BYROTATION Reviews 

854
•
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers had a great experience with this company. Customers frequently mention that the mobile platform is remarkably easy to navigate, offering a completely seamless and efficient way to discover beautiful outfits for various special events. Many people also appreciate the smooth communication, quick responses, and genuinely helpful interactions with both lenders and renters alike throughout the entire rental process. However, some people mentioned that a few items unfortunately arrived in poor condition, smelling strongly, or displaying unexpected fabric damages. Others also expressed deep frustration regarding unhelpful customer support responses, very slow resolutions, and ongoing difficulties with obtaining fair refunds.

What people talk about most

Product

Reviewers express mixed feelings regarding their product experiences, with consumers praising gorgeous... See more

User experience

People report positive experiences with user experience, highlighting that the platform is clearly designed,... See more

Service

Customers consistently note mixed experiences with service, as while some reviewers praised smooth... See more

Customer service

Consumers find customer service to be ambiguous, as while some reviewers praised helpful staff and quick... See more

Return policy

Users describe profound disappointment with the return policy, noting that tracked return shipping is... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The rental was great! Good communication, easy to follow instructions, but sending the dress back tracked cost a lot

Rated 4 out of 5 stars

Communication with the person who was renting from me was brutal. It was a 6pm pick up, then 630, then 7, then somehow it was 810 pm. ByRotation should include courier services as part of the fulf... See more

Company replied

Rated 5 out of 5 stars

Always use ByRotation for my Christmas Party look or big occasions. Saves buying a dress & it then sitting in my wardrobe never to be worn again & helps save the planet. Easy to use app. I can also ma... See more

Company replied

Rated 5 out of 5 stars

I love lending my clothes on By Rotation. The community aspect means I’ve met lots of lovely women, my dresses have the most amazing social life and I get to earn a bit of pocket money. My favourite t... See more

Company replied


Company details

  1. Full Dress Rental Service
  2. also in
  3. Costume Rental Service
  4. Social Club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

3.9

Great

TrustScore 4 out of 5

854 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 65% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(854)

110 reviews in the last 12 months

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Rated 1 out of 5 stars

Would not recommend

Really disappointed with By Rotation. Rather than supporting lenders when a rental is returned in poor condition, they avoid taking responsibility and make the claims process unnecessarily difficult. I was repeatedly asked to provide evidence that had already been submitted, and after sending it again, my emails were simply ignored.
The expectation is that items are returned in the same condition they were rented, yet I was left to deal with the consequences with little to no support. Based on my experience, I would not recommend By Rotation.

August 21, 2026
Unprompted review
Rated 5 out of 5 stars

Great app

Great app. Easy to use and navigate around, will use again for another event when I need a dress.

August 16, 2026
Unprompted review
Rated 1 out of 5 stars

Don't bother, just buy something.

I paid the lender for next day delivery and they sent it on a cheaper postage, so my item didn't arrive on time. ByRotation ruled that I still had to cover the cost of the full price next day delivery and my own return postage, so was out of pocket £30 for an item I never even opened and the Lender got to profit on the postage differential. Seems fair!

August 7, 2026
Unprompted review
Rated 1 out of 5 stars

I cannot recommend ByRotation based on…


I cannot recommend ByRotation based on my experience.

An item worth over £3,000 that I rented through the platform was stolen. What has been most disappointing is not just the loss itself, but the way ByRotation handled the situation afterwards.

Despite the seriousness of the theft, I have found the company unwilling to provide appropriate compensation. Even more concerning, when the police requested information that could assist their investigation, I experienced significant resistance and delays in having those requests submitted or acted upon.

As a user, you trust a platform like this to support you when something goes wrong. In my case, I felt unsupported at every stage. The lack of accountability, communication, and meaningful assistance has left me with little confidence in the platform’s ability to protect its users or resolve serious disputes fairly.

If you’re considering lending high-value items through ByRotation, I would strongly encourage you to carefully consider the risks and whether you’re comfortable with the level of support you may receive if something goes wrong.

September 6, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience and really easy to use…

Great experience and really easy to use the site and secure what I wanted.

July 29, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Feyisola,

Thank you so much for the great review! We are delighted to hear you had a smooth and secure rental experience with By Rotation. We encourage you to rent again with us for your next occasion!

Rated 5 out of 5 stars

great platform

great platform, easy to use lovely renters and lenders, plenty of options

July 31, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for taking the time to leave a review! We're thrilled that you are enjoying our community and having a wonderful rental experience on By Rotation. We look forward to encouraging you to rent again with us soon!

Rated 5 out of 5 stars

Very easy process

Very easy process. This was the first time i have rented a dress and something i will definitely do again.

July 30, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for sharing your feedback! We're so pleased your first dress rental experience with By Rotation was so smooth and enjoyable. We definitely encourage you to rent again with us for your future events!

Rated 2 out of 5 stars

I have rented through other companies…

I have rented through other companies such as Hurr, and this is the first time I have had any issue. Most companies follow the same guidelines, charging 15% processing fees on rentals and, in addition, for lost or damaged items. This is a big mark up for not doing very much, luckily the lender was good to deal with and the dress was not too expensive. Overall this has put me off renting and renting through by rotation a reduced processing fee rather than the same 15% for all transactions would have gone a long way in improving the overall customer experience.

