The Bicycle Chain Reviews 4,804

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being welcoming, knowledgeable, and genuinely helpful, often going above and beyond to assist. The service is frequently described as first-class, efficient, and professional, with many appreciating the clear communication and regular updates provided. People are also very satisfied with the products, highlighting their quality, comfort, and the excellent range available, all offered at competitive and reasonable prices. However, some customers also noted occasional issues with service duration, with one reviewer mentioning a month-long delay for a bike service without apologies, leading to additional costs and frustration.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, knowledge, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpfulness and expertise of the... See more

Product

Consumers find the product to be positive, highlighting a great range of bikes and accessories, with many... See more

Customer service

People report positive experiences with customer service. Customers consistently praise the exceptional and... See more

Price

Customers consistently note positive experiences with price. Many reviewers found items to be very reasonably... See more

Based on these reviews

Rated 5 out of 5 stars

The manager Jon, was welcoming, knowledgeable and extremely attentive. Didn’t rush us into anything and his knowledge on the bikes was great. Ended up ordering the bikes which he organised for t... See more

Rated 5 out of 5 stars

Excellent shop (Weston Super Mare). Really friendly and knowledgeable. First class service from Paul and Andy plus a cracking deal. Highly recomended and well worth paying them a visit. Will be back f... See more

Rated 5 out of 5 stars

Fantastic service. Tom Davies at the Hereford store did a fantastic job fixing my bike. Not only did he clean my bike but he also compared parts with other manufacturers to bring down the price of th... See more

Company replied

Rated 5 out of 5 stars

The Bicycle Chain offered a very competitive price for the Specilaized Power Pro Mirror saddle. It was delivered within a week by Royal Mail on a Sunday.  The saddle is very comfortable so far, hav... See more


Company details

  1. Bicycle Store
  2. Bike Accessories Store

About The Bicycle Chain

Written by the company

ABOUT THE BICYCLE CHAIN
The Bicycle Chain is a family owned and family run chain of bike super stores with 5 locations across the South West in Taunton, Bridgwater and Weston-Super-Mare, Yeovil and Hereford. We pride ourselves on our wide choice of bikes, from the biggest brands in the world. Everything from your kids first bike, to mountain, road and our large selection of electric bikes.

This year we celebrated two big milestones, 30 years in the cycling trade and 25 years of selling electric bikes.

Our sales staff are extremely knowledgeable and our mechanics are at the top of their game. We are here to help you reach your cycling goals.

WATCH OUR VIDEO HERE

CHOICE
Over 200 bikes per store, all ready to test ride today.

BRANDS
Worlds biggest brands Giant, Specialized, Trek, Whyte, Haibike, Raleigh and Frog bikes.

CONVENIENCE
Free parking, safe area to test ride bikes.

REPUTATION
Our experienced friendly staff will work with you to get to the heart of your cycling goals and find the right product for you. We never put profit before reputation. Servicing - We service all makes and model of bike. Our mechanics are some of the best in the business.

VISIT US TODAY AND TAKE A BIKE FOR A TEST RIDE

Taunton
Tel. 01823 252499
82 Priory Bridge Road
Staplegrove Road
Taunton
TA1 1QA

Bridgwater
Tel. 01278 423640
Salmon Parade
Bridgwater
TA6 5PY

Weston-Super-Mare
Tel. 01934 629370
Unit 1A, Aisecome Way
Weston-Super-Mare
BS22 8NA

Yeovil
Tel. 01935 431937
Unit 2, Merlin Road
Yeovil
BA20 2GZ

Hereford
Tel. 01432 261 211
24-25 Coningsby Street
Hereford
HR1 2DY

OUR COMMITMENT TO OUR CUSTOMERS
The Bicycle Chain believes in giving the best service without our customers having to pay a premium. We believe in face to face service, our experience guarantees you will get the best advice because we want everyone to enjoy cycling. Cycling has tremendous benefits for the rider, the community and the environment and our role plays a part in encouraging and developing local participation.

We very carefully select our staff to ensure both a desire to put our customers first and a thirst for cycling knowledge. Working in a cycle shop is a very challenging role so we run our own staff training programme with both internally developed systems and with our suppliers support. Our business can only work if all our staff recognise that we are all part of one team and winning comes from satisfied customers.

Our reputation is an integral part of who we are, we are a local business and we are part of the local community. We select products and brands that we are able to stand behind and our service departments are rightly proud of their skills. We accept that selling and servicing 1,000s of products a year things can go wrong and that is why Paul and Alex are always available to speak to.

The original plan, built into the business name, was to develop a small chain of cycle shops. If businesses don’t grow and develop they often wither but the complicated bit is growing whilst still retaining the original core values. To offer our customers the widest choice with competitive pricing we in turn need to be bigger customers of our suppliers. To offer our staff career advancement we need to grow so they can gain new responsibilities. To keep the all important entrepreneurial spirit alive the owners and staff need new challenges to drive excitement and innovation within the business.

As we confidently move forward into the future we believe our founding principals give us the stability to expand. As an example every new bicycle purchased from The Bicycle Chain comes with Paul and Alex’s mobile phone numbers, as the business owners we stand behind our staff, our service and the products we sell. We always have and we always will.

ASK US YOUR CYCLING RELATED QUESTIONS, OUR STAFF ARE READY TO HELP

Visit us on Facebook
Visit us on Instagram
Visit our Website

bicyclechain.co.uk Details

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing customer service

Spent a number of visits to store to consider and make my purchase. Fantastic customer service from everyone, especially Ollie and Simon.
They took the time to make sure I got the right bike for me and as a newbie to e-bikes I got all the explanation that I needed.

April 13, 2026
Rated 5 out of 5 stars

The Bicyle Chain Hereford are brilliant!

We have used The Bicyle Chain Hereford for years now. We keep coming back because the customer service is superb. Special shout to Jon the manager, but all the staff are great. And they price match too, so it's not like you're paying some elaborate fee for good service - it's just what they do. Thanks you guys, and long may you continue.

April 11, 2026
Unprompted review
Rated 5 out of 5 stars

New bikes

We had been looking at getting bikes for some time so decided to pop into the Hereford shop. We were helped by Ian who took the time to make sure we were fitted to the correct bikes. Brilliant customer service.If we ever need anything bike related we will certainly head back.

March 28, 2026
Rated 5 out of 5 stars

I bought a bike!!

Great visit today which resulted in me buying a Mountain Bike. Great explanation of the technologies, and thoughtful consideration relating to my likely use of the bike.

Great range of bikes on show.

I highly recommend this shop.

April 4, 2026
Rated 5 out of 5 stars

Very good customer interaction and…

Very good customer interaction and service. Dave was very knowledgeable about the bike, and was willing to show and explain the workings of features I asked about. No pressure sales, and great I could test out the bike.

April 4, 2026
Rated 5 out of 5 stars

New Kids Bike

Thanks for the time, advice & bike for our 6yr old. Must have spent 45min with staff including test ride outside to ensure she was happy with her new bike.

April 4, 2026
Rated 5 out of 5 stars

Such a good team

As ever, the staff were excellent - very straightforward, friendly and quietly professional. They know their stuff! My bike went in with a truly major problem well beyond my knowledge and it came out perfect in quick time. I am very grateful to the team at the Bike Chain. I bought my bike from them 6 years ago and I would never think of taking it anywhere else.

April 1, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look