The manager Jon, was welcoming, knowledgeable and extremely attentive. Didn’t rush us into anything and his knowledge on the bikes was great. Ended up ordering the bikes which he organised for t... See more
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About The Bicycle Chain
Written by the company
The Bicycle Chain is a family owned and family run chain of bike super stores with 5 locations across the South West in Taunton, Bridgwater and Weston-Super-Mare, Yeovil and Hereford. We pride ourselves on our wide choice of bikes, from the biggest brands in the world. Everything from your kids first bike, to mountain, road and our large selection of electric bikes.
This year we celebrated two big milestones, 30 years in the cycling trade and 25 years of selling electric bikes.
Our sales staff are extremely knowledgeable and our mechanics are at the top of their game. We are here to help you reach your cycling goals.
WATCH OUR VIDEO HERE
CHOICE
Over 200 bikes per store, all ready to test ride today.
BRANDS
Worlds biggest brands Giant, Specialized, Trek, Whyte, Haibike, Raleigh and Frog bikes.
CONVENIENCE
Free parking, safe area to test ride bikes.
REPUTATION
Our experienced friendly staff will work with you to get to the heart of your cycling goals and find the right product for you. We never put profit before reputation. Servicing - We service all makes and model of bike. Our mechanics are some of the best in the business.
VISIT US TODAY AND TAKE A BIKE FOR A TEST RIDE
Taunton
Tel. 01823 252499
82 Priory Bridge Road
Staplegrove Road
Taunton
TA1 1QA
Bridgwater
Tel. 01278 423640
Salmon Parade
Bridgwater
TA6 5PY
Weston-Super-Mare
Tel. 01934 629370
Unit 1A, Aisecome Way
Weston-Super-Mare
BS22 8NA
Yeovil
Tel. 01935 431937
Unit 2, Merlin Road
Yeovil
BA20 2GZ
Hereford
Tel. 01432 261 211
24-25 Coningsby Street
Hereford
HR1 2DY
OUR COMMITMENT TO OUR CUSTOMERS
The Bicycle Chain believes in giving the best service without our customers having to pay a premium. We believe in face to face service, our experience guarantees you will get the best advice because we want everyone to enjoy cycling. Cycling has tremendous benefits for the rider, the community and the environment and our role plays a part in encouraging and developing local participation.
We very carefully select our staff to ensure both a desire to put our customers first and a thirst for cycling knowledge. Working in a cycle shop is a very challenging role so we run our own staff training programme with both internally developed systems and with our suppliers support. Our business can only work if all our staff recognise that we are all part of one team and winning comes from satisfied customers.
Our reputation is an integral part of who we are, we are a local business and we are part of the local community. We select products and brands that we are able to stand behind and our service departments are rightly proud of their skills. We accept that selling and servicing 1,000s of products a year things can go wrong and that is why Paul and Alex are always available to speak to.
The original plan, built into the business name, was to develop a small chain of cycle shops. If businesses don’t grow and develop they often wither but the complicated bit is growing whilst still retaining the original core values. To offer our customers the widest choice with competitive pricing we in turn need to be bigger customers of our suppliers. To offer our staff career advancement we need to grow so they can gain new responsibilities. To keep the all important entrepreneurial spirit alive the owners and staff need new challenges to drive excitement and innovation within the business.
As we confidently move forward into the future we believe our founding principals give us the stability to expand. As an example every new bicycle purchased from The Bicycle Chain comes with Paul and Alex’s mobile phone numbers, as the business owners we stand behind our staff, our service and the products we sell. We always have and we always will.
ASK US YOUR CYCLING RELATED QUESTIONS, OUR STAFF ARE READY TO HELP
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bicyclechain.co.uk Details
Written by the company

Contact info
Salmon Parade, TA6 5PY, Bridgwater, United Kingdom
- 01278 423640
- info@bicyclechain.co.uk
- www.bicyclechain.co.uk
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Knowledgeable and helpful staff with a…
Knowledgeable and helpful staff with a great selection of products available.
Jon was great with us
Jon was great with us. Very knowledgeable and guided us through the whole bike choosing process.
Always great customer service by…
Always great customer service by experienced staff who work at such a high standard.
Had a problem whilst doing LeJog
Had a problem whilst doing LeJog, called in and they sorted it straight away. Fantastic service and kept my ride on track.
Very nice and helpful and nothing too…
Very nice and helpful and nothing too much trouble. I will definitely recommend my friends . 13 - 4 -2026
Amazing customer service
Spent a number of visits to store to consider and make my purchase. Fantastic customer service from everyone, especially Ollie and Simon.
They took the time to make sure I got the right bike for me and as a newbie to e-bikes I got all the explanation that I needed.
The Bicyle Chain Hereford are brilliant!
We have used The Bicyle Chain Hereford for years now. We keep coming back because the customer service is superb. Special shout to Jon the manager, but all the staff are great. And they price match too, so it's not like you're paying some elaborate fee for good service - it's just what they do. Thanks you guys, and long may you continue.
Very knowledgeable and helpful staff
Very knowledgeable and helpful staff, had small problem with the bike which was resolved immediately they have carried on the excellent service from Climb on Bikes.
New bikes
We had been looking at getting bikes for some time so decided to pop into the Hereford shop. We were helped by Ian who took the time to make sure we were fitted to the correct bikes. Brilliant customer service.If we ever need anything bike related we will certainly head back.
Expert knowledge
Expert knowledge. Friendly and helpful. Simple and quick ordering and collection process.
I bought a bike!!
Great visit today which resulted in me buying a Mountain Bike. Great explanation of the technologies, and thoughtful consideration relating to my likely use of the bike.
Great range of bikes on show.
I highly recommend this shop.
Very good customer interaction and…
Very good customer interaction and service. Dave was very knowledgeable about the bike, and was willing to show and explain the workings of features I asked about. No pressure sales, and great I could test out the bike.
New Kids Bike
Thanks for the time, advice & bike for our 6yr old. Must have spent 45min with staff including test ride outside to ensure she was happy with her new bike.
Such a good team
As ever, the staff were excellent - very straightforward, friendly and quietly professional. They know their stuff! My bike went in with a truly major problem well beyond my knowledge and it came out perfect in quick time. I am very grateful to the team at the Bike Chain. I bought my bike from them 6 years ago and I would never think of taking it anywhere else.
First rate shopping experience
Really friendly and helpful staff.
Great selection of bikes and would definitely recommend.
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