The rental was great! Good communication, easy to follow instructions, but sending the dress back tracked cost a lot
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Company details
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The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.
Contact info
3 Chandos St, W1G 9DH, London, United Kingdom
- hello@byrotation.com
- www.byrotation.com
No recent history of asking for reviews
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Replied to 65% of negative reviews
Typically takes over 1 month to reply
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Would not recommend
Really disappointed with By Rotation. Rather than supporting lenders when a rental is returned in poor condition, they avoid taking responsibility and make the claims process unnecessarily difficult. I was repeatedly asked to provide evidence that had already been submitted, and after sending it again, my emails were simply ignored.
The expectation is that items are returned in the same condition they were rented, yet I was left to deal with the consequences with little to no support. Based on my experience, I would not recommend By Rotation.
Great app
Great app. Easy to use and navigate around, will use again for another event when I need a dress.
Easy to navigate the site and simple…
Easy to navigate the site and simple process to upload information and pictures
The app is unworkable
The app is unworkable. You can't scroll on someone's profile or touch any buttons on anyone's profile - they're all unresponsive.
Don't bother, just buy something.
I paid the lender for next day delivery and they sent it on a cheaper postage, so my item didn't arrive on time. ByRotation ruled that I still had to cover the cost of the full price next day delivery and my own return postage, so was out of pocket £30 for an item I never even opened and the Lender got to profit on the postage differential. Seems fair!
I cannot recommend ByRotation based on…
I cannot recommend ByRotation based on my experience.
An item worth over £3,000 that I rented through the platform was stolen. What has been most disappointing is not just the loss itself, but the way ByRotation handled the situation afterwards.
Despite the seriousness of the theft, I have found the company unwilling to provide appropriate compensation. Even more concerning, when the police requested information that could assist their investigation, I experienced significant resistance and delays in having those requests submitted or acted upon.
As a user, you trust a platform like this to support you when something goes wrong. In my case, I felt unsupported at every stage. The lack of accountability, communication, and meaningful assistance has left me with little confidence in the platform’s ability to protect its users or resolve serious disputes fairly.
If you’re considering lending high-value items through ByRotation, I would strongly encourage you to carefully consider the risks and whether you’re comfortable with the level of support you may receive if something goes wrong.
Great experience and really easy to use…
Great experience and really easy to use the site and secure what I wanted.

Reply from BYROTATION
great platform
great platform, easy to use lovely renters and lenders, plenty of options

Reply from BYROTATION
Very easy process
Very easy process. This was the first time i have rented a dress and something i will definitely do again.

Reply from BYROTATION
I have rented through other companies…
I have rented through other companies such as Hurr, and this is the first time I have had any issue. Most companies follow the same guidelines, charging 15% processing fees on rentals and, in addition, for lost or damaged items. This is a big mark up for not doing very much, luckily the lender was good to deal with and the dress was not too expensive. Overall this has put me off renting and renting through by rotation a reduced processing fee rather than the same 15% for all transactions would have gone a long way in improving the overall customer experience.

Reply from BYROTATION
Bella was great to work with and…
Bella was great to work with and received my dress on time and answered all my questions speedily.

Reply from BYROTATION
Amazing experience!
Amazing experience!! Fabulous seller and a stunning dress

Reply from BYROTATION

Reply from BYROTATION
Dress arrived in very good condition
Dress arrived in very good condition. Sarah is very helpful. Overall great experience with renting.

Reply from BYROTATION
I was sent an unkept filthy dress from…
I was sent an unkept filthy dress from a lender and now I am in a dispute with the lender that it was not okay to send a dirty dress which she also admitted was not okay via messages but will not refund me this is the first and last time I will use this website.

Reply from BYROTATION
Use at own risk…
I’ve used ByRotation quite a few times now and I would have said it was a 5* experience until my most recent rental. I have raised my concerns with the ByRotation team who are now ignoring me and have dealt with the issue very poorly. I have plently of evidence to support this.
I rented from one of their most ‘trusted lenders’. I rented a dress for an occasion, I returned the dress and the lender came back to say there was a pull in the dress. Apparently it was unable to be fixed, I couldn’t have been more apologetic I didn’t notice the pull otherwise it would have been mentioned by me. The lender said I would need to pay for the dress in full but that they would send it back to me to keep. This was 9 or 10 weeks ago now. I paid for the dress in full which I had absolutely no issues doing I was very prompt in doing so. £345 down the drain. The dress still hasn’t been sent to me. A number of excuses made by the lender and I was still very patient. The lender couldn’t send me the dress I had paid for but could rent to other people during this time with no issue. They then did send me a dress but it wasn’t the one I sent back, this one had 20-30 pulls on the front of the dress which I disputed. The lender has now admitting to sending the wrong dress by accident, and promised they would send the correct one last week. I have waited long enough for the issue to be resolved and still I’m awaiting the arrival of said dress.
Im really disappointed it has got to this stage, I would say the good experiences I’ve had has been far outweighed by the most recent experience and I wouldn’t recommend anyone to use because if something does go wrong they will take the lenders side even after I have evidence of the multiple failings.

Reply from BYROTATION
Renters can be really unreliable
Communication with the person who was renting from me was brutal. It was a 6pm pick up, then 630, then 7, then somehow it was 810 pm.
ByRotation should include courier services as part of the fulfillment option to avoid this.

Reply from BYROTATION
Love renting my dresses on it
Love renting my dresses on it! Wish I could arrange for it to be more frequent without being an influencer. Smooth process

Reply from BYROTATION
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