Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

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4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

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Rated 5 out of 5 stars

Great rental experience

The pickup was really smooth, we received the car with a full tank. The informational sticker in the car was quite useful and we were able to use the car during the whole rental period without any issues. The dropoff was also very quick and easy.

August 18, 2026
Unprompted review
Rated 4 out of 5 stars

Customer service was excellent

Customer service was excellent. However, the vehicle had some minor problems. The oil change indicator light turned on soon after we left the rental lot. The rear gate’s push-button open did not work.

August 10, 2026
Unprompted review
Rated 5 out of 5 stars

I really liked that we didn’t waste…

I really liked that we didn’t waste time when we picked up the car, we could leave immediately, the car itself was super clean. The booking was easy, and fast. I specifically liked that we didn’t have to pay the tax road based on the kilometres after having paid for the whole booking, as that would not have been forseeable.

July 25, 2026
Unprompted review
Rated 4 out of 5 stars

We will definitely use them again next time.

We were very satisfied with the quick processing upon arrival and even faster when returning the keys after the trip (just drop off). The liability waiver came at only a small additional cost. Clean car, in perfect condition, friendly service. It was our second time with Blue Car Rental. We will definitely use them again next time.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience - recommended!

Easy pick-off and drop-off.
Prices are obviously expensive (just like everywhere in iceland!) but we surely got the best deal for the complete package with insurances.
I used a promo-code from reddit with i.e. a 'second driver' for free.

August 1, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience

Got a Dacia Duster (Used Model) for our trip to Iceland, with all the zero waiver and protection included.
Check in was amazing, the guy at the desk was very patient explaining all details to us in a clear way.
Checkout was also good!
Car was good, exactly what we needed for our trip.
100% recommend and would book again!

July 23, 2026
Unprompted review
Rated 5 out of 5 stars

Only Choose Blue

The pickup and drop off process was fast and easy. Everyone was very nice. The car was exactly what we had booked. The car was clean and in excellent working condition. I will definitely recommend Blue to everyone. Thank you for making our trip so much fun!

August 7, 2026
Unprompted review
Rated 4 out of 5 stars

good service, good car

The pick-up and drop-off process was fast, and the car ran great. The only issue: the windshield wipers were dry and not very effective, it would have been better to replace them in advancק

August 27, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience

Amazing experience, i took full insurance, and when i dropped off the car, they didn’t Even looked at it ! Staff is really kind and helpful !

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

At the check in

At the check in, it was easy, got my car key from a box and from there found my car in the parking lot. The car was clean and smells good. A very good car indeed. At check out, the process didnt even take a minute. Super easy and fast. I loved it. The communication with me before and after getting the car was clear and objective. With directions where to get the car and where to drop it off.

July 31, 2026
Unprompted review
Rated 2 out of 5 stars

Expensive, automated, friendly

Service was quick and friendly. The online platform works well, people at BlueCar Rental KEF are friendly.

The rental itself was too expensive, even by Icelandic standards. We rented a used car and paid about the amout the car is worth if you would buy it. Still we were motivated to buy an additional full coverage insurance once we took over the car at KEF. Noone accompanied us to the car, it was "here´s your keys, good luck" at the counter. No service. You grab your car from the parking lot yourself after looking for it in the rain.

During our travels we were hit with a false accusation of not paying parking fees. We sent BlueRental the proof of payment, still they kept writing emails back and forth and charged 2.000 ISK as a "service-charge" on top of the falsely claimed 750 ISK by parka.is. The charge was dropped after we were able to clarify with the parking fee provider parka.is themselves. Instead of resolving the issue quickly we had to write 7-8 emails during our holidays. Not a good experience. BlueCar should provide better service here, as this is surely happening all the time. Fully automated camera parking systems running on AI number plate recognition have a considerable failure rate. This needs to be resolved by local businesses, not by tourists.

The car itself was ok, but not clean when we took it over. After 100 km a warning light appeared and kept giving us company throughout the trip. The BlueCar Rental hotline told us to ignore ist, which we did. Not a good feeling when you are driving in remote areas with your family. But hey, "don´t worry"...

When we gave the car back BluCar Rental didn´t even take a look at it. Just took the keys at the counter and commented "It´s fully insured, don´t worry".

All in all not a good customer journey, and a hugely expensive one.

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Care over and above when there was a problem!

What made the experience great was that the car broke down!!! But when it did, they sent a wrecker out quickly to pick the car and us up, and we managed to get back on the road—in a better car—in just a couple hours! We couldn't have asked for more. Being well taken care of when there's a problem is the ultimate test.

June 24, 2026
Unprompted review

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