Becauseofalice Reviews 

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a small (but noticeable) defect. I contacted customer care and Lucy was quick to provide a solution for me. I am very happy with the problem handling and will order again for sure! By the way the dress is beautiful and has an extremely good price-quality ratio.

My order unfortunately got returned to BOA before it even reached me for some unknown reason. Sent an email to the team and Lucy has sorted it out for me! Super efficient, sweet, helpful and fast responding customer service! (She replies in seconds!!) Hard to come by great customer service these days, thanks again Lucy!

Very disappointing returns process. I paid $70 for the original shipping, $36 to return the item, and was then charged an additional $27 “return fee” — $133 total just to return an item. I understand the fee is mentioned in their policy, but charging it on top of the actual return postage feels excessive and unreasonable. Definitely something customers should be aware of before ordering.

First time ordering from BOA, I was looking for an elopement dress and the quality was gorge but unfortunately didn’t fit so had to return. Lucy was so helpful getting this organised and really quick at replying! Will defo order from here again xxx

Lucy was super quick & helpful with my item return issue. Thanks so much!

Lucy G was very kind and efficient, responding to my order request promptly.

I had a wonderful experience with Lucy G. from customer service! She was extremely helpful, professional, and responsive throughout the entire process. She replied promptly, addressed all my questions, and made sure everything was taken care of efficiently. I truly appreciate her excellent customer service and willingness to go above and beyond. Thank you, Lucy, for making the experience so smooth and pleasant! Highly recommend!

Thank you to Lucy in customer service who was so quick to reply to my emails and support me with my return. She made the process very easy. Thank you! :)

Lucy has been amazing in solving my shipment issue - she’s been super quick and helpful. 10/10 customer support. Looking forward to receiving my dress but I would definitely shop at BOA again in knowing there’s such great customer service.

My order went missing and I didn't receive it. However, the customer service I received from Lucy was excellent. She resolved the issue efficiently and was most helpful. A negative that turned into a positive!

Beautiful dress but i ordered a large (I wear a UK 10 normally) and the dress was TINY.

I tried the dress on once and then returned it immediately. I received no correspondence and realised that they had only returned £100 of the £150 I had paid. When i challenged this I was sent an image of a supposed 'rip' which appeared to be no more than a loose thread. Considering that i had the dress on for less that 2 minutes (undone) i would consider that more indicative of the dress quality than any wrong doing on my part. When I said this, the customer service assistant didnt even reply.

Lovely looking clothes but I could not recommend the company to others based on my experience.

Lucy was super quick, communicative, and helped walk me through an order issue I had. I appreciate her help and quick turnaround to resolve the issue. Because of Alice's customer service is superb - Thank you!

My refund wasn’t processed, when I emailed customer service I was assisted very quickly by Lucy G who was very helpful, friendly and made the experience very seamless. Thanks to Lucy!!

Amazing customer support. I had an issue with my return, but Lucy sorted it out right away. Super helpful!

Had a little issue with delivery on my order so had to sadly return the dress as I missed the event it was for. My refund was processed very efficiently without hesitation. Lucy was great!

Lucy (customer service advisor) replied really quickly and was very helpful in answering my questions.

The customer service was prompt. Lucy G was so helpful and quick to respond to any questions that I had.

Lucy was fantastic! The company itself has some unfortunate returns policies but Lucy was so helpful and helped fix an error. Ten out of ten for her.

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed the support team and got a very quick response - within the hour! Lucy was really helpful, explaining exactly what I needed to do and helping me to get that return sorted. Thank you so much!

Lovely service!

My tracking link didn't work, so I contacted support, and they replied within 10 minutes! Lucy was so helpful and made sure that I received my package in time. Lovely service!