shop in this price range, the lack of communication and the way undelivered orders are handled is extremely disappointing. Until this issue is resolved and I either receive my items or a refund, I cannot recommend this store.

As of December 17, 2025: I have not received any emails regarding my inquiry, only promotional emails about offers. The statement that I was contacted and did not open my emails is untrue.

November 28, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We need to clarify several points in your review.

Our customer service did respond to your inquiry. We will gladly provide a copy of the message we sent, which clearly shows that it was never opened or read on your side. Based on this, and according to the tracking status at the time, we reasonably assumed that the package had been delivered in the meantime.

We do not ignore customers, nor do we avoid responsibility. However, communication requires both sides. Claiming “no response” is inaccurate when our message remained unread.

Rated 1 out of 5 stars

I'm extremely disappointed with my…

I'm extremely disappointed with my recent purchase of Guidance 46 BN20251210110329 After paying €359, I received a bottle with a non-functional QR code, making it impossible to verify its authenticity. To make matters worse, the back of the bottle was scratched. I've reached out to customer service but have yet to receive a response. It feels like I've wasted my money on a product that doesn't meet the standards I expect, especially considering the price. I might as well have bought a retail version, which would have guaranteed a working QR code. As a returning customer, this is a first for me, but it's incredibly frustrating!!!!!

December 11, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for reaching out. We’re very sorry to hear about your experience with order BN20251210110329 and we completely understand your frustration. We also want to let you know that we did reply to your message immediately, but it seems you haven’t seen it yet. Please check your email inbox (and spam/junk folder) for our response so we can resolve this for you as quickly as possible.

Rated 4 out of 5 stars

I've been ordering from them for the…

I've been ordering from them for the last 2 Years, everything was for sure authentic, delivered in 7 days, good variety, and also good products.
However the only problem is the prices are getting higher for exemple in the Amouage selection last restock everything went up, Enclave going from 200 euros to 250 euros, same for all the other references, I'd wish if they could keep the prices average as they used to be, and also the fact that before when you create an account you get 10% off, nowadays you're only getting 5%.
Last but no least it would be good if they could bring a little more perfume brands such as : nasomatto, Francesca Bianchi, Meo fuscini, and some more artistic fragrances.
Overall good website and a good authenticity, still needs some improvement.

December 9, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for sharing your feedback and for being a loyal customer over the past two years. We’re glad to hear you’ve been satisfied with the authenticity, product variety, and delivery speed.

We understand your concern about the recent price increases, especially in the Amouage collection. Some of these changes come from supplier and market adjustments, but we always aim to keep our prices as competitive as possible.

Regarding the welcome discount, we appreciate the comment and will review our current promotions to ensure they offer good value.

Rated 5 out of 5 stars

I Bought Roja manhattan 212 euro with…

I had an issue with the payment discount, i have been contacted by email to resolve the issue.
Thank u team

December 2, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for your feedback, and we’re very sorry for the frustration. Because it was the weekend and our office was closed, we weren’t able to see your email right away. Please rest assured that we are now looking into your order, and if we confirm that the 10% discount was not applied correctly, we will fully refund the difference. Your satisfaction is important to us, and we appreciate your patience while we resolve this.

Rated 5 out of 5 stars

Customer Service

Really great customer service - they replied really quick and were super friendly and helpful!

November 28, 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your kind words! We’re really glad to hear that you had a great experience with our customer service. If you ever need anything else, we’re here for you!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look