August 4, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

We sincerely apologise that our fee structure impacted your overall By Rotation rental experience, though we are glad your interaction with the lender was positive.

We would love the opportunity to put this right for you—please reach out directly to help@byrotation.com so we can ensure your concerns are properly resolved.

Once contacted, our customer support team will ensure your account is updated and get back to you.

Rated 5 out of 5 stars

Bella was great to work with and…

Bella was great to work with and received my dress on time and answered all my questions speedily.

July 23, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Bella,

Thank you so much for sharing your wonderful review! We are thrilled to hear that communicating with Bella was so smooth and that your dress arrived right on time for a great rental experience.

We can't wait to welcome you back to By Rotation to rent with us again very soon!

Rated 5 out of 5 stars

Amazing experience!

Amazing experience!! Fabulous seller and a stunning dress

July 25, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you so much for the fabulous review! We are thrilled to hear that you had such an amazing rental experience and loved wearing your stunning dress.

We can't wait to welcome you back to By Rotation for your next rental very soon!

Rated 5 out of 5 stars

So easy

So easy, can’t believe I haven’t done this before.

July 16, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Abbee,

Thank you so much for sharing your review! We are thrilled to hear that your first rental experience with By Rotation was so quick and easy.

We can't wait to welcome you back to the app to rent with us again very soon!

Rated 5 out of 5 stars

Dress arrived in very good condition

Dress arrived in very good condition. Sarah is very helpful. Overall great experience with renting.

July 14, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you so much for the wonderful review! We are thrilled to hear that Sarah was so helpful and that your dress arrived in great condition, making for such a fantastic rental experience. We can't wait to welcome you back to By Rotation for your next rental very soon!

Rated 1 out of 5 stars

I was sent an unkept filthy dress from…

I was sent an unkept filthy dress from a lender and now I am in a dispute with the lender that it was not okay to send a dirty dress which she also admitted was not okay via messages but will not refund me this is the first and last time I will use this website.

July 17, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

HI Emma,

We sincerely apologise for this unacceptable rental experience with By Rotation and the distressing situation regarding the condition of your dress.

Please email us directly at help@byrotation.com so your case can be urgently updated and resolved regarding your refund request.

We hope to be contacted directly so we have the opportunity to put this right for you in the future.

Rated 1 out of 5 stars

Use at own risk…

I’ve used ByRotation quite a few times now and I would have said it was a 5* experience until my most recent rental. I have raised my concerns with the ByRotation team who are now ignoring me and have dealt with the issue very poorly. I have plently of evidence to support this.

I rented from one of their most ‘trusted lenders’. I rented a dress for an occasion, I returned the dress and the lender came back to say there was a pull in the dress. Apparently it was unable to be fixed, I couldn’t have been more apologetic I didn’t notice the pull otherwise it would have been mentioned by me. The lender said I would need to pay for the dress in full but that they would send it back to me to keep. This was 9 or 10 weeks ago now. I paid for the dress in full which I had absolutely no issues doing I was very prompt in doing so. £345 down the drain. The dress still hasn’t been sent to me. A number of excuses made by the lender and I was still very patient. The lender couldn’t send me the dress I had paid for but could rent to other people during this time with no issue. They then did send me a dress but it wasn’t the one I sent back, this one had 20-30 pulls on the front of the dress which I disputed. The lender has now admitting to sending the wrong dress by accident, and promised they would send the correct one last week. I have waited long enough for the issue to be resolved and still I’m awaiting the arrival of said dress.

Im really disappointed it has got to this stage, I would say the good experiences I’ve had has been far outweighed by the most recent experience and I wouldn’t recommend anyone to use because if something does go wrong they will take the lenders side even after I have evidence of the multiple failings.

May 1, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Terri,

We sincerely apologise for this extremely frustrating rental experience with By Rotation and how your dispute has been handled.

Please email us directly at help@byrotation.com so your case can be urgently updated regarding your item and refund.

We hope to be contacted directly so we have the opportunity to put this right for you in the future.

Rated 4 out of 5 stars

Renters can be really unreliable

Communication with the person who was renting from me was brutal. It was a 6pm pick up, then 630, then 7, then somehow it was 810 pm.

ByRotation should include courier services as part of the fulfillment option to avoid this.

July 17, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,

We sincerely apologise for the severe delays and communication issues that impacted your rental experience with By Rotation, and we appreciate your feedback on courier options.

Please email us at help@byrotation.com so your report can be updated and resolved by our team within 24 hours. We hope to be contacted directly so we have the opportunity to put this right for you in the future.

Rated 5 out of 5 stars

Love renting my dresses on it

Love renting my dresses on it! Wish I could arrange for it to be more frequent without being an influencer. Smooth process

July 18, 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Nicole,

Thank you so much for sharing your feedback! We are thrilled to hear that renting your dresses on By Rotation has been such a smooth rental experience for you.

We really appreciate your suggestion and look forward to welcoming you back to rent with us again very soon.

